|The total number of students placed by the 10 agencies in our survey was 3,141
Individual agencies placed between 26 and 250 students on study courses overseas in 2011
The average length of stay for Russian students was 8.7 weeks
Overall, 55 per cent of Russian students stayed in residential accommodation when studying overseas
35 per cent of Russian students took a study abroad programme for their future studies overseas
78 per cent of agencies in our survey charged a handling fee, of between US$100-US$400
||Most popular courses
|1. UK 53%
2. USA 14%
3. Malta 9%
4. Canada 7%
5. Ireland 4%
6. France 3%
6. Germany 3%
6. Spain 3%
9. Italy 2%
||1. General 29%
2. Junior 28%
3. Intensive 13%
4. Summer vacation 12%
5. Language plus work 4%
6. Academic/exam prep 3%
7. Uni foundation 3%
8. GCSE/A-level 3%
9. Business 2%
10.International Baccalaureate 1%
|Reasons for studying overseas
||Average percentage advisor business
|1. Studies overseas 35%
2. Pleasure 20%
3. Studies at home 17%
3. Current work 17%
5. Future work 11%
||1. Language programmes 85%
2. Work & travel 6%
3. Internships 3%
4. Volunteering 2%
5. Secondary education 1%
|How do advisors recruit students?
||How do advisors find new schools to represent?
|1. Word-of-mouth 50%
2. Website 25%
3. E/online marketing 6%
4. Seminars to students 3%
5. Advertising in press 2%
6. Mail shots 1%
||1. Workshops 54%
2. Language fair and student expos 25%
3. Internet 15%
4. STM 4%
|Percentage of advisors who recognised each of the following organisations
English Australia 67%
Languages Canada 78%
Groupement FLE 22%
Italian in Italy 22%
Eng NZ 56%
British Council 100%
English UK 100%
World Organisation 78%
Quality English 89%
Building on the 17 per cent market growth achieved in 2010 (see STM March 2011, pages 30-31), the Russian language and education travel industry experienced another year of robust growth in 2011, with study abroad advisors reporting increases in enrolments of between 10 and 100 per cent, averaging out at a healthy 23.7 per cent. Further evidence of the buoyancy of the Russian market is the fact that, out of the 10 advisory centres that took part in this issue’s survey, half had experienced an increase in business in 2011, with a further 40 per cent noting that numbers had remained the same. Only one advisor said that they had experienced a business downturn.
Language and destination trends
English accounted for 87 per cent of Russian advisory centre bookings and the top five destinations for Russians in 2011 were all English-speaking countries. In first place was the UK, which accounted for 53 per cent of enrolments, followed by the USA, Malta, Canada and Ireland. The second most popular language was French, accounting for four per cent of bookings, followed by German, Spanish and Italian.
Student and course trends
A majority of Russian language travellers took an overseas studies trip in preparation for their future studies in another country Surprisingly, the second most prevalent motivating factor for taking a study trip abroad was for pleasure, accounting for 20 per cent of advisory centre clients who took a course in 2011, compared with nine per cent previously. General courses were the most popular choice among Russian students, accounting for 29 per cent of all bookings, followed by junior courses with 28 per cent. Despite the fact that a majority were studying abroad with the intention to go on to further studies overseas, the number of clients embarking on academic/exam preparation or foundation programmes was relatively small (six per cent).
While pure language programmes made up the bulk of advisory centre business 54 per cent work and travel combinations were the second-most important sector for advisors that took part in this issue’s survey. As an average, this sector made up 26 per cent of enrolments, up from 18 per cent previously. While almost 90 per cent of advisory centres dealt with higher education and secondary/high school placements, combined these only accounted for an average of 15 per cent of business. The main tool among Russian advisory centres for finding new schools to work with was through agent/b2b workshops; on average, 54 per cent of business partners were found in this way.
Despite the global economic crisis, 85 per cent of the advisory centres that took part in our survey forecast growth in 2012, with only one predicting either stagnant business or a slight downward trend. One advisor noted that the trend towards secondary and higher education courses would continue to grow, together with increased interest for professional and business English programmes.
• Last year Russia’s economy performed better than that of many other countries. Year-end estimates for 2011 put GDP growth at 4.1 per cent a faster growth rate than Brazil. Corporate investment also grew by 7.7 per cent in comparison with the previous year, indicating that investor confidence has returned after the collapse of 2010.
• While some sources forecast GDP growth of four per cent in 2012, others are less optimistic. The Russian financial corporation, Uralsib Capital, slashed it forecast for Russia’s 2012 economic growth to 2.8 per cent as it maintained that the global crisis will affect the oil industry, the country’s biggest export earner.
• The debt crisis in Europe, which is Russia’s most important export market, is adversely affecting demand for manufactured goods. Industrial production grew by 3.9 per cent in September 2011 compared with the corresponding period in 2010, the slowest pace since it began its upward trend in October 2009.
• Russia, Belarus and Kazakhstan have formed a Single Economic Union from 2012 that allows the free movement of goods, services, capital and workforce inside the Union from 2012.
• Much of Russia’s economic outlook for 2012 hangs on its presidential election in March. While Russia’s Prime Minister Vladimir Putin has been credited with creating the country’s economic stability, his opponents argue that if he is re-elected for a third presidential term, it may result in economic stagnation in 2012.
Source: CNTV; bbc.com; Bloomberg.com
Russian advisory study centres named a range of programmes they work with, including, in Canada: Study English in Canada (SEC), various; Ilac, various. In France: Cavilam, Vichy. In Germany: did deutsch-institut, various; Humboldt Institut, various. In Ireland: Emerald Cultural Institute, Dublin. In Italy: Linguadue, Milan. In Spain: Espanole IH Valencia, Valencia. In Switzerland: Swiss Education Group, various. In the UK: Bournemouth Business School International, Bournemouth; British Study Centres, various; Embassy CES, various; Churchill House, Ramsgate; Excel English, London; Frances King School of English, London; ISIS, London; Kings Colleges, various; Kingsway English Centre, Worcester; Malvern House, London; Regent Language Training, Oxford; St Giles, various; Stanton School of English, London. International: EC; IHWO; Kaplan International Colleges.
Thank you to the following advisory study centres for taking part in this survey: AcademConsult; BCK International House; Insight-Lingua; Internbridge; Interbridge Travel; LangAbroad; Language Collection; Litera Scripta Manet; Student Agency; System 3.