Loading

May 2009 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
City Focus
Status

Contact Point:
Request information from our advertisers

pdf version
To view this page as a pdf file click on this button.

If you do not have Acrobat, you can download it from Adobe for free

Back issues

Status Survey

Link to our site

Get a Free Copy

What are agents?

Calendar of events
Useful links
Language Travel Magazine
11-15 Emerald Street
WC1N 3QL
London, England
T: +44 (0)20 7440 4020
F: +44 (0)20 7440 4033
Pacific Office
T/F: +61 (0)8 9341 1820

Other products


Status:
Ireland 2008

The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.

Key points

• Number of participating organisations in the Ireland survey: nine
• Total number of students at the organisations in 2008:
17,389
• Total number of student weeks in 2008, estimated:
105,377
• Overall average length of stay in weeks:
6.6
• Average cost of a one-month course, excluding accommodation:
euro 1,041 (US$1,407)
• Average cost of residential accommodation per week:
euro 205 (US$277)
• Average cost of host family accommodation per week:
euro 204 (US$276)
• Average commission paid on a language course:
22 per cent
None of the institutions profiled paid commission on accommodation


Means of recruiting students in Ireland, 2008 Intensity of study (hours studied per week)

Agents 58%
Internet 13%
Local bookings 21%
Other means 8%

From 6 to 30 hours per week

Average = 17 hours


Total marketing spend by sector in %
Marketing budget by region (overall %)

Agency costs 38%
Publicity costs 37%
Travel costs 25%

W Europe 64.5%
Latin America 17.6%
Asia 13.4%
C&E Europe 4.2%
Middle East 0.2%

Africa 0.1%


Top student nationalities in Ireland by student weeks, 2008

1. Italian 27.4%
2. Spanish 21.7%
3. Korean 7.4%
4. Brazilian 6.7%
5. Austrian 6.2%

6. French 4.6%
7. Japanese 2%
8. German 1.9%
9. Swiss 1%
10. Russian 0.9%


Student numbers by age range

8-11        5%
12-15      33%
16-18      40%
19-24      12%

25-30      6%
30-50      3%
50+          1%

Observations
• There were fewer schools taking part in our survey this year but in fact there was a slightly higher number of students represented. The different, and slightly smaller, cross-section of respondents might explain the reason for agency usage dropping from 74 per cent to 58 per cent this year (see LTM, April 2008, page 53).

• The average cost of four weeks’ tuition had actually dropped slightly from e1,340 to e1,041.

• Korean students have increased in number among the overall student mix in Ireland, now in third position up from sixth position. Italian and Spanish remain the largest two nationalities in Ireland, and this year there are also more Brazilians: up from seventh position to fourth position.

• There was a much higher proportion of teen-aged students studying in Ireland in this recent survey – 73 per cent of students were aged between 12 and 18, up from just 35 per cent previously.


Thank you to the following institutions for taking part in our Status survey: Aisling Ireland, Dublin; International Study Centre, Dublin; English Language Centre, Galway, ATC Language and Travel, Bray; Active English, Lucan; Centre of English Studies, Dublin; London College, Dublin; The Slaney Language Centre, Ferrycarrig; Yeats Language School, Sligo.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ACCOMMODATION
Britannia Student
      Services  
Global Immersions
      Inc
NYC Language
      Vacations  
Sara's New York
      Homestay LLC  
Unite  

ASSOCIATIONS/GROUPS
Feltom Malta  
English UK  
Perth Education
      City  
Quality English  

EVENTS
Alphe Conferences
LTM Star Awards

EXAM BOARDS
Cambridge Esol
IELTS

SERVICES
Hub and Spoke
      Connections Limited
Internet Advantage
In Touch  
Synergee  

TOURIST BOARDS
Malta Tourism
      Authority  

ARGENTINA
Ecela -
      Latin Immersion  

AUSTRALIA
Ability Education  
Language Studies
      International  
      (Canada, France,
      Germany, New
      Zealand, Paris, UK,
      USA)
Pacific Gateway
      International
      College  
Perth Education
      City  
University of New
      South Wales,
      Institute of
      Languages  
University of
      Tasmania  
University of
      Western Sydney
      College  
Wollongong
      University College  

BRAZIL
It´s Cool Idiomas &
      Cursos no Exterior  

CANADA
Global Village  
      (Australia, Canada,
      USA)

CHINA
Mandarin House  

ENGLAND
Bell International  
      (Malta, UK)
Bloomsbury
      International  
English Language
      Centre Brighton &
      Hove  
English Studio  
English UK  
Kaplan Aspect  
      (Australia, Canada,
      Ireland, Malta,
      New Zealand, South
      Africa, UK, USA)
LAL Language and
      Leisure  
      (Canada, Cyprus,
      Ireland, England,
      South Africa, Spain,
      Switzerland, USA)
Malvern House
      College London  
Prime Education  
St Giles Colleges  
      (Canada, UK, USA)
Study Group  
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy,New Zealand,
      South Africa, Spain,
      USA)
Twin Group  
      (Ireland, UK)
University of Essex -
      International
      Academy  
Wimbledon School
      of English  

FRANCE
SILC - Séjours
      Linguistiques  

GERMANY
BWS Germanlingua  
Carl Duisberg
      Medien GmbH  
      (England, Germany)
ECS & Euro-
      Communication-
      Service  
International House
      Berlin - Prolog  

IRELAND
Alpha College of
      English  

ITALY
DILIT -
      International House

JAPAN
Kai Japanese
      Language School  
Tamagawa
      International
      Language School  

MALTA
Clubclass
      Residential
      Language School  
EC English
      Language Centre  
      (England, Malta,
      South Africa, USA)
Feltom Malta  
Linguatime  

SPAIN
Colegio Maravillas
inlingua Barcelona
International House -
      Dept de Espanol  
International House
      San Sebastian -
      Lacunza  
International House
      Sevilla - CLIC  
Malaca Instituto -
      Club Hispanico SL  
Malaga Si  
Tandem Escuela
      Internacional Madrid

SWITZERLAND
EF Language
      Colleges Ltd  
      (Australia, Canada,
      China, Costa Rica,
      Ecuador, England,
      France, Germany,
      Italy, Malta, New
      Zealand, Singapore,
      South Africa, Spain,
      USA)
Eurocentres
      International  
      (Australia, Canada,
      England, France,
      Germany, Italy,
      Japan, New Zealand,
      Russia, Spain, USA)

USA
ELS Language
      Centers  
Global Immersions
      Inc  
NYC Language
      Vacations  
Sara's New York
      Homestay LLC  
University of
      California San
      Diego  
Zoni Language
      Centers  
      (Canada, USA)