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November 2006 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report Malta
Market Report Argentina
Course Guide
Spotlight
Destination
Regional Focus
Status

Contact Point:
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Status Survey

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Status:

Italy 2005

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
No. of participating organisations in the Italy survey: 12

Total no. of students at the organisations in 2005: 6,542 students

Total no. of student weeks in 2005, estimated: 18,318 weeks

Overall average length of stay: 2.8 weeks

Average cost of a one-month course, excluding accommodation: e584 (US$750)

Average cost of residential accommodation per week: e182 (US$233)

Average cost of host family accommodation per week: e222 (US$285)

Average commission paid on a language course: 21.5 per cent (from 15 to 30)

Three institutions paid commission on accommodation (from 5 to 17 per cent)

Means of recruiting students in Italy, 2005
Intensity of study (hours studied per week)
Agents 32%
Internet 27%
Local bookings 9%
Other means 32%
From 20 to 22.
Overall average = 2o.3

Total marketing spend by sector in %
Marketing budget by region (overall %)
Publicity costs 55%
Agency costs 31%
Travel costs 14%
W Europe 44.5%
N America 22%
Asia 15%
C&E Europe 7.5%
Latin America 5%
Australasia 4%
Middle East 2%

Top student nationalities in Italy by student weeks, 2005
German 14.4%
Scandinavian/Finnish 10.2
Japanese 7.3%
Dutch 6.8%
US 5.7%
British 5.5%
Austrian 5.2%
Swiss 5.1%
Korean 4.4%
Brazilian 3.2 %

Student numbers by age range
8-11, 0%
12-15, 0.5%
16-18, 11%
19-24, 25%
25-30, 20.5%
31-50, 32%
51+, 11%

Observations
There have been some changes in the nationality mix this year, even though only three fewer schools took part in our survey this year than last year and the overall volume was similar, given the size of the survey. Japanese and US students remain important but Germans are now in number-one position, overtaking Swiss, while Scandinavian + Finnish students are in second position, coming from nowhere as they were not listed for 2004.

The main change is the average length of stay, 7.2 weeks last year and just 2.8 weeks this year.

Agent usage to recruit students dropped slightly from 41% last year to 32% (see LTM, November 2005, page 45), but it was "other means" that made up the shortfall, as enrolments via the Internet and local bookings held steady.

Prices for tuition were comparable year on year.


Thank you to the following institutions for taking part in our Status survey:
Accademia del Giglio, Florence; Centro Studi Idea Verona, Verona; Dilit - International House, Rome; Eurolinks, Amelia; Istituto Il David, Florence; Koine Center, various; Laboratorio Linguistico, Milazzo (Sicily); Omnilingua, San Remo; Romanica - Accademia Italiana di Lingua e Cultura, Modena; Il Sillabo, San Giovanni Vino; Solemar, Aspra/Palermo and Cefalu (Sicily); Sorrento Lingue, Centro Linguistico Internazionale, Sorrento.
Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS/
GROUPS
Acpet
Asociación Gallega
       de Escuelas de
       Español - Agaes
Capls - Canadian
      Association of
       Private Language
       Schools
CLC - Canada
       Language Council
Education New
       Zealand
English Australia
English UK
Fedele / Turlingua
Feltom
Ialc
MEI~Relsa
Perth Education City
Quality English

INSURANCE
Student Guard
       Insurance

STUDENT WEBSITES
language-
       programs.net

TOURIST BOARDS
Fedele / Turlingua
Malta Tourism
       Authority

WORK EXPERIENCE/
INTERNSHIPS
Access International
Agaes Spain
Alpha College of
       English
Anglolang Academy
       of English
Aspect
Auckland English
       Academy
Cambridge Academy
       of English
Churchill House
Cork English College
Diálogo Language
       Schools
Eastbourne School
       of English
Eckersley School of
       English
Excel English
English Studio
English UK
Eurasia Institute
Eurocentres
       International
Frances King
Global Village
Global Village
inlingua Malta
International House
       Sevilla - Clic
International Student
       Placement Centre
Kaplan Educational
       Centers
King George
       International
       College
Lake School of
       English
Languages
       International
LSC Language
       Studies Canada
Linguatime
Linguaviva
       International
Modus Language
       Institute
Pacific-Global
       Language Centre
Pacific Language
       Institute
Pacific Language
       Institute
Pan Pacific
       International English
       College Inc.
Phoenix English
       Language Academy
Prolog- International
       House Berlin
Rennert Bilingual
Rotorua English
       Language Academy
Shane Global
       Language Centres
Silc - Séjours
       Linguistiques
       (France)
St Giles Colleges
Swan Training
       Institute
Tellus Group / Work
       Experience UK
University of
       Western Australia
Vancouver English
       Centre
Vanwest College

WORKSHOPS/EXPOS
Alphe Agent
       Workshops
English Australia
English UK
Ialc
Icef
MEI~Relsa

AUSTRALIA
Acpet
Edith Cowan
       University
English Australia
International Student
       Placement Centre
Kingston
       International
       College
Language Links
Monash University
       English Language
       Centre
Perth Education City
Perth International
       College of English
Phoenix English
       Language Academy
University of
       Western Australia

BRAZIL
Diálogo Language
       Schools
FAAP

CANADA
Access International
Bodwell College
Carleton University
College of New
       Caledonia
Conestoga College
Ecole de Langues -
       Université Laval
English Bay College
English Language
       Training College
       ELTC
Eurocentres
Global Village
       (Australia, Canada,
       USA)
Global Village
       (Australia, Canada,
       USA)
Immersion Baie-des-
       Chaleurs
inlingua Vancouver
Interlangues Ecole
       de Languages
International
       Language Institute
       of Canada - ILI
International
       Language Schools
       of Canada
Intrax English
       Institute
King George
       International
       College
LSC Language
       Studies Canada
Lethbridge
       Community College
Malaspina University
       College
Mandarin House
Modus Language
       Institute
Montreal
       International
       Language
       Centre
Mount Royal College Omnicom School of
       Languages
Pacific Language
       Institute
Pacific Language
       Institute
Pacific-Global
       Language Centre
Pan Pacific
       International English
       College Inc.
Point 3
Saint Mary's
       University
Stewart College of
       Languages
University of Calgary
Vancouver English
       Centre
       (Canada, Mexico)
Vancouver English
       Centre
       (Canada, Mexico)
Vancouver English
       Centre
       (Canada, Mexico)
Vanwest College
YMCA Greater
       Montreal
       International
       Language School

CHINA
Mandarin House

COSTA RICA
Academia
       Latinoamericana
       de Español
Ilisa - Instituto de
       Idiomas Costa Rica
Wayra - Spanish
       School

ECUADOR
Academia de
       Español Mitad del
       Mundo
Academia de
       Español Quito
Quito S.I. Spanish
       Institute

ENGLAND
Anglolang Academy
       of English
Aspect (Australia,
       Canada, England,
       France, Germany,
       Ireland, Malta,
       New Zealand,
       Scotland, South
       Africa, Spain, USA)
Avalon School of
       English
Beet Language
       Centre
Bell International
        (Malta, UK)
Cambridge Academy
       of English
Churchill House
Cicero Languages
       International
Eastbourne School
       of English
Eckersley School of
       English
English Language
       Centre Brighton &
       Hove
English Studio
English UK
Excel English
       Language School
Frances King School
       of English
Ialc
Lake School of
       English
LAL Language and
       Leisure
       (England, Malta,
       South Africa, USA)
Languages Out
       There (England,
       Germany, Ireland,
       Italy, Spain)
Liverpool School of
       English
London School of
       English
Malvern House
Quality English
Queen Ethelburga's
       College
Shane Global
       Language Centres
       (England, New
       Zealand, South
       Africa)
St Giles Colleges
       (Canada, UK, USA)
Study Group
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa,
       Spain, USA)
Study Group
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa,
       Spain, USA)
SUL Language
       Schools
Tellus Group
University of Essex -
       ELT Centre
West London
       Business College
Wimbledon School
       of English

FRANCE
Accord
Centre
       Méditerranéen
       d'Etudes
       Françaises
Le Génie des
       Langues
Silc - Séjours
       Linguistiques
       (England, France,
       Spain)
Silc - Séjours
       Linguistiques
       (England, France,
       Spain)

GERMANY
Eurasia Institute
language-
       programs.net
Prolog- International
       House Berlin

IRELAND
Alpha College of
       English
Atlantic Language
       Galway
Cork Language
       Centre International
Dublin City University
       Language
       Services
Dublin School of
       English
Emerald Cultural
       Institute
Galway Cultural
       Institute
High Schools
       International (HSI)
       (Australia, Canada,
       England)
Horner School of
       English
Liffey Linguistics
Linguaviva Centre
MEI~Relsa
Swan Training
       Institute

ITALY
Dilit - International
       House
Linguaviva
       International

MALTA
Britannia College
EC - English
       Language Centres
       (England, Malta,
       South Africa)
Feltom
inlingua Malta
International School
       of English
Linguatime
Malta Tourism
       Authority

MONACO
Home Language
       International
       (Argentina,
       Australia, Austria,
       Brazil, Canada,
       Chile, China, Czech
       Republic, Denmark,
       Egypt, Finland,
       France, Germany,
       Holland, Hungary,
       Ireland, Italy, Japan,
       Malta, NZ, Norway,
       Poland, Portugal,
       Russia, Spain,
       Sweden,
       Switzerland, UK,
       USA, Venezuela)

NEW ZEALAND
Auckland English
       Academy
Education New
       Zealand
Languages
       International
Rotorua English
       Language Academy

POLAND
York School

PORTUGAL
Cial - Centro de
       Línguas
Self Escola de
       Línguas

RUSSIA
Liden & Denz
       Language Centre

SCOTLAND
EAC Language
       Centres and Activity
       Camps (England,
       Ireland, Scotland,
       Wales)

SOUTH AFRICA
Good Hope Studies
Interlink School of
       Languages

SPAIN
Asociación Gallega
       de Escuelas de
       Español - Agaes
Enforex Spanish in
       the Spanish World
Esade-Executive
       Language
Fedele / Turlingua
Hispalengua
International House
       Sevilla - Clic

SWITZERLAND
Academia Sprach-
       und Lernzentrum
EF Language
       Colleges Ltd
       (Australia, Canada,
       China, Ecuador,
       England, France,
       Germany, Ireland,
       Italy, Malta, New
       Zealand, Russia,
       Scotland, Spain,
       USA)
Eurocentres
       International
       (Australia, Canada,
       England, France,
       Germany, Italy,
       Japan, New
       Zealand, Russia,
       Spain, Switzerland,
       USA)

USA
American Language
       Communication
       Center
Inlingua School of
       Languages
Kaplan Educational
       Centers (Canada,
       England, USA)
Rennert Bilingual
University of
       California San Diego
University of
       California Santa
       Barbara
Zoni Language
       Centers


EDUCATION TRAVEL MAGAZINE

AUSTRALIA
Gosford Christian
       School
Queensland Non-
       Government
       Schools Education
       Co-op
St Paul's
       International School
The Armidale School

ENGLAND
Athena College of
       Professional
       Studies
Queen Ethelburga's
       College

USA
St Timothy's School