May 2011 issue

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Germany Feedback

There was great variation where nationality was concerned in this month’s Feedback survey of German language school trends. And agency usage remained low in terms of student recruitment streams.

Germany Feedback at a glance

Total number of students: (female 107, male 84, unknown 33) 224
Average age in years: 27
Average length of programme in weeks: 11
Average number of students in class: 11
Average number of hours of language tuition per week: 24.5
% of students who found out about their course through an agent: 26
% of students who booked through an agent or advisor: 24
% of students who had been on another language programme: 40
% of students who would recommend their school: 92

Respondents by world region of origin Top nationalities
1. W Europe 25%
2. Asia 18%
3. Latin America 17%
3. C & E Europe 16%
5. Middle East 7%
6. N America 5%
7. Africa 2%
8. Australasia 1%
No reply 9%
1. Brazilian 24%
2. Indian 15%
3. Swiss 12%
4. American 11%
5. Spanish 10%
6. Italian 9%
7. French 8%
7. Russian 8%
9. Czech 7%
9. Malaysian 7%

In my class there are... How easy is it to practise your language skills with native speakers?
1. The right amount of students (69%)
2. Too many students who speak my language 11%
3. Too many students 8.5%
3. Too many students from one other country 8.5%
No reply 3%
1. Quite easy (50%)
2. Quite hard (39%)
3. Very hard (5%)
4. Very easy (3%)
No reply 3%

How did you find your programme? Did you book your course through an agent or an educational adviser?
1. Recommended by a friend/ relative (40%)
2. I found it on the Internet (28%)
3. Recommended by an agent (26%)
4. I saw it advertised 1%
No reply 5%
Yes (24%)
No (66%)
Unknown (10%)

Student reasons for school selection included:
“Good price, clear objectives”
“Good recommendation, not too expensive, meals and a single room offered”
“It was part of a university programme”
“Special offers”
“Schools all over the world. Convenience and availability of intensive courses”
“I came to check out the school and the area. Both were good”

Before looking for your course, did you know where you wanted to study?
Yes (83%)
No (9%)
Unknown (8%)

Yes (52%)
No (38%)
Unknown (10%)
Yes (41%)
No (47%)
Unknown (12%)

Student nationality
An incredible 52 different nationalities took part in this month’s Feedback survey of German language schools. Western Europe continues to supply a bulk of all students (25 per cent) with the Swiss (12 per cent), Spanish (10 per cent), Italian (nine per cent) and French (eight per cent) ever present. However, total representation from this world region was lower than in 2010 (see May 2010, pages 36-37), when 62 per cent of all Feedback respondents hailed from Western Europe. Asian numbers, which tailed off significantly in 2010, came back fighting this year representing 18 per cent of all surveyed respondents. Indian students led the campaign with a 15 per cent share of the student base, although it is worth noting that 73 per cent attended the same institution. Latin American students were also more numerous this year, up seven percentage points to 17 per cent with Brazilians topping the nationality poll with a 24 per cent chunk of the market. Significantly more students (138 more) participated this year.

Student motivation
The largest group of respondents (38 per cent) said that they were presently using German in their home country for study purposes. A further 23 per cent said they were utilising the language at work. It should be noted that a majority of students left this question blank, however, suggesting perhaps most were new to the language. University/college students were by far the biggest occupational grouping (42 per cent), but student age varied considerably from 17-to-38 years old. Hence the overall average age was 27 years. Average course length has fluctuated over the last few years, peaking at 16 weeks in 2009 but dipping to just 11 weeks this year.

Student enrolment
Unlike other language teaching markets, Germany’s reliance on study abroad advisors for recruitment has always been quite low. In 2009, just 38 per cent of all surveyed students booked their study abroad vacation via an agency, increasing by just one percentage point in 2010. This year, this figure dropped to 24 per cent; however, it should be noted that one school – representing 24 per cent of all survey respondents – was entirely new to the concept of student advisors. In 2010, students relied heavily on the Internet (43 per cent) when researching a potential language school. However, this dropped to just 28 per cent this year.

Standard of the schools
There were slightly more students per class this year, 11 compared with eight persons, with some classes containing up to 20 students. This did not go unnoticed by surveyed respondents with 28 per cent unhappy with either class size or demographic mix or both. A greater proportion (11 per cent) thought there too many students who spoke the same language as them, 31 per cent of whom were Brazilian. Teaching staff made a good impression on respondents with 96 per cent rating them either excellent or good.

Living in Germany
Respondents were confident when it came to communicating with the local community with 53 per cent finding it very easy or quite easy. Unlike last year, a greater proportion of students (44 per cent) found the cost of living in Germany to be higher than at home. Brazilian and Indian students were among those who shared this view. Average weekly course costs were up from e317 (US$434) to e367 (US$514).

Thank you to the following schools for participating in our survey: Akademie Klausenhof, Hamminkeln; Carl Duisberg Centren, Munich, Radolfzell, Koln & Berlin; Did Deutsch-Institut, Munich, Hamburg, Frankfurt & Berlin; Eurasia Institute, Berlin; Eurocentres, Berlin; Goethe-Institut, Gottingen, Hamburg, Freiburg, Munich, Berlin & Dresden; Humboldt Institut, Konstanz; IH Heidelberg, Heidelberg; inlingua, Stadtmitte, Munich & Berlin; International House, Freiburg; Kapito Sprachschule, Munster; Kastner Kolleg, Dresden; Tandem Koln, Koln.
Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.






English Australia  
Feltom Malta  
International House
International House
      World Organisation
Perth Education City
Quality English  

Sara's New York
      Homestay LLC  

Pearson Education  


Malta Tourism

English Australia  
Perth Education City

Ecela - Latin

CERAN Lingua International  

Banff Education
ILSC - International
      Language Schools
      of Canada
King George
      International College  
Vancouver English

Tandem Santiago  

Bloomsbury Business
Cambridge Education
Camp Beaumont  
English Language
      Centre Brighton &
International House
Kaplan International
King's Colleges  
London School of
      Business & Finance  
Malvern House
      College London  
Pearson Education  
Quality English  
Queen Ethelburga's
St Giles International  
Study Group  
United International
University of
      Essex - International

F+U Academy  
Goethe Institut  
inlingua Berlin  
International House
      Berlin - Prolog  


Galway School of
      House Dublin  

      Language School  
EC English
      Language Centre  
English Language
Feltom Malta  
inlingua Malta  

EAC Language
      Centres and
      Activity Camps  

      Spanish Courses  

EF Language
      Colleges Ltd  

ELS Language
International House
      Sol Group  
New York
      General Consulting  
University of
University of
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Zoni Language

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