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Status:
Ireland 2006
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The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics.
If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.
| Key points |
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No. of participating organisations in the Ireland survey: 9
Total no. of students at the organisations in 2006: 23,545 students
Total no. of student weeks in 2006, estimated: 148,334 weeks
Overall average length of stay: 6.3 weeks
Average cost of a one-month course, excluding accommodation: e819 (US$1,083)
Average cost of residential accommodation per week: e188 (US$249)
Average cost of host family accommodation per week: e180 (US$238)
Average commission paid on a language course: 21 per cent
One institution paid commission on accommodation (of 15 per cent)
*For currency conversion rate, see page 7.
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Means of recruiting students in Ireland, 2006
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Intensity of study (hours studied per week) |
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Agents 75%
Other means 14%
Internet 6%
Local bookings 5%
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From 20 to 32.5.
Overall average = 22.25 |
Total marketing spend by sector in %
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Marketing budget by region (overall %)
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Publicity costs 47%
Travel costs 27%
Agency costs 26%
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W Europe 62%
C&E Europe 14%
Asia 9%
Australasia 5%
Latin America 5%
Middle East 5%
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| Top student nationalities in Ireland by student weeks, 2005 |
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Spanish 15%
French 14%
Italian 3.7%
Korean 10.7%
German 10.3%
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Brazilian 6.4%
Swiss 4.4%
Czech 4.1%
Mexican 3.8%
Japanese 2.7%
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| Student numbers by age range |
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8-11, 0%
12-15, 21%
16-18, 17%
19-24, 35%
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25-30, 16%
31-50, 8%
51+, 3% |
| Observations |
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Despite there being fewer language schools in our survey this year, the overall number of students taught by participating schools was up on last year. With average stay per student up slightly from 6 weeks to 6.3 weeks, total volume of student weeks was also higher.
There was a more diverse nationality mix with South Americans – Brazilians and Mexicans to be more specific – figuring in the top 10 this |
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year. Spaniards beat Italians to be in number-one position and Koreans rose from eighth to fourth place. Otherwise, there remained a Western European focus to the top five, with French and Italians behind Spaniards in order of importance.
Prices remained similar year on year, up slightly for accommodation.
Agent usage rose from 44% to 75%.
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Thank you to the following institutions for taking part in our Status survey:
Aisling Ireland, Dublin; American College, Dublin; Asana School of English, Caherciveen; Aspect College, Dublin; Centre of English Studies, Dublin; DCU Language Services, Dublin; Emerald Cultural Institute, Dublin; Slaney Language Centre, Wexford.
Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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