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November 2011 issue

Contents
News
Business Focus
Advisor Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Status

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US maintains momentum


While enrolments in the USA look stable, a change in government regulation is a cause for concern for fledgling operators. Jane Vernon Smith reports.

2010’s trend in student enrolments appears largely to have been maintained in 2011. Into University Partnerships at both the University of South Florida and Oregon State University recorded strong growth, notes Into’s Avery Waxman. The International Language Institute of Massachusetts (ILIM) enjoyed a similar upturn, while California ESL, a new school that opened in Los Angeles in 2010, also did well. “Our student enrolment numbers increased quickly and steadily throughout the year, and have continued to increase into 2011,” reports spokesperson, Alissa Olgun.

At Into, the rise was attributable to a number of factors, says Waxman, among them an increased demand for both undergraduate and graduate pathway programmes. At ILIM, on the other hand, Caroline Gear highlights an increase in government-sponsored students – both through the Saudi Arabian Cultural Mission and Fulbright scholars. As a pre-academic centre for the latter, she notes, it more than doubled the number of students working on academic skills before starting work at US universities.

The American Language and Culture Institute at California State University, San Marcos, has also been pleased to record a rise in student numbers, says Director, Dawn Schmid, following the introduction of greater diversity in its programme offerings in short-term language travel, teacher training and semester abroad, as well as intensive academic preparation. Meanwhile, the English Language Institute of Illinois State University achieved a small increase that was driven by growth in the number of students from China. This itself, notes spokesperson, Courtney Grose, can be attributed to a rise in interest in conditional admission.

Among those schools reporting increased enrolments, one common contributing factor is the rise in Saudi students. As in other markets, Saudi numbers rose at Geos, thanks to the King Abdullah Scholarship programme, and, according to Geos’s Rita Chen, Brazilian numbers also increased, “which is most likely due to a combination of the country’s rising prosperity and the increased ease in attaining student visas”, she observes. Korea, Japan and Saudi Arabia have represented the top three nationalities attending Geos North American schools over the past year. However, she notes that Japanese numbers have been dropping of late, a fact she attributes to a combination of factors, including the country’s weakened economy, the recent earthquake and a general shift in attitudes towards studying abroad.

For newly established California ESL, Saudi students have been an important source of overseas students, and, for Olgun, the Saudi scholarships represent one of the three major factors shaping the US market over the past year. Another was the death of Osama Bin Laden, which, she comments, briefly resulted in a decrease in enquiries and enrolments, from fear of retaliation on US soil. Furthermore, the new rules whereby language schools must now hold national accreditation in order to apply for authorisation to offer the I-20s needed for F-1 (student) visas, are, as she highlights, creating a significant challenge for new and unaccredited schools.

Olgun points out that the accreditation process is very costly, and, at the same time, small schools need to be able to offer the F-1 visa in order to be able to save the money to apply for accreditation. “This new change in government regulations causes a large catch- 22 for new schools such as ours,” she says.

There remain negative aspects to the market in 2011, and economic recession is still felt to be affecting consumer decision-making. At Geos, for example, there is evidence that this is persuading more students to pursue higher degrees. As a result, the company has increased its focus on pathway programmes, Chen reveals.



Benefits of co-operation

Increasingly, US educators are joining forces to build international student numbers. As highlighted by Caroline Gear at the International Language Institute of Massachusetts (ILIM), there is a growing number – 19 at the latest count – of state consortia that are pooling resources for joint international marketing campaigns. Study Western Massachusetts, Education Kentucky and Study Missouri are three such groups that have started within the past couple of years.

Formed in 2010, Study Western Massachusetts currently has a membership of eight schools, of which ILIM was one of the founding members.

Consortium members span different types of educational institutions including public and private colleges and universities, community colleges, private high schools and an intensive English language training organisation, and part of the consortium’s remit is to facilitate partnerships between mainstream and international schools.

Already, members have benefited, says consortium president, Michelle Kowalsky, of Western New England University. Each has a school profile on the group website, which has been promoted to EducationUSA advisors, international counsellors and overseas embassies. More recently the consortium initiated a partnership with a China-based company that sends students to visit US higher education institutions. “This is a partnership we hope will continue in the future,” she states.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ASSOCIATIONS/ GROUPS
AEPLE  
English Australia  
English UK North  
Feltom Malta  
Ialc International  
International House World Organisation  
Languages Canada / Langues Canada  
Quality English  

EXAM BOARDS
Cambridge Esol  

INSURANCE
Dr. Walter GmbH  

SERVICES
Easymate   
InTouch  
LTM Digital  
Your World On Monday  

TOURIST BOARDS
Malta Tourism Authority  

WORK EXPERIENCE
InternEx  
St Giles International  
Twin Group  

ARGENTINA
Pasantias Argentinas  

AUSTRALIA
Ability Education  
Bond University  
Carrick Institute of Education  
English Australia  
English Language & Foundation Studies Centre  
English Language Company  
Impact English College  
Language Studies International  
Lexis Engilsh  
Melbourne Language Centre  
Pacific Gateway International College  
Shafston International College  
Southbank Institute of TAFE  
Think: Education Group  
University of New South Wales  
University of Tasmania  

BRAZIL
Bics (Business & Intl Communication School)  
Fast Forward Language Training-Portuguese Lang.Pro  

BELGIUM
CERAN Lingua International  

CANADA
Access International English Language Centre   
Apex Language & Career College   
Bond International College/ Bond Language Centre  
Cornerstone Academic College   
East Coast School of Languages  
English School of Canada  
Eurocentres Canada  
Fanshawe College  
GEOS International Schools North America  
ILSC - International Language Schools of Canada  
International Language School of the YMCAs Quebec  
Luther College High School  
LSC Language Studies Canada  
Language Studies International  
North Island College  
Ottawa International Student Programmes (OISP)  
Queen's School of English  
Saint Mary's University  
University Of Victoria  
Vancouver English Centre  

CHINA
Mandarin House  

ENGLAND
ATC International  
Cambridge Education Group - HO  
Camp Beaumont  
English UK North  
English UK  
Ialc International  
INTO University Partnerships  
Kaplan International Colleges  
King's Colleges  
Language UK  
Link School  
Liverpool International Language Academy  
London School of Business & Finance  
London School of English  
Malvern House College London  
Mont Rose College of Management & Sciences  
Queen Ethelburga's College  
Speakeasy School of English  
Spinnaker College  
St Giles International  
Study Group  
Twin Group  
United International College  
University of Essex - International Academy  

GERMANY
inlingua Berlin  

IRELAND
ATC Language & Travel   
Galway Cultural Institute  

KAZAKHSTAN
Capital Education  

MALTA
Clubclass Residential Language School  
EC English Language Centre  
English Language Academy  
Feltom Malta  
Malta Tourism Authority  

PORTUGAL
See Learning Centre  
Cial - Centro de Linguas  

SOUTH AFRICA
EC Cape Town  
EF  
Eurocentres Cape Town  
Good Hope Studies  
inlingua Language Training Centre Cape Town  
Interlink School of Languages  
Jeffrey's Bay Language School  
Kurus English CC  
LAL Cape Town  

SPAIN
Babylon Idiomas  
International House - Sevilla CLIC  
Inturjoven Spanish Courses   
Malaca Instituto - Club Hispanico SL  

SWITZERLAND
EF Language Colleges Ltd  

USA
Educatius  
Rennert  
University of California San Diego  
Zoni Language Centers  



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