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Status:
Spain 2008
The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics.
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.
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| Key points |
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• Number of participating organisations in Spain survey: 14
• Total number of students at the organisations in 2008: 9,903
• Total number of student weeks in 2008, estimated: 48,524
• Overall average length of stay in weeks: 4.9
• Average cost of a one-month course, excluding accommodation: e600 (US$882)
• Average cost of residential accommodation per week: e154 (US$226)
• Average cost of host family accommodation per week: e215 (US$316)
• Average commission paid on a language course: 22.5
• Eight of the institutions profiled paid commission on accommodation
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| Means of recruiting students in Spain 2008 |
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Intensity of study (hours studied per week) |
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Agents 43%
Local bookings 9%
Internet 24%
Other means 24%
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From 4 to 25 hours per week
Average = 19.6 hours
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Total marketing spend by sector in %
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Marketing budget by region (overall %)
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Agency costs 36%
Travel costs 26%
Publicity costs 38%
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W Europe 70%
C&E Europe 11%
North America 13%
Asia 2%
Latin America 2%
Australasia 1%
Middle East 1%
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| Top student nationalities in Spain by student weeks, 2008 |
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1. American 24%
2. German 18%
3. British 13%
4. Swiss 9%
4. Dutch 7%
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6. Scandinavian and Finnish 6%
6. Italian 6%
8. French 5%
9. Russian 3%
10. Austrian 2%
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| Student numbers by age range |
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8-11 0%
12-15 5.1%
16-18 11.6%
19-24 39.2%
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25-30 23.5%
30-50 16%
50+ 4.6% |
| Observations |
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| • Although four fewer Spanish schools took part in our survey this year, the overall average length of stay was up (from three to 4.9 weeks) and consequently the volume of students represented by our survey participants also increased.
• The number of bookings sourced via an agency dipped slightly on last year’s figure of 49 per cent down to 43 per cent this year. Internet bookings picked up the slack, with this source of enrolments up from 16 per cent to 24 per cent.
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• In terms of nationality profiles at Spanish schools, the main change this year was that there were far more Americans! Up from third position last year to first place this year; almost a quarter of all students at the 14 schools in our survey were American.
• There were also far more 19-to-24 year olds, which suggests that American college groups were more numerous in Spain in 2008. Just over 39 per cent of all students were in this age category, up from 25 per cent last year (see LTM, November 2009, page 80).
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Thank you to the following institutions for taking part in our Status survey: Babel Idiomas, Malaga; Colegio Maravillas, Malaga; Escuela de Idiomas, Nerja; Escuela Montalban, Granada; Instituto Andalusi de Español, Malaga; Letra Hispanica, Salamanca; Malaga ¡Si!, Malaga; Oxford Academy, Murcia; The Spanish Course SC, Cantabria; AIP Language Institute, Valencia; Centro Melkart - Tandem, Cádiz; Estudio Sampere, Madrid; Instituto Hispanico de Murcia, Murcia; Instituto Internacional de Idiomas Ibiza, Ibiza.
Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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