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November 2008 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
LTM
Star Awards
Direction
Special Report
Course Guide
Spotlight
Destination
CityFocus
Status

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Status:
Spain 2007

The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 
If you would like to see the complete breakdown of data, please visit www.hothousemedia.com/statuszone/ltmstatus/latest.htm where this information is available. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.

Key points

Number of participating organisations in the Spain survey: 18

Total number of students at the organisations in 2007: 25,009

Total number of student weeks in 2007, estimated: 75,027

Overall average length of stay in weeks: 3

Average cost of a one-month course, excluding accommodation:  E605 (US$???)

Average cost of residential accommodation per week: E194 (US$???)

Average cost of host family accommodation per week: E188 (US$???)

Average commission paid on a language course: 24 per cent

Three institutions paid commission on accommodation (average of 8 per cent)

Means of recruiting students in Spain, 2007 Intensity of study (hours studied per week)

Agents 49%
Other means 24%
Local bookings 11%
Internet 16%

From 18 to 23 hours per week

Average = 20.7 hours


Total marketing spend by sector in %
Marketing budget by region (overall %)

Agency costs 34%
Travel costs 35%
Publicity costs 31%

W Europe 47%
C&E Europe 24%
Asia 7%
Latin America 3%
Middle East 3%
Australasia 2%
North America 14%


Top student nationalities in Spain by student weeks, 2007

1.      German 16%
2.      Scandinavian and Finnish 14.1%
3.      US 11.7%
4.      British 11.5%
5.      French 8.7%

6.      Dutch 6.7%
7.      Swiss 5.8%
8.      Italian 5.8%
9.      Korean 2.5%
10.    Russia 2.4%

Student numbers by age range

8-11      0%
12-15      9%
16-18      15%
19-24      25%

25-30      23%
30-50      20%
50+      8%

Observations
• The total number of students taught by schools taking part in our survey this year was 25,009 and with an average length of stay per student of three weeks, the total number of student weeks was 75,027. The average length of stay was considerably less than last year when this figure was 9.2 weeks (See LTM, June 06, page 40)

• The number of students falling into either the 25-30 or 31-50 age brackets were far greater this year, achieving 23 per cent and 20 per cent, compared with 13 per cent and 15 per cent previously.

• German students are still the most populaous nationality, accruing 16 per cent of the student base, compared with 17.1 per cent in 2006. However, other Western European nationalities including Scandanavians and Finnish achieved a 14.1 per cent share, up 5.5 per cent on last year. Elsewhere, Koreans broke into the Spanish market (Asian students were noticeably absent in our 2006 survey) clocking up 2.5 per cent of total student numbers.


Thank you to the following institutions for taking part in our Status survey: Cervantes Escuela Internacional, Malaga; Enforex (12 different locations); Instituto de Idiomas, Ibiza; Instituto Hispánico de Murcia, Murcia; International House San Sebastian – Lacunza, San Sebastian, Malaca Instituto, Malaga, Unilang, Santander.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ACCOMMODATION
UK Guests Ltd  

AGENTS / CONSULTANTS
Boa Lingua  
Bridge Agency
      Overseas Education
      Centre  

ASSOCIATIONS / GROUPS
Eaquals
      International  
Education
      Christchurch  
English Australia  
IALC International  
Languages Canada /
      Langues Canada  
MEI~Relsa Ireland  
Perth Education
      City  
Quality English  

INSURANCE
Student Guard
      Insurance  

SERVICES
Internet
      Advantage  
Your World on
      Monday  
InTouch  

TELECOM SERVICES
Business Telecom
      Systems  

TOURIST BOARDS
Malta Tourism
      Authority  

WORK EXPERIENCE
English Bay
      College  
Kaplan Aspect
      Opus Programme  
Rennert Bilingual  
Twin Group
      (Ireland, UK)
  
WORKSHOPS / EXPOS
IALC International
International
      House World
      Organisation  
Langton Network
      International  
MEI-~Relsa Ireland  
Quality English  

ARGENTINA
Ecela -
      Latin Immersion  
Pasantias
      Argentinas  

AUSTRALIA
Australia4U  
Geos International
      Schools 
      (Australia,
      New Zealand)
Griffith University  
Language Studies
      International  
Pacific Gateway
      International
      College  
Shafston
      International
      College  

BELGIUM
Ceran Lingua
      International
      (Belgium, France,
      Spain, UK)
  
CANADA
Bodwell College  
College Platon  
East Coast School
      of Languages
      (ECSL)  
English Bay
      College  
English Language
      Training College
      (ELTC)  
English School
      of Canada  
Global Village
      (Australia, Canada,
      USA)
Hansa Language
      Centre of Toronto  
ILSC  
Intrax International
      Institute  
iTTTi Vancouver  
Language Studies
      Canada  
Language Studies
      International
      Vancouver  
Lethbridge
      College  
National School of
      Languages  
Red Leaf Student
      Program and Tours
Richmond School
      District #38  
Saint Mary's
      University  
Seneca College  
Stewart College
      of Languages  
University of
      Victoria  
Vancouver Island
      University (VIU)  
Vanwest College  
YMCA International
      Language School,
      Montreal  

CHINA
Mandarin House  

CZECH REPUBLIC
Karlov College  

EGYPT
IH Cairo  

ENGLAND
Ardmore Language
      Schools  
      (UK, USA)
Bell International 
      (Malta, UK)
Camp Beaumont  
Hampstead School
      of English  
International
      House Newcastle  
International
      House World
      Organisation  
InTuition Languages
      
(Australia, France,
      Germany, Ireland,
      Italy, South America,
      Spain,UK, USA)
IP International
      Projects GmbH 
      (England, France, 
      Germany, Spain)
Kaplan Aspect 
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South Africa,
      UK, USA)
LAL Language and
      Leisure  
      (Canada, Cyprus,
      Ireland, England,
      South Africa,
      Spain, Switzerland,
      USA)
London Metropolitan
      University  
Malvern House
      College London  
Millfield School  
Plus
      (Ireland, Italy,
      UK, USA)  
Queen Ethelburga's
      College  
St Giles Colleges
      (Canada, UK, USA)  
Study Group  
       (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA)
Twin Group  
      (Ireland, UK)
University of Essex -
      International
      Academy  
Wimbledon School
      of English  

FRANCE
France Langue  
Langues Sans
      Frontieres  
Silc - Séjours
      Linguistiques 
      (England, France,
      Spain) 

GERMANY
Carl Duisberg
      Centren 
      (England, Germany) 
F+U Academy  
GLS
      Sprachenzentrum  
Inlingua Berlin  
International
      House Berlin -
      Prolog  

IRELAND
Alpha College of
      English  
Centre of English
      Studies  
      (Ireland, UK)
English in Dublin  
Irish College of
      English  
ISI - International
      Study Institute
      Ireland  
Language College
      Ireland  
Swan Training
      Institute  

ITALY
Babilonia  

JAPAN
Tamagawa
      International
      Language School  

MALTA
Alpha School of
      English  
Clubclass
      Residential
      Language School  
EC English
      Language Centre  
      (England, Malta,
      South Africa, USA)
Iels - Institute of
      English Language
      Studies  
International School
      of Languages  
NSTS  

NEW ZEALAND
Education
      Christchurch  
Languages
      International  
Seafield School of
      English  

SCOTLAND
EAC Language
      Centres and Activity
      Camps  
      (England, Ireland,
      Scotland, Wales)
University of Stirling  

SOUTH AFRICA
Cape Studies  
EC Cape Town  
Eurocentres
      Cape Town  
Good Hope Studies  
Interlink School of
      Languages  
LAL Cape Town  
Shane Global
      Language Centres -
      Cape Town  

SPAIN
Esade - Executive
      Language Centre  
International House
      Sevilla - Clic  
Malaca Instituto -
      Club Hispanico SL  
Pamplona Learning
      Spanish Institute  

SWITZERLAND
EF Language
      Colleges Ltd  
       (Australia,Canada,
      China, Ecuador,
      England,France,
      Germany, Ireland,
      Italy, Malta, New
      Zealand, Russia,
      Scotland, Spain,
      USA)
Eurocentres
      International  
      (Australia, Canada,
      England, France,
      
Germany, Italy,
      Japan, New
      Zealand, Russia,
      Spain, Switzerland,
      USA)
IH Geneva  

USA
ALCC - American
      Language &
      Communication
      Center  
ELS Language
      Centers  
Global Immersions
      Inc  
Manhattan
      Language  
Rennert Bilingual  
University of
      California Riverside
Zoni Language
      Centers  
      (Canada, USA)