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May 2007 issue

Contents
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Travel News
Agency News
Agency Survey
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Special Report
Market Report
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New buildings for British ELT

There is significant activity on the property front among English language schools in the UK. Three established schools – International House (IH) London, Bell International and Study Group – are either acquiring new premises or building their own new premises from scratch.

Firstly, IH London has moved from its Piccadilly premises, where it was for 30 years, to a brand new “state-of-the-art learning environment” in London’s Covent Garden in March. Covering seven floors, the new purpose-built premises has 52 air-conditioned classrooms.

Richard Abrial, Director of Sales and Marketing at IH London, said, “When not studying, students can relax and take in the view from our Sky Lounge and rooftop terrace, enjoy freshly prepared food and drinks at the café and espresso bar or simply enjoy the location.”

Meanwhile, Bell International has acquired a new residential school close to Tunbridge Wells in Kent. A former girls boarding school, the Bell Bedgebury International School is set in 220 acres of parkland and will open in September. Chief Executive of Bell, David Pottinger, explained, “We have been looking for a suitable new UK location for some time, as part of a global expansion programme, and our criteria have been strict.”

He continued, “In particular, we have been searching for a combination of good transport links, outstanding facilities and an estate of cultural or historic interest. In Bedgebury, I’m delighted to say that we have found all three.” The school will offer year-round residential tuition for clients preparing for study in mainstream UK schools and also host the Bell Bedgebury Language Centre, which is being transferred from Saffron Walden near Cambridge, offering residential language training for 16+ year olds and teacher training.

Study Group has also been investing heavily in brand new learning facilities, with a building project close to Brighton train station in the city centre slowly taking shape and scheduled for completion in the autumn. The UK£28 million (US$54.2 milion) project will culminate in the creation of an international study centre housing Bellerbys College and Embassy CES students, a 375-bed student residence and global and UK corporate headquarters under one roof.

The building will have a restaurant, library, Internet café, private study rooms, common room, exam and lecture hall, art studios and six science laboratories as well as over 60 classrooms. “Our brand new centre takes the international student experience in Britain to new levels,” said Principal, Nigel Addison. “Modern teaching spaces with the latest technology combined with the excellence of our academic staff will give students all they need to succeed.”


Capls and CLC to join forces in Canada

Members of the Canadian Association of Private Language Schools (Capls) and the Canada Language Council (CLC) have voted to join forces and present a united front to the world under the auspices of one association. In what is a logical step for the two associations, both of which have enjoyed government support in promoting Canada’s international education industry, one cross-sectoral association will be formed that will have as its basis for membership an accreditation scheme modelled on the existing CLC Quality Assurance Scheme.

Linda Auzins at Capls said that a steering committee would meet regularly to plan a course of action until next February when the hybrid association will be launched. “The new association will provide a strong identity for the Canadian language training sector,” she said, noting that as well as using CLC’s accreditation scheme as a benchmark, the association would use the marketing, organisational and advocacy strength of Capls. Gerry La Belle, President of Capls, added, “A great deal of effort and commitment has gone into the development of our Canadian language training sector and we are looking forward to this new phase of our development.”

Virginia Taylor at CLC said, “We are thrilled at the prospect of joining together with Capls. All language programmes in Canada will now have the opportunity to be recognised under one umbrella.”


Amerispan situation close to resolution

Since we reported that US agency, Amerispan, had left significant debts in the wake of its closure, it appears that most language schools affected have had some monies returned to them, despite initial claims by Amerispan that it was unable to honour its debts.

The Association of Unpaid Language Schools (Aulas) claimed the outcome as a victory for the affected schools that got together to campaign for a fairer end result (see Language Travel Magazine, March 2007, page 6). On its website, it claimed, “[News of payment] shows that Aulas has been a very effective tool in creating pressure to [achieve results].”

A number of schools confirmed that they had received at least part-payment of their debts (either 30 per cent or 50 per cent seemed typical) and in some cases, agreed to a continuing partnership with Don Quijote USA, which acquired Amerispan’s assets.

Ex-owner of Amerispan, John Slocum, said that after finding a buyer and collecting debts owed to Amerispan, the final and most difficult step in resolving the situation was to find a way to settle with schools. “I’m very appreciative of [Don Quijote USA’s] work with me to guarantee to promote [certain] schools who were willing to accept partial payments,” he said.

One language school observed that they felt it unfair that they had had no choice but to agree to a flat 50 per cent repayment offer – because they were in financial difficulties – despite the fact that other schools had been repaid in full, as detailed on the Aulas website.


Numbers boost in Australia

The latest government figures published by Australian Education International reveal further inclines in student visas issued in 2006 across all education sectors in Australia. Overall, there was a 13.6 per cent rise in new enrolments commencing in 2006, with growth of 19.4 per cent registered for the ELT sector.

As Sue Blundell, Chief Executive of English Australia pointed out, these figures only relate to students entering the country on a student visa, so the 56,615 commencements for English language courses reported is likely to reflect just under half the total market size. (Results of an English Australia survey to reflect total market size were not available at the time of going to press).

Asia remained the most vital market across all sectors with India showing the strongest growth, although Brazil also fared well. Minister for Education, Julie Bishop, said the industry continued to make a “vital contribution” to the economy.



Online booking for Alphe conferences

Meeting Manager, a new system designed to enable workshop delegates to get in touch with each other and make appointments online, has been launched by Hothouse Media, the company behind the Alphe Conferences and Language Travel Magazine.

Jane Gilham, Alphe Manager, said the extensive testing of the system meant that its first road-test, for delegates attending Alphe Latin America in Brazil, went extremely well. “Our Alphe delegates like the new system because they only have to load up their business and contact details once,” she said. “Any educator or agent who wants to attend an Alphe in the next 12 months, should go to Meeting Manager via www.hothousemedia.com and fill in their details.”


Malvern House offers uni application service

London-based language school Malvern House has announced it is launching an application service for all students seeking help to apply for the next stage of their education pathway, be that a short course or longer-term degree course.

Called OnCourse, the service is open to any student, whether they are studying at Malvern House or not. Katherine Bradley, Marketing Manager, explained that agencies would receive commission on the paid-for service if they sent students just for OnCourse, as well as from partner universities. Malvern House students pay no additional fee.

“From speaking with our agents, we have found that universities are often very difficult to work with, having lengthy application processes, maximum numbers of agents per country and so on,” she said. “We hope that this will be an attractive proposal for our current network of agents and also attract new partners.”


Primary language tuition for all in the UK

In an acknowledgement that its current policy on foreign language study is not working, the UK government has decreed that all primary schools will teach a foreign language to pupils from the age of seven by 2010.

The decision, in the wake of a report into national language learning by Lord Dearing, has been made in the hope that the current downward trend in foreign language study will be halted. Currently, language study can be dropped at the age of 14 and test-takers at GCSE level have dwindled from 80 per cent to 50 per cent of the population since the ruling came into effect in 2004.

Education Secretary, Alan Johnson, said, “I want languages to be at the heart of learning. The earlier you start learning a language the better. [This move] will give pupils seven years to build their knowledge, confidence and experience.”

The Dearing report recommended an active use of “immersion courses” to help pupils manage the transition from primary to secondary school level. It also called for UK£50 million (US$97 million) in extra funding to achieve these aims.


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS/
GROUPS
English Australia
Felca
Feltom
Perth Education City

TOURIST BOARDS
Malta Tourism
       Authority

WORKSHOPS/EXPOS
International House
       World Organisation
       (Worldwide)

AUSTRALIA
English Australia
Perth Education City

CANADA
Bodwell College
Cowichan Valley School District # 79
Richmond School
       District # 38
Stewart College of
       Languages

CHINA
Mandarin House

COLOMBIA
World Education

CZECH REPUBLIC
Global Study
       (Karlov College)

ENGLAND
Aspect (Australia,
       Canada, Ireland,
       Malta, NZ, UK, USA)
Bell International
International House
       London
International House
       World Organisation
       (Worldwide)
LAL Language and
       Leisure
       (England, Malta,
       South Africa, USA)
Malvern House
       College London
Queen Ethelburga's
       College
Sels College London
St Clare's Oxford
St Giles Colleges
       (Canada, UK, USA)
Study Group
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa,
       Spain, USA)
Tellus Group
Twin Group

FRANCE
AGISEFE - Université
       de Savoie
Alliance Française,
       Paris
Cipel
Home Language
       International
       (Argentina,
       Australia,
       Austria, Brazil,
       Canada, Chile,
       China, Czech
       Republic, Denmark,
       Egypt, Finland,
       France, Germany,
       Holland, Hungary,
       Ireland, Italy,
       Japan, Malta, NZ,
       Norway, Poland,
       Portugal, Russia,
       Spain, Sweden,
       Switzerland, UK,
       USA, Venezuela)
Institut International
       de Rambouillet
Lyon Bleu
       International
SILC - Séjours
       Linguistiques
       (England, France,
       Spain)

GERMANY
Carl Duisberg
       Centren
       (England, Germany)
inlingua Berlin
Prolog- International
       House Berlin

IRELAND
Galway Cultural
       Institute
High Schools
       International
       (Australia, Canada,
       England)

MALTA
Feltom
International School
       of English
Linguatime
Malta Tourism
       Authority

PORTUGAL
SELF Escola de
       Línguas

RUSSIA
AMBergh
       Management AB
       (Russia, Ukraine)

SCOTLAND
University of
       Glasgow

SOUTH AFRICA
Cape Studies

SPAIN
Pamplona Learning
       Spanish Institute

SWITZERLAND
EF Language
       Colleges Ltd
       (Australia, Canada,
       China, Ecuador,
       England, France,
       Germany, Ireland,
       Italy, Malta, New
       Zealand, Russia,
       Scotland, South
       Africa, Spain, USA)
Eurocentres
       International
       (Australia, Canada,
       England, France,
       Germany, Italy,
       Japan, New
       Zealand, Russia,
       Spain, Switzerland,
       USA)

USA
ALCC - American
       Language
       Communication
       Center
ELS Language
       Centers
       (Canada, USA)
inlingua New York
International House
       San Diego

SCIEL
Kaplan Educational
       Centers
       (Canada, UK, USA)
University of
       California
       Riverside
University of
       California
       San Diego
University of
       California
       Santa Cruz
Zoni Language
       Centers
       (Canada, USA)


EDUCATION TRAVEL MAGAZINE

ASSOCIATIONS/
GROUPS
Felca

CANADA
Bodwell College
Cowichan Valley
       School District # 79
Richmond School
       District # 38
Stewart College
       of Languages