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May 2005 issue

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Agency Survey
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Status

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Status:

Ireland 2004

The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 

If you would like to see the complete breakdown of data, and are an agent (or a school that has completed or intends to complete the Status survey), please send us an email stating “Status survey web address” in the subject heading. We will then forward the web address to you.

Key points
No. of participating organisations in the Canadian survey: 10

Total no. of students at the organisations in 2004: 7,885

Total no. of student weeks in 2004, estimated: 24,444

Overall average length of stay in weeks: 3.1

Average cost of a one-month course, excluding accommodation: Euro845 (US$1,130)

Average cost of residential accommodation per week: Euro161 (US$215)

Average cost of host family accommodation per week: Euro188 (US$251)

Average commission paid on a language course: 20 per cent (from 13 to 25)

Two institutions paid commission on accommodation (one at 15 per cent, other unspecified)

*For currency conversion rate, see page 7.


Means of recruiting students in Ireland, 2004
Intensity of study (hours studied per week)
1. Agents 49%
2. Other means 25%
3. Local bookings 16%
4. Internet 10%
From 6 to 40
Overall average = 21.5

Top student nationalities in Canada by student weeks, 2004
French 14%
Korean 11.4%
Chinese 10.7%
German 10.4%
Spanish 8.8%
Italian 7.8%
Swiss 4%
Mexican 3.5%
Czech 3.5%
Japanese 3.4%

Student numbers by age range
8-11, 0%
12-15, 22%
16-18, 20%
19-24, 28%
25-30, 19%
31-50, 11%
51+, 0%

Observations
The proportion of bookings that came via agencies was down from the 70 per cent recorded last year to 49 per cent.

There were some changes in the top nationalities, with French overtaking Italian as the number-one nationality, while Italians were much farther down the table this year. Mexicans made their first appearance in the top 10 and Koreans have risen in prominence, to be the second largest nationality.

The average length of stay has dropped to 3.1 weeks from 5 weeks, with many schools indicating a two-week average stay.

Age ranges of students were more evenly spread this year, although there were no students at either end of the age spectrum.

The typical cost of tuition is up by US$150 – some schools offered individual tuition only and so their prices were not included in the final average.



Thank you to the following institutions for taking part in our Status survey:
Active English, Lucan; Aspect College, Dublin; Berlitz Language Centre, Dun Laoghaire; Bluefeather School, Dublin; Centre of English Studies, Dublin; Corporate English Ireland, Naas, Co Kildare; Dromore Summer School, Limerick; English in Tipperary, Rosecrea; Killarney School of English, Killarney; The Slaney Language Centre, Wexford.
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