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Status:
Ireland 2008
The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics.
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.
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| Key points |
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• Number of participating organisations in the Ireland survey: nine
• Total number of students at the organisations in 2008: 17,389
• Total number of student weeks in 2008, estimated: 105,377
• Overall average length of stay in weeks: 6.6
• Average cost of a one-month course, excluding accommodation: euro 1,041 (US$1,407)
• Average cost of residential accommodation per week: euro 205 (US$277)
• Average cost of host family accommodation per week: euro 204 (US$276)
• Average commission paid on a language course: 22 per cent
• None of the institutions profiled paid commission on accommodation
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| Means of recruiting students in Ireland, 2008 |
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Intensity of study (hours studied per week) |
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Agents 58%
Internet 13%
Local bookings 21%
Other means 8%
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From 6 to 30 hours per week
Average = 17 hours
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Total marketing spend by sector in %
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Marketing budget by region (overall %)
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Agency costs 38%
Publicity costs 37%
Travel costs 25%
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W Europe 64.5%
Latin America 17.6%
Asia 13.4%
C&E Europe 4.2%
Middle East 0.2%
Africa 0.1%
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| Top student nationalities in Ireland by student weeks, 2008 |
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1. Italian 27.4%
2. Spanish 21.7%
3. Korean 7.4%
4. Brazilian 6.7%
5. Austrian 6.2%
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6. French 4.6%
7. Japanese 2%
8. German 1.9%
9. Swiss 1%
10. Russian 0.9%
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| Student numbers by age range |
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8-11 5%
12-15 33%
16-18 40%
19-24 12%
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25-30 6%
30-50 3%
50+ 1% |
| Observations |
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• There were fewer schools taking part in our survey this year but in fact there was a slightly higher number of students represented. The different, and slightly smaller, cross-section of respondents might explain the reason for agency usage dropping from 74 per cent to 58 per cent this year (see LTM, April 2008, page 53).
• The average cost of four weeks’ tuition had actually dropped slightly from e1,340 to e1,041.
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• Korean students have increased in number among the overall student mix in Ireland, now in third position up from sixth position. Italian and Spanish remain the largest two nationalities in Ireland, and this year there are also more Brazilians: up from seventh position to fourth position.
• There was a much higher proportion of teen-aged students studying in Ireland in this recent survey – 73 per cent of students were aged between 12 and 18, up from just 35 per cent previously.
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Thank you to the following institutions for taking part in our Status survey: Aisling Ireland, Dublin; International Study Centre, Dublin; English Language Centre, Galway, ATC Language and Travel, Bray; Active English, Lucan; Centre of English Studies, Dublin; London College, Dublin; The Slaney Language Centre, Ferrycarrig; Yeats Language School, Sligo.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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