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November 2009 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction 1
Direction 2
Direction 3
Special Report
Course Guide 1
Course Guide 2
Spotlight
Destination
Regional Focus
Status

Contact Point:
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Status Survey

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Status:
Spain 2008

The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.

Key points

• Number of participating organisations in Spain survey: 14
• Total number of students at the organisations in 2008: 9,903
• Total number of student weeks in 2008, estimated: 48,524
• Overall average length of stay in weeks: 4.9
• Average cost of a one-month course, excluding accommodation: e600 (US$882)
• Average cost of residential accommodation per week: e154 (US$226)
• Average cost of host family accommodation per week: e215 (US$316)
• Average commission paid on a language course: 22.5
• Eight of the institutions profiled paid commission on accommodation


Means of recruiting students in Spain 2008 Intensity of study (hours studied per week)

Agents 43%
Local bookings 9%
Internet 24%
Other means 24%

From 4 to 25 hours per week

Average = 19.6 hours


Total marketing spend by sector in %
Marketing budget by region (overall %)

Agency costs 36%
Travel costs 26%
Publicity costs 38%

W Europe 70%
C&E Europe 11%
North America 13%
Asia 2%
Latin America 2%
Australasia 1%
Middle East 1%


Top student nationalities in Spain by student weeks, 2008

1. American 24%
2. German 18%
3. British 13%
4. Swiss 9%
4. Dutch 7%

6. Scandinavian and Finnish 6%
6. Italian 6%
8. French 5%
9. Russian 3%
10. Austrian 2%


Student numbers by age range

8-11        0%
12-15      5.1%
16-18      11.6%
19-24      39.2%

25-30      23.5%
30-50      16%
50+          4.6%

Observations
• Although four fewer Spanish schools took part in our survey this year, the overall average length of stay was up (from three to 4.9 weeks) and consequently the volume of students represented by our survey participants also increased.

• The number of bookings sourced via an agency dipped slightly on last year’s figure of 49 per cent down to 43 per cent this year. Internet bookings picked up the slack, with this source of enrolments up from 16 per cent to 24 per cent.

• In terms of nationality profiles at Spanish schools, the main change this year was that there were far more Americans! Up from third position last year to first place this year; almost a quarter of all students at the 14 schools in our survey were American.
• There were also far more 19-to-24 year olds, which suggests that American college groups were more numerous in Spain in 2008. Just over 39 per cent of all students were in this age category, up from 25 per cent last year (see LTM, November 2009, page 80).


Thank you to the following institutions for taking part in our Status survey: Babel Idiomas, Malaga; Colegio Maravillas, Malaga; Escuela de Idiomas, Nerja; Escuela Montalban, Granada; Instituto Andalusi de Español, Malaga; Letra Hispanica, Salamanca; Malaga ¡Si!, Malaga; Oxford Academy, Murcia; The Spanish Course SC, Cantabria; AIP Language Institute, Valencia; Centro Melkart - Tandem, Cádiz; Estudio Sampere, Madrid; Instituto Hispanico de Murcia, Murcia; Instituto Internacional de Idiomas Ibiza, Ibiza.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ACCOMMODATION
Global Immersions
      Inc  
NYC Language
      Vacations 

AGENTS/CONSULTANTS
Boa Lingua  
Students
      International

ASSOCIATIONS/GROUPS
British Council  
English Australia  
Feltom Malta  
International House
      World Organisation  
Languages Canada /
      Langues Canada  
MEI Ireland  
Perth Education City
Quality English  

EVENTS
Feltom Malta  
IALC International  
IEFT- International
      Education Fairs of
      Turkey  
International House
      World Organisation  

EXAM BOARDS
Pearson Education  

INSURANCE
Student Guard
      Insurance  

SERVICES
InTouch  
StudentMarketing  

TOURIST BOARDS
Malta Tourism
      Authority  
Perth Education City

WORK EXPERIENCE
Twin Group
      (Ireland, England,
      USA)
Training Partnership
      Ltd. (The)  
English Bay College
Australian Internships
Professionals UK  
PractiGo GmbH  
GEM Placements  

ARGENTINA
Ecela - Latin
      Immersion 
      (Argentina, Chile,
      Peru) 

AUSTRALIA
Ability Education
Australian Internships
Language Studies
      International  
Pacific Gateway
      International College
Perth Education
      City  
Shafston
      International
      College University
University of
      Tasmania  
University of
      Western Sydney
      College  

BELGIUM
CERAN Lingua
      International 
      (Belgium, England,
      France) 

BRAZIL
Bics
      (Business & Intl
      Communication
      School)
Bridge Linguatec  
      (Argentina, Brazil)
Fast Forward  
      (Brazil, Portugal)
The Language Club
      (TLC)  

CANADA
Access International
      English Language
      Centre  
Berlitz Canada  
Camosun College  
College Platon  
East Coast School
      of Languages
      (ECSL)  
ELS Language
      Centres  
English Bay College
English Language
      Training College
      ELTC
English School of
      Canada  
Eurocentres,
       Vancouver  
Geos Language
      Academy  
Global Village  
      (Australia, Canada,
      USA)
Public Schools of
       the Canadian
      Rockies
Hansa Language
      Centre of Toronto  
Herzing College  
ILAC - International
      Language Academy
      of Canada  
ILSC - International
      Language Schools
       of Canada  
ITTTI Vancouver  
Languages Canada /
      Langues Canada  
Language Studies
      Canada  
National School of
       Languages  
Ottawa International
      Student Programmes
       (OISP)  
Public Schools of
       the Canadian
      Rockies  
Richmond School
      District #38  
Rocky Mountain
      School District  
Saint Mary's
      University  
Southeast Kootenay
      School District No. 5  
Stewart College
      of Languages  
Student Guard
      Insurance  
University of Toronto
University of Victoria
VanWest College  

CHINA
Mandarin House  

EGYPT
IH Cairo  

ENGLAND
Anglophiles
      Academic 
      (England, Ireland,
      USA, Cyprus,
      Canada)  
Ardmore Language
      Schools  
Bell International  
      (Malta, UK)
British Council  
Bury Language
      School  
Camp Beaumont  
English Language
      Centre Brighton &
      Hove  
English Studio  
GEM Placements  
Harrow House
      International
      College  
IALC International  
International House
      World Organisation  
Isis Group/
      StudyCentres  
Kaplan Aspect  
      (Australia, Canada,
      Ireland,Malta, New
      Zealand, South
      Africa, UK, USA)
LAL Language and
      Leisure  
      (Canada, Cyprus,
      Ireland, England,
      South Africa, Spain,
      Switzerland, USA)
LITE - London
      Institute Of
      Technology And
      English  
Malvern House
      College London  
Plus 
      (Canada, Ireland,
      Italy, Malta, UK,
      USA)
Professionals UK
Quality English
Queen Ethelburga's
      College  
Spinnaker College
St Giles Colleges 
      (Canada, UK, USA) 
Study Group 
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA)
Training Partnership
      Ltd. (The)  
Twin Group 
      (Ireland, England,
      USA) 
University of Essex -
      International
      Academy  

GERMANY
BWS Germanlingua 
Carl Duisberg
      Medien GmbH  
      (England, Germany)
inlingua Berlin  
International House
      Berlin - Prolog  

IRELAND
Atlantic Language
      Galway  
Galway Cultural
      Institute  
MEI Ireland  

ITALY
DILIT -
      International House  

JAPAN
Kai Japanese
      Language School  
Tamagawa
      International
      Language School  

MALTA
Clubclass
      Residential
      Language School  
Easy School of
      Languages  
EC English
      Language Centre 
       (England, Malta,
      South Africa, USA)
Feltom Malta  
Linguatime  
Malta Tourism
      Authority  
NSTS  

PORTUGAL
CIAL - Centro de
      Linguas  

SCOTLAND
EAC Language
      Centres and Activity  
      Camps.  
      (England, Ireland,
      Scotland, Wales)

SOUTH AFRICA
Language Teaching
      Centre  

SPAIN
Pamplona Learning
      Spanish Institute  
Malaga Si  
International House -
      Riviera Maya
      (Spain, Mexico)  

SWITZERLAND
Boa Lingua  
EF Language
      Colleges Ltd  
      (Australia, Canada,
      China, Costa Rica,
      Ecuador, England,
      France, Germany,
      Italy, Malta, New
      Zealand, Singapore,
      South Africa, Spain,
      USA)
Eurocentres
      International 
      (Australia, Canada,
      England, France,
      Germany, Italy,
      Japan, New Zealand,
      Russia, Spain,
      Switzerland, USA) 

USA
Access to
      Language Studies  
California State
      University San
      Marcos  
Geos North America
Global Immersions
      Inc
IH New York  
Inlingua Language
      Centers  
NYC Language
      Vacations  
University of
      California Riverside
University of
      California San Diego
Zoni Language
      Centers  



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