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November 2009 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction 1
Direction 2
Direction 3
Special Report
Course Guide 1
Course Guide 2
Spotlight
Destination
Regional Focus
Status

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Language plus sports in the USA


Combining language tuition with sports instruction makes for a unique language learning experience. Students interested in studying in the USA can learn to surf in Hawaii or sail in Boston. Nicola Hancox explores this relatively underdeveloped sector of the market.

Students coming to California are particularly interested in combining their studies with typical Californian sports and activities,” observes Matthias Mueller at California School of Languages (CSL) in Santa Monica, CA.

Having launched an English plus surfing programme at their San Diego school in 2007 and at their Santa Monica campus just last year, Mueller notes that both were born out of direct student enquiries. “Such demand was always expressed by the students directly and we decided to cater to them and also push those programmes with our international agents,” he says, explaining that students benefit from two two-hour surf lessons and 17 hours of language tuition per week.

As a relatively untapped sector of the market – most of the language schools canvassed for this article noted that they introduced sport combination courses only just recently – this dynamic certainly lends itself to a school’s portfolio.

Linda Galas from IH Portland in Portland, OR, notes that they launched their English plus golf, English plus soccer and English plus horse riding courses in a bid to spice up their activities and social programming. “We wanted to offer something more unique, instead of the typical English plus sightseeing course,” she notes. Available during the summer season or as part of a closed group package, students can also opt to enrol on an English plus skiing course, available by special request during the winter season, Galas adds.

Meanwhile, students at the Academia Language School in Honolulu, HI, can learn how to surf, kite surf, windsurf or kayak. According to Brandon Miura at the school, these add-ons were a natural choice given Hawaii’s affiliation with surfing. “It made sense for us to combine our English lessons and these popular sports to increase our school’s appeal,” he explains. However, demand is, as yet, still modest. “We do see an interest in the English plus sports courses, but it is not a huge part of our programming,” he says.

Elsewhere, Teresa Neale from Converse International School of Languages (CISL) in San Diego, CA, notes that their surf option – offered in conjunction with a local surf school – attracts a younger audience while their golfing option – which utilises the Coronado Municipal Golf Course – is perhaps more suited to older clientele. For an additional US$450 (on top of the basic cost of a standard or intensive language course) students can benefit from six lessons per week, each comprising of one-to-two hours worth of sports tuition.

However, the English Language Centre – which has campuses in both Boston and Los Angeles – has taken interest led-learning to a whole new level by offering Yoga and Dance options (available in Boston only). In addition to their regular English classes, students can participate in an “unlimited number of group yoga lessons”, says their brochure, or take an afternoon class in a wide range of dance disciplines including hip-hop, salsa or swing. “ELS is proud to offer a series of programmes designed to allow students the opportunity to study in the semi-intensive English programme in the morning as well as doing something fun and exciting in the afternoon,” states the school.

Eimear Harrison from Rennert International in New York, NY, volunteers that their English plus dance course is “hugely popular”. She explains, “This programme is designed for the English student who has a passion for dance and also wants to experience all that New York City has to offer.” Since it was introduced 10 years ago, the school has added two more dance programmes including Steps on Broadway – where international students mix with students from the New York City Ballet and the Metropolitan Opera. “We also offer Latin Dance at one of the city’s oldest schools for Salsa, Rhumba, Swing and the Cha Cha,” adds Harrison.

Indeed, providers show a willingness to cater for alternative sports wherever possible and Mueller at CSL notes that in 2010 the school plans to launch an English plus fitness programme. “[It] will be a mix of fitness and a personal trainer will take you for a long work-out along Santa Monica beach or to the famous Muscle Beach in Venice,” he says. This type of programming could have limitations where its target market is concerned, however. Mueller notes that in his experience, these types of courses are acutely popular with short-term students who can afford to study in a semi-intensive environment and that longer-term students generally prefer to handle their own social agenda. “Academic long-term students come with different goals and might consider the occasional activity programme during their studies, but tend to organise them independently,” he says.
Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ACCOMMODATION
Global Immersions
      Inc  
NYC Language
      Vacations 

AGENTS/CONSULTANTS
Boa Lingua  
Students
      International

ASSOCIATIONS/GROUPS
British Council  
English Australia  
Feltom Malta  
International House
      World Organisation  
Languages Canada /
      Langues Canada  
MEI Ireland  
Perth Education City
Quality English  

EVENTS
Feltom Malta  
IALC International  
IEFT- International
      Education Fairs of
      Turkey  
International House
      World Organisation  

EXAM BOARDS
Pearson Education  

INSURANCE
Student Guard
      Insurance  

SERVICES
InTouch  
StudentMarketing  

TOURIST BOARDS
Malta Tourism
      Authority  
Perth Education City

WORK EXPERIENCE
Twin Group
      (Ireland, England,
      USA)
Training Partnership
      Ltd. (The)  
English Bay College
Australian Internships
Professionals UK  
PractiGo GmbH  
GEM Placements  

ARGENTINA
Ecela - Latin
      Immersion 
      (Argentina, Chile,
      Peru) 

AUSTRALIA
Ability Education
Australian Internships
Language Studies
      International  
Pacific Gateway
      International College
Perth Education
      City  
Shafston
      International
      College University
University of
      Tasmania  
University of
      Western Sydney
      College  

BELGIUM
CERAN Lingua
      International 
      (Belgium, England,
      France) 

BRAZIL
Bics
      (Business & Intl
      Communication
      School)
Bridge Linguatec  
      (Argentina, Brazil)
Fast Forward  
      (Brazil, Portugal)
The Language Club
      (TLC)  

CANADA
Access International
      English Language
      Centre  
Berlitz Canada  
Camosun College  
College Platon  
East Coast School
      of Languages
      (ECSL)  
ELS Language
      Centres  
English Bay College
English Language
      Training College
      ELTC
English School of
      Canada  
Eurocentres,
       Vancouver  
Geos Language
      Academy  
Global Village  
      (Australia, Canada,
      USA)
Public Schools of
       the Canadian
      Rockies
Hansa Language
      Centre of Toronto  
Herzing College  
ILAC - International
      Language Academy
      of Canada  
ILSC - International
      Language Schools
       of Canada  
ITTTI Vancouver  
Languages Canada /
      Langues Canada  
Language Studies
      Canada  
National School of
       Languages  
Ottawa International
      Student Programmes
       (OISP)  
Public Schools of
       the Canadian
      Rockies  
Richmond School
      District #38  
Rocky Mountain
      School District  
Saint Mary's
      University  
Southeast Kootenay
      School District No. 5  
Stewart College
      of Languages  
Student Guard
      Insurance  
University of Toronto
University of Victoria
VanWest College  

CHINA
Mandarin House  

EGYPT
IH Cairo  

ENGLAND
Anglophiles
      Academic 
      (England, Ireland,
      USA, Cyprus,
      Canada)  
Ardmore Language
      Schools  
Bell International  
      (Malta, UK)
British Council  
Bury Language
      School  
Camp Beaumont  
English Language
      Centre Brighton &
      Hove  
English Studio  
GEM Placements  
Harrow House
      International
      College  
IALC International  
International House
      World Organisation  
Isis Group/
      StudyCentres  
Kaplan Aspect  
      (Australia, Canada,
      Ireland,Malta, New
      Zealand, South
      Africa, UK, USA)
LAL Language and
      Leisure  
      (Canada, Cyprus,
      Ireland, England,
      South Africa, Spain,
      Switzerland, USA)
LITE - London
      Institute Of
      Technology And
      English  
Malvern House
      College London  
Plus 
      (Canada, Ireland,
      Italy, Malta, UK,
      USA)
Professionals UK
Quality English
Queen Ethelburga's
      College  
Spinnaker College
St Giles Colleges 
      (Canada, UK, USA) 
Study Group 
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA)
Training Partnership
      Ltd. (The)  
Twin Group 
      (Ireland, England,
      USA) 
University of Essex -
      International
      Academy  

GERMANY
BWS Germanlingua 
Carl Duisberg
      Medien GmbH  
      (England, Germany)
inlingua Berlin  
International House
      Berlin - Prolog  

IRELAND
Atlantic Language
      Galway  
Galway Cultural
      Institute  
MEI Ireland  

ITALY
DILIT -
      International House  

JAPAN
Kai Japanese
      Language School  
Tamagawa
      International
      Language School  

MALTA
Clubclass
      Residential
      Language School  
Easy School of
      Languages  
EC English
      Language Centre 
       (England, Malta,
      South Africa, USA)
Feltom Malta  
Linguatime  
Malta Tourism
      Authority  
NSTS  

PORTUGAL
CIAL - Centro de
      Linguas  

SCOTLAND
EAC Language
      Centres and Activity  
      Camps.  
      (England, Ireland,
      Scotland, Wales)

SOUTH AFRICA
Language Teaching
      Centre  

SPAIN
Pamplona Learning
      Spanish Institute  
Malaga Si  
International House -
      Riviera Maya
      (Spain, Mexico)  

SWITZERLAND
Boa Lingua  
EF Language
      Colleges Ltd  
      (Australia, Canada,
      China, Costa Rica,
      Ecuador, England,
      France, Germany,
      Italy, Malta, New
      Zealand, Singapore,
      South Africa, Spain,
      USA)
Eurocentres
      International 
      (Australia, Canada,
      England, France,
      Germany, Italy,
      Japan, New Zealand,
      Russia, Spain,
      Switzerland, USA) 

USA
Access to
      Language Studies  
California State
      University San
      Marcos  
Geos North America
Global Immersions
      Inc
IH New York  
Inlingua Language
      Centers  
NYC Language
      Vacations  
University of
      California Riverside
University of
      California San Diego
Zoni Language
      Centers  



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