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Status:
France 2006
The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics.
If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing “Status survey web address” in the subject heading. We will then forward the web address to you.
Key points
• Number of participating organisations in the France survey: 14
• Total number of students at the organisations in 2006: 14,326
• Total number of student weeks in 2006, estimated: 91,686
• Overall average length of stay in weeks: 6.4
• Average cost of a one-month course, excluding accommodation: e874 (US$1,209)
• Average cost of residential accommodation per week: e249 (US$344)
• Average cost of host family accommodation per week: e271 (US$375)
• Average commission paid on a language course: 17 per cent (from 10 to 25)
• Five institutions paid commission on accommodation (average 11 per cent)
* For currency conversion rate, see page 7.
Means of recruiting students in France, 2006
Intensity of study (hours studied per week)
Internet 23%
Agents 41%
Local bookings 15%
Other means 21%
C&E Europe 33%
W Europe 28%
Asia 18%
North America 8%Latin America 6%
Middle East 4%
Australasia 2%
Africa 1%
Top student nationalities in France by student weeks, 2006
United States 18%
Japanese 10%
UK 7%
German 6%
Swiss 7%
Scandinavian and Finnish 5%
Italian 4%
Spanish 3%
Chinese 3%
Brazilian 3%
Student numbers by age range
8-11 0.5%
12-15 17%
16-18 14%
19-24 35%
25-30 18.5%
30-50 10%
50+ 5%
Observations
• European countries still represent the majority of the top 10 nationalities studying in France, although eight featured in the top 10 of last year’s survey (see LTM, Oct 2006, page 48), which is two more than this year. The USA took the top spot despite not ranking in the top 10 last year.
• The average commission paid on a language course (17 per cent) is down two percentage points on the
last survey, but five schools paid commission on accommodation, as opposed to one in 2005.
• The average length of stay has risen from 5.6 to 6.4 weeks this year but the average number of hours studied per week is down from 22.5 to 18.2.
• 19-to-24 year-olds were the most numerous age range but the 25-to-30 year category has increased by 9.5 percentage points.
Thank you to the following institutions for taking part in our Status survey:
Alfmed, Perpignan; Alliance Français, Rouen; Association Perigord Linguistique et Cultural, Perigueux; Centre International des Langues, Manosque; College International de Cannes, Cannes; Ecole Suisse Internationale, Paris; ELFE, Paris; Elit – Saint-Denis International School, Loches; France Langue, Paris; French in Normandy, Rouen; IFALPES, Annecy and Chambery; Institut Lyonnais, Lyon; Langues Sans Frontieres, Montpellier; SILC – Sejours Linguistiques, Angouleme.
Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
