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May 2012 issue

Contents
News
News Round Up
Inside the industry
Advisor Survey
Secondary Focus 1
Secondary Focus 2
Tertiary Focus 1
Tertiary Focus 2
Vocational Focus
Direction
Special Report
Course Guide
Spotlight
Destination
City Focus
Market Analysis
Grapevine

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On the move

Following five successful years as Product Manager at Cactus Language in the UK, Alex Wolfson has become Regional Manager for ESL at the agency’s new UK office. He said, “I will be responsible for setting up ESL’s sales office and operation in London. This is a big step up for me and a very exciting new challenge.”

Martin McDonald has joined the London School of English as Director of Sales & Marketing. He replaces Hauke Tallon, who has assumed the position of Managing Director following Timothy Blake’s move to Chief Executive. Mr McDonald previously spent five years in Australia, where he oversaw the rebrand of Global Village Australia into Lexis English. “With the eyes of the world on London, it is an exciting time to join,” he said. “I am looking forward to working with Hauke and the team here as we embark on our second century of bringing language to life.”

LTC is pleased to announce changes to its management structure. Paul Clark has become LTC’s first Director of Marketing with a brief to strengthen the brand of LTC’s schools in London, Brighton and Eastbourne. Clare Watson has replaced Mr Clark as Principal of LTC Eastbourne. Ms Watson has recently returned to the UK from Macau and was previously Centre Manager of Eurocentres Bournemouth.

Neas has made three new appointments. Associate Professor Seamus Fagan (top), currently Director of the University of Newcastle Language Centre, was elected to the board as a Director and brings to Neas more than 30 years of involvement in EFL/ESL. Denise Taylor (middle) – newly appointed Independent Director – brings a lengthy background in quality assurance, education and government sectors. Eugene Brcic (bottom)has assumed the role of Communication Manager. Mr Brcic, formerly a wartime correspondent for The Associated Press, previously held marketing and communications roles in a number of global corporations.

The Board of Education New Zealand are delighted to announce the appointment of Grant McPherson as Chief Executive. “He will be required to lead his team to develop and implement a series of strategies to deliver on the government’s ambitious expectations,” said Charles Finny, Board Chair. “Grant’s offshore experience, including as NZTE’s Regional Director for South and South East Asia, and his time as Deputy CE of NZTE, are particularly relevant to his new role.”


Q&A Educator association

This month, Alex Fenech, President of Feltom, talks about the association’s recent activities and challenges for its members over the coming year.

Full name: Federation of English Language Teaching Organisations Malta (Feltom)
Year established: 1989
Number of members: 17 Type of members: all full members Association’s main role: quality assurance, advocacy, promotion, training
Government recognition: yes, Feltom is recognised as the only association representing EFL schools in Malta.
Complaints procedure: Feltom’s accreditation scheme stipulates that all our member schools must have an established complaints procedure. Accreditation inspectors take samples of complaints during their inspections to ensure that there has been adequate follow-up and action taken where necessary. Occasionally a complaint will be forwarded to Feltom, though this is very rare. It is standard practice to ask the school for their explanation of the issue and to take any action should it be felt that the situation could have been handled better. The complainant would be contacted to let them know what action is being taken.
Agent workshops/fam trips: yes
Contact details: E: executive@feltom.com Tel: +356 21310927
W: www.feltom.com

What has your association been up to in the last 12 months?
In 2011 Feltom welcomed two new members to the federation. This means that Feltom schools now represent 82 per cent of all incoming students. In November, Feltom teamed up with the Malta Tourism Authority and attended the ICEF Berlin Workshop for the first time. This was a good opportunity to raise Feltom’s profile during a major international event and to promote Malta’s ELT sector. Last year, Feltom supported the formation of new pressure group – GASP. GASP was formed to bring better regulation of Paceville, which is Malta’s main entertainment district. The area has developed over the last 25 years or so to become a centre of entertainment for people of all ages. During the peak tourist season, numbers in the area swell, and concerns have been raised that there is a need for more efficient management to ensure the maintenance of quality and law and order. The success of GASP has been that it led to the government setting up a committee, made up of various stakeholders, to draft a report on how the area should best be managed. This document is currently being reviewed by various stakeholders and further developments are expected in the coming weeks.

What challenges are likely to affect member schools in 2012?
Following a significant fall in the number of Spanish students coming to Malta, member schools need to work harder to expand newer markets to help recover some lost business. The current economic climate in Europe will continue to create challenges for the EFL sector, however, this is encouraging many of our member schools to look further afield and market outside of Europe. There has already been significant growth in the Brazilian and Turkish markets and this is expected to continue in 2012.

What was the focus of this year’s Feltom ELT workshop? During this year’s 2012 Feltom ELT Malta Workshop, agents had the opportunity to hold up to 20 one-to-one meetings with participating schools. From previous events, it became clear that agents wanted the opportunity to visit school premises. To this end Feltom allocated a whole day for school visits. The morning of the final day consisted of a scheduled programme of visits, while the afternoon was left free for agents to make their own school arrangements.


Industry issues - advisors speak out

Q. Have you witnessed/noticed any new destination trends recently?

Paolo Barilari, Lingue nel Mondo, Italy “In the past two-to-three years we have noticed a decrease in interest towards Spanish courses for adults, although Spanish still remains for us the second most popular language. As far as studying English abroad, the most popular destination is still by far the UK, but Ireland, after a drastic decline, is taking off again. Especially this year, with the Olympics in London and the pound stronger against the euro, we forecast that a higher number of students will choose Ireland for their summer courses. English courses in Cyprus and Turkey are the new trend – almost always in combination with a summer vacation and therefore in direct competition with Malta. Quite a lot of students book junior English courses in Spain. Other languages and new related destinations – Chinese, Arabic, Japanese – are attracting the interest of a consistent number of people, still the actual bookings are very few.”

Ayla Akkoc, Yero International Education, Turkey “Most of our clients still prefer popular destinations like the UK and the USA. While the south of England and London were more popular in the past, nowadays, the north of England and cities like Bristol are getting more popular, as tuition fees and living expenses are lower. Malta is still keeping its popularity for short summer courses, generally for the juniors. The USA is mostly preferred for long-term language courses, especially for higher education. There are a lot of inquiries for language education other than English, and it is getting popular among Turkish students. French and German are taught as a second foreign language in Turkish private high schools and many students tend to attend summer programmes in France and Germany. Students mostly consider affordability first and then location. So countries like Ireland and Canada have been popular destinations in the last couple of years.”

Thiago Franciscato Fujiwara, Kangaroo Education, Brazil
“I’ve been working with educators in Australia, New Zealand and South Africa since 2006 and a few years ago almost all of our students wanted to study English in Australia. As the next World Cup and Olympics Games will be held in Brazil, many students want to go abroad and learn English as soon as possible. When the Australian currency started to rise, many students decided to go to cheaper destinations like South Africa and New Zealand. They are visa-free countries for Brazilians and are also very popular due to the amazing places to visit and hundreds of activities to do. In my opinion, both of those countries will become increasingly popular among Brazilian students and I hope the number of students for both destinations increases a lot.”

Mehmet Catalagac, Y.E.S - YURTDISI EGITIM SERVISLERI, Turkey
“The UK, Canada and the USA are still the best destinations for our students. Just for a short time there has been a slight change of destination to Malta instead of the UK for general English study when the UK changed visa procedures. However, visa procedures for Malta are getting more complicated, leading to a focus on the UK and USA. We believe that creating a good education system for international students always needs good co-operation between all the government departments and its education sector.”


Q&A Advisor association

Marta Galea, Secretaria General at Aseproce, talks about recent activities and accreditation schemes.

Full name: Aseproce - Asociación Española de Promotores de Cursos en el Extranjero Year established: 1987
Number of members: 75
E: info@aseproce.org

What has been the main focus of Aseproce  in the last year? 
We held our 25th AGM in the city of Santander this year. The meeting was a new opportunity for members to interact both during the working hours and the leisure time and re-electing the President, Juan Manuel Elizalde, and Board of Directors for another period of four years. Despite organising our own student fair, we participated as usual with our own stand at Aula. We continued maintaining close relations with the tourist offices in the UK, Ireland, Canada, Australia, Malta and New Zealand to promote traditional and emerging destinations and programmes for language study abroad. Close and cordial relations continued with the Spanish Ministry of Education for the operation of language scholarships granted by the government. A total of 22,000 scholarships were granted in 2011 for students aged 16-to-30 for three week courses. Aseproce members sold the courses to 52 per cent of the students that received the scholarships. A group of members specialised in high school and academic year programmes abroad, organised in a sub-group under the name of AECAE, are making special efforts and investments in reactivating sales of school programmes to the USA, Ireland, the UK and Canada. During 2011 four new agencies joined and two resigned from their membership. The total number of members at the end of 2011 was 72.

Where do you stand on accreditation? Our associates seek and work for excellence and they have a higher level of quality, and we sincerely believe these are the aspects that make us different from our competition. For that reason, we are preparing an internal self-control regulation for our business that shall be binding for our partners.

What are your feelings concerning agent training schemes?
Instead of agent training, we need to draft rules to regulate activity; a control system that allows us to decide who are professional companies.


Agency of the month

In a series appearing each month in Study Travel Magazine, we ask a different language teaching institution to nominate one of their preferred agencies or agent partners, and to explain why this person/company is worthy of their nomination.

This month Language Teaching Centre in London, UK, nominates New Beetle Viaggi Studio in Italy. Sonya Kennedy, Principal of the school, explains this decision.

“We have many excellent agents and long-standing partners, but the agency I would like to nominate is New Beetle Viaggi Studio in Italy, who send us groups both in the summer and low season. LTC London has been working with New Beetle for 10 years or more. They are our most productive agent and also work with our schools in Brighton and Eastbourne. One thing I really like is that they are excellent communicators. During the crucial phase between group enquiry and arrival, we know that if we make a suggestion, New Beetle will listen and will pass it on to the group leaders. Similarly, group leaders can be confident that their requests will be passed on to us. When a New Beetle group arrives, we can be sure that the group leaders will be well briefed and thoroughly prepared. New Beetle has all the qualities you would associate with a good agent.”

“We are grateful to our partner LTC London. Our professional cooperation has grown a lot as we believe that the best partner schools are those that make the student stay a memorable one!”   
Federica Fiorini, New Beetle Viaggi Studio, Italy

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ASSOCIATIONS/GROUPS
English Australia  
Fedele Spain  
Feltom Malta  
MEI Ireland  
NEAS Australia  
Perth Education City  
Quality English  
Study Gold Coast  
The English Network  

ACCOMMODATION
Generation Estates  
Sara's New York Homestay LLC  

AUSTRALIA
Access Macquarie Limited  
Bond University  
English Australia  
ILSC Australia  
Impact English College  
International House Sydney
Language Studies International  
NEAS Australia  
Perth Education City  
Study Gold Coast  
University of Newcastle Language Centre  
University of New South Wales  

BELGIUM
CERAN Lingua International  

CANADA
Eastern Townships School Board  
Greater Victoria School District  
Halton Catholic District School Board  
International House Toronto  
Omnicom School of Languages  
Peace River School District  
Powell River School District  
Qualicum School District  
Red Deer Public School District  
St James Assiniboia  

CHINA
iMandarin Language Training Institute  

ENGLAND
Bright World Guardianships  
Camp Beaumont  
CES - Centre of English Studies  
International House London  
Kaplan International Colleges  
King's Colleges  
London School of Business & Finance  
London School of English  
Malvern House London  
Queen Ethelburga's College  
St Giles International  
Study Group  
University of East Anglia  
University of Essex - International Academy  

EVENTS
Quality English  

EXAM BOARDS
Cambridge Esol  
City and Guilds branch Office in Europe  
TOEFL Educational Testing Service  

FRANCE
Alliance Française Lyon  

INSURANCE
Dr Walter GmbH  

IRELAND
Active Language Learning  
Clare Language Centre  
Cork English College /Language & Activity Holidays  
Galway Cultural Institute  
Galway Language Centre  
International House Dublin  
International School of English  
Language College Ireland  
MEI Ireland  
MLI International Schools  

ITALY
A Door to Italy  

MALTA
Clubclass Residential Language School  
EC English Language Centre  

SPAIN
UIMP  
Fedele Spain  
Inturjoven Spanish Courses  

SWITZERLAND
EF Language Colleges Ltd.  
Eurocentres International  

TOURIST BOARDS
Malta Tourism Authority  
Study Gold Coast  

USA
California State University Chico  
California State University San Marcos  
FLS International  
Forest Ridge  
Global Language Institute  
Army and Navy Academy  
Saint John's University  
University of Arizona  
University of California Berkeley  
University of California San Diego  
Zoni Language Centers  

WALES
Gower College Swansea  




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