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May 2010 issue

Contents
News
Agency News
Agency Survey
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Market Report
Direction

Special Report
Course Guide
Spotlight
Destination
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Personal learning


Personalised learning – where students are taught on their own or with one other person – are a popular choice for the serious language learner in UK language schools, even in times of economic recession.

One-to-one courses are an easy add-on to our other existing courses and can be used to fine tune the orientation and content of a student’s course towards their own specialisations,” says David Jones from ETC International College in Bournemouth, voicing the opinion of many language schools that offer intensive personalised language courses along with more general course offerings.

One-to-one and two-to-one language courses are a common feature at many language schools in the UK and some report that they have offered such courses since their school was first set up. Stephanie Glasbergen from Lydbury English Centre says, “We have always offered one-to-one courses since we were established in 1985. Our two-to-one courses have arisen over the past five years due to an increased demand from students who want the effectiveness of individual attention for their specific purposes combined with a lower training budget.”

While attracting a higher price tag, individual language lessons with a dedicated teacher are seen by many students as an extremely cost-effective way of learning a language, especially for those where time constraints may be important. This is particularly true for corporate clients, as Glasbergen explains. “For the busy corporate company and growing businesses, language training is an investment in their employees,” she says. “Training on a one-to-one basis is seen to be much more effective as it can be individually tailored to the company’s requirements and thus improves international business and increases profits.”

A typical client for one-to-one or two-to-one language courses is one who has a serious reason for studying a language, according to Dean Jones from LAL Torbay, and are prepared to put in the groundwork for instant results. “Often students book intensive courses and then supplement the course with individual lessons to focus on specific elements of language, specialised topics or learner issues,” he says. “For example, a solicitor or lawyer may well book an intensive course to improve their general level of English and then take private lessons to focus on legal language. Typically, students that take private lessons are looking to improve their English for further study or to improve their career are aged 23-to-35.”

One-to-one classes have been available at LAL Torbay since the school first opened some 25 years ago. Jones adds, “There has always been a selection of our market willing to pay a slightly higher rate in order to benefit from individual attention.”

Jackie McGuire from Regent London says that the opportunity to take a one-to-one course as part of their language learning programme is available at all Regent schools. “They are most popular with our executive clients who are on a Business English course or an Intensive English course,” she says. “Around 40 per cent of our executive clients take one-to-one classes as part of their course.”

Most language schools feel that one-to-one or two-to-one courses are an essential part of their course offerings, even though they are often not part of the core business. Anton Borgen Davis from Globe English Centre in Exeter says, “[They] help us to attract new clients thanks to the flexibility they offer them.” Dean Jones goes further when he says that their student markets “expect for the school to have the facility for private lessons” and adds, “They are not significant from a financial point of view – the revenue from private lessons is lower than from group lessons – and when classroom space is limited by high student numbers in the summer only limited one-to-one lessons are available.”

The higher cost involved in studying on a one or two-to-one language course may put off some students, particularly in the current financial climate where students are more likely to be looking for bargains. Borgen Davis says that they have noticed a drop in demand recently, although he adds, “I do anticipate a rise long-term though as clients become more aware of the options open to them and seek a more personal service.”

Jones in Torbay believes that many students realise that more personal attention in a classroom setting can equate to better value for money and for this reason personal language courses will always be a popular option. “Students are very aware that the price of our private lessons is not significantly higher than the cost [to us in offering them] and I believe they are prepared to meet the price for the benefit of their work or educational career,” he says.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ACCOMMODATION
Britannia Student
      Services  
Nido Student Living  

ASSOCIATIONS/GROUPS
English Australia  
Feltom Malta  
International House
      World Organisation  
NEAS Australia  
Quality English  

EVENTS
Alphe Conferences  
WYSTC  

EXAM BOARDS
Cambridge Esol  
IELTS  

GUARDIANSHIP
COMPANIES
Brightworld
      Guardianships  

INSURANCE
PROVIDERS
Dr. Walter GmbH  

SERVICES
InTouch  
LTM Star Awards  

TOURIST BOARDS
Malta Tourism
     Authority  

ARGENTINA
Ecela - Latin
      Immersion  

AUSTRALIA
Bond University  
Carrick Institute
      of Education  
International
      House Sydney  
La Trobe University  
Language Studies
      International  
Pacific Gateway   
      International College  
Shafston
      International College
Universal English
      College
      (Global Village
      Sydney)  
University of
      Tasmania  
University of
      Western Australia  
University of
      Western Sydney
      College  

CANADA
International
      House Toronto &
      Calgary  

CHINA
China study
      Abroad  
IH Xi'an  
iMandarin
      Language
      Training Institute  

ENGLAND
International
      House Newcastle  
Kaplan Aspect  
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
LAL Language
      and Leisure  
      (Canada, Cyprus,
      Ireland, England,
      South Africa, Spain,
      Switzerland, USA)
Malvern House
      College London  
Kings Colleges
      (Prime Education)  
Spinnaker College  
St Giles Colleges
      (Canada, UK, USA) 
Study Group  
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA)
Thames Valley
      Summer Schools  
Queen Ethelburga's
      College  
Twin Group  
      (Ireland, UK)
University of
      Essex -
      International
      Academy  
Wickham Court
      School  

FRANCE
International
      House Nice  

GERMANY
International House
      Berlin - Prolog  

HONG KONG
Q Language Ltd  

IRELAND
Alpha College of
      English  
Galway Language
      Centre  
MEI Ireland  
University of
      Limerick  

ITALY
International
      House Palermo  

JAPAN
Tamagawa
      International
      Language School  

MALTA
Clubclass
      Residential
      Language School  
Feltom Malta  
inlingua Malta  
International House
      Malta-Gozo  

NEW ZEALAND
Dominion English
      Schools  

SPAIN
International House
      Cadiz  
International House
      Corboba  
International House
       Madrid  
International House
      Sevilla - CLIC  
International House
      Valencia  
Malaca Instituto -
      Club Hispanico SL  
Pamplona Leraning
      Spanish Institute; 

SWITZERLAND
EF Language
      Colleges Ltd  
      (Australia, Canada,
      China, Costa Rica,
      Ecuador, England,
      France, Germany,
      Italy, Malta, New
      Zealand, Russia,
      Spain, Switzerland,
      USA)
Eurocentres
      International  
      (Australia, Canada,
      England, France,
      Germany, Italy,
      Japan, New Zealand,
      Russia, Spain,
      Switzerland, USA)

USA
IH New York  
Meritas LLC  
University of
      California San Diego  
Zoni Language
      Centers  
      (Canada, USA)



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