March 2012 issue

News Round Up
Inside the industry
Advisor Survey
Secondary Focus 1
Secondary Focus 2
Tertiary Focus 1
Tertiary Focus 2
Vocational Focus
Special Report
Course Guide
City Focus
Market Analysis

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Russia stands strong

Despite the uncertain global economic climate, the Russian language study abroad industry remains buoyant with high demand for courses overseas recorded for a second consecutive year.

Key points
The total number of students placed by the 10 agencies in our survey was 3,141

Individual agencies placed between 26 and 250 students on study courses overseas in 2011

The average length of stay for Russian students was 8.7 weeks

Overall, 55 per cent of Russian students stayed in residential accommodation when studying overseas

35 per cent of Russian students took a study abroad programme for their future studies overseas

78 per cent of agencies in our survey charged a handling fee, of between US$100-US$400

Top destinations Most popular courses
1. UK 53%
2. USA 14%
3. Malta 9%
4. Canada 7%
5. Ireland 4%
6. France 3%
6. Germany 3%
6. Spain 3%
9. Italy 2%
Other 2%
1. General 29%
2. Junior 28%
3. Intensive 13%
4. Summer vacation 12%
5. Language plus work 4%
6. Academic/exam prep 3%
7. Uni foundation 3%
8. GCSE/A-level 3%
9. Business 2%
10.International Baccalaureate 1%
Other 2%

Reasons for studying overseas Average percentage advisor business
1. Studies overseas 35%
2. Pleasure 20%
3. Studies at home 17%
3. Current work 17%
5. Future work 11%
1. Language programmes 85%
2. Work & travel 6%
3. Internships 3%
4. Volunteering 2%
5. Secondary education 1%
Other 3%

How do advisors recruit students?
How do advisors find new schools to represent?
1. Word-of-mouth 50%
2. Website 25%
3. E/online marketing 6%
4. Seminars to students 3%
5. Advertising in press 2%
6. Mail shots 1%
Other 13%
1. Workshops 54%
2. Language fair and student expos 25%
3. Internet 15%
4. STM 4%
Other 2%

Percentage of advisors who recognised each of the following organisations
Acpet 22%
English Australia 67%
NEAS 11%

Languages Canada 78%

Groupement FLE 22%
Souffle 55%
L’Office 11%
Unosel 0%

MEI 67%

Asils 33%
Italian in Italy 22%

Feltom 89%

New Zealand
Eng NZ 56%

Aeple 11%

South Africa
EduSa 11%

Fedele 67%

Abls 44%
British Council 100%
English UK 100%

Accet 56%
CEA 11%

Eaquals 56%
Ialc 89%
International House
World Organisation 78%
Quality English 89%
Tandem 0%

Market growth
Building on the 17 per cent market growth achieved in 2010 (see STM March 2011, pages 30-31), the Russian language and education travel industry experienced another year of robust growth in 2011, with study abroad advisors reporting increases in enrolments of between 10 and 100 per cent, averaging out at a healthy 23.7 per cent. Further evidence of the buoyancy of the Russian market is the fact that, out of the 10 advisory centres that took part in this issue’s survey, half had experienced an increase in business in 2011, with a further 40 per cent noting that numbers had remained the same. Only one advisor said that they had experienced a business downturn.

Language and destination trends
English accounted for 87 per cent of Russian advisory centre bookings and the top five destinations for Russians in 2011 were all English-speaking countries. In first place was the UK, which accounted for 53 per cent of enrolments, followed by the USA, Malta, Canada and Ireland. The second most popular language was French, accounting for four per cent of bookings, followed by German, Spanish and Italian.

Student and course trends
A majority of Russian language travellers took an overseas studies trip in preparation for their future studies in another country Surprisingly, the second most prevalent motivating factor for taking a study trip abroad was for pleasure, accounting for 20 per cent of advisory centre clients who took a course in 2011, compared with nine per cent previously. General courses were the most popular choice among Russian students, accounting for 29 per cent of all bookings, followed by junior courses with 28 per cent. Despite the fact that a majority were studying abroad with the intention to go on to further studies overseas, the number of clients embarking on academic/exam preparation or foundation programmes was relatively small (six per cent).

Advisor business
While pure language programmes made up the bulk of advisory centre business – 54 per cent – work and travel combinations were the second-most important sector for advisors that took part in this issue’s survey. As an average, this sector made up 26 per cent of enrolments, up from 18 per cent previously. While almost 90 per cent of advisory centres dealt with higher education and secondary/high school placements, combined these only accounted for an average of 15 per cent of business. The main tool among Russian advisory centres for finding new schools to work with was through agent/b2b workshops; on average, 54 per cent of business partners were found in this way.

Looking ahead
Despite the global economic crisis, 85 per cent of the advisory centres that took part in our survey forecast growth in 2012, with only one predicting either stagnant business or a slight downward trend. One advisor noted that the trend towards secondary and higher education courses would continue to grow, together with increased interest for professional and business English programmes.

Economic overview

• Last year Russia’s economy performed better than that of many other countries. Year-end estimates for 2011 put GDP growth at 4.1 per cent – a faster growth rate than Brazil. Corporate investment also grew by 7.7 per cent in comparison with the previous year, indicating that investor confidence has returned after the collapse of 2010.

• While some sources forecast GDP growth of four per cent in 2012, others are less optimistic. The Russian financial corporation, Uralsib Capital, slashed it forecast for Russia’s 2012 economic growth to 2.8 per cent as it maintained that the global crisis will affect the oil industry, the country’s biggest export earner.

• The debt crisis in Europe, which is Russia’s most important export market, is adversely affecting demand for manufactured goods. Industrial production grew by 3.9 per cent in September 2011 compared with the corresponding period in 2010, the slowest pace since it began its upward trend in October 2009.

• Russia, Belarus and Kazakhstan have formed a Single Economic Union from 2012 that allows the free movement of goods, services, capital and workforce inside the Union from 2012.

• Much of Russia’s economic outlook for 2012 hangs on its presidential election in March. While Russia’s Prime Minister Vladimir Putin has been credited with creating the country’s economic stability, his opponents argue that if he is re-elected for a third presidential term, it may result in economic stagnation in 2012.

Source: CNTV; bbc.com; Bloomberg.com

Russian advisory study centres named a range of programmes they work with, including, in Canada: Study English in Canada (SEC), various; Ilac, various. In France: Cavilam, Vichy. In Germany: did deutsch-institut, various; Humboldt Institut, various. In Ireland: Emerald Cultural Institute, Dublin. In Italy: Linguadue, Milan. In Spain: Espanole – IH Valencia, Valencia. In Switzerland: Swiss Education Group, various. In the UK: Bournemouth Business School International, Bournemouth; British Study Centres, various; Embassy CES, various; Churchill House, Ramsgate; Excel English, London; Frances King School of English, London; ISIS, London; Kings Colleges, various; Kingsway English Centre, Worcester; Malvern House, London; Regent Language Training, Oxford; St Giles, various; Stanton School of English, London. International: EC; IHWO; Kaplan International Colleges.

Thank you to the following advisory study centres for taking part in this survey: AcademConsult; BCK International House; Insight-Lingua; Internbridge; Interbridge Travel; LangAbroad; Language Collection; Litera Scripta Manet; Student Agency; System 3.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.






Sara's New York Homestay LLC  

English Australia  
English UK  
English UK London  
Groupement FLE  
Languages Canada / Langues Canada  
MEI Ireland  
Perth Education City  
Quality English  
Study Gold Coast  
English in Chester  

Access Macquarie Limited  
Bond University  
ILSC Australia  
Impact English College  
International House Sydney Teacher Training & Prof  
Language Studies International  
NEAS Australia  
Perth Education City  
Study Gold Coast  
University of Newcastle Language Centre  
University of New South Wales  

CERAN Lingua International  

Bow Valley College  
Destination Canada  
Global Village  
Greater Victoria School District  
Guard Me  
ILSC - International Language Schools of Canada  
Languages Canada / Langues Canada  
Niagara College  
Ottawa International Student Programmes (OISP)  
Omnicom School of Languages  
Saint Mary's University  
Study Abroad Canada Language Institute  
Upper Madison College  
Vancouver English Centre  
Victoria International Academy  
York University English Language Institute  

iMandarin Language Training Institute  

Tandem Santiago  

Angel Language Academy  
Ardmore Language Schools  
Askham Bryan College  
Cambridge Education Group  
Camp Beaumont  
Capital School of English  
Centre of English Studies  
EAC Language Centres and Activity Camps  
ELC London - Hampstead School of English  
English Studio  
English UK London  
International House London  
INTO University Partnerships  
Kaplan International Colleges  
Prime Education  
LAL London  
London School of Business & Finance  
London School of English  
Malvern House College London  
Princes College School of English  
Queen Ethelburga's College  
School of Oriental and African Studies  
St Giles International  
Study Group  
Sussex Coast College Hastings  
University of East Anglia  
University of Essex - International Academy  
Wimbledon School of English  
SR Events  
Study World  
STM Star Awards  

Cambridge Esol  
City and Guilds Branch Office in Europe  
TOEFL Educational Testing Service  
Trinity College London  

Accent Francais  
Alliance Française Lyon  
Ecole Suisse Internationale  
Groupement FLE  
Langue Onze Toulouse  
LSF Montpellier  
Lyon Bleu International  
Paris Langues / Club CEI des 4 Vents  

F+U Academy of Languages  

Dr Walter  
Guard Me  

IRELAND English Language Academy ELA  
MEI Ireland  
Dialogo Language Services  
IH Milan  
Percorsi d'italiano  

Bell International  
EC English Language Centre  

Good Hope Studies  

International House - Sevilla CLIC  
Xul Comunicación Social  
Malaca Instituto - Club Hispanico SL  

EF International Language Centers  
Eurocentres International  

Malta Tourism Authority  
Office de Tourisme Montpellier  

Brown University  
California State University San Marcos  
ELS Language Centers  
FLS International  
Global Language Institute  
New York Language Center  
Open Hearts International College  
Saint John's University  
Sara's New York Homestay LLC  
UC Berkeley Extension  
University of Arizona  
University of California San Diego  
Zoni Language Centers  

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