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November 2006 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report Malta
Market Report Argentina
Course Guide
Spotlight
Destination
Regional Focus
Status

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Brazil forges ahead

The favourable business conditions experienced in Brazil over the last few years mean that agencies are reporting strong growth in business and are confident about the future. Word-of-mouth recommendation remains the most important means of attracting business.

Key points
TThe total number of students placed by the 21 agencies in our survey was 14,518

Individual agencies placed between 15 and 7,200 students on courses per year

Average business growth was 49.5 per cent in the last 12 months

The average length of stay for Brazilian students was 11 weeks

Overall, 74 per cent of Brazilian students stayed in host family accommodation when studying overseas

13 agencies charged their clients a handling fee of between US$30 and US$125

On average, agencies worked with 20 schools in the last 12 months


Top destinations Most popular courses
1. Canada 43%
2. UK 16%
3. USA 15%
4. Australia 9%
5. New Zealand 5%
6. Spain 4%
7. Ireland 1%
Other 7%
1. General 35%
2. Intensive 28%
3. Lang. + work.8%
4. Business 6%
5. Junior 5%
6. Summer vacation 4%
7. Academic/exam prep 2%
Other 12%

Reasons for language travel Average percentage agency business
1. Future work 28%
2. Current work 26%
3. Studies at home 19%
4. Studies overseas 17%
5. Pleasure 5%
Other 5%
1. Language 52%
2. Work & Travel 24%
3. Volounteer 6%
4. Internship 3%
5. Higher ed. 2%
Other 12%

How do agencies recruit students?

How do agencies find new schools to represent?
1. Word of mouth 53%
2. Website 19%
3. Advertising in press 6%
4. Seminars to students 5%
5. Pleasure 5%
Other 5%
1. Fairs/expos 37%
2.
Internet 22%
3. Workshops 20%
4. LTM/ETM 7%
Other 14%

Percentage of agents who recognised each of the following organisations
Australia
Acpet 47%
English Australia 77%

Canada
Capls 82%
CLC 53%

France
Souffle 29%
L'Office 24%
Unosel 6%
FLE 18%

Ireland
MEI~Relsa 53%
IEAI 12%

Italy
Asils 18%
Italian in Italy 12%

Malta
Feltom 47%

New Zealand
Ed. NZ 59%
English NZ 59%

Portugal
Aeple 6%

South Africa
Eltasa 29%
English SA 6%

Spain
Fedele 59%

UK
ABLS 12%
English UK 76%
British Council 100%

Europe
Eaquals 47%

USA
AAIEP 47%
Accet 82%
CEA 12%
UCIEP 6%

International
Ialc 59%
Quality English 41%
Tandem 29%



Market growth
Although fewer agencies took part in this year';s survey, 21 compared with 25 last year, those that did take part dealt with a larger market share of students, sending 14,518 students abroad compared with 5,037 (see Language Travel Magazine, October 2005, pages 14-15). Business growth was extremely positive with all but one of our respondents recording an increase in business of between five and 300 per cent. Average business growth was a very healthy 49.5 per cent, in keeping with the 54 per cent recorded last year and suggesting that favourable economic conditions are continuing to have a positive effect on the industry.

Language and destination trends
Australia proved to be a less attractive destination for Brazilian students, attracting just nine per cent of the market share compared with 17.5 per cent last year. Instead, Canada gained in popularity attracting a massive 43 per cent of all students, compared with 32 per cent previously and consolidating its position as favourite destination for Brazilian students. Non-English speaking destinations were less popular, with just three per cent of students learning French, two per cent Spanish and one per cent each for German and Italian.

Student and course trends
The most noticeable difference in the results of this year';s survey compared with last year';s is the decrease in the percentage of students learning a language for future studies overseas. Last year, this accounted for 31 per cent of average agency business but this year the figure was just 17 per cent. In contrast, more students were learning a language in order to help them with their studies at home – 19 per cent this year compared with two per cent last year – while current and future work purposes remained the most common reason given by students for studying overseas, making up 54 per cent of typical agency business.

Agency business
Arranging language programmes made up the largest proportion of our agencies'; business activities (52 per cent) although there is evidence of heavy diversification into other sectors, with work and travel programmes making up an average of 27 per cent of all agency business in 2005. The majority of agents reported business activity in all or a combination of the major travel abroad sectors, including higher education placements, internships and volunteer programmes, aside from language travel, while just one agency dealt with 100 per cent language bookings and another dealt with just the volunteer sector.

Looking ahead
The majority of agents who expressed an opinion expected their business to grow over the next 12 months, with many pointing to the favourable economic situation as being a positive factor. The growth of work and travel programmes was also likely to fuel the industry, according to one agency, while others predicted that Australia would become more popular as a destination, the summer vacation market would increase and the US visa situation would become more settled.


Economic outlook

Brazil';s annual inflation rate reached its lowest level in seven years in July this year, measured at 4% for the previous 12 months. Lower interest rates are fuelling growth in the economy due to an increase in domestic spending among low income Brazilians.

The Brazilian real increased its value by 8.1 per cent against the US dollar in the first seven months of 2006 reaching 2.1594 to the dollar.

Brazil';s economy is expected to keep increasing in the second half of 2006 with the Brazilian Finance Minister predicting that minimal inflation will allow the central bank to
continue cutting the benchmark lending rate.
Source: Bloomberg


Brazilian agents named a range of language programmes they work with, including, in Australia: Access Language Center, Sydney, NSW; Burleigh Heads Language Centre, Burleigh Heads, QLD; International House Queensland, Cairns, QLD; Perth International College of English, Perth, WA; South Australian College of English, Adelaide, SA; Shafston International College, Brisbane, QLD. In Canada: Academie Linguistique Internationale, Montreal, QC; British Columbia College, various; Camber College, Powell River, BC; Centre Linguista, various; ILAC, various; International Language School of Canada, Montreal, QC; Inlingua, Vancouver, BC; Intrax International Institute, Vancouver, BC; Language Studies Canada, Toronto, ON; Nova Scotia School District, Halifax, NS; Omnicom School of Languages, various; PLI, various; Study English in Canada, Toronto, ON; Western Town College, Vancouver, BC. In Ireland: English in Dublin, Dublin. In New Zealand: Queens Academy of English, Auckland. In Spain: Colegio Delibes, Salamanca; Enforex, various; International House, Madrid. In the UK: Bell, various; British Study Centres, London; Harrow House International College, London; ELC, Bristol; Hampstead School of English, London; Internexus, London; Milner School of English, London; Oxford House College, London. In the USA: Intrax, San Diego, CA; Kaplan, various; New England School of English, Boston, MA. Worldwide: Aspect, ELS, Embassy CES, Eurocentres, Geos, Global Village, St Giles.

Thank you to the following agencies for taking part in this survey: Associacao Brasileira de Intercambio Cultural, Azics Intercambio International, Bridge Education International, BEX – Brazilian Exchange, Britannia International English, Canada – Brasil, Centro de Cultura e Intercambio, CI Central de Intercambio, Estudar no Exterior Intercambio, Experimento Intercambio Cultural, Global Village Intercambios, IE Intercambio no Exterior, Intercultural, Link Viagens Culturais, SIC Travel Agency, Trek Viagens e Intercambio, Upward Study Abroad & Travel, Via Mundo Intercambio Turismo, World Study Network, Yazigi Travel, Zarp Intercambio Cultural.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS/
GROUPS
Acpet
Asociación Gallega
       de Escuelas de
       Español - Agaes
Capls - Canadian
      Association of
       Private Language
       Schools
CLC - Canada
       Language Council
Education New
       Zealand
English Australia
English UK
Fedele / Turlingua
Feltom
Ialc
MEI~Relsa
Perth Education City
Quality English

INSURANCE
Student Guard
       Insurance

STUDENT WEBSITES
language-
       programs.net

TOURIST BOARDS
Fedele / Turlingua
Malta Tourism
       Authority

WORK EXPERIENCE/
INTERNSHIPS
Access International
Agaes Spain
Alpha College of
       English
Anglolang Academy
       of English
Aspect
Auckland English
       Academy
Cambridge Academy
       of English
Churchill House
Cork English College
Diálogo Language
       Schools
Eastbourne School
       of English
Eckersley School of
       English
Excel English
English Studio
English UK
Eurasia Institute
Eurocentres
       International
Frances King
Global Village
Global Village
inlingua Malta
International House
       Sevilla - Clic
International Student
       Placement Centre
Kaplan Educational
       Centers
King George
       International
       College
Lake School of
       English
Languages
       International
LSC Language
       Studies Canada
Linguatime
Linguaviva
       International
Modus Language
       Institute
Pacific-Global
       Language Centre
Pacific Language
       Institute
Pacific Language
       Institute
Pan Pacific
       International English
       College Inc.
Phoenix English
       Language Academy
Prolog- International
       House Berlin
Rennert Bilingual
Rotorua English
       Language Academy
Shane Global
       Language Centres
Silc - Séjours
       Linguistiques
       (France)
St Giles Colleges
Swan Training
       Institute
Tellus Group / Work
       Experience UK
University of
       Western Australia
Vancouver English
       Centre
Vanwest College

WORKSHOPS/EXPOS
Alphe Agent
       Workshops
English Australia
English UK
Ialc
Icef
MEI~Relsa

AUSTRALIA
Acpet
Edith Cowan
       University
English Australia
International Student
       Placement Centre
Kingston
       International
       College
Language Links
Monash University
       English Language
       Centre
Perth Education City
Perth International
       College of English
Phoenix English
       Language Academy
University of
       Western Australia

BRAZIL
Diálogo Language
       Schools
FAAP

CANADA
Access International
Bodwell College
Carleton University
College of New
       Caledonia
Conestoga College
Ecole de Langues -
       Université Laval
English Bay College
English Language
       Training College
       ELTC
Eurocentres
Global Village
       (Australia, Canada,
       USA)
Global Village
       (Australia, Canada,
       USA)
Immersion Baie-des-
       Chaleurs
inlingua Vancouver
Interlangues Ecole
       de Languages
International
       Language Institute
       of Canada - ILI
International
       Language Schools
       of Canada
Intrax English
       Institute
King George
       International
       College
LSC Language
       Studies Canada
Lethbridge
       Community College
Malaspina University
       College
Mandarin House
Modus Language
       Institute
Montreal
       International
       Language
       Centre
Mount Royal College Omnicom School of
       Languages
Pacific Language
       Institute
Pacific Language
       Institute
Pacific-Global
       Language Centre
Pan Pacific
       International English
       College Inc.
Point 3
Saint Mary's
       University
Stewart College of
       Languages
University of Calgary
Vancouver English
       Centre
       (Canada, Mexico)
Vancouver English
       Centre
       (Canada, Mexico)
Vancouver English
       Centre
       (Canada, Mexico)
Vanwest College
YMCA Greater
       Montreal
       International
       Language School

CHINA
Mandarin House

COSTA RICA
Academia
       Latinoamericana
       de Español
Ilisa - Instituto de
       Idiomas Costa Rica
Wayra - Spanish
       School

ECUADOR
Academia de
       Español Mitad del
       Mundo
Academia de
       Español Quito
Quito S.I. Spanish
       Institute

ENGLAND
Anglolang Academy
       of English
Aspect (Australia,
       Canada, England,
       France, Germany,
       Ireland, Malta,
       New Zealand,
       Scotland, South
       Africa, Spain, USA)
Avalon School of
       English
Beet Language
       Centre
Bell International
        (Malta, UK)
Cambridge Academy
       of English
Churchill House
Cicero Languages
       International
Eastbourne School
       of English
Eckersley School of
       English
English Language
       Centre Brighton &
       Hove
English Studio
English UK
Excel English
       Language School
Frances King School
       of English
Ialc
Lake School of
       English
LAL Language and
       Leisure
       (England, Malta,
       South Africa, USA)
Languages Out
       There (England,
       Germany, Ireland,
       Italy, Spain)
Liverpool School of
       English
London School of
       English
Malvern House
Quality English
Queen Ethelburga's
       College
Shane Global
       Language Centres
       (England, New
       Zealand, South
       Africa)
St Giles Colleges
       (Canada, UK, USA)
Study Group
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa,
       Spain, USA)
Study Group
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa,
       Spain, USA)
SUL Language
       Schools
Tellus Group
University of Essex -
       ELT Centre
West London
       Business College
Wimbledon School
       of English

FRANCE
Accord
Centre
       Méditerranéen
       d'Etudes
       Françaises
Le Génie des
       Langues
Silc - Séjours
       Linguistiques
       (England, France,
       Spain)
Silc - Séjours
       Linguistiques
       (England, France,
       Spain)

GERMANY
Eurasia Institute
language-
       programs.net
Prolog- International
       House Berlin

IRELAND
Alpha College of
       English
Atlantic Language
       Galway
Cork Language
       Centre International
Dublin City University
       Language
       Services
Dublin School of
       English
Emerald Cultural
       Institute
Galway Cultural
       Institute
High Schools
       International (HSI)
       (Australia, Canada,
       England)
Horner School of
       English
Liffey Linguistics
Linguaviva Centre
MEI~Relsa
Swan Training
       Institute

ITALY
Dilit - International
       House
Linguaviva
       International

MALTA
Britannia College
EC - English
       Language Centres
       (England, Malta,
       South Africa)
Feltom
inlingua Malta
International School
       of English
Linguatime
Malta Tourism
       Authority

MONACO
Home Language
       International
       (Argentina,
       Australia, Austria,
       Brazil, Canada,
       Chile, China, Czech
       Republic, Denmark,
       Egypt, Finland,
       France, Germany,
       Holland, Hungary,
       Ireland, Italy, Japan,
       Malta, NZ, Norway,
       Poland, Portugal,
       Russia, Spain,
       Sweden,
       Switzerland, UK,
       USA, Venezuela)

NEW ZEALAND
Auckland English
       Academy
Education New
       Zealand
Languages
       International
Rotorua English
       Language Academy

POLAND
York School

PORTUGAL
Cial - Centro de
       Línguas
Self Escola de
       Línguas

RUSSIA
Liden & Denz
       Language Centre

SCOTLAND
EAC Language
       Centres and Activity
       Camps (England,
       Ireland, Scotland,
       Wales)

SOUTH AFRICA
Good Hope Studies
Interlink School of
       Languages

SPAIN
Asociación Gallega
       de Escuelas de
       Español - Agaes
Enforex Spanish in
       the Spanish World
Esade-Executive
       Language
Fedele / Turlingua
Hispalengua
International House
       Sevilla - Clic

SWITZERLAND
Academia Sprach-
       und Lernzentrum
EF Language
       Colleges Ltd
       (Australia, Canada,
       China, Ecuador,
       England, France,
       Germany, Ireland,
       Italy, Malta, New
       Zealand, Russia,
       Scotland, Spain,
       USA)
Eurocentres
       International
       (Australia, Canada,
       England, France,
       Germany, Italy,
       Japan, New
       Zealand, Russia,
       Spain, Switzerland,
       USA)

USA
American Language
       Communication
       Center
Inlingua School of
       Languages
Kaplan Educational
       Centers (Canada,
       England, USA)
Rennert Bilingual
University of
       California San Diego
University of
       California Santa
       Barbara
Zoni Language
       Centers


EDUCATION TRAVEL MAGAZINE

AUSTRALIA
Gosford Christian
       School
Queensland Non-
       Government
       Schools Education
       Co-op
St Paul's
       International School
The Armidale School

ENGLAND
Athena College of
       Professional
       Studies
Queen Ethelburga's
       College

USA
St Timothy's School