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May 2013 issue

Contents
News
News Round Up
Inside the industry
Agency Survey
Secondary Focus 1
Secondary Focus 2
Tertiary Focus 1
Tertiary Focus 2
Vocational Focus
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Market Analysis
Grapevine


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On the move

Jhon Valencia is pleased to be working with the growing GCI Group in Ireland, which comprises Galway Business School and Galway Cultural Institute. He will be representing the company internationally as Marketing and Recruitment Manager, and brings to the role several years of experience having previously worked as the Associate Director for Europe at the London School of Business and Finance and Senior Admissions Advisor at the American Inter Continental University. He said, “I am delighted to be associated with a growing education company that has been at the forefront of international education in Ireland.”

David Leigh has been appointed to the role of Global CEO of Study Group, the international private education provider. Mr Leigh was most recently the CEO of SHL Group Ltd, a worldwide leader in talent assessment solutions with a business presence in more than 50 countries. Mr Leigh formally commenced his new role in March. “He is a widely respected and experienced business leader with a proven ability to grow global services organisations such as ours,” said Dr John Hood, Chairman of Study Group.

Sabine Fleiss has been appointed Marketing Coordinator at IH Cape Town in South Africa. Ms Fleiss grew up in a small Germanspeaking coastal town in Namibia, and is fluent in German, English and Afrikaans. After finishing her studies as a Montessori Teacher and children’s Musical Therapist in Cape Town, South Africa she travelled the world for three years as a German and English Teacher. After returning from Asia in August 2012, Ms Fleiss started at International House Cape Town in the administration, agent relations and marketing team.

David Chapman has been appointed Director General of WYSE Travel Confederation in the Netherlands. Mr Chapman is a Fellow of the Chartered Managers Institute and a Member of the Institute of Hospitality. His professional career has included managing country house hotels to COO and Deputy Director of International Students House, London. In his new role, Mr Chapman will continue to elevate the importance, awareness and value of the youth, student and educational travel industry.

Lucie Barke is the new Coordinatrice at Groupement FLE in France. After earning a trilingual personal assistant degree in France, Ms Barke moved to Johannesburg, South Africa, and became a French language teacher. She then moved to Paris where she worked as a commercial agent in an international firm and has worked as a travel guide journalist.


Q&A Educator association

In this issue, Genevieve Abela, CEO of Feltom, talks about the association’s workshop, AGM and developments over the last 12 months.

Full name: Federation of English Language Teaching Organisations Malta (Feltom)
Year established: 1989
Number of members: 17
Type of members: language schools
Association’s main role: quality, assurance, advocacy, promotion and training
Government recognition:
yes
Code of practice:
yes
Complaints procedure:
yes
Agent workshops/fam trips:
yes
Contact details:

E: executive@feltom.com
T: +356 21310927
W: www.feltom.com

What has the association been up to in the last 12 months and what is in the pipeline?

In general it’s been a busy 12 months for the association. During our AGM in February we made the huge decision to revamp our constitution. We have moved from having an executive board to a more autonomous set up. The new strategic board – which comprises seven members – was voted in by all member schools and the board, in turn, voted in an association Chairman (Julian Cassar Torregiani, am Language Studio) and Vice Chairman (Costantino Mifsud, IH Malta-Gozo). The association also felt that it needed somebody at the helm that fulfilled more than just administration and secretarial duties. As such, the part-time Executive Officer role I took over from over a year ago has evolved into a full-time CEO position, complete with executive decision making powers. In the past the association President, as well as fulfilling his/her duties as association chief, was also running a member school. The association felt this could pose a conflict of interest and that the face and CEO of Feltom should be a neutral party. This decision was embraced by members who were unanimous in their vote for implementation. As CEO, I can represent all member schools impartially and effectively. We are in the midst of rebranding the Feltom accreditation scheme, and implementing much stricter guidelines, bringing them in line with European standards. This is a chance for us to gauge how well member schools are doing. Association members already excel in areas such as business acumen and customer service, but we would also like to concentrate on areas such as academic provision, leisure, pastoral care and care of minors. We are currently redeveloping our website, building better agency registry and are looking to develop a list of Feltom recommended agents. In collaboration with the Malta Tourism Authority we would like to host various fam trips/trade missions to Turkey and the Ukraine later this year. All Feltom events and activities of this type are open to non-Feltom members as well. We anticipate four new schools will join the association this year, taking our membership up to 21. And lastly, we have a new corporate sponsor, the insurance provider Guard.me.

Please tell us about this year’s Feltom ELT workshop.

At the time of writing, we were in the throes of our fourth annual workshop. The workshop welcomed 53 agents and 23 schools, both Feltom and non-Feltom members. The decision to invite non-member schools was down to agent demand. The workshop is a chance to showcase Malta’s ELT industry. It’s also a chance to showcase the association and what it can do for prospective members. We are proud of the diversity of our association – we have large scale operators and small, family run schools. We do not inhibit anyone from becoming a member of the association.

Has the association been involved in any recent government lobbying?

Malta held a general election in March and after 15 years there has been a change in political power. It will be an interesting year for us, as tomorrow we start working with a new government and new ministers. The incoming Labour government has been extremely supportive of our industry in the past, and of promoting Malta as an ELT destination, so the future is positive.


Q&A Agency association

This month, Lorenzo Agati, new President of Italian agency association Ialca, answers our questions..

What has Ialca achieved in the last 12 months?

Six Ialca agencies have travelled throughout Australia visiting schools. We had a very interesting meeting with Languages Canada members and took part in international fairs such as ICEF Berlin and Alphe London, where we were shortlisted for an STM Star Award.

Ialca signed an agreement with Languages Canada last year. Do you have any more plans for collaboration?


It was has been an unique experience for Ialca members: we were welcomed at the Canadian Embassy by the team in charge of Public Affairs and Education Promotion and by the Ambassador. Some schools came to Rome to meet us so that we had the chance to meet many of them without having to travel to Canada we are going to create more events together with the embassy and Languages Canada in the next few months. After the fam trip of last December, we are now working on a similar project with the Australian Trade Commission.

What challenges do member agencies face?

We see that, despite the difficult economic situation that our country is facing, families are still interested in investing in their children’s future; our goal is to provide a very good experience for them: high quality programmes at an affordable cost.

What marketing projects does the association have planned?

We are thinking of renewing our website to make it more attractive and provide more information to students. We would like to advertise so the association can be more known; we are also planning seminars for members and open them to new potential members. 

Full name: Italian Association of Language Consultants and Agents (Ialca)
Year established: 1997
Number of members: 20
Association’s main role: to promote agencies in Italy; to increase quality and reliability in the sector; to develop agent’s professional skills; to guarantee reliable and highly professional school partnerships; to maintain constant collaboration with official national bodies in Italy and abroad
Contact details:
info@ialca.it; www.ialca.it


Industry issues - agents speak out

Q. Do you think internet delivered courses could threaten your agency business?

Suad Alhalwachi, Education Zone, United Arab Emirates

“Online study or Internet delivered courses are not a threat to the study abroad market. They are specifically prepared with a mature adult in mind: a person who is above a certain age, probably married, and probably with kids, and most probably working. This adult wants to broaden his or her horizons, but has no time, or/and cannot afford to stop work and join university full time. I am glad that universities have thought of this option so this niche market is well catered for. Of course the concept is not new, the Open University started in the 1940s and Beirut Arab University has [offered this option] for a long time. But there are disadvantages: first the time that one has for leisure has been allocated to study, the second and most difficult disadvantage is the loneliness; no group discussions, no one to talk to, no one to ask about difficult issues in the course. We work with many providers of online courses, but we ensure that they are approved, accredited and have moderators. [There is a commission structure in place for online courses], but it is difficult to follow through as the universities will forget to pay us especially when the student may take courses over a few years.”

Rodrigo Chaves, English for Business, Brazil
“Two types of online language courses are increasingly popular in Brazil. The courses designed by investment groups for the mass market with heavy advertising on TV – and very low quality – and the courses designed by good language schools worldwide that also want to tap into this market by offering their VIP courses at higher prices. It is easy and convenient to buy the first one as there are no intermediaries but most students give up as soon as they realise the poor quality of the classes. Some of these students contact the agencies in Brazil in order to find better options even if they have to pay a premium. In both cases though, the online tuition seems to be “not enough” for many of them who are encouraged to seek face-to-face courses abroad.” 

Rosa Munoz, Education Advisor, Venezuela
“From my experience, I would say that young professionals and middle management staff know that the English language is a very important tool to get a good work position. Because of time implications, they are inclined to invest in English training by taking a course in an English-speaking country rather than just doing an online course. Although e-learning is regarded as a useful platform to study at your own speed, this technology does not replace the direct interaction with teachers and fellow students ‘in situ’. Studying abroad is seen as a whole cultural experience, during which English can be practised all the time not just in the classroom. Some providers offer online language courses as an added option in order to expand their portfolios. Others offer it to full-time international students as an additional course component a couple of months before their course starts and after it ends. From this perspective, I think that Internet delivered courses could not threaten the study abroad market.”

Fred Chiderolli Tiba, Educnet, Brazil
“Since the advent of the Internet, agents and educators feared that the market would change. Combined with various crises, students looked for potential alternatives to improve or learn a language. I believe this market is not accustomed to online courses, and only a small portion is concerned. Unfortunately contact is made directly with schools, devaluing the services of agents.”


Agency of the month

In a series appearing each month in Study Travel Magazine, we ask a different teaching institution to nominate one of their preferred agencies or advisor partners, and to explain why this person/company is worthy of their nomination.

This month Browns English Language School in Australia nominates GCS Group Australia. Roy Nishimura, Manager, International Relations at the school, explains this decision.


“Mr Nobuhiko Eto and his team have been working with us for the last five years. They have five offices in Australia and one office in Tokyo, Japan. Each one of their counsellors is not only dedicated to counselling but are also focussed on student success. I often meet with the team and enjoy exchanging ideas on how to develop opportunities to do business together. They always provide student-oriented services as well as deliver friendly individual student support. This quality service and attention to detail is the reason why their offices are always full of students. Their professionalism and industry knowledge always results in high client satisfaction... and I look forward to doing business with them for many years to come.”

“We have been working with Browns English Language School since they started their business in the Gold Coast. It is great pleasure for us that Browns has prospered as one of the top language schools in Australia. I believe Browns will continue to thrive with their good quality lessons and smart marketing strategy.”
Nobuhiko Eto, GCS Group, Australia & Japan

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ACCOMMODATION
Global Immersions Inc  
Sara's New York Homestay LLC  
Studyhouse  

ASSOCIATIONS/GROUPS
English Australia  
English in Chester  
Groupement FLE  
International House World Organisation  
Quality English  

AUSTRALIA
Australian Institute of Professional Education  
Impact English College  
Ability English  
Academia International Collegs  
Access Macquarie Limited  
Cairns Language Centre / Eurocentres Cairns  
English Australia  
English Language & Foundation Studies Centre  
ILSC Australia  
UNSW Global Pay Limited (University of New South Wales)
  
BELGIUM
CERAN Lingua International  

CANADA
Georgian College  

ENGLAND
Bell International  
English 100  
International Education Connect  
English in Chester  
GSM (Greenwich School of Management)  
International House World Organisation  
INTO University Partnerships  
Kaplan International Colleges  
Prime Education  
LAL Language Centres Holding Ltd  
Lexis London LTD  
London School of Business & Finance  
PGL  
TUS Advertising  
Cambridge Education Group  
St Giles International  

EXAM BOARDS
Cambridge Esol  

FIJI
Tadra Institute  

FRANCE
Accent Francais  
Alliance Franšaise Lyon  
CAREL  
Centre Universitaire d'╔tudes Franšaises  
Ecole France Langue  
Groupement FLE  
Institut de Touraine  
ILCF Institut Catholique de Paris  
Institut Linguistique Adenet  
IS Aix-en-Provence  
ISEFE - UniversitÚ de Savoie  
Langue Onze Toulouse  
Lyon Bleu International  
Paris Langues / Club CEI des 4 Vents  
   GUADELOUPE
IMLC (Inter-Media Langues Cara´bes)  

HONG KONG
English For Asia  

IRELAND
Centre of English Studies  
IH Dublin  
MEI  
Travelling Languages - Think Ahead LTD  

ITALY
Chef Academy  

JAPAN
Manabi Japanese Language Institute  
Yokohama International Education Academy  

MALTA
Malta Tourism Authority  

SOUTH AFRICA
City Education Language School  
EC Cape Town  
EF International Language Centers  
English Language School Cape Town  
Eurocentres International  
Good Hope Studies  
International House Cape Town  
inlingua Language Training Centre Cape Town  
Interlink School of Languages  
Jeffrey's Bay Language School  
Kurus English CC  
LAL Cape Town  
Language Link College  
Language Teaching Centre  
Rosebank Progress College  

SPAIN
Malaca Instituto - Club Hispanico SL  

SWITZERLAND
EF International Language Centers  
Eurocentres International  

TOURIST BOARDS
Malta Tourism Authority  

USA
Besant Hill School  
ELS Language Centers  
Felician College  
Glenholme School  
Global Immersions Inc  
Rennert  
University of Arizona  
University of California Berkeley  
University of California San Diego  
University of Colorado Denver  
Valley Forge Military Academy  
Zoni Language Centers  




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