Read the digital March 2012 issue of
Study Travel Magazine here

Contents - March 2012

Special Report
Summer learning
In 2011, the summer season proved relatively recession resilient with providers posting impressive growth figures. And while summer programmes typically consist of fun-fuelled activities, students are becoming more academically focused.

Advisor Survey
Russia stands strong
Despite the uncertain global economic climate, the Russian language study abroad industry remains buoyant with high demand for courses overseas recorded for a second consecutive year.

Tertiary Focus
Undergraduate degrees in New Zealand
New Zealand universities and polytechnics offer a wide range of degree electives at undergraduate level, from agricultural studies and performing arts to more niche offerings such as antartic studies and astronomy.

Vocational Focus
Followers of fashion
Fashion courses across the globe offer a route into one of the most glamorous and successful industries in the world of design. Matthew Knott smartens up and hits the catwalk.

Secondary Focus
UK single-sex education
With girls and boys maturing and learning at different rates, curriculum tailored to specific academic and pastoral needs can be beneficial. However, some operators are incorporating co-ed learning into their provision, writes Nicola Hancox.

Secondary Focus
Sporting traditions
With superb locations, top-class facilities and rich traditions, sports are very much part of the attraction of British independent secondary schools, as Matthew Knott discovers..

Laid-back Australia
With a high quality of life, a unique landscape, thousands of miles of coastline and multicultural cities, Australia has a wealth of activities to offer, as Jane Vernon-Smith discovers.

City Focus
Lure of London
As one of the world’s great multicultural cities, London has a diverse array of attractions and events to keep students entertained, writes Matthew Knott.

Work experience
With job markets becoming increasingly competitive in the global recession, a period of overseas work experience is more valuable than ever. Jane Vernon Smith reports on the trends within this growing sector.

Market Analysis
As Europe’s largest economy, Germany has weathered the euro zone crisis better than most, and language providers are pleased to report an increased interest in German language programmes.

Academic prep in the UK
WA broad range of institutions offer courses to prepare international students for university study in the UK, as Matthew Knott reports.

lobal comparison
In our global comparison article, we provide a breakdown of results for our Status surveys over the past year. In this article, it is possible to compare the nationality breakdown for international students across the major language teaching markets in the world for 2010.

Advantage points

English UK forces ‘banned colleges’ correction
King’s College team with Real Madrid
CES acquires Oxford House
English UK holds marketing conference and releases data
UUK calls for students to be dropped from migrant figures
University of Tokyo eyes autumn enrolment switch
Groupement Fle holds annual conference

News Round Up
UCD establishes Beijing-Dublin campus
Stafford House opens Brighton centre
International student ban for 11 South Korean institutions
New Jerez summer camp for Inturjoven
France relents over tougher post-study visas
AILS joins L’Office, and launches new website
ISI plan for AAIEP members & China portal
Sonocent launches annotation software
Cambridge test centres expand in China New Internship programmes at ILSC
News in brief
Travel update

Inside The Industry
On the move Industry issues
Educator associationQ&A: Languages Canada / Langues Canada
Advisor association Q&A: JAOS
Agency of the month: Study Global

French plus culture
From fine wine to fine arts, France is widely admired for its distinctive culture. A number of schools across the country have designed courses to allow students to sample that culture alongside their French language studies.


Business as usual

by nicola Hancox, editor

I read an interesting article the other day that listed the top ten recession-proof businesses. Chocolate manufacturers, discount retailers, pharmaceutical companies and cosmetic brands have all proved consistent performers during times of economic hardship – in fact, some economists have hypothesised that lipstick sales are a good way to gauge whether or not the economy is slipping (apparently women indulge in this relatively inexpensive makeup item when feeling less than confident about the economic future!)

Education – and indeed interntional education – is another industry that appears to thrive during bouts of prolonged recession. Indeed, in the eyes of any student/parent, education is not seen as an indulgence but rather an investment in the future. In our Special Report feature on page 44 one educator highlights that parents would rather sacrifice the family beach holiday in favour of a summer vacation programme which strikes the perfect balance between fun in the sun and study.

A shaky economic climate also encourages individuals to acquire job-ready qualifications that stand them in good stead when entering the job market, and this is why I find tracking the vocational sector so interesting. This month we analyse one of the more creative industries – fashion (page 35). According to one contributor, the creative economy, which comprises sectors including architecture, film and design, has “continued to perform strongly during the recession”, and this has clearly not gone unnoticed by students, in particular Asian nationalities, say fellow vocational providers.

This industry’s appetite for acquisitions and/or new centre developments in current climes has also shown little sign of wavering. In this issue we bring you news of a Spanish school that has launched a new summer camp (page 12) and a large operator that has opened a new centre on the UK’s south coast (page 10). A family-owned and run English language school, meanwhile, has just added a sixth centre to its growing portfolio (page 8), manoeuvring itself into chain territory.

Elsewhere, English UK has finally received an explanation as to why 22 of its members were included on a list of institutions banned from accepting international students (page 8) last year. In the eyes of the UK Border Agency, the wider media were to blame for misinterpreting the content of its initial media release. Not quite the apology the industry was looking for, but an open acknowledgment of the error is a start...

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