November 2010 issue

Agency News
Agency Survey
Market Report
Direction I
Direction II
Direction III
Special Report
Course Guide
Regional Focus

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Ireland Feedback

Agent usage was up this year among the students taking part in our Feedback survey on Ireland, and the nationality mix in classrooms was more diverse. Greater numbers of Saudi students meant that European students were less dominant.

Ireland Feedback at a glance

Total number of students: 101 (female 58, male 40, unknown 3)
Average age in years:
Average length of programme in weeks:
Average number of students in class:
Average number of hours of language tuition per week:
% of students who found out about their course through an agent:
% of students who booked through an agent or adviser:
% of students who had been on another language programme:
% of students who would recommend their school:

Respondents by world region of origin Top nationalities
1. W Europe 60%
2. Asia 16%
3. Middle East 10%
4. Latin America 7%
5. C & E Europe 6%
No reply 1%
1. Spanish 32%
2. Italian 14%
3. Saudi 10%
4. Japanese 9%
5. Swiss 6%
6. Korean 5%
6. German 5%
8. Brazilian 3%
8. French 3%
8. Mexican 3%

In my class there are... How easy is it to practise your language skills with native speakers?
1. The right amount of students (60%)
2. Too many students who speak my language (23%)
3. Too many students from one other country 10%
4. Too many students 5%
No reply 2%
1. Quite easy (60%)
2. Quite hard (23%)
3. Very easy (14%)
4. Very hard (1.5%)
No reply 1.5%

How did you find your programme? Did you book your course through an agent or an educational adviser?
1. Recommended by an agent (44%)
2. Recommended by a friend/relative (29%)
3. I found it on the Internet (27%)
Yes (48%)
No (47%)
Unknown (5%)

Student reasons for school selection included:
“My agency works exclusively with this school”
“There were lots of sports opportunities at the school”
“It was easy to book a course at my school”
“The kindness of people replying to my emails”
“I liked the location in the city centre”

Before looking for your course, did you know where you wanted to study?
Yes (74%)
No (23%)
Unknown (3%)

Yes (53%)
No (42%)
Unknown (5%)
Yes (40%)
No (55%)
Unknown (5%)

Student nationality
The most significant nationality trend identified in this year’s Feedback feature on Ireland is a substantial growth in the number of students from Saudi Arabia. Last year, Saudi Arabia did not feature in the top nationality line up at all (see LTM October 2009, pages 32-33) while this year this nationality was in third place and made up 10 per cent of overall student numbers. Overall there were more non-European nationalities in the top ten this year than last year (five compared with three) and the nationality spread was less focussed on the European market. Last year 78 per cent of the student body were from Europe while this year, this figure dropped to 60 per cent. Overall 19 different nationalities were represented in our survey (compared with 17 last year) and Spanish remained the most prevalent nationality making up 32 per cent of the student body, compared with 37 per cent last year.

Student motivation
The largest group of survey respondents (46 per cent) said that they were university students and 41 per cent were aged between 20 and 25. Despite this however, the majority of respondents said that they were learning English in Ireland for future work purposes and just eight per cent were intending to go on to further studies in Ireland. A greater percentage of students (18) were intending to go on to further study in their own countries and just four per cent were learning English in Ireland for purely pleasure. The majority of students (59 per cent) were studying in Ireland for less than six weeks and the average length of stay was 8.7 weeks.

Student enrolment
A greater percentage of students found out about their course through an agent this year (44 per cent compared with 31 per cent last year). This increase could be due to the higher numbers of students from outside Europe taking part in our survey as, 60 per cent of Saudi students used an agent to find their course along with 67 per cent of Japanese students and 80 per cent of Koreans. Forty-seven per cent of Spanish students also used an agent to find their course. This year 29 per cent of students had their courses recommended to them by a friend or relative, compared with 33 per cent previously. A relatively high 43 per cent of student respondents had been on a previous study abroad trip and 28 per cent of those who had been on a previous trip had done so more than once.

Standard of the schools
Student satisfaction rates were generally quite high with 96 per cent of respondents saying that they would recommend their school to others. Small class sizes probably contributed to students’ satisfaction with their course as the largest class size was 15 students and the smallest was six. Just five per cent of students said that their class size was too big while 60 per cent were satisfied with the size and nationality mix of the classes.

Living in Ireland
With the people scoring top place when students were asked to rank their favourite aspects of Ireland, it is not surprising to learn that 61 per cent of respondents found it to be either very easy or quite easy to practise their English with local people. The cost of living was found to be higher in Ireland than their home countries for 62 per cent of students and the average cost of a one-week course and accommodation was e412 (US$529), an increase on last year’s average of e377 (US$484).

Thank you to the following schools for participating in our survey: ATC Language and Travel, Bray, County Wicklow; Bridge Mills Galway Language Centre, Galway; Centre of English Studies, Dublin; Dublin City University Language School, Dublin; North Mon Language Institute, Cork; The Slaney Language Centre, Wexford.
Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.






International Students House  

British Council  
English Australia  
Groupement FLE  
International House World Organisation  
IALC International  
Languages Canada / Langues Canada  
MEI Ireland  
Neas Australia  
Quality English  

Globus Education Agency  
IEFT- International Education Fairs of Turkey  

Cambridge Esol  

Dr. Walter GmbH  
Student Guard Insurance  

LTM Digital  
Student Marketing  

Cyprus Tourist Office  
Malta Tourism Authority  

Twin Group  

Academies Australasia  
Bond University  
Browns English Language School  
Carrick Institute of Education  
La Trobe University  
Language Studies International  
Neas Australia  
Pacific Gateway International College  
Shafston International College  
Universal English College (Global Village Sydney)  
University of Tasmania  
University of Western Australia  
University of Western Sydney College  

Ecela - Latin Immersion  

Ceran Lingua International  

Berlitz Canada   
Bow Valley College  
Braemar International College  
Camosun College  
Capilano University  
College Platon  
East Coast School of Languages  
English Bay College  
English School of Canada  
Eurocentres Canada  
Geos North America  
Global Village  
Guard.me Insurance  
International Language School of the YMCAs Quebec  
LSC Language Studies Canada  
National School of Languages  
Niagara College  
Ottawa International Student Programmes (OISP)  
Queen's University  
Saint Mary's University  
School District No. 42 Maple Ridge & Pitt Meadows  
Stewart College of Languages  
St Giles Colleges  
Study Abroad Canada  
Thompson Rivers University  
Vancouver English Centre  
VanWest College  

Cyprus Tourist Office  
Language Conquests  
The Language Explorer  
Xenion High School  

Tandem Santiago  

Mandarin House  

Intensa Spanish Language School  

Study Team Cuba  

IH Cairo  

Active Learning  
British Study Centres  
Bury Language School  
Cambridge Education Group  
English Language Centre Brighton & Hove  
English Studio  
Excel English Language School  
Hampstead School of English  
Hove College  
International House London  
INTO University Partnerships  
Kaplan International Colleges  
King's Colleges  
LAL Language Centres   
Language in Group  
Malvern House College London  
Quality English  
Queen Ethelburga's College  
Sedbergh School  
Spinnaker College  
St Clare's Oxford  
St Giles Colleges  
Study Group  
TUI Language   
Twin Group  
University of Essex - International Academy  
Wimbledon School of English  

Accent Francais  
Alpha B - Institut Linguistique  
College International de Cannes  
Ecole PERL  
Ecole Suisse Internationale  
Education En France  
Institut de Langue et de Culture Françaises - ILCF  
Langue Onze Toulouse  
Le Franc Parler   
LSF Montpellier  
Lyon Bleu International  
Media Langues Caraibes   
Paris Langues / Club CEI des 4 Vents  

GLS Sprachenzentrum  
International House Berlin - Prolog  
F & U Academy of Languages   

Media Langues Caraibes  

Academia de Espanol Probigua  

Cork English College /Language & Activity Holidays  
Dublin International Foundation College  
Galway Cultural Institute  
Horner School of English  

Alpha School of English  
Clubclass Residential Language School  
EC English Language Centre  
English Language Academy  
Feltom (Via Malta Tourism Authority)  

Habla Ya Language Center  

Derzhavin Institute  

EAC Language Centres and Activity Camps  
University of Stirling  

CLIC-IH Seville   
Malaca Instituto - Club Hispanico SL  
Malaga Si  
Inturjoven Spanish Courses  
Pamplona Learning Spanish Institute   

EF Language Colleges Ltd  
ESL Ecole Suisses de Langues  
Eurocentres International  

Hargrave Military Academy  
Julian Krinsky Camps & Programs  
Language Consultants International  
University of California Riverside  
University of San Diego  
Zoni Language Centers  

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