November 2005 issue

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Agency Survey
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Regional Focus

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Status Survey

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Italy 2004

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
Number of participating organisations in the Italy survey: 15

Total number of students at the organisations in 2004: 8,494

Total number of student weeks in 2004, estimated: 61,157

Overall average length of stay in weeks: 7.2

Average cost of a one-month course, excluding accommodation: e578 (US$720)

Average cost of residential accommodation per week: e173 (US$215)

Average cost of host family accommodation per week: e178 (US$222)

Average commission paid on a language course: 20 per cent (from 15 to 25)

One institution paid commission on accommodation (of 5 per cent)

*For currency conversion rate, see page 7.

Means of recruiting students in Italy, 2004 Intensity of study (hours studied per week)
Agents 41%
Internet 27%
Other means 23%
Local bookings 9%
From 5 to 22.5
Overall average = 19

Top student nationalities in Italy by student weeks, 2004
Swiss 14.1%
Japanese 13.8%
US 10%
German 9.1%
British 6.9%
Mexican 6.4%
Spanish 4.1%
Austrian 4.1%
French 4%
Dutch 3.8%

Student numbers by age range
8-11, 0.2%
12-15, 0.8%
16-18, 15%
19-24, 33%
25-30, 22%
31-50, 18%
51+, 11%

There were 15 school participants in our Status survey this year compared with nine last year. Some trends remained unchanged, such as trends in intake according to age. However, those students using an agent dropped from 48% last year to 41% this year. Local bookings also declined and the Internet made up the shortfall, now accounting for 27% of bookings.

The cost of tuition and accommodation had not

altered much year on year although the US$ value had increased. Residential accommodation had changed the most in price, up from e137 to e173.

The Swiss were top of the pile this year, while they did not figure last year. Koreans were missing from the mix this year, while Japan and the US remained important.

The average length of stay was up to 7.2 weeks from 4.2 weeks last year.

Thank you to the following institutions for taking part in our Status survey:
Accademia del Giglio, Florence; British Institute (Lingua Nova), Livorno; Cultura Italiana, Bologna; Dilit - International House, Rome; Eurocentres, Florence; Istituto Il David, Florence; Istituto Venezia, Venice; Koinè Center, various; Laboratorio Linguistico - Scuola di Lingua e Cultura Italiana, Milazzo (Sicily); Lingua It, Verona; Omnilingua, San Remo; Romanica - Academia Italiana di Lingua e Cultura, Modena; Il Sillabo, Arezzo; Sorrento Lingue, Sorrento; Studioitalia, Rome.
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