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Status: Ireland 05
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The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics.
If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.
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No. of participating organisations in the Ireland survey: 17
Total no. of students at the organisations in 2005, (estimated at one centre): 18,657
Total no. of student weeks at the participating organisations in the survey: 111,942
Overall average length of stay in weeks: 6
Average cost of a one-month course, excluding accommodation: e804 (US$966)
Average cost of residential accommodation per week: e156 (US$187)
Average cost of host family accommodation per week: e162 (US$195)
Average commission paid on a language course: 20 per cent (from 18 to 27.5)
No institution paid commission on accommodation.
*For currency conversion rate, see page 7.
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| Means of recruiting students in Ireland, 2005 |
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Intensity of study (hours studied per week) |
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Agents 44%
Other means 19%
Local bookings 19%
Internet 18%
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From 8 to 25
Overall average = 18.7 |
| Top student nationalities in Ireland by student weeks, 2005 |
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Italian 21.5%
Spanish 15.8%
German 7.6%
French 7%
Austrian 4.8%
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Chinese 4.1%
Japanese 18.6%
Korean 3.8%
Swiss 3.6%
Polish 3.2%
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| Student numbers by age range |
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8-11, 0%
12-15, 5.5%
16-18, 21%
19-24, 42%
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25-30, 20%
31-50, 8%
51+, 3.5% |
| Observations |
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The nationality breakdown across Irish schools is quite different to the results of our previous survey (see LTM, May 2005, page 43). Western European nationalities now account for the top five nationalities, with Korean and Chinese students farther down the top 10, although still notable student markets. Italy was the most important student market for Irish schools, overtaking France.
Prices were relatively |
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unchanged, year on year, with tuition costs actually slightly lower, at e804, across a larger group of respondents, than the e845 noted last year.
The average length of stay has increased significantly across the larger sample, which accounts for a volume of students almost four times higher than in the 2004 survey. Average stay was up from 3.1 to 6 weeks.
Agent usage dipped slightly from 49% to 44%.
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Thank you to the following institutions for taking part in our Status survey:
Active English, Dublin; Alpha College, Dublin; Annalivia School, Dun Laoghaire; Aspect College, Dublin; Atlas Language School, Ranelagh, Dublin; Centre of English Studies, Dublin; DCU Language Services, Dublin; Dublin School of English, Dublin; Eden School of English, Dublin; Galway Cultural Institute, Galway; Geos English Academy, Dublin; International Study Institute Ireland, Dublin; Killarney School of English, Killarney; Language House School of English, Dublin; Liffey Linguistics, Dublin; NMLI, Cork; Slaney Language Centre, Wexford.
Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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