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November 2009 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction 1
Direction 2
Direction 3
Special Report
Course Guide 1
Course Guide 2
Spotlight
Destination
Regional Focus
Status

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Tough year for the USA

A lacklustre year, with declining summer enrolments, has defined the USA’s 2009, although there is hope that autumn bookings will pick up, and China, Saudi Arabia and Libya continue to be consistent provider countries. Amy Baker reports.

Our US numbers are not as good as they should have been,” says David Immanuel of LSI, a school chain with a global perspective on the operating environment of 2009. His assertion is backed up by others in the industry – Rachel Kip at Rennert New York, states, “Our numbers are much lower than they were in 2008”.

Other anecdotal reports of performance among AAIEP members, circulated within the AAIEP listserv, report a decline in business from between 13 and 30 per cent variously, with Japanese bookings particularly affected at one institution. At least five members reported a decline in bookings, while some other schools said that they were steady, but attributed Saudi and Libyan bookings as the main bolster in an uncertain year.

Fears over swine flu and economic uncertainty were generally considered to be the two main factors affecting student demand, while Kip ventures that the low value of the UK pound could also have caused the slowdown in numbers in the USA. Ana Wilson of Study Travel USA, which offers courses in New York and Florida, is sure that swine flu led to some cancellations from Brazil. “But things are now normalising,” she ventures.

This viewpoint is again backed up by opinions voiced among the AAIEP community, with one school director summing up: “Fall looks much better again, but we’re crossing our fingers that the flu won’t flare up further, health-wise or in the international media”.

Certainly, Saudi and Libyan enrolments are helping prop up the US market, with strong Chinese enrolments noted at another institution for the autumn intake. Martha Hall at the New England School of English (NESE) in Boston, MA, points to Kazakhstan, Korea and Saudi Arabia as the strongest performing markets at her institution, although she acknowledges that while Korea is a sizeable market (as noted in our statistics), Korean bookings were hit by a few cancellations this year – as were Japanese bookings. Zoilo Nieto at Zoni Group International echoes this observation.

Conversely, Rachel Errington at the University of West Florida in Pensacola, FL, notes good numbers from Korea, as does Caroline Gear from the International Language Institute (ILI) of Massachussets in Northampton, MA. However, Jeanne E Hind, AAIEP Past-President, 2009-2010, reports that overall, “programmes report growth in students coming from China and declines in students from Korea and Japan.” 

In terms of other developments in the market, Hind points out that a change in immigration reporting requirements is due to hit schools early next year. “This will impact member programmes in how inquiries, admissions and enrolments are processed and handled with the US Department of Homeland Securities,” she says. “While the impact to the student should be in a positive direction, the impact to schools will task financial and human resources.”

This is a similar situation to the UK, which is tightening up reporting requirements as part of its accreditation-linked visa system. This, however, is something that still eludes the US market, despite political campaigning by AAIEP. Hind relates, “AAIEP continues to support legislative solutions in requiring that all English language training programmes in the United States be accredited in order to enrol non-immigrant students. Currently AAIEP has a bill in both the House and the Senate of the US Congress and has support from the two accrediting bodies for intensive English programmes; Accet and CEA.”



Short-term and work-led trends

“Our students generally look mostly for short-term programmes and work and travel,” says Ana Wilson of Study Travel USA, while Rachel Kip of Rennert New York underlines a rising demand for work and travel programmes: “We are receiving more enquiries for junior programmes, university and certificate programmes as well as internships,” she says. “Work and travel seems to be the big demand!”

Working part-time and studying short-term appears to be an emerging trend in the USA, and Kip observes this could be a sign of the times. “I believe [students] cannot afford the living and housing expenses for longer lengths [of time],” she explains.

Caroline Gear at the International Language Institute (ILI) of Massachusetts in Northampton, MA, agrees and notes that they have adjusted their offerings to accommodate students with a shorter timeframe. “Students seem to want to come for shorter one-month or two-month programmes. We’ve adjusted our schedules and start dates to reflect this trend.”

Richard Brown at BridgeEnglish and BridgeDenver in Denver, CO, says he is witnessing more demand for Ielts test prep courses and more students choosing to study part-time, “in order to avoid having to get student visas”, he relates.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ACCOMMODATION
Global Immersions
      Inc  
NYC Language
      Vacations 

AGENTS/CONSULTANTS
Boa Lingua  
Students
      International

ASSOCIATIONS/GROUPS
British Council  
English Australia  
Feltom Malta  
International House
      World Organisation  
Languages Canada /
      Langues Canada  
MEI Ireland  
Perth Education City
Quality English  

EVENTS
Feltom Malta  
IALC International  
IEFT- International
      Education Fairs of
      Turkey  
International House
      World Organisation  

EXAM BOARDS
Pearson Education  

INSURANCE
Student Guard
      Insurance  

SERVICES
InTouch  
StudentMarketing  

TOURIST BOARDS
Malta Tourism
      Authority  
Perth Education City

WORK EXPERIENCE
Twin Group
      (Ireland, England,
      USA)
Training Partnership
      Ltd. (The)  
English Bay College
Australian Internships
Professionals UK  
PractiGo GmbH  
GEM Placements  

ARGENTINA
Ecela - Latin
      Immersion 
      (Argentina, Chile,
      Peru) 

AUSTRALIA
Ability Education
Australian Internships
Language Studies
      International  
Pacific Gateway
      International College
Perth Education
      City  
Shafston
      International
      College University
University of
      Tasmania  
University of
      Western Sydney
      College  

BELGIUM
CERAN Lingua
      International 
      (Belgium, England,
      France) 

BRAZIL
Bics
      (Business & Intl
      Communication
      School)
Bridge Linguatec  
      (Argentina, Brazil)
Fast Forward  
      (Brazil, Portugal)
The Language Club
      (TLC)  

CANADA
Access International
      English Language
      Centre  
Berlitz Canada  
Camosun College  
College Platon  
East Coast School
      of Languages
      (ECSL)  
ELS Language
      Centres  
English Bay College
English Language
      Training College
      ELTC
English School of
      Canada  
Eurocentres,
       Vancouver  
Geos Language
      Academy  
Global Village  
      (Australia, Canada,
      USA)
Public Schools of
       the Canadian
      Rockies
Hansa Language
      Centre of Toronto  
Herzing College  
ILAC - International
      Language Academy
      of Canada  
ILSC - International
      Language Schools
       of Canada  
ITTTI Vancouver  
Languages Canada /
      Langues Canada  
Language Studies
      Canada  
National School of
       Languages  
Ottawa International
      Student Programmes
       (OISP)  
Public Schools of
       the Canadian
      Rockies  
Richmond School
      District #38  
Rocky Mountain
      School District  
Saint Mary's
      University  
Southeast Kootenay
      School District No. 5  
Stewart College
      of Languages  
Student Guard
      Insurance  
University of Toronto
University of Victoria
VanWest College  

CHINA
Mandarin House  

EGYPT
IH Cairo  

ENGLAND
Anglophiles
      Academic 
      (England, Ireland,
      USA, Cyprus,
      Canada)  
Ardmore Language
      Schools  
Bell International  
      (Malta, UK)
British Council  
Bury Language
      School  
Camp Beaumont  
English Language
      Centre Brighton &
      Hove  
English Studio  
GEM Placements  
Harrow House
      International
      College  
IALC International  
International House
      World Organisation  
Isis Group/
      StudyCentres  
Kaplan Aspect  
      (Australia, Canada,
      Ireland,Malta, New
      Zealand, South
      Africa, UK, USA)
LAL Language and
      Leisure  
      (Canada, Cyprus,
      Ireland, England,
      South Africa, Spain,
      Switzerland, USA)
LITE - London
      Institute Of
      Technology And
      English  
Malvern House
      College London  
Plus 
      (Canada, Ireland,
      Italy, Malta, UK,
      USA)
Professionals UK
Quality English
Queen Ethelburga's
      College  
Spinnaker College
St Giles Colleges 
      (Canada, UK, USA) 
Study Group 
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA)
Training Partnership
      Ltd. (The)  
Twin Group 
      (Ireland, England,
      USA) 
University of Essex -
      International
      Academy  

GERMANY
BWS Germanlingua 
Carl Duisberg
      Medien GmbH  
      (England, Germany)
inlingua Berlin  
International House
      Berlin - Prolog  

IRELAND
Atlantic Language
      Galway  
Galway Cultural
      Institute  
MEI Ireland  

ITALY
DILIT -
      International House  

JAPAN
Kai Japanese
      Language School  
Tamagawa
      International
      Language School  

MALTA
Clubclass
      Residential
      Language School  
Easy School of
      Languages  
EC English
      Language Centre 
       (England, Malta,
      South Africa, USA)
Feltom Malta  
Linguatime  
Malta Tourism
      Authority  
NSTS  

PORTUGAL
CIAL - Centro de
      Linguas  

SCOTLAND
EAC Language
      Centres and Activity  
      Camps.  
      (England, Ireland,
      Scotland, Wales)

SOUTH AFRICA
Language Teaching
      Centre  

SPAIN
Pamplona Learning
      Spanish Institute  
Malaga Si  
International House -
      Riviera Maya
      (Spain, Mexico)  

SWITZERLAND
Boa Lingua  
EF Language
      Colleges Ltd  
      (Australia, Canada,
      China, Costa Rica,
      Ecuador, England,
      France, Germany,
      Italy, Malta, New
      Zealand, Singapore,
      South Africa, Spain,
      USA)
Eurocentres
      International 
      (Australia, Canada,
      England, France,
      Germany, Italy,
      Japan, New Zealand,
      Russia, Spain,
      Switzerland, USA) 

USA
Access to
      Language Studies  
California State
      University San
      Marcos  
Geos North America
Global Immersions
      Inc
IH New York  
Inlingua Language
      Centers  
NYC Language
      Vacations  
University of
      California Riverside
University of
      California San Diego
Zoni Language
      Centers  



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