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May 2013 issue

Contents
News
News Round Up
Inside the industry
Agency Survey
Secondary Focus 1
Secondary Focus 2
Tertiary Focus 1
Tertiary Focus 2
Vocational Focus
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Market Analysis
Grapevine


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Business in Japan

With Japanese companies keen to recruit more overseas employees, business Japanese is a growing area of provision in the language sector, as Matthew Knott discovers.


With Japan’s declining population and companies eager to tap into global markets, there has never been a more favourable time for foreigners to find work in the country. This is fuelling demand for business Japanese courses, says Munezai Yo of Tokyo-based Kai Japanese Language School “Kai started a regular business Japanese course last October after a year’s preparation in response to growing opportunities for foreign students getting a job in Japan.”

The government is actively encouraging this trend, Yo says, by providing budgeting for the training of overseas recruits. A benefit for the industry here is that language schools are often the final destination, rather than a stepping stone to higher education. Students that have graduated in their home country can find employment in Japan after completing a language course, Yo explains. Yoshifumi Kobayashi of Ehle Institute, Osaka, says that it is not just the large multinationals looking overseas. “Small/medium companies want to recruit foreign students as they need to expand the market and need someone who can be a bridge between two countries.” Ehle’s one-year business programme, which includes the Japanese Language Proficiency Test (JLPT), practical business language and internships, had a 100 per cent job placement success rate in 2012, Kobayashi adds.

Mitsuyoshi Taguchi from Akamonkai Japanese Language School, Tokyo, agrees that Japanese firms are increasingly looking overseas, and as such the school’s Japanese business programme receives more and more attention. Over 25 students in this year’s cohort received job offers. “Our ultimate goal is to help all the students in this course with a working opportunity in Japan, and this course is designed to prepare students for job hunting and support them every step of the way.” The content of the one-year programme includes preparation towards JLPT Level 1, useful business skills including manners and knowledge of Japan’s honorific language, and IT training. Individual counselling in areas such as resume writing, job research and interview practice is also provided.

Arc Academy in Tokyo has an increasingly popular business course for students aiming to enter a Japanese company in Japan or back home, says Konomi Sasaki “We teach the methods of job hunting and the Japanese language needed in the workplace,” she explains, adding that most graduates of the programme successfully find employment, although some go on to further study in graduate and vocational schools.

Although Kai’s dedicated business Japanese course is relatively new, Yo says that the school’s Director, Hiroko Yamamoto, has been actively involved in the development of this study area, including participation in a joint ministerial training programme to enable government-sponsored foreign students to get hired in Japan. Understanding culture is essential for communication, Yo says. “Especially, in order to play important roles at Japanese companies, not only understanding Japanese culture including company culture and a particularly deep understanding of the background of Japanese hospitality, but also business person basics (skills that Japan’s Ministry of Economy, Trade and Industry propound) are required.” The course, therefore, covers these needs, he says, with business skills including reading, listening, collecting information and presenting as part of the content.

“We also provide the opportunity of company visits, visitor sessions and an internship programme so that students can actually try experiencing what they’ve learned in lessons,” says Yo. Exit support is a major part of the course and Kai partners with employment agencies specialised in foreign recruitment and offer seminars, consultations, briefing sessions and information on job openings. English lessons are also available to non-English speakers.

Sendai Language School provides tailored business courses that cover areas such as telephone answering, written correspondence and role playing, says Miyuki Shiratori; she notes an increase in enquiries from companies and from overseas graduates from nearby Tohoku University looking to stay in the country. Masaki Izumi at Yokohama International Education Academy, meanwhile, says that although the school doesn’t have a standalone business course, the elective business classes for advanced level students are very popular, and the number of students wishing to work rather than move into further studies has been rising.

In terms of markets, China is a mainstay at Ehle Institute, says Kobayashi, although South East Asian students are increasing. Taguchi sees similar trends at Akamonkai: “We are anticipating students from Vietnam, Thailand and Nepal next year.” While there are many Chinese students on business courses at Arc Academy, Sasaki notes Western applications are rising. At Kai, meanwhile, early intake trends are one third Asian and two thirds European, says Yo.



A selection of business Japanese courses


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ACCOMMODATION
Global Immersions Inc  
Sara's New York Homestay LLC  
Studyhouse  

ASSOCIATIONS/GROUPS
English Australia  
English in Chester  
Groupement FLE  
International House World Organisation  
Quality English  

AUSTRALIA
Australian Institute of Professional Education  
Impact English College  
Ability English  
Academia International Collegs  
Access Macquarie Limited  
Cairns Language Centre / Eurocentres Cairns  
English Australia  
English Language & Foundation Studies Centre  
ILSC Australia  
UNSW Global Pay Limited (University of New South Wales)
  
BELGIUM
CERAN Lingua International  

CANADA
Georgian College  

ENGLAND
Bell International  
English 100  
International Education Connect  
English in Chester  
GSM (Greenwich School of Management)  
International House World Organisation  
INTO University Partnerships  
Kaplan International Colleges  
Prime Education  
LAL Language Centres Holding Ltd  
Lexis London LTD  
London School of Business & Finance  
PGL  
TUS Advertising  
Cambridge Education Group  
St Giles International  

EXAM BOARDS
Cambridge Esol  

FIJI
Tadra Institute  

FRANCE
Accent Francais  
Alliance Franšaise Lyon  
CAREL  
Centre Universitaire d'╔tudes Franšaises  
Ecole France Langue  
Groupement FLE  
Institut de Touraine  
ILCF Institut Catholique de Paris  
Institut Linguistique Adenet  
IS Aix-en-Provence  
ISEFE - UniversitÚ de Savoie  
Langue Onze Toulouse  
Lyon Bleu International  
Paris Langues / Club CEI des 4 Vents  
   GUADELOUPE
IMLC (Inter-Media Langues Cara´bes)  

HONG KONG
English For Asia  

IRELAND
Centre of English Studies  
IH Dublin  
MEI  
Travelling Languages - Think Ahead LTD  

ITALY
Chef Academy  

JAPAN
Manabi Japanese Language Institute  
Yokohama International Education Academy  

MALTA
Malta Tourism Authority  

SOUTH AFRICA
City Education Language School  
EC Cape Town  
EF International Language Centers  
English Language School Cape Town  
Eurocentres International  
Good Hope Studies  
International House Cape Town  
inlingua Language Training Centre Cape Town  
Interlink School of Languages  
Jeffrey's Bay Language School  
Kurus English CC  
LAL Cape Town  
Language Link College  
Language Teaching Centre  
Rosebank Progress College  

SPAIN
Malaca Instituto - Club Hispanico SL  

SWITZERLAND
EF International Language Centers  
Eurocentres International  

TOURIST BOARDS
Malta Tourism Authority  

USA
Besant Hill School  
ELS Language Centers  
Felician College  
Glenholme School  
Global Immersions Inc  
Rennert  
University of Arizona  
University of California Berkeley  
University of California San Diego  
University of Colorado Denver  
Valley Forge Military Academy  
Zoni Language Centers  




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