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November 2010 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction I
Direction II
Direction III
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Status

Contact Point:
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Status:
UK 2009


The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.

Key points

• Number of participating organisations in the UK survey: 16
• Total number of students at the organisations in 2009: 66,049
• Total number of student weeks in 2009, estimated: 409,504
• Overall average length of stay in weeks: 6.2
• Average cost of a one-month course, excluding accommodation: UK£994 (US$1,532)
• Average cost of residential accommodation per week: UK£191 (US$294)
• Average cost of host family accommodation per week: UK£135 (US$208)
• Average commission paid on a language course: 20
None of the institutions profiled paid commission on accommodation


Means of recruiting students in the UK, 2009 Intensity of study (hours studied per week)

Agents 55%
Internet 13%
Local bookings 12%
Other means 20%

From 15 to 32.5 hours per week

Average = 19.4 hours


Total marketing spend by sector in %
Marketing budget by region (overall %)

Agency costs 30%
Publicity costs 30%
Travel costs 40%

W Europe 41%
Asia 20%
C&E Europe 15%
Middle East 11%
Latin America 7%
Africa 4%
North America 2%


Top student nationalities in the UK by student weeks, 2009

1. Italian 11%
2. Saudi 8.5%
3. Spanish 8%
4. Korean 6%
5. Turkish 5%

6. Russian 5%
7. Brazilian 4%
8. Chinese 4%
9. Colombian 4%
10. German 3.5%


Student numbers by age range

8-11         2%
12-15      27%
16-18      20%
19-24      35%

25-30      7%
30-50      6%
50+          3%

Observations
• Interestingly, there was some variation were nationality was concerned in this year’s Status survey on the UK. In first place in 2008, Korean students slipped into fourth position in 2009, overtaken by Italian, Saudi and Spanish students.

• Although fewer schools took part in this year’s survey, respondents recorded improved student numbers in 2009, up from 40,664 to 66,049. However, it should be noted that only three of the 14 providers profiled this year, also took part last year.

• A sizeable chunk of the marketing spend for 2009 was allotted to travel costs (40 per cent), up from 27 per cent previously. This suggests marketing trips overseas were high on the agenda for UK schools last year.

• Overall length of stay averaged 6.2 weeks.

• The average cost of four weeks’ tuition including accommodation was higher in 2009, up from UK£831 in 2008 to UK£994.


Thank you to the following institutions for taking part in our Status survey:
Abbey College, Manchester; Bell International Trust, London; Christian English Language Centre, Christchurch; Colchester English Study Centre, Colchester; EAC Language Centres, various; EC, London; Embassy CES, Brighton, Cambridge, Hastings, London and Oxford; Excel College, Manchester; Globe English Centre, Exeter; Millfield English Language Holiday Courses, Millfield; Regent, Edinburgh; Speak School, Preston; St Giles International, London; Twin Group, London and Eastbourne; Totnes European School, Totnes.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ACCOMMODATION
Unite  
International Students House  

ASSOCIATIONS/ GROUPS
British Council  
English Australia  
Groupement FLE  
International House World Organisation  
IALC International  
Languages Canada / Langues Canada  
MEI Ireland  
Neas Australia  
Quality English  

EVENTS
Globus Education Agency  
IEFT- International Education Fairs of Turkey  

EXAM BOARDS
Cambridge Esol  
IELTS  

INSURANCE PROVIDERS
Dr. Walter GmbH  
Student Guard Insurance  

SERVICES
ICEF  
LTM Digital  
Student Marketing  

TOURIST BOARDS
Cyprus Tourist Office  
Malta Tourism Authority  

WORK EXPERIENCE
Twin Group  

AUSTRALIA
Academies Australasia  
Bond University  
Browns English Language School  
Carrick Institute of Education  
La Trobe University  
Language Studies International  
Navitas  
Neas Australia  
Pacific Gateway International College  
Shafston International College  
Universal English College (Global Village Sydney)  
University of Tasmania  
University of Western Australia  
University of Western Sydney College  

ARGENTINA
Ecela - Latin Immersion  
Expanish  

BELGIUM
Ceran Lingua International  

CANADA
Berlitz Canada   
Bow Valley College  
Braemar International College  
Camosun College  
Capilano University  
CLLC  
College Platon  
East Coast School of Languages  
English Bay College  
English School of Canada  
Eurocentres Canada  
Geos North America  
Global Village  
Guard.me Insurance  
Ilac  
ILSC  
International Language School of the YMCAs Quebec  
LSC Language Studies Canada  
National School of Languages  
Niagara College  
Ottawa International Student Programmes (OISP)  
Queen's University  
Saint Mary's University  
School District No. 42 Maple Ridge & Pitt Meadows  
Stewart College of Languages  
St Giles Colleges  
Study Abroad Canada  
Thompson Rivers University  
Vancouver English Centre  
VanWest College  

CYPRUS
Cyprus Tourist Office  
Language Conquests  
The Language Explorer  
Xenion High School  

CHILE
Tandem Santiago  

CHINA
Mandarin House  

COSTA RICA
Intensa Spanish Language School  

CUBA
Study Team Cuba  

EGYPT
IH Cairo  

ENGLAND
Active Learning  
British Study Centres  
Bury Language School  
Cambridge Education Group  
English Language Centre Brighton & Hove  
English Studio  
Excel English Language School  
Hampstead School of English  
Hove College  
International House London  
INTO University Partnerships  
Kaplan International Colleges  
King's Colleges  
LAL Language Centres   
Language in Group  
Malvern House College London  
Plus  
Quality English  
Queen Ethelburga's College  
Sedbergh School  
Skola  
Spinnaker College  
St Clare's Oxford  
St Giles Colleges  
Study Group  
TUI Language   
Twin Group  
University of Essex - International Academy  
Wimbledon School of English  

FRANCE
Accent Francais  
Alpha B - Institut Linguistique  
CLE  
College International de Cannes  
Ecole PERL  
Ecole Suisse Internationale  
Education En France  
Idiom  
Institut de Langue et de Culture Franšaises - ILCF  
Langue Onze Toulouse  
Le Franc Parler   
LSF Montpellier  
Lyon Bleu International  
Media Langues Caraibes   
Paris Langues / Club CEI des 4 Vents  

GERMANY
GLS Sprachenzentrum  
International House Berlin - Prolog  
F & U Academy of Languages   

GUADELOUPE
Media Langues Caraibes  

GUTEMALA
Academia de Espanol Probigua  

IRELAND
Cork English College /Language & Activity Holidays  
Dublin International Foundation College  
Galway Cultural Institute  
Horner School of English  

MALTA
Alpha School of English  
Clubclass Residential Language School  
EC English Language Centre  
English Language Academy  
Feltom (Via Malta Tourism Authority)  

PANAMA
Habla Ya Language Center  

RUSSIA
Derzhavin Institute  

SCOTLAND
EAC Language Centres and Activity Camps  
University of Stirling  

SPAIN
CLIC-IH Seville   
Malaca Instituto - Club Hispanico SL  
Malaga Si  
Inturjoven Spanish Courses  
Pamplona Learning Spanish Institute   

SWITZERLAND
EF Language Colleges Ltd  
ESL Ecole Suisses de Langues  
Eurocentres International  

USA
Hargrave Military Academy  
Julian Krinsky Camps & Programs  
Language Consultants International  
Rennert  
University of California Riverside  
University of San Diego  
Zoni Language Centers  



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