November 2011 issue

Business Focus
Advisor Survey
Market Report
Special Report
Course Guide
Regional Focus

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Ireland Feedback

Satisfaction levels were very high among the students taking part in our Feedback survey on Ireland, while a large increase of Latin American students led to a more even spread of nationalities.

Ireland Feedback at a glance

Total number of students: (female 48, male 39, unknown 1) 88
Average age in years: 25.4
Average length of programme in weeks: 12.1
Average number of students in class: 9
Average number of hours of language tuition per week: 20
% of students who found out about their course through an advisor: 39.7
% of students who booked through an agent or advisor: 50
% of students who had been on another language programme: 38.6
% of students who would recommend their school: 99

Respondents by world region of origin Top nationalities
1. W Europe 52%
2. Latin America 21%
3. Asia 17%
4. C & E Europe 6%
5. Middle East 3%
No reply 1%
1. Spanish 19%
2. Brazilian 16%
3. Italian 9%
4. Austrian 8%
4. Korean 8%
4. Japanese 8%
7. French 7%
8. Belgian 3%
8. Saudi Arabian 3%
8. Venezuelan 3%

In my class there are... How easy is it to practise your language skills with native speakers?
1. The right amount of students (73%)
2. Too many students who speak my language 10%
2. Too many students from one other country 10%
4. Too many students 6%
No reply 1%
1. Quite easy (44%)
2. Quite hard (36%)
3. Very easy (14%)
4. Very hard (5%)
Unknown 1%

How did you find your programme? Did you book your course through an agent or an educational adviser?
1. Recommended by an advisor (40%)
2. I found it on the internet (34%)
3. It was recommended by a friend/relative 25%
4. I saw it advertised 1%
Yes (50%)
No (45.5%)
Unknown (4.5%)

Student reasons for school selection included:
“Good reputation and variety of lesson”
“I heard my school has many good activities and reviews”
“Best option and location”
“Because my friend told me about the high level of education”
“Because there is a mix of students from different countries”
“I was in Ireland for holidays last year and wanted to come back to Cork”

Before looking for your course, did you know where you wanted to study?
Yes (78%)
No (14%)
Unknown (8%)

Yes (65%)
No (31%)
Unknown (4%)
Yes (35%)
No (57%)
Unknown (8%)

Student nationality
The most significant nationality trend identified in this year’s Feedback survey on Ireland was the increase in students from Brazil. Representing just three per cent of students in 2010, Brazilians made up 16 per cent this year, moving up to second in the table. Spain remained the top provider of students to Ireland, but the share was reduced from 32 per cent to 19 per cent. As a result of these trends, Western Europe’s market share continued to shrink, although it still provides over half of all students, while Latin America has grown to 21 per cent. Asia increased slightly, but the Middle East reduced due to a decline in the number of Saudi Arabian students, who fell from third to eighth in the table of top nationalities. Five of the top ten this year are non-European countries.

Student motivation
At 56 per cent, university students were by far the largest group of survey respondents, and this represented a significant increase on the 46 per cent recorded last year. Given this trend, the reduction in the average age of participants from 26.3 last year to 25.4 in 2011 was no surprise. However, only eight per cent were studying English for future university study in Ireland, with 18 per cent citing future study in an English speaking country and 27 per cent stating future study in their home country as a purpose for studying English in Ireland. Using English for current or future work was the most frequent motivation for studying, with 70 per cent of respondents giving this as the main reason or one of their reasons. The average length of a programme increased to 12.1 weeks from 8.7 in 2010, with around 30 per cent of respondents currently undertaking a course lasting 20 weeks or more.

Student enrolment
The Internet is increasing as a method of finding out about programmes, with 34 per cent of respondents saying that they did this compared to 27 per cent in our 2010 Feedback. Finding out about programmes through an advisor was still the most common method, although down a few percentage points to 40 per cent this year. Exactly half of all respondents booked through an advisor – a slight increase. Sixty-five per cent of all Brazilian students booked through an advisor, while all Japanese students used this method. There was a small decrease in the number of students that had been on a previous study abroad trip – down from 43 to 38 per cent.

Standard of the schools
Student satisfaction levels were high with a hugely impressive 99 per cent of respondents saying that they would recommend their school to others. The quality of teachers certainly seemed to impress as 90 per cent rated them as excellent or good. The average number of students per class rose from seven to nine this year. Nonetheless, only six per cent believed that their class was too big, and 73 per cent agreed that their class had the right number of students and mix of nationalities. Only 10 per cent thought there were too many students speaking the same language, which was down from 23 per cent last year.

Living in Ireland
After language, lifestyle/culture and the people were ranked as the top reasons to study in Ireland – cited by around three quarters of all respondents. Fifty-eight per cent said they found it very easy or quite easy to practise English with local people. Sixty-one per cent of respondents – approximately the same as last year – found Ireland to be more expensive than their home country.

Thank you to the following schools for participating in our survey: Active Language Learning, Dun Laoghaire; Aisling Ireland, Dublin; Atlantic Language Galway, Galway; Centre of English Studies, Dublin; Cork English College, Cork; Delfin English School, Dublin; Dublin City University, Dublin; English Language Tutorial Academy, Dublin; Galway Cultural Institute, Galway; Languages for Life, Co. Kildare; London College Dublin, Dublin; Slaney Language Centre, Wexford.
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The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.






English Australia  
English UK North  
Feltom Malta  
Ialc International  
International House World Organisation  
Languages Canada / Langues Canada  
Quality English  

Cambridge Esol  

Dr. Walter GmbH  

LTM Digital  
Your World On Monday  

Malta Tourism Authority  

St Giles International  
Twin Group  

Pasantias Argentinas  

Ability Education  
Bond University  
Carrick Institute of Education  
English Australia  
English Language & Foundation Studies Centre  
English Language Company  
Impact English College  
Language Studies International  
Lexis Engilsh  
Melbourne Language Centre  
Pacific Gateway International College  
Shafston International College  
Southbank Institute of TAFE  
Think: Education Group  
University of New South Wales  
University of Tasmania  

Bics (Business & Intl Communication School)  
Fast Forward Language Training-Portuguese Lang.Pro  

CERAN Lingua International  

Access International English Language Centre   
Apex Language & Career College   
Bond International College/ Bond Language Centre  
Cornerstone Academic College   
East Coast School of Languages  
English School of Canada  
Eurocentres Canada  
Fanshawe College  
GEOS International Schools North America  
ILSC - International Language Schools of Canada  
International Language School of the YMCAs Quebec  
Luther College High School  
LSC Language Studies Canada  
Language Studies International  
North Island College  
Ottawa International Student Programmes (OISP)  
Queen's School of English  
Saint Mary's University  
University Of Victoria  
Vancouver English Centre  

Mandarin House  

ATC International  
Cambridge Education Group - HO  
Camp Beaumont  
English UK North  
English UK  
Ialc International  
INTO University Partnerships  
Kaplan International Colleges  
King's Colleges  
Language UK  
Link School  
Liverpool International Language Academy  
London School of Business & Finance  
London School of English  
Malvern House College London  
Mont Rose College of Management & Sciences  
Queen Ethelburga's College  
Speakeasy School of English  
Spinnaker College  
St Giles International  
Study Group  
Twin Group  
United International College  
University of Essex - International Academy  

inlingua Berlin  

ATC Language & Travel   
Galway Cultural Institute  

Capital Education  

Clubclass Residential Language School  
EC English Language Centre  
English Language Academy  
Feltom Malta  
Malta Tourism Authority  

See Learning Centre  
Cial - Centro de Linguas  

EC Cape Town  
Eurocentres Cape Town  
Good Hope Studies  
inlingua Language Training Centre Cape Town  
Interlink School of Languages  
Jeffrey's Bay Language School  
Kurus English CC  
LAL Cape Town  

Babylon Idiomas  
International House - Sevilla CLIC  
Inturjoven Spanish Courses   
Malaca Instituto - Club Hispanico SL  

EF Language Colleges Ltd  

University of California San Diego  
Zoni Language Centers  

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