March 2012 issue

News Round Up
Inside the industry
Advisor Survey
Secondary Focus 1
Secondary Focus 2
Tertiary Focus 1
Tertiary Focus 2
Vocational Focus
Special Report
Course Guide
City Focus
Market Analysis

Contact Point:
Request information from our advertisers

Digital version
To view this page in the digital issue click on this graphic.

Back issues

Status Survey

Link to our site

Get a Free Copy

What are agents?

Calendar of events
Useful links
Language Travel Magazine
11-15 Emerald Street
London, England
T: +44 (0)20 7440 4020
F: +44 (0)20 7440 4033
Pacific Office
T/F: +61 (0)8 9341 1820

Other products

Global comparison

In our global comparison article, we provide a breakdown of results for our Status surveys over the past year. In this article, it is possible to compare the nationality breakdown for international students across the major language teaching markets in the world for 2010.

Top five overseas nationalities per country as a % of total weeks, 2010


Korean 9%
Japanese 9%
Saudi 9%
Chinese 6%
Local 5%

Spanish 12%
Italian 11.5%
French 9%
Saudi 9%
Japanese 7%

Canada Australia

Korean 9%
Japanese 9%
Saudi 9%
Chinese 6%
Local 5%

Chinese 14%
Korean 11%
Japanese 11%
Taiwanese 6.5%
Saudi 6%

New Zealand Ireland

Korean 20%
Saudi 16%
Japanese 15%
Chinese 8%
Swiss 7.5%

Italian 27%
Spanish 24%
French 8%
Brazilian 6%
Austrian 5%

Malta South Africa

German 16%
Spanish 16%
Russian 16%
Italian 12%
French 7%

Brazilian 15%
Korean 14%
Swiss 12%
Colombian 8%
Angolan 6%

France Spain

Swiss 14%
Japanese 11%
American 9%
Korean 8%
Chinese 7%

German 24%
Scandinavian/Finnish 14%
Dutch 9%
British 7%
Italian 7%


German 20%
American 10%
Russian 8%
Austrian 7%
British 6%

Student recruitment methods by country, 2009

Agents 62%
Internet 11%
Local bookings 9%
Other 18%
Agents 48%
Internet 30%
Local bookings 11%
Other 11%

Canada Australia
Agents 48%
Internet 22%
Local bookings 14%
Other 16%
Agents 78%
Internet 12%
Local bookings 7%
Other 3%

New Zealand Ireland
Agents 80.5%
Internet 9%
Local bookings 7.5%
Other 3%
Agents 69%
Internet 16%
Local bookings 3%
Other 12%

Malta South Africa
Agents 72%
Internet 21%
Local bookings 4%
Other 3%
Agents 52%
Internet 21%
Local bookings 19.5%
Other 7.5%

France Spain
Agents 47%
Internet 34%
Local bookings 5%
Other 14%
Agents 43%
Internet 31%
Local bookings 10%
Other 16%

Agents 36%
Internet 25.5%
Local bookings 15.5%
Other 23%

Average cost of a one-month language course by country in US$*

UK US$1,237
Ireland US$1,122
USA US$1,104
France US$1,120
Spain US$928
Italy US$742
Canada US$987
Australia US$1,140
New Zealand US$1,039
Malta US$672
South Africa US$901

*all prices converted using exchange rate of 15/06/2010.

Average length of stay by country

Australia 14 weeks
Canada 6.7 weeks
USA 9.7 weeks
New Zealand 9.5 weeks
South Africa 5.1 weeks
UK  5.0 weeks

Italy 4.4 weeks
Spain 3.2 weeks
Ireland 4.3 weeks
France 4.9 weeks
Malta 2.8 weeks


The most immediately apparent trend in 2010 was a decline in the average student stay compared with 2009 data (see STM, March 2011, page 68). Possibly reflecting the global economic situation in 2010, eight of the 11 destinations we surveyed suffered a decline in the average length of stay. Australia still boasts the longest average stay, but this dropped from 17.2 weeks to 14 in 2010. However, France achieved an increase from 3.1 to 4.9 weeks and Ireland’s average also rose.

The UK continues to be the most expensive place to study, but a general downward trend in the average cost of a one-month language course was clear, with the UK dropping from US$1,619 in 2009 to US$1,237 this time. All of the North American and European destinations experienced a decrease in average prices. However, there were price increases in Australia, New Zealand and South Africa due to strong currency rates during that period.

Asia continues to be a top source of students. Korean students were among the top two nationalities in five different countries, although it was notable that the percentage declined – down to nine per cent from 19 per cent previously in Canada. Japanese and Chinese students were also prominent on many countries’ lists. In the non-English speaking destinations, Germany was the top market for Spain (24 per cent) and Italy (20 per cent) – both increases over 2009.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.






Sara's New York Homestay LLC  

English Australia  
English UK  
English UK London  
Groupement FLE  
Languages Canada / Langues Canada  
MEI Ireland  
Perth Education City  
Quality English  
Study Gold Coast  
English in Chester  

Access Macquarie Limited  
Bond University  
ILSC Australia  
Impact English College  
International House Sydney Teacher Training & Prof  
Language Studies International  
NEAS Australia  
Perth Education City  
Study Gold Coast  
University of Newcastle Language Centre  
University of New South Wales  

CERAN Lingua International  

Bow Valley College  
Destination Canada  
Global Village  
Greater Victoria School District  
Guard Me  
ILSC - International Language Schools of Canada  
Languages Canada / Langues Canada  
Niagara College  
Ottawa International Student Programmes (OISP)  
Omnicom School of Languages  
Saint Mary's University  
Study Abroad Canada Language Institute  
Upper Madison College  
Vancouver English Centre  
Victoria International Academy  
York University English Language Institute  

iMandarin Language Training Institute  

Tandem Santiago  

Angel Language Academy  
Ardmore Language Schools  
Askham Bryan College  
Cambridge Education Group  
Camp Beaumont  
Capital School of English  
Centre of English Studies  
EAC Language Centres and Activity Camps  
ELC London - Hampstead School of English  
English Studio  
English UK London  
International House London  
INTO University Partnerships  
Kaplan International Colleges  
Prime Education  
LAL London  
London School of Business & Finance  
London School of English  
Malvern House College London  
Princes College School of English  
Queen Ethelburga's College  
School of Oriental and African Studies  
St Giles International  
Study Group  
Sussex Coast College Hastings  
University of East Anglia  
University of Essex - International Academy  
Wimbledon School of English  
SR Events  
Study World  
STM Star Awards  

Cambridge Esol  
City and Guilds Branch Office in Europe  
TOEFL Educational Testing Service  
Trinity College London  

Accent Francais  
Alliance Française Lyon  
Ecole Suisse Internationale  
Groupement FLE  
Langue Onze Toulouse  
LSF Montpellier  
Lyon Bleu International  
Paris Langues / Club CEI des 4 Vents  

F+U Academy of Languages  

Dr Walter  
Guard Me  

IRELAND English Language Academy ELA  
MEI Ireland  
Dialogo Language Services  
IH Milan  
Percorsi d'italiano  

Bell International  
EC English Language Centre  

Good Hope Studies  

International House - Sevilla CLIC  
Xul Comunicación Social  
Malaca Instituto - Club Hispanico SL  

EF International Language Centers  
Eurocentres International  

Malta Tourism Authority  
Office de Tourisme Montpellier  

Brown University  
California State University San Marcos  
ELS Language Centers  
FLS International  
Global Language Institute  
New York Language Center  
Open Hearts International College  
Saint John's University  
Sara's New York Homestay LLC  
UC Berkeley Extension  
University of Arizona  
University of California San Diego  
Zoni Language Centers