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May 2007 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Spotlight
Destination
Regional Focus
Status

Contact Point:
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Status Survey

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Status:
Ireland 2006

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
No. of participating organisations in the Ireland survey: 9

Total no. of students at the organisations in 2006: 23,545 students

Total no. of student weeks in 2006, estimated: 148,334 weeks

Overall average length of stay: 6.3 weeks

Average cost of a one-month course, excluding accommodation: e819 (US$1,083)

Average cost of residential accommodation per week: e188 (US$249)

Average cost of host family accommodation per week: e180 (US$238)

Average commission paid on a language course: 21 per cent

One institution paid commission on accommodation (of 15 per cent)

*For currency conversion rate, see page 7.


Means of recruiting students in Ireland, 2006
Intensity of study (hours studied per week)
Agents 75%
Other means 14%
Internet 6%
Local bookings 5%
From 20 to 32.5.
Overall average = 22.25

Total marketing spend by sector in %
Marketing budget by region (overall %)
Publicity costs 47%
Travel costs 27%
Agency costs 26%
W Europe 62%
C&E Europe 14%
Asia 9%
Australasia 5%
Latin America 5%
Middle East 5%

Top student nationalities in Ireland by student weeks, 2005
Spanish 15%
French 14%
Italian 3.7%
Korean 10.7%
German 10.3%
Brazilian 6.4%
Swiss 4.4%
Czech 4.1%
Mexican 3.8%
Japanese 2.7%

Student numbers by age range
8-11, 0%
12-15, 21%
16-18, 17%
19-24, 35%
25-30, 16%
31-50, 8%
51+, 3%

Observations
Despite there being fewer language schools in our survey this year, the overall number of students taught by participating schools was up on last year. With average stay per student up slightly from 6 weeks to 6.3 weeks, total volume of student weeks was also higher.

There was a more diverse nationality mix with South Americans – Brazilians and Mexicans to be more specific – figuring in the top 10 this

year. Spaniards beat Italians to be in number-one position and Koreans rose from eighth to fourth place. Otherwise, there remained a Western European focus to the top five, with French and Italians behind Spaniards in order of importance.

Prices remained similar year on year, up slightly for accommodation.

Agent usage rose from 44% to 75%.


Thank you to the following institutions for taking part in our Status survey:

Aisling Ireland, Dublin; American College, Dublin; Asana School of English, Caherciveen; Aspect College, Dublin; Centre of English Studies, Dublin; DCU Language Services, Dublin; Emerald Cultural Institute, Dublin; Slaney Language Centre, Wexford.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS/
GROUPS
English Australia
Felca
Feltom
Perth Education City

TOURIST BOARDS
Malta Tourism
       Authority

WORKSHOPS/EXPOS
International House
       World Organisation
       (Worldwide)

AUSTRALIA
English Australia
Perth Education City

CANADA
Bodwell College
Cowichan Valley School District # 79
Richmond School
       District # 38
Stewart College of
       Languages

CHINA
Mandarin House

COLOMBIA
World Education

CZECH REPUBLIC
Global Study
       (Karlov College)

ENGLAND
Aspect (Australia,
       Canada, Ireland,
       Malta, NZ, UK, USA)
Bell International
International House
       London
International House
       World Organisation
       (Worldwide)
LAL Language and
       Leisure
       (England, Malta,
       South Africa, USA)
Malvern House
       College London
Queen Ethelburga's
       College
Sels College London
St Clare's Oxford
St Giles Colleges
       (Canada, UK, USA)
Study Group
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa,
       Spain, USA)
Tellus Group
Twin Group

FRANCE
AGISEFE - Université
       de Savoie
Alliance Française,
       Paris
Cipel
Home Language
       International
       (Argentina,
       Australia,
       Austria, Brazil,
       Canada, Chile,
       China, Czech
       Republic, Denmark,
       Egypt, Finland,
       France, Germany,
       Holland, Hungary,
       Ireland, Italy,
       Japan, Malta, NZ,
       Norway, Poland,
       Portugal, Russia,
       Spain, Sweden,
       Switzerland, UK,
       USA, Venezuela)
Institut International
       de Rambouillet
Lyon Bleu
       International
SILC - Séjours
       Linguistiques
       (England, France,
       Spain)

GERMANY
Carl Duisberg
       Centren
       (England, Germany)
inlingua Berlin
Prolog- International
       House Berlin

IRELAND
Galway Cultural
       Institute
High Schools
       International
       (Australia, Canada,
       England)

MALTA
Feltom
International School
       of English
Linguatime
Malta Tourism
       Authority

PORTUGAL
SELF Escola de
       Línguas

RUSSIA
AMBergh
       Management AB
       (Russia, Ukraine)

SCOTLAND
University of
       Glasgow

SOUTH AFRICA
Cape Studies

SPAIN
Pamplona Learning
       Spanish Institute

SWITZERLAND
EF Language
       Colleges Ltd
       (Australia, Canada,
       China, Ecuador,
       England, France,
       Germany, Ireland,
       Italy, Malta, New
       Zealand, Russia,
       Scotland, South
       Africa, Spain, USA)
Eurocentres
       International
       (Australia, Canada,
       England, France,
       Germany, Italy,
       Japan, New
       Zealand, Russia,
       Spain, Switzerland,
       USA)

USA
ALCC - American
       Language
       Communication
       Center
ELS Language
       Centers
       (Canada, USA)
inlingua New York
International House
       San Diego

SCIEL
Kaplan Educational
       Centers
       (Canada, UK, USA)
University of
       California
       Riverside
University of
       California
       San Diego
University of
       California
       Santa Cruz
Zoni Language
       Centers
       (Canada, USA)


EDUCATION TRAVEL MAGAZINE

ASSOCIATIONS/
GROUPS
Felca

CANADA
Bodwell College
Cowichan Valley
       School District # 79
Richmond School
       District # 38
Stewart College
       of Languages