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November 2007 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction1
Direction2
Special Report
Market Report
Course Guide
Spotlight
Destination
City Focus
Status


Contact Point:
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Status Survey

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Status:
France 2006

The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing “Status survey web address” in the subject heading. We will then forward the web address to you.

Key points
• Number of participating organisations in the France survey: 14

• Total number of students at the organisations in 2006: 14,326

• Total number of student weeks in 2006, estimated: 91,686

• Overall average length of stay in weeks: 6.4

• Average cost of a one-month course, excluding accommodation: e874 (US$1,209)

• Average cost of residential accommodation per week: e249 (US$344)

• Average cost of host family accommodation per week: e271 (US$375)

• Average commission paid on a language course: 17 per cent (from 10 to 25)

Five institutions paid commission on accommodation (average 11 per cent)

* For currency conversion rate, see page 7.


Means of recruiting students in France, 2006
Intensity of study (hours studied per week)
Internet 23%
Agents 41%
Local bookings 15%
Other means 21%
From 15 to 25.
Overall average = 18.2

Total marketing spend by sector in %
Marketing budget by region (overall %)
Publicity costs 47%
Travel costs 27%
Agency costs 26%
C&E Europe 33%
W Europe 28%
Asia 18%
North America 8%Latin America 6%
Middle East 4%
Australasia 2%
Africa 1%

Top student nationalities in France by student weeks, 2006
United States 18%
Japanese 10%
UK 7%
German 6%
Swiss 7%
Scandinavian and Finnish 5%
Italian 4%
Spanish 3%
Chinese 3%
Brazilian 3%

Student numbers by age range

8-11      0.5%
12-15      17%
16-18      14%
19-24      35%

25-30      18.5%
30-50      10%
50+     5%

Observations
• European countries still represent the majority of the top 10 nationalities studying in France, although eight featured in the top 10 of last year’s survey (see LTM, Oct 2006, page 48), which is two more than this year. The USA took the top spot despite not ranking in the top 10 last year.

• The average commission paid on a language course (17 per cent) is down two percentage points on the

last survey, but five schools paid commission on accommodation, as opposed to one in 2005.

• The average length of stay has risen from 5.6 to 6.4 weeks this year but the average number of hours studied per week is down from 22.5 to 18.2.

• 19-to-24 year-olds were the most numerous age range but the 25-to-30 year category has increased by 9.5 percentage points.


Thank you to the following institutions for taking part in our Status survey:

Alfmed, Perpignan; Alliance Français, Rouen; Association Perigord Linguistique et Cultural, Perigueux; Centre International des Langues, Manosque; College International de Cannes, Cannes; Ecole Suisse Internationale, Paris; ELFE, Paris; Elit – Saint-Denis International School, Loches; France Langue, Paris; French in Normandy, Rouen; IFALPES, Annecy and Chambery; Institut Lyonnais, Lyon; Langues Sans Frontieres, Montpellier; SILC – Sejours Linguistiques, Angouleme.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


AGENTS
Boa Lingua

ASSOCIATIONS / GROUPS
Acpet
Capls Canada
CLC Canada
Eaquals
English Australia
International House
      World Organisation
MEI-Relsa
Perth Education City
Quality English

EXPOS / WORKSHOPS
Alphe Conferences

INSURANCE
InterGlobal Ltd
Student Guard
      Insurance

TELECOM SERVICES
Business Telecom
      Systems
GSM International

TOURIST BOARDS
Malta Tourism
      Authority

WORK EXPERIENCE
ETCI
Kaplan Aspect
      Opus Programme
Twin Group

ARGENTINA
BASP (Buenos Aires
      Spanish School)

AUSTRALIA
Acpet
English Australia
Milner International
      College of English
      (Australia, England)

BELGIUM
Ceran Lingua
      International
      (Belgium, England,
      France, Ireland,
      Japan, Netherlands,
      Spain)

BRAZIL
Open English

CANADA
Academie
      Linguistique
      Internationale
Bodwell College
Bouchereau
      International
      Language Centre
Capls Canada
CLC Canada
Centre Linguista
      Canada
College of New
      Caledonia
East Coast School of
      Languages (ECSL)
ELS Language
      Centres
English Bay College
English Language
      Training College
      ELTC
English School of
      Canada
Eurocentres,
      Vancouver
Focus International
Global Village
      (Australia, Canada,
      USA)
IH Whistler
ILAC - International
      Language Academy
      of Canada
ILSC
Intrax English
      Institute
ITTTI
Language Studies
      Canada
Lethbridge College
National School of
      Languages
Omnicom School of
      Languages
PLI - Pacific
      Language Institute
Quest Language
      Studies
Saint Mary’s
      University
Stewart College of
      Languages
Tamwood
      International College
University Canada
      West
University of Calgary
Vancouver
      Community
      College International
      Education
Vancouver English
      Centre
Vanwest College
YMCA Greater
      Montreal
      International
      Language School
Zoni Language
      Centers
      (Canada, USA)

CHILE
Escuela de Idiomas
      Violeta Parra-
      Tandem Santiago

CHINA
Mandarin House

COSTA RICA
Academia Centro-
      americana de
      Español
Academia Latino-
      americana de
      Español
Centro
      Panamericano
      de Idiomas (CPI)
Wayra Spanish
      School

ECUADOR
Quito S.I. Spanish
      Institute

ENGLAND
Bell International -
      Camp Beaumont
Eaquals
Exsportise
ILS English Ltd
International House
      World Organisation
Kaplan Aspect
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
LAL Language and
      Leisure
      (England, Malta,
      South Africa, USA)
Language in London
Liverpool
      International
      Language Academy
Malvern House
      College London
Oxford Intensive
      School of English
      (Australia, England,
      France, Germany,
      Spain, USA)
Quality English
Queen Ethelburga’s
      College
Saint George
      International
St Giles Colleges
      (Canada, UK, USA)
St Mary’s Hall
Study Group
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA)
Twin Group
University of Essex -
      International
      Academy

FRANCE
Cipel
France Langue
Institut de Touraine
Institut International
      de Rambouillet
Langues Sans
      Frontieres
SILC - Séjours
      Linguistiques
      (England, France,
      Spain)

GERMANY
BWS Germanlingua
Carl Duisberg
      Centren
      (England, Germany)
inlingua Berlin
International House
      Berlin - Prolog

IRELAND
Alpha College of
      English
Centre of English
      Studies
      (England, Ireland)
Dublin City University
      Language Services
EFL-Ireland
Galway Cultural
      Institute
ISI- International
      Study Institute
      Ireland
Liffey Linguistics
MEI-Relsa
Swan Training
      Institute

ITALY
ALCE
Dilit -
      International House

LATVIA
Durbe Ture

MALTA
EC - English
      Language Centres
      (England, Malta,
      South Africa, USA)
English Language
      Academy
Malta Tourism
      Authority
NSTS

MEXICO
Acalli Intensive
     Spanish Program
International House -
      Riviera Maya

NEW ZEALAND
Christchurch College
      of English Language
Wellington High
      School

PERU
Acupari
Rocio Language
     Classes

RUSSIA
Derzhavin Institute

SCOTLAND
EAC Language
      Centres and Activity
      Camps
      (England, Ireland,
      Scotland, Wales)

SOUTH AFRICA
Cape Town School of
      English
Language Teaching
      Centre

SPAIN
Escuela de Español
      la Brisa S.L.
Malaca Instituto -
      Club Hispánico SL
Pamplona Learning
      Spanish Institute

SWITZERLAND
Boa Lingua
EF Language
      Colleges Ltd
      (Australia, Canada,
      China, Ecuador,
      England, France,
      Germany, Ireland,
      Italy, Malta,
      New Zealand, Russia,
      Scotland, Spain,
      USA)
Eurocentres
      International
      (Australia, Canada,
      England, France,
      Germany, Italy,
      Japan, New Zealand,
      Russia, Spain,
      Switzerland, USA)

USA
ALCC - American
      Language
      Communication
      Center
Kaplan Aspect
      Educational Centers
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
Saint Timothy’s
      School
University of
      California Riverside
University of
      California
      Santa Barbara
University of
      California Santa Cruz
University of Illinois
      at Urbana-
      Champaign
Zoni Language
      Centers
      (Canada, USA)

WALES
Cardiff Language
      School Ltd
      (CELTIC School)