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May 2003 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Q&A
Destination
City Focus
Status

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Status: Canada 2002

The Status survey is a venture by Language Travel Magazine, in collaboration with the Association of Language Travel Organisations (Alto), which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
No. of participating organisations in the Canadian survey: 31
Total no. of students in 2002: 22,837 (two schools did not specify)
Total no. of student weeks in 2002, estimated: 311,943 weeks
Overall average length of stay: 13.6 weeks
Average cost of a one-month course, excluding accomm: CAN$844 (US$569)
Average cost of residential accommodation per week: CAN$170 (US$115)
Average cost of host family accommodation per week: CAN$174 (US$117)
Average commission paid on a language course: 17.5 per cent (from 0 to 25)
Four institutions paid commission on accommodation (from 5 to 20 per cent)

Means of recruiting students in Canada, 2002 Intensity of study (hours studied per week)
Agents 57%
Other means 21.2%
Local bookings 14%
Internet 7.8%
From 15 to 30
Overall average = 23.9

Top student nationalities in Canada by student numbers, 2002
Korean 30%
Japanese 22.8%
Mexican 12.3%
Chinese 6.9%
Canadian 4.2%
Taiwanese 4%
Spanish 3.7%
Brazilian 2.2%
Swiss 2.1%
French 2.1%
Italian 1.9%
Venezuelan 0.7%
Colombian 0.5%
Saudi Arabian 0.5%
Hong Kong 0.4%
Thai 0.4%
German 0.3%
Turkish 0.3%
Chilean 0.2%
Others 4.5%

Student numbers by age range
8-11, 1%
12-15, 7.5%
16-18, 13%
19-24, 35.5%
25-30, 33%
31-50, 9%
51+, 1%


Thank you to the following institutions for taking part in our Status survey:
Academie Linguistique Internationale, Montreal, QB; Banff Education Centre, Canmore, AB; Burnaby College, Vancouver, BC; Canada English Center, Vancouver, BC; Centre for Lived Language, Toronto, ONT; Centre Linguista, Montreal, QB; Chinook College, Calgary, AB; CLTA, Peel District School Board, Mississauga, ON; Comox Valley International College, Comox, BC; EduTour Homestay Associates Ltd, Gabriola, BC; ELS Language Centers, Vancouver, BC; Equilibrium International Education Institute, Calgary, AB; Focus International, Calgary, AB; Heartland International English School, Winnipeg, MT; International Language Insitute, Halifax, NS; King George International College, Vancouver, BC; Languages International, Toronto, ONT; Lethbridge Community College English Language Centre, Lethbridge, AB; Mount Royal College Languages Institute, Calgary, AB; Pan Pacific College, Vancouver, BC; Pan Pacific International English College, Victoria, BC; Red Leaf Student Programs, Toronto, ONT; Shane Global Village English Centres, Vancouver, BC; Sheridan College, Oakville, ONT; Smith English School, Edmonton, AB; University of British Colombia English Lang Inst, Vancouver, BC; University of Calgary English Language Program, Calgary, AB; University of Alberta English Language Program, Edmonton, AB; Vancouver Community College, Vancouver, BC; Wynchemna International Language, Calgary, AB; YMCA International College, Vancouver, BC.

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