November 2003 issue

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Agency Survey
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Status Survey

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Status: New Zealand 2002

The Status survey is a venture by Language Travel Magazine, in collaboration with the Association of Language Travel Organisations (Alto), which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
No. of participating organisations in the NZ survey: 16

Total no. of students at in 2002: 15,954

Total no. of student weeks in 2002, estimated: 173,899 weeks

Overall average length of stay: 10.9 weeks

Average cost of a one-month course, excluding accommodation: NZ$1216 (US$694)

Average cost of residential accommodation per week: NZ$154 (US$88)

Average cost of host family accommodation per week: NZ$190 (US$108)

Average commission paid on a language course: 20 per cent (from 20 to 22.5)

One institution paid commission on accommodation (of 20 per cent)

Means of recruiting students in New Zealand, 2002 Intensity of study (hours studied per week)
Agents 73.5%
Other means 11.2%
Local bookings 11%
Internet 4.3%
From 12 to 29
Overall average = 21.1

Top student nationalities in New Zealand by student weeks, 2002
Chinese 31.5%
Japanese 28.8%
Korean 17%
Swiss 4.8%
Thai 3.7%
Taiwanese 3.1%
Brazilian 2.3%
German 1.4%
Vietnamese 1.1%
Russian 0.7%

Student numbers by age range
8-11, 0.5%
12-15, 12%
16-18, 12%
19-24, 46%
25-30, 20%
31-50, 8%
51+, 1.5%

The average length of stay for students in New Zealand decreased in 2002, at 10.9 weeks, compared with the results from our Status survey in 2001, when this figure was 17 weeks.

A similar no. of institutions took part in the 2001 and 2002 survey and total student numbers taught both years were similar, in the 15,000 to 16,000 range.

Prices have increased since 2001 for tuition and accommodation, rising by

between 20 and 30 per cent in US$ across the board.

A different range of schools responded to our survey this year, but agent usage as a recruitment method was more important, accounting for 73.5 per cent of clients, compared with 61 per cent.

The top student nationalities in New Zealand showed little change on the trends presented in 2001.

Thank you to the following institutions for taking part in our Status survey:
AUY International House, Auckland; Aspiring Language Institute, Christchurch; Christchurch College of England, Chrischurch; Dominion English Schools, Auckland; Dynaspeak English, Auckland; International English Institute, Christchurch; Lakes District Language School, Queenstown; Languages International, Auckland; Language Schools New Zealand, various; New Zealand Institute of International Understanding, Auckland; Rotorua English Language Academy, Rotorua; Seafield School of English, Christchurch; South Canterbury School of English Language, Timaru; University of Waikato Language Institute, Hamilton; Worldwide School of English, Auckland.
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