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November 2008 issue

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Executive in Australia

With a business skills shortage in Australia, executive English training courses for overseas professionals are expected to be a growth area. We find out how the sector is developing and provide a listing to various courses available.

There is a lot of demand for presentations, negotiations, telephone English and business emails,” says Ronda Dove, Principal at Language Studies International (LSI) in Brisbane, QLD. She highlights the typical language skills needed by the modern business executive; skills needed for face-to-face interaction with colleagues and partners as well as remote communication.

Kathryn Rogers, Business Development Manager at RMIT English Worldwide in Melbourne, VIC, adds to this list “proposal writing, pronunciation, and Australian business culture” as other areas of focus frequently requested by business clients.

Rogers, like many others with experience of the executive training sector, relates that the skills shortage in Australia has led to increased demand for executive English training from overseas professionals starting jobs in the country. It seems that it is Australian companies footing the bill rather than the professionals themselves trying to stand out among other job seekers.

Rogers says, “Changes in the growth of the economy will most likely impact how much businesses are willing to spend on education and training. With the rapid pace of globalisation, the Australian workforce is more mobile and culturally diverse than ever before. All indicators point to a continued skills shortage.”

There is a significant Asian intake on Australian executive programmes, according to many operators in this field, with Japanese, Korean, Chinese and Thai nationalities all singled out as important. However, other diverse countries such as Germany, Chile, Switzerland and those in the Gulf region are also highlighted as other source markets.

“Currently, we have a one-to-one class with an executive from South America working for an Australian-based multinational mining company,” says Foong Wong at Perth Institute of Business Technology (PIBT) in Perth, WA, outlining one typical executive booking. Like many other schools, PIBT employs teachers with experience of dealing with executives, and can source specialists if required. “We can find teachers with expertise in areas such as IT,” says Wong.

Liz Stoneman at OISE Sydney, NSW, reports a similar experience. The school employs “teachers with general experience of dealing with executives and specialists in management, finance and human resources”, she relates. Meanwhile, Charmaine Ryan at TafeWA in Perth, WA, explains, “We try to match the teacher’s experience with the business sector [focused on]. For example, with English for automotive, the English lecturer chosen had experience teaching English to mechanical engineering students.”

Most schools report a wide range of business areas requested, such as engineering, hospitality, IT, law, advertising, nursing, finance and environmental science. One-to-one lessons can be popular among this sector, because, as Dove says, “they offer flexibility and tailor-made solutions and they’re usually the most cost-effective”. Other schools report that clients opt for small group classes, or a combination of both.

David Hurford of Port Douglas English Language Centre, QLD, indicates a “mini group” size of three or four is usual at his school, which can be combined with one-to-one (and clients can also live with a teacher if required). At Academy of English in Sydney, NSW, Canan Barisik underlines their commitment to flexible programming: “We have always been ready to tailor programmes for executives to match their needs as well as the constraints they may face,” he explains. “For example, if required, we can offer the course after normal working hours or over the weekend.”

Barisik is highly confident about the prospects for the feature in this sector. While Hurford reports “steady growth” and agrees he is optimistic that the upward trend will continue, Barisik suggests, “We would be surprised if our growth in this area does not at least double in the next two years.”

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ACCOMMODATION
UK Guests Ltd  

AGENTS / CONSULTANTS
Boa Lingua  
Bridge Agency
      Overseas Education
      Centre  

ASSOCIATIONS / GROUPS
Eaquals
      International  
Education
      Christchurch  
English Australia  
IALC International  
Languages Canada /
      Langues Canada  
MEI~Relsa Ireland  
Perth Education
      City  
Quality English  

INSURANCE
Student Guard
      Insurance  

SERVICES
Internet
      Advantage  
Your World on
      Monday  
InTouch  

TELECOM SERVICES
Business Telecom
      Systems  

TOURIST BOARDS
Malta Tourism
      Authority  

WORK EXPERIENCE
English Bay
      College  
Kaplan Aspect
      Opus Programme  
Rennert Bilingual  
Twin Group
      (Ireland, UK)
  
WORKSHOPS / EXPOS
IALC International
International
      House World
      Organisation  
Langton Network
      International  
MEI-~Relsa Ireland  
Quality English  

ARGENTINA
Ecela -
      Latin Immersion  
Pasantias
      Argentinas  

AUSTRALIA
Australia4U  
Geos International
      Schools 
      (Australia,
      New Zealand)
Griffith University  
Language Studies
      International  
Pacific Gateway
      International
      College  
Shafston
      International
      College  

BELGIUM
Ceran Lingua
      International
      (Belgium, France,
      Spain, UK)
  
CANADA
Bodwell College  
College Platon  
East Coast School
      of Languages
      (ECSL)  
English Bay
      College  
English Language
      Training College
      (ELTC)  
English School
      of Canada  
Global Village
      (Australia, Canada,
      USA)
Hansa Language
      Centre of Toronto  
ILSC  
Intrax International
      Institute  
iTTTi Vancouver  
Language Studies
      Canada  
Language Studies
      International
      Vancouver  
Lethbridge
      College  
National School of
      Languages  
Red Leaf Student
      Program and Tours
Richmond School
      District #38  
Saint Mary's
      University  
Seneca College  
Stewart College
      of Languages  
University of
      Victoria  
Vancouver Island
      University (VIU)  
Vanwest College  
YMCA International
      Language School,
      Montreal  

CHINA
Mandarin House  

CZECH REPUBLIC
Karlov College  

EGYPT
IH Cairo  

ENGLAND
Ardmore Language
      Schools  
      (UK, USA)
Bell International 
      (Malta, UK)
Camp Beaumont  
Hampstead School
      of English  
International
      House Newcastle  
International
      House World
      Organisation  
InTuition Languages
      
(Australia, France,
      Germany, Ireland,
      Italy, South America,
      Spain,UK, USA)
IP International
      Projects GmbH 
      (England, France, 
      Germany, Spain)
Kaplan Aspect 
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South Africa,
      UK, USA)
LAL Language and
      Leisure  
      (Canada, Cyprus,
      Ireland, England,
      South Africa,
      Spain, Switzerland,
      USA)
London Metropolitan
      University  
Malvern House
      College London  
Millfield School  
Plus
      (Ireland, Italy,
      UK, USA)  
Queen Ethelburga's
      College  
St Giles Colleges
      (Canada, UK, USA)  
Study Group  
       (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA)
Twin Group  
      (Ireland, UK)
University of Essex -
      International
      Academy  
Wimbledon School
      of English  

FRANCE
France Langue  
Langues Sans
      Frontieres  
Silc - Séjours
      Linguistiques 
      (England, France,
      Spain) 

GERMANY
Carl Duisberg
      Centren 
      (England, Germany) 
F+U Academy  
GLS
      Sprachenzentrum  
Inlingua Berlin  
International
      House Berlin -
      Prolog  

IRELAND
Alpha College of
      English  
Centre of English
      Studies  
      (Ireland, UK)
English in Dublin  
Irish College of
      English  
ISI - International
      Study Institute
      Ireland  
Language College
      Ireland  
Swan Training
      Institute  

ITALY
Babilonia  

JAPAN
Tamagawa
      International
      Language School  

MALTA
Alpha School of
      English  
Clubclass
      Residential
      Language School  
EC English
      Language Centre  
      (England, Malta,
      South Africa, USA)
Iels - Institute of
      English Language
      Studies  
International School
      of Languages  
NSTS  

NEW ZEALAND
Education
      Christchurch  
Languages
      International  
Seafield School of
      English  

SCOTLAND
EAC Language
      Centres and Activity
      Camps  
      (England, Ireland,
      Scotland, Wales)
University of Stirling  

SOUTH AFRICA
Cape Studies  
EC Cape Town  
Eurocentres
      Cape Town  
Good Hope Studies  
Interlink School of
      Languages  
LAL Cape Town  
Shane Global
      Language Centres -
      Cape Town  

SPAIN
Esade - Executive
      Language Centre  
International House
      Sevilla - Clic  
Malaca Instituto -
      Club Hispanico SL  
Pamplona Learning
      Spanish Institute  

SWITZERLAND
EF Language
      Colleges Ltd  
       (Australia,Canada,
      China, Ecuador,
      England,France,
      Germany, Ireland,
      Italy, Malta, New
      Zealand, Russia,
      Scotland, Spain,
      USA)
Eurocentres
      International  
      (Australia, Canada,
      England, France,
      
Germany, Italy,
      Japan, New
      Zealand, Russia,
      Spain, Switzerland,
      USA)
IH Geneva  

USA
ALCC - American
      Language &
      Communication
      Center  
ELS Language
      Centers  
Global Immersions
      Inc  
Manhattan
      Language  
Rennert Bilingual  
University of
      California Riverside
Zoni Language
      Centers  
      (Canada, USA)