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November 2008 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
LTM
Star Awards
Direction
Special Report
Course Guide
Spotlight
Destination
CityFocus
Status

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Ireland Feedback

Agent usage among Ireland-bound students was much higher this year with students less reliant on the Internet. Meanwhile, Western European students continue to dominate the nationality mix.

Ireland feedback at a glance

Total number of students: (female 55, male 43, unknown 5) 103
Average age in years: 26.5
Average length of programme in weeks: 12.4
Average number of students in class: 9.5
Average number of hours of language tuition per week: 21.0
% of students who found out about their course through an agent: 38
% of students who booked through an agent or adviser: 69
% of students who had been on another language programme: 43
% of students who would recommend their school: 95


Respondents by world region of origin Top nationalities
1. W Europe 54%
2. Asia 20%
3. C & E Europe 10%
4. Latin America 8%
5. Africa 3%
6. Middle East 2%
No reply 3%
1. Spanish 22%
2. Korean 13%
3. German 10%
3. Italian 10%
5. French 7%
6. Brazilian 6%
6. Swiss 6%
8. Japanese 4%
9. Chinese 3%
10.Czech 2%

In my class there are... How easy is it to practise English with native speakers?
1. The right number of students (55%)
2. Too many students (16%)
3. Too many students who speak my language (13%)
4. Too many students from one other country (12%)
No reply 4%
1. Quite easy (51%)
2. Quite hard (26%)
3. Very easy (14%)
4. Very hard (5%)
No reply (4%)

How did you find your programme? Did you book your course through an agent or an educational adviser?
1. Recommended by an agent (38%)
2. Recommended by a friend/relative (33%)
3. I found it on the internet (23%)
4. I saw it advertised (3%)
No reply (3%)
Yes (69%)
No (25%)
Unknown (6%)

Student reasons for school selection included:
“I think it is a good school in it supplies good accommodation in single rooms”
“Because I was looking for a country that wasn’t so popular with students of the same nationality as me”
“Because of the facilities, accommodation and price”
“Because there aren’t many Koreans and it is cheaper than any other English speaking destination”
“It is well known in Korea”

Before looking for your course, did you know where you wanted to study?
Country
Yes (71%)
No (23%)
Unknown (6%)
City/town
Yes (46%)
No (47%)
Unknown (7%)
School
Yes (25%)
No (67%)
Unknown (8%)

Student nationality
According to this issue’s Feedback survey, English language schools in Ireland continue to attract a healthy amount of Western Europeans. Spain remains in pole position with a 22 per cent share of the student base while Germany (10 per cent), Italy (10 per cent), France (seven per cent), and Switzerland (six per cent) were also well represented. However, Latin American students, who made a real impact in our 2007 poll (see LTM, October 2007, pages 16-17), made up just eight per cent of the student body this year (a drop of nine percentage points), with Brazilians (second most populous nationality last year), relegated to sixth place. Meanwhile, the Asian contingent – made up of Korean (13 per cent), Japanese (four per cent) and Chinese (three per cent) students – was down for a second successive year (from 26 per cent to 20 per cent). This drop in numbers could well be a direct result of costlier long-haul airfares and comparatively high living costs.

Student motivation
Forty per cent of feedback respondents said that they were already utilising their English for work purposes while 37 per cent said they were currently using English at school or university (13 per cent indicated they presently use English for both). However, many of our Feedback respondents (49 per cent) were students and learning a language for future or current work proved to be a big motivator, although this had declined slightly on last year (52 per cent compared with 64 per cent). Interestingly, more students were interested in continuing their education in Ireland this year with six per cent of respondents claiming that they would use their English skills for this reason, compared with two per cent previously.

Student enrolment
There has been a sudden drop in the number of students sourcing a school or language programme through the Internet this year – down 13 percentage points to just 23 per cent. Instead, 38 per cent of students found out about their school through and educational consultant (up from 35 per cent previously) with a further 33 per cent relying on the advice of friends and relatives (compared with 24 per cent last year). The number of respondents who actually booked via an agency grew from 37 per cent to a massive 69 per cent.

Standard of the schools
More students were impressed by the standard of academic programming this year; 90 per cent deemed it excellent, good or satisfactory, compared with 75 per cent previously. Consequently, 95 per cent of the student base said they would happily recommend their school to others, compared with 78 per cent last year. However, 13 per cent of respondents said that there were too many students who spoke the same language (a majority of which were Spanish) and 12 per cent said there were too many students from one other country.

Living in the Ireland
Seventy two per cent of students found the cost of living to be higher than in their home countries, a marginal increase on last year’s result of 70 per cent. Twenty-eight per cent were Spanish in origin and a further 14 per cent were Korean. Elsewhere, there was a marked increase in the number of students who found it very easy (14 per cent) to practise their language skills with local people. Last year, none of the students polled deemed this to be easy.



Thank you to the following schools for participating in our survey: Aisling Ireland, Dublin; Alpha College of English, Dublin; Atlantic Language Galway, Galway; Centre of English Studies, Dublin; Cork English College, Cork; English in Dublin, Dublin; Galway Language Centre, Galway; Kaplan Aspect, Dublin; London College Dublin, Dublin; Pace Language Institute, Bray; Yeats Language School, Sligo.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ACCOMMODATION
UK Guests Ltd  

AGENTS / CONSULTANTS
Boa Lingua  
Bridge Agency
      Overseas Education
      Centre  

ASSOCIATIONS / GROUPS
Eaquals
      International  
Education
      Christchurch  
English Australia  
IALC International  
Languages Canada /
      Langues Canada  
MEI~Relsa Ireland  
Perth Education
      City  
Quality English  

INSURANCE
Student Guard
      Insurance  

SERVICES
Internet
      Advantage  
Your World on
      Monday  
InTouch  

TELECOM SERVICES
Business Telecom
      Systems  

TOURIST BOARDS
Malta Tourism
      Authority  

WORK EXPERIENCE
English Bay
      College  
Kaplan Aspect
      Opus Programme  
Rennert Bilingual  
Twin Group
      (Ireland, UK)
  
WORKSHOPS / EXPOS
IALC International
International
      House World
      Organisation  
Langton Network
      International  
MEI-~Relsa Ireland  
Quality English  

ARGENTINA
Ecela -
      Latin Immersion  
Pasantias
      Argentinas  

AUSTRALIA
Australia4U  
Geos International
      Schools 
      (Australia,
      New Zealand)
Griffith University  
Language Studies
      International  
Pacific Gateway
      International
      College  
Shafston
      International
      College  

BELGIUM
Ceran Lingua
      International
      (Belgium, France,
      Spain, UK)
  
CANADA
Bodwell College  
College Platon  
East Coast School
      of Languages
      (ECSL)  
English Bay
      College  
English Language
      Training College
      (ELTC)  
English School
      of Canada  
Global Village
      (Australia, Canada,
      USA)
Hansa Language
      Centre of Toronto  
ILSC  
Intrax International
      Institute  
iTTTi Vancouver  
Language Studies
      Canada  
Language Studies
      International
      Vancouver  
Lethbridge
      College  
National School of
      Languages  
Red Leaf Student
      Program and Tours
Richmond School
      District #38  
Saint Mary's
      University  
Seneca College  
Stewart College
      of Languages  
University of
      Victoria  
Vancouver Island
      University (VIU)  
Vanwest College  
YMCA International
      Language School,
      Montreal  

CHINA
Mandarin House  

CZECH REPUBLIC
Karlov College  

EGYPT
IH Cairo  

ENGLAND
Ardmore Language
      Schools  
      (UK, USA)
Bell International 
      (Malta, UK)
Camp Beaumont  
Hampstead School
      of English  
International
      House Newcastle  
International
      House World
      Organisation  
InTuition Languages
      
(Australia, France,
      Germany, Ireland,
      Italy, South America,
      Spain,UK, USA)
IP International
      Projects GmbH 
      (England, France, 
      Germany, Spain)
Kaplan Aspect 
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South Africa,
      UK, USA)
LAL Language and
      Leisure  
      (Canada, Cyprus,
      Ireland, England,
      South Africa,
      Spain, Switzerland,
      USA)
London Metropolitan
      University  
Malvern House
      College London  
Millfield School  
Plus
      (Ireland, Italy,
      UK, USA)  
Queen Ethelburga's
      College  
St Giles Colleges
      (Canada, UK, USA)  
Study Group  
       (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA)
Twin Group  
      (Ireland, UK)
University of Essex -
      International
      Academy  
Wimbledon School
      of English  

FRANCE
France Langue  
Langues Sans
      Frontieres  
Silc - Séjours
      Linguistiques 
      (England, France,
      Spain) 

GERMANY
Carl Duisberg
      Centren 
      (England, Germany) 
F+U Academy  
GLS
      Sprachenzentrum  
Inlingua Berlin  
International
      House Berlin -
      Prolog  

IRELAND
Alpha College of
      English  
Centre of English
      Studies  
      (Ireland, UK)
English in Dublin  
Irish College of
      English  
ISI - International
      Study Institute
      Ireland  
Language College
      Ireland  
Swan Training
      Institute  

ITALY
Babilonia  

JAPAN
Tamagawa
      International
      Language School  

MALTA
Alpha School of
      English  
Clubclass
      Residential
      Language School  
EC English
      Language Centre  
      (England, Malta,
      South Africa, USA)
Iels - Institute of
      English Language
      Studies  
International School
      of Languages  
NSTS  

NEW ZEALAND
Education
      Christchurch  
Languages
      International  
Seafield School of
      English  

SCOTLAND
EAC Language
      Centres and Activity
      Camps  
      (England, Ireland,
      Scotland, Wales)
University of Stirling  

SOUTH AFRICA
Cape Studies  
EC Cape Town  
Eurocentres
      Cape Town  
Good Hope Studies  
Interlink School of
      Languages  
LAL Cape Town  
Shane Global
      Language Centres -
      Cape Town  

SPAIN
Esade - Executive
      Language Centre  
International House
      Sevilla - Clic  
Malaca Instituto -
      Club Hispanico SL  
Pamplona Learning
      Spanish Institute  

SWITZERLAND
EF Language
      Colleges Ltd  
       (Australia,Canada,
      China, Ecuador,
      England,France,
      Germany, Ireland,
      Italy, Malta, New
      Zealand, Russia,
      Scotland, Spain,
      USA)
Eurocentres
      International  
      (Australia, Canada,
      England, France,
      
Germany, Italy,
      Japan, New
      Zealand, Russia,
      Spain, Switzerland,
      USA)
IH Geneva  

USA
ALCC - American
      Language &
      Communication
      Center  
ELS Language
      Centers  
Global Immersions
      Inc  
Manhattan
      Language  
Rennert Bilingual  
University of
      California Riverside
Zoni Language
      Centers  
      (Canada, USA)