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March 2013 issue

Contents
News
News Round Up
Inside the industry
Agency Survey
Secondary Focus 1
Secondary Focus 2
Tertiary Focus 1
Tertiary Focus 2
Vocational Focus
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Market Analysis
Grapevine


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ESP in Australia

Designed to meet the specific needs of language learners, English for specific purposes courses are wide ranging, equipping students with relevant communicative skills that match a chosen vocation. Nicola Hancox finds out more.


Our students really love the option to develop specialist skills by tailoring their study through our ESP courses,” relates Fiona Davidson at Ability English in Melbourne and Sydney. The school’s General English plus programme aims to extend students’ use of the language with three hours of extra skills training, while its International Business programme combines fundamental business skills with intercultural communication skills. “By offering multiple unique ESP courses,” adds Davidson, “we give students greater opportunities to focus their studies and language development.”

EF in Sydney offers a language product that looks to hone business language skills. According to Jackie Yen at the school, interest in this type of provision is growing, as is student competency. She attests that approximately 40 per cent of their long-term students will have studied some form of business English by the time they leave.

Business Plus is new to the product portfolio at Langports in Brisbane and the Gold Coast. Available as a 10-week programme, Anna France at the school explains that its main aim is to improve students’ confidence and English language competency in a business and workplace environment. Comprising three components, students can expect to enhance relevant grammar and vocabulary skills, build written communication skills needed for the composition of emails, proposals and reports, work on oral communication skills needed for PowerPoint presentations, business meetings and job interviews, as well as prepare for business English exams such as BEC-V, Bulats or Toeic.

English for Business and English for Sports at Victoria University (VU) English Language Institute help prepare students for entry onto the university’s VU Tafe Business course, the Certificate IV in Sport or a Diploma of Sport. Michael Ratcliff at the study centre notes that they are specialist programmes run for specific groups. The courses attract encouraging numbers with 15 students currently enrolled on their Sports English programme and 800 students enrolled on Business English.

English Language Company’s Premium English course is an interesting offshoot of the ESP format. “We have always received enquiries for specialist courses such as English for nursing, engineering or economics,” begins Anne Menard, “however, the demand was never high enough to justify running such courses or electives.” Instead, students can combine 15 hours of general English with five hours of customised one-to-one tuition in a particular area of interest.

Christine Bundesen, Director at the University of Queensland’s Institute of Continuing & Tesol Education (ICTE-UQ) in Brisbane, QLD, says that the university prides itself on being flexible on course design, development and customisation. “The key to teaching ESP courses is understanding the language needs of the students in their specific context of use,” she says. “This involves analysing the language used in that context and then creating programmes, materials and lessons that engage the learners in using the target language.”

Alongside English for Business Professionals (EBP), the Australian Institute of Professional Education (AIPE) in Sydney, NSW, also runs English for Healthcare Professionals (EHP), which has proven very popular, affirms the school’s Shumaila Ali. “These students range from early to mid-career professionals…who want to establish themselves as medical practitioners or would like to develop their English language skills specific to the healthcare industry.”

Course design has been given much attention at SELC in Bondi Junction and Sydney, NSW. As well as English for Business the school also offers English for Customer Service Communication – a practical four-week course conducted in the school’s purpose built café ‘classroom’. The course, asserts Kevin Warham, is one of their core products and is particularly popular with working holiday visa students. However, vocations that compliment a particular lifestyle are also in demand, he adds. As such, SELC recently introduced a four-week English course aimed at students using English in the context of a yoga or pilates instructor, aromatherapist or nutritionist.

English plus Health and Wellness is also available at Think: Education. As a direct entry programme (DEP) it feeds directly into a vocational or higher education course at one of its group colleges. DEPs are the group’s most popular offerings with design, business and hospitality options also available, notes the school’s Denver Craig.



A selection of English for specific purposes courses

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Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ACCOMMODATION
AHLI - American Home Life International  
Generation Estates  
Homestay Technologies Ltd  
Sara's New York Homestay LLC  
Studyhouse  
ASSOCIATIONS/GROUPS
EnglishAustralia  
English UK  
Feltom Malta
Languages Canada / Langues Canada 
 
MEI  
Quality English  
AUSTRALIA

Ability English  
Academia International College 
Access Macquarie Limited  
Australian Institute of Professional Education  
Cairns Language Centre / Eu
rocentres Cairns  
EnglishAustralia  
ILSC Australia  
Impact English College  
English Language & Foundation Studies Centre  
UNSW Global Pay Limited (University of New South Wales)  
CANADA
Algoma University  
Bow Valley College  
Camosun College  
Centennial College of Applied Arts and Technology  
COMOX valley - School District 71  
East Coast School of Languages (ECSL)  
University of Quebec at Trois-Rivieres  
Ecole Quebec Monde  
Hansa Language Centre of Toronto  
Humber Institute of Technology and Advanced  
ILSC - International Language Schools of Canada  
Languages Canada / Langues Canada  
Niagara College  
Ottawa International Student Programmes (OISP)  
St Giles Vancouver  
ENGLAND
Anglia Ruskin University  
Bright World Guardianships  
Camp Beaumont  
International House World Organisation  
Kaplan International Colleges  
Prime Education  
London Language Centre  
London School of Business & Finance  
PGL  
Plus  
School of Oriental and African Studies  
St Giles International  
Trent College  
TUS Advertising  
Twin Group  
University of East Anglia  
EXAM BOARDS
Cambridge Esol  
TOEFL Educational Testing Service
FRANCE
Accent Francais  
Alliance Francaise Marseille-Provence  
Centre Mediterraneen d'Etudes Francaises  
Ecole Suisse Internationale  
French in Normandy  
Groupement FLE  
ILCF Institut Catholique de Paris  
Langue Onze Toulouse  
LSF Montpellier  
Lyon Bleu International  
Paris Langues / Club CEI des 4 Vents  
Université de Perpignan  
GERMANY
F+U Academy of Languages  
ESL Ecole Suisse de Langues  
HONG KONG
English For Asia  
INSURANCE
Guard. Me  
Ingle International  
IRELAND
Centre of English Studies  
IH Cork  
MEI  
Travelling Languages - Think Ahead LTD  
ITALY
A Door To Italy  

MALTA
Feltom Malta
inlingua Malta  
SOUTH AFRICA
City Education Language School  
EC Cape Town  
EF International Language Centers  
English Language School Cape Town  
Eurocentres International  
Good Hope Studies  
International House Cape Town  
inlingua Language Training Centre Cape Town  
Interlink School of Languages  
Jeffrey's Bay Language School  
Kurus English CC  
LAL Cape Town  
Language Teaching Centre  
SWITZERLAND
EF International Language Centers  
Eurocentres International  
TOURIST BOARDS
Malta Tourism Authority  
TURKEY
International Mediterranen Academy  
USA
AHLI - American Home Life International  
Brown University  
California State University San Marcos  
ELS Language Centers  
FLS International  
Forest Ridge School of the Sacred Heart  
Glenholme School  
Global Language Institute  
Hun School of Princeton  
Lawrence Academy  
Montverde Academy  
Saint John's University  
University of California San Diego  
Zoni Lan
guage Centers





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