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May 2004 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Q&A
Destination
City Focus
Status

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Status: Ireland 2003

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
No. of participating organisations in the Irish survey: 7

Total no. of students in 2003: 11,700

Total no. of student weeks in 2003, estimated: 58,500

Overall average length of stay in weeks: 5

Average cost of a one-month course, excluding accommodation: U788 (US$970)

Average cost of residential accommodation per week: U147 (US$181)

Average cost of host family accommodation per week: U155 (US$191)

Average commission paid on a language course: 21 per cent (from 15 to 25)

One institution paid commission on accommodation (of 15 per cent)


Means of recruiting students Intensity of study (hours studied per week)
Agents 70%
Other means 16.4%
Internet 7.6%
Local bookings 6%
From 15 to 25
Overall average = 20

Top student nationalities in Ireland by student weeks, 2003
Italian 30.4%
Spanish 25.2%
French 6.8%
Chinese 5.9%
Austrian 5%
Russian 3.6%
German 3.6%
Japanese 3.6%
Czech 3.1%
Korean 1.9%

Student numbers by age range
8-11, 0.5%
12-15, 32.5%
16-18, 19%
19-24, 26%
25-30, 11.5%
31-50, 10%
51+, 0.5%

Observations
Italy and Spain continue to be the most important student providers for Irish language schools, although the percentage of students from Japan slipped from third to joint-sixth position this year, down to 3.6% from 10.4% (see LTM, April 2003, page 48).

The average cost of a one-month course, at e788, was slightly up on the e708 recorded in our previous survey. The cost in US$ has increased,

testifying to the strength of the euro. This e788 figure excludes the high one-to-one tuition price quoted by one school.

Chinese students figure in the top 10 nationalities this year, while Korean students have dropped from fifth to tenth position.

Agent usage has doubled from 34% to 70%, according to our results, although different survey participants might also explain this rise.



Thank you to the following institutions for taking part in our Status survey:
Alpha College of English, Dublin; Aspect ILA, Dublin; ATC Language Travel, Bray; Berlitz Language Centre, Dun Laoghaire; International House, Dublin; ISI Ireland, Dublin, The Slaney Language Centre, Wexford.
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