Read the digital May 2012 issue of
Study Travel Magazine here

Contents - May 2012

Special Report
Suited for business
Many executive language providers have experienced a downturn in demand in recent years because of the adverse global economic climate, but have emerged equipped with leaner and more flexible programmes to suit all budgets and requirements. Gillian Evans reports.

Advisor Survey
Korea’s challenge
The 2011 operating year proved a challenging one for Korean study abroad advisors. However, despite economic growth weakening, advisory centres are hopeful business can improve.

Tertiary Focus
Market report UK
International applications for UK university places are still rising, but universities are innovating to stay ahead of the game as visa changes cause concern, discovers Matthew Knott.

Vocational Focus
International Law
While traditional law degrees are held in high esteem, international law offerings, from professional diplomas to bachelor and master of laws degrees, have a strong vocational element attractive to employers, discovers Claire Twyman.

Secondary Focus
UK Guardianships

A guardianship can provide practical and emotional support for students while they are boarding in the UK, as well as reassurance for parents, writes Matthew Knott.

Secondary Focus
Prospecting for gold

Additional exams have entered the UK’s university entrance exams arena alongside traditional A-levels, as Gillian Evans finds out.

Ireland’s magic
Ancient legends, amazing landscapes and friendly locals await study vacationers in Ireland. And as Jane Vernon Smith finds out, students are sure to return home with plenty of memories that will last beyond the completion of their course.

City Focus
West Coast wonders
Beaches and deserts, mountains and forests, world-famous cities and laid-back towns, the US West Coast states offer students an expansive variety of experiences, as Gillian Evans reports.

Olympic opportunities
The 2012 Olympics and Paralympics Games are creating an undeniable buzz in London. As the global media turns its attention to the city for the great gathering of the world’s finest athletes, educational institutions have looked at ways to align their activities with this unique opportunity and are hoping they can bask in the afterglow of the event. Matthew Knott reports.

Market Analysis
Australia’s battle
Those operating within Australia’s English language teaching sector wrestled with a super strong dollar and faced changes to their legislative environment last year. We analyse the impact these factors may have had on enrolment in the 2011 operating year.

Teenage kicks in Canada
With breathtaking backdrops for a range of thrilling summer and winter sports and a highly respected ESL industry, Canada is a popular destination for junior courses, writes Matthew Knott.

Advantage points

UED reacts to direct booking in Turkey
Alphe Brazil 2012 biggest ever

Maltalingua becomes Malta’s newest English language school
English UK Northern Ireland established
Australian decline figures disputed
Languages Canada conference largest yet
MEI pilot programme for Chinese students in Ireland
Work experience and au pair sectors gather for WETM-IAC

News Round Up
New language and sports programmes in the USA
Cambridge Esol to provide tests for Italian universities
IIE honour innovation in international education
Kuranui College launches Outdoor Education Academy
New UK international summer schools

ILAC completes boutique refurbishment
Poll shows language education priority in the Balkans
ESL expands with seven new offices

Going Global embraces international thinking
Coined Córdoba moves
News in brief
Travel update

Inside The Industry
On the move Q&A: Federation of English Language Teaching Organisations Malta (Feltom)

Q&A Advisor Association: Aseproce - Asociación Española de Promotores de Cursos en el Extranjero
Industry issues
Agency of the month: New Beetle Viaggi Studiol

Course Guide
Italian plus culture
For students wanting to learn about Italy’s culture alongside its language, there are a wealth of courses available. Italian language programmes also offering cuisine related activities are similarly numerous, as are courses with fine art tuition.


Past, present and future

by Nicola Hancox, editor

This time last year we were reporting on changes being implemented by the UK government in relation to student visa policy and also brought you news of an Australian discussion paper which championed a strategic review of its own student visa system (see STM, May 2011, pages 6-7). Twelve months on and both topics continue to make the news in some way. This issue we report on the financial losses incurred by the international education industry in Australia in 2011 (US$3.18 billion). Student commencements across all sectors were also down last year, with the Elicos sector suffering the greatest decline. Many were and still are hoping changes being brought about by the Knight Review will help breathe new life into the industry. And while most are aware this was never going to be a ‘quick fix’ – like with all rollouts they take time – it was interesting to gauge an insider’s take on 2011 operating conditions. On page 59 we ask those working directly within Australia’s ELT sector how business fared, what challenges they faced and whether they adapted their academic provision to appeal to alternative markets. There were some interesting findings worth a special mention. Educators reported how they bucked the downward trend in 2011 by concentrating on specialised vocational education and training programmes and this shows, I feel, how the sector is not simply being docile when faced with government about-turns on visa policy.

But let’s escape Australia for a moment. Ireland is positioning itself to tap into that hot market that seems to be on everyone’s lips at the moment – China. “[It’s] the market of markets,” exclaims David O’Grady, MEI CEO, who has just implemented a pilot programme that will bring Chinese students to study English at an MEI member school (page 9). True to his word, O’Grady reported back in our December 2011 issue that he hoped to apply the same template scheme launched in the Turkish market. He also said that they hoped to target another BRIC nation, Brazil.

This month, agents “speak out” about new destination trends (page 18). Following aforementioned changes to the UK’s student visa system, one agent reports a shift in interest from the UK to Malta, while another agent signals that affordability rather than location tops the list of student priorities when picking a language learning destination and for this reason Canada and Ireland had been particularly popular among agency clientele of late.

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