Read the digital March 2013 issue of
Study Travel Magazine here

Contents - March 2013

Special Report
Bring me sunshine
The northern hemisphere’s summer is widely considered a prime time for young learners to venture abroad for study purposes, and language providers have developed strong summer portfolios in a bid to harness this sector’s ever-increasing client base. More discerning than ever, summer vacation clients have come to expect a learning package with a difference. Nicola Hancox finds out more.

Agency survey
Switzerland stabilises
Business growth improved almost six-fold for Swiss agents in 2012, although a significant number reported no growth whatsoever. Meanwhile, a large majority of survey participants used alternative methods to attract school partners.

Tertiary Focus
Popular degrees in the UK
The UK is a popular choice for international students in a wide range of subject areas, including business and economics, discovers Matthew Knott.

Vocational Focus
Land-based courses in the UK
Land-based courses can cover a wide variety of disciplines such as horticulture, agriculture, forestry and even golf course management. Bethan Norris reports.

Secondary Focus
UK orientation
From culture to climate issues, independent schools have a
range of mechanisms to assist international students in
adjusting to life in the UK, discovers Matthew Knott.

Secondary Focus
The agent/school relationship
Professionalism, honesty and a thorough understanding of the sector: attributes UK independent schools have come to expect from new and existing agent partners. Nicola Hancox explores what makes a successful agency/school alliance.

Malaysia and Singapore
The rising stars of international education, Malaysia and Singapore offer overseas students an interesting blend of Asian culture in their own unique way. Claire Twyman finds out more.

Regional Focus
Mediterranean magic
A winning combination of good weather, great beaches and rich history endows the areas bordering the Mediterranean Sea with a unique appeal for holiday makers and international students alike. Moreover, Spanish, French, Italian and English are all spoken as native languages at different points around its perimeter, allowing students to choose from a variety of specialist language schools. Jane Vernon Smith is tantalised by some of the options.

African sunrise
Growth in the African education travel market remains hampered by restrictive visa regulations and high costs in many of the traditional education destinations. As a consequence, some African students are turning to other continents for their education needs, as Gillian Evans reports.

Market Analysis
Germany upbeat
Enrolments were up at many language schools across Germany, with key areas of growth including business and academic preparation courses. Bethan Norris reports on operating conditions at German language schools in 2012.

ESP in Australia
Designed to meet the specific needs of language learners, English for specific purposes courses are wide ranging, equipping students with relevant communicative skills that match a chosen vocation. Nicola Hancox finds out more.

Asia: the economic lion

Student visas resume at NZ colleges after court ruling
Into secures major investment from USA equity firm
New USA partnerships for Kings
Growth of non-EU students at UK universities slows
Feud affects Chinese enrolments in Japan
Canada proposes changes to protect students
LAL opens Chinese summer school.

News Round Up
Japanese recruitment firm promotes English study in Asia
Atlas announces Bristol junior centre
New campus accommodation for GHS
IH Edinburgh moves to new junior centre
Mixed news in Ireland’s tertiary enrolments
Sols Schools Calgary expands
Specialist executive school opens in Manila
IH releases vocabulary app
News in brief
Travel update

Inside The Industry
On the move
Q&A Educator association: Acpet
Industry issues- agents speak out
Q&A Advisor Association: Unosel
Agency of the month

Course Guide
The big players
With one school in our course guide to chain schools opening its first centre back in 1878, most of these education providers now have schools spanning numerous countries and several continents.


Asia: the economic lion

by Bethan Norris, Senior Editor

In-country language and education provision within Asia is a theme in our news pages this month and this trend is definitely one to watch in the future. There are already established higher education hubs in Singapore and Malaysia and it looks as though the Philippines is trying to get in on the act by developing its English language teaching sector, with a new school for executive language learners opening in Manila (see page 12).

Other evidence to suggest that EFL provision within Asia is on the increase is the launch of GlobalStudyAsia by Japanese global career specialist Disco Inc, which promotes English language learning within the continent (see page 8). Anecdotal evidence from agents within Korea also suggests that Korean students are definitely more likely to look towards Asia for English language courses, possibly as a way to decrease costs. This trend is also very much boosted by the presence of off-shore campuses of UK and US universities throughout Asia – and one that is supported by the recent launch of a new UK government body, Education UK, which hopes to support universities in the UK going down this route.

Increased education and EFL provision within Asia is likely to have an effect on Asian agents’ business in the future and such programmes could be a welcome addition to an agency’s portfolio. It will also be interesting to see how enrolments at universities and language schools in the traditional ELT destinations of the UK, USA, Canada, Australia and New Zealand are affected, however, as more Asian students opt for studies closer to their home.

Greater choice for students can only be a good thing, with more likely to look towards study abroad opportunities within Asia who might have found other destinations to be beyond their reach.

One thing is clear however, language skills and education opportunities are still the main focus of many parents worldwide – a fact nicely illustrated by our Special Report on summer language courses where professionals report that demand is still strong despite economic difficulties in some countries, as parents imbue their child’s academic future with even more importance when times get tough (see page 36). Increased development of courses aimed at Asian students within their summer season could also reap rewards for language schools in the northern hemisphere, however, with greater investment needed to make courses offered in the northern hemisphere’s winter months more attractive to younger students.

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