|
|
|
Status:
Spain 2007
The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics.
If you would like to see the complete breakdown of data, please visit www.hothousemedia.com/statuszone/ltmstatus/latest.htm where this information is available. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.
|
|
|
| Key points |
|
|
Number of participating organisations in the Spain survey: 18
Total number of students at the organisations in 2007: 25,009
Total number of student weeks in 2007, estimated: 75,027
Overall average length of stay in weeks: 3
Average cost of a one-month course, excluding accommodation: E605 (US$???)
Average cost of residential accommodation per week: E194 (US$???)
Average cost of host family accommodation per week: E188 (US$???)
Average commission paid on a language course: 24 per cent
Three institutions paid commission on accommodation (average of 8 per cent) |
| Means of recruiting students in Spain, 2007 |
|
Intensity of study (hours studied per week) |
|
|
|
|
Agents 49%
Other means 24%
Local bookings 11%
Internet 16%
|
|
From 18 to 23 hours per week
Average = 20.7 hours
|
Total marketing spend by sector in %
|
|
Marketing budget by region (overall %)
|
|
|
|
|
Agency costs 34%
Travel costs 35%
Publicity costs 31%
|
|
W Europe 47%
C&E Europe 24%
Asia 7%
Latin America 3%
Middle East 3%
Australasia 2%
North America 14%
|
| Top student nationalities in Spain by student weeks, 2007 |
|
|
|
|
1. German 16%
2. Scandinavian and Finnish 14.1%
3. US 11.7%
4. British 11.5%
5. French 8.7%
|
|
6. Dutch 6.7%
7. Swiss 5.8%
8. Italian 5.8%
9. Korean 2.5%
10. Russia 2.4% |
| Student numbers by age range |
|
|
|
|
8-11 0%
12-15 9%
16-18 15%
19-24 25%
|
|
25-30 23%
30-50 20%
50+ 8% |
| Observations |
|
|
|
| • The total number of students taught by schools taking part in our survey this year was 25,009 and with an average length of stay per student of three weeks, the total number of student weeks was 75,027. The average length of stay was considerably less than last year when this figure was 9.2 weeks (See LTM, June 06, page 40)
• The number of students falling into either the 25-30 or 31-50 age brackets were far greater this year, achieving 23 per cent and 20 per cent, compared with 13 per cent and 15 per cent previously.
|
|
• German students are still the most populaous nationality, accruing 16 per cent of the student base, compared with 17.1 per cent in 2006. However, other Western European nationalities including Scandanavians and Finnish achieved a 14.1 per cent share, up 5.5 per cent on last year. Elsewhere, Koreans broke into the Spanish market (Asian students were noticeably absent in our 2006 survey) clocking up 2.5 per cent of total student numbers.
|
Thank you to the following institutions for taking part in our Status survey: Cervantes Escuela Internacional, Malaga; Enforex (12 different locations); Instituto de Idiomas, Ibiza; Instituto Hispánico de Murcia, Murcia; International House San Sebastian – Lacunza, San Sebastian, Malaca Instituto, Malaga, Unilang, Santander.
Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.
|
|
|
Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
|
|
|
|
|
