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November 2007 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction1
Direction2
Special Report
Market Report
Course Guide
Spotlight
Destination
City Focus
Status


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Thailand plays safe

Further education remains the primary focus for Thai students in this month’s agency survey on Thailand, but the country’s economy is still giving cause for concern.

Key points
The total number of students placed by the eight agencies in our survey was 1,021

Individual agencies placed between five and 470 students on courses per year

Average business growth was 3.6 per cent in the last 12 months

The average length of stay for Thai students was 17 weeks

Overall, 72 per cent of Thai students stayed in host family accommodation when studying overseas

Australia was the most popular destination for Thai students, followed by the UK and the USA

On average, agencies worked with 108 schools
in the last 12 months


Top destinations Most popular courses
1. Australia 46%
2. UK 23%
3. USA 17%
4. Singapore 7%
5. New Zealand 3%
6. Canada 2%
7. China 1%
8. France 0.5%
8. Germany 0.5%
1. General 33%
2. Academic prep. 22%
2. Intensive 20%
4. Summer vacation 14%
5. Lang. + work 6%
6. Foundation 2%
7. Junior 2%
8. Business 1%

Reasons for language travel
Agency business by sector
1. Studies overseas 71%
2. Future work 13%
3. Current work 6%
4. Pleasure 4%
5. Studies at home 3%
Other 3%
1. Lang. courses 42%
2. Higher education 41%
3. Work & travel 9%
4. Volunteer 6%
5. Internships 2%

How do agencies recruit students?
How do agencies find new schools to represent?
1. Word of mouth 41%
2. Website 27%
3. Advertising in press 15%
4. Mail shots 7%
5. Seminars to students 5%
6. Advertising tv/radio 1%
Other 4%
1. Workshops 25%
2. Internet 25%
3. Fairs or expos 18%
4. LTM/ETM 12%
5. Other press 2%
Other 18%

Percentage of agents who recognised each of the following organisations
Australia
Acpet 63%
English Australia 75%

Canada
Capls 13%
CLC 38%

France
Souffle 13%
L'Office 13%
Unosel 13%
FLE 13%

Ireland
MEI~Relsa 13%
IEAI 13%

Italy
Asils 13%
Italian in Italy 13%

Malta
Feltom 0%

New Zealand
Ed. NZ 25%
English NZ 38%

Portugal
Aeple 0%

South Africa
Eltasa 0%
English SA 0%


Spain
Fedele 0%

UK
ABLS 13%
English UK 63%
British Council 88%

Europe
Eaquals 0%

USA
AAIEP 25%
Accet 25%
CEA 25%
UCIEP 38%

International
Ialc 0%
Quality English 0%
Tandem 0%




Market growth
Average business growth among the agencies taking part in this year’s Agency Survey on Thailand was just four per cent this year, a decrease on 2006’s result when growth reached eight per cent (see Language Travel Magazine, September 2006, pages 14-15). Feedback regarding business growth was mixed and of the eight respondents that took part, three reported a 10-to-20 per cent business increase, three agents noted that numbers were unchanged and one agent recorded a 20 per cent slump in business (one agent did not respond to the question). Economic and environmental factors were cited as having a negative affect on the market. One agent noted that increased competition had also contributed to a decline in numbers.

Language and destination trends
There was a slight drop in the number of Thai students requesting English language courses this year, although English is still the most popular choice among agency clientele, amassing a respectable 95 per cent share of the market. Interestingly, several agencies dealt with clients wanting to study Chinese (three per cent) and a small percentage of students were said to be interested in other European languages including Spanish, French and German. Unsurprisingly, the top three language destinations remain unchanged. Australia increased its lead by 19 percentage points – attracting 46 per cent of students this year, compared to 27 per cent last year – and the UK and the USA, joint second in 2006, achieved 23 per cent and 17 per cent respectively this year. Meanwhile, Singapore accounted for seven per cent of the market and New Zealand, a popular English-speaking destination in 2006, slipped into fifth place, achieving just three per cent of the market.

Student and course trends
Over 70 per cent of Thai students took a language course in preparation for their further studies overseas. The importance of English language skills in the work place is still apparent, however, with 19 per cent of students studying for future or current work purposes. General language courses attracted 32 per cent of agency clientele this year, but intensive courses lessened hugely in popularity, achieving just 20 per cent compared with 40 per cent previously. Academic focused courses still appear to be big business for Thai agents though, with 22 per cent of students booking these types of programmes.

Agency business
Language learning – accounting for 42 per cent of business – and higher education – accruing 41 per cent – provided the bulk of agency dealings, proving again the importance of tertiary education for Thai students. However, a further nine per cent were interested in work and study abroad programmes, revealing a willingness to combine language studies with work experience. When agents were sourcing new school partners to work with, 25 per cent found new business on the Internet and a further 25 per cent through workshops – up 14 and eight percentage points respectively on last year. Elsewhere, 27 per cent of new student clientele stemmed from an agency website, up from 15 per cent last year, and press advertising achieved 15 per cent this year, up from 10 per cent. However, referrals still attract many students, polling at 41 per cent, down 12 percentage points on last year.

Looking ahead
Thai agents believe competition will intensify over the next year, and with the economy still in recovery, most predict a static 2008.


Economic overview

Thailand’s economy is still on track to grow by four per cent this year despite a sudden slowdown in exports. The government remainsconfident, however, that a decline in exports will not impact the GDP growth.

Southeast Asia’s second-biggest economy expanded by 4.4 per cent in the second quarter of 2007and consumer prices rose 1.1 per cent on the previous year in August, the slowest pace since September 2002.

Meanwhile, the Thai baht traded at a 10-year high in July but later weakened following a slump in the stock market and the introduction of new measures aimed at weakening the rapidly growing currency.

Sources: Bloomberg and Forbes


Thai agents named a range of language programmes they work with, including, in Australia: International House, Sydney, NSW; Holmes Institute, Melbourne, VIC; Australian College of English, Sydney, NSW; GEOS, various; University of Technology, Sydney, NSW; Step One College, Sydney, NSW; Canterbury Language Academy, Sydney, NSW; Milner School of English, Perth, WA; CELUSA, Adelaide, SA. In New Zealand: Auckland University of Technology, Auckland. In Singapore: Brighton School, Singapore. In the UK: Bellerbys College, Hove; The English Studio, London; London Meridian College, London; Twin Group, London. In the USA: Kaplan, Los Angeles, CA; ELS Language Center, various; InterExchange, New York, NY; FLS International, Pasadena, CA; Alliance Abroad Group, Austin, TX.

Thank you to the following agencies for taking part in this survey: Euro Education Services, Asian Institute of Business and Communication, Professional InterEducation Co., Insight Education Consulting Co., Regency Travel & Education, Centory Company, International Study & Travel Center, Australia Centre Chiang Mai.


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


AGENTS
Boa Lingua

ASSOCIATIONS / GROUPS
Acpet
Capls Canada
CLC Canada
Eaquals
English Australia
International House
      World Organisation
MEI-Relsa
Perth Education City
Quality English

EXPOS / WORKSHOPS
Alphe Conferences

INSURANCE
InterGlobal Ltd
Student Guard
      Insurance

TELECOM SERVICES
Business Telecom
      Systems
GSM International

TOURIST BOARDS
Malta Tourism
      Authority

WORK EXPERIENCE
ETCI
Kaplan Aspect
      Opus Programme
Twin Group

ARGENTINA
BASP (Buenos Aires
      Spanish School)

AUSTRALIA
Acpet
English Australia
Milner International
      College of English
      (Australia, England)

BELGIUM
Ceran Lingua
      International
      (Belgium, England,
      France, Ireland,
      Japan, Netherlands,
      Spain)

BRAZIL
Open English

CANADA
Academie
      Linguistique
      Internationale
Bodwell College
Bouchereau
      International
      Language Centre
Capls Canada
CLC Canada
Centre Linguista
      Canada
College of New
      Caledonia
East Coast School of
      Languages (ECSL)
ELS Language
      Centres
English Bay College
English Language
      Training College
      ELTC
English School of
      Canada
Eurocentres,
      Vancouver
Focus International
Global Village
      (Australia, Canada,
      USA)
IH Whistler
ILAC - International
      Language Academy
      of Canada
ILSC
Intrax English
      Institute
ITTTI
Language Studies
      Canada
Lethbridge College
National School of
      Languages
Omnicom School of
      Languages
PLI - Pacific
      Language Institute
Quest Language
      Studies
Saint Mary’s
      University
Stewart College of
      Languages
Tamwood
      International College
University Canada
      West
University of Calgary
Vancouver
      Community
      College International
      Education
Vancouver English
      Centre
Vanwest College
YMCA Greater
      Montreal
      International
      Language School
Zoni Language
      Centers
      (Canada, USA)

CHILE
Escuela de Idiomas
      Violeta Parra-
      Tandem Santiago

CHINA
Mandarin House

COSTA RICA
Academia Centro-
      americana de
      Español
Academia Latino-
      americana de
      Español
Centro
      Panamericano
      de Idiomas (CPI)
Wayra Spanish
      School

ECUADOR
Quito S.I. Spanish
      Institute

ENGLAND
Bell International -
      Camp Beaumont
Eaquals
Exsportise
ILS English Ltd
International House
      World Organisation
Kaplan Aspect
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
LAL Language and
      Leisure
      (England, Malta,
      South Africa, USA)
Language in London
Liverpool
      International
      Language Academy
Malvern House
      College London
Oxford Intensive
      School of English
      (Australia, England,
      France, Germany,
      Spain, USA)
Quality English
Queen Ethelburga’s
      College
Saint George
      International
St Giles Colleges
      (Canada, UK, USA)
St Mary’s Hall
Study Group
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA)
Twin Group
University of Essex -
      International
      Academy

FRANCE
Cipel
France Langue
Institut de Touraine
Institut International
      de Rambouillet
Langues Sans
      Frontieres
SILC - Séjours
      Linguistiques
      (England, France,
      Spain)

GERMANY
BWS Germanlingua
Carl Duisberg
      Centren
      (England, Germany)
inlingua Berlin
International House
      Berlin - Prolog

IRELAND
Alpha College of
      English
Centre of English
      Studies
      (England, Ireland)
Dublin City University
      Language Services
EFL-Ireland
Galway Cultural
      Institute
ISI- International
      Study Institute
      Ireland
Liffey Linguistics
MEI-Relsa
Swan Training
      Institute

ITALY
ALCE
Dilit -
      International House

LATVIA
Durbe Ture

MALTA
EC - English
      Language Centres
      (England, Malta,
      South Africa, USA)
English Language
      Academy
Malta Tourism
      Authority
NSTS

MEXICO
Acalli Intensive
     Spanish Program
International House -
      Riviera Maya

NEW ZEALAND
Christchurch College
      of English Language
Wellington High
      School

PERU
Acupari
Rocio Language
     Classes

RUSSIA
Derzhavin Institute

SCOTLAND
EAC Language
      Centres and Activity
      Camps
      (England, Ireland,
      Scotland, Wales)

SOUTH AFRICA
Cape Town School of
      English
Language Teaching
      Centre

SPAIN
Escuela de Español
      la Brisa S.L.
Malaca Instituto -
      Club Hispánico SL
Pamplona Learning
      Spanish Institute

SWITZERLAND
Boa Lingua
EF Language
      Colleges Ltd
      (Australia, Canada,
      China, Ecuador,
      England, France,
      Germany, Ireland,
      Italy, Malta,
      New Zealand, Russia,
      Scotland, Spain,
      USA)
Eurocentres
      International
      (Australia, Canada,
      England, France,
      Germany, Italy,
      Japan, New Zealand,
      Russia, Spain,
      Switzerland, USA)

USA
ALCC - American
      Language
      Communication
      Center
Kaplan Aspect
      Educational Centers
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
Saint Timothy’s
      School
University of
      California Riverside
University of
      California
      Santa Barbara
University of
      California Santa Cruz
University of Illinois
      at Urbana-
      Champaign
Zoni Language
      Centers
      (Canada, USA)

WALES
Cardiff Language
      School Ltd
      (CELTIC School)