November 2012 issue

News Round Up
Inside the industry
Advisor Survey
Secondary Focus 1
Secondary Focus 2
Tertiary Focus 1
Tertiary Focus 2
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Market Analysis

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High flying Canada

New streamlined visa processes for some nationalities have boosted enrolments, as well as changed the nationality mix within Canadian tertiary education. Bethan Norris reports.

Tertiary institutions in Canada report that demand from international students is rising, with student numbers from certain countries growing due to a government-supported programme. David Oancia at Niagara College in Welland, ON, says, “Niagara College’s [overseas student population] has grown by an average of 42.9 per cent over the past three years. The first two major nationalities hail from China and India, places where the Student Partner Program (SPP) are in effect. As imagined, the streamlining of the [student visa application] process and application transparency has greatly increased both interest and visa acceptance rates, which have duly increased student numbers.”

The SPP was introduced in 2009 through Citizenship and Immigration Canada and the Association of Canadian Community Colleges, and aimed to expediate visa processing times for Indian and Chinese students. Its positive effects have been noted by many, including Nadia Ramseier at Algonquin College in Ottawa, ON, who points out that India and China are now their two top source countries, followed by Saudi Arabia, Vietnam, Nigeria and South Korea. She adds that SPPs have had the most positive impact on enrolments in the last 12 months, continuing, “We are currently developing new graduate certificates as more and more degree holders are interested in coming to Canada to further their education in a meaningful way.”

Buoyed by increasing interest from some student markets, many institutions have tailored their courses towards market needs. Mark Herringer at North Island College International in Vancouver Island, BC, says, “We have had significantly more success in India and Africa due to significant investments in recruitment opportunities in those areas, as well as in government scholarship programmes and the SPP in India.” He adds, “To enter the Indian and various markets in Africa, we developed five one-year post-degree diplomas in business [subjects] and a two-year post-degree diploma in Global Business Management. These programmes serve the Indian, Chinese and several African markets very well.”

With many overseas students interested in emigrating to Canada after completing their course, programmes preparing them for this transition are proving popular. Jade Burke from Omni College in Richmond, BC, says, “Our core programme is our Canadian Nursing Review Programme for Internationally-Educated Nurses. We have been offering this programme to international students and new immigrants in Canada for the last 12 years.”

Gabriela Facchini from Georgian College in Barrie, ON, notes that many international students are attracted to the college due to its reputation in one particular business sector. “The Automotive Business School of Canada at Georgian brings in many international students wanting to work for big automotive companies around the world. You will find our graduates working in major companies in China and Brazil, and of course here in Canada. Other programmes that are popular are engineering and business programmes and Georgian’s aviation management programme.”

The strength of the local economy has been a draw for many students, says Elaine Geddes at the University of Alberta in Edmonton, AB. “Students are noticing us more through media and online [platforms], and realising this is a place where business is strong and they can get a valuable degree. We work very hard to fast-track international applications so that students get an admission decision sooner so they can arrange visas, travel and accommodation.”

Chris Lynch from the University of Alberta - Alberta MBA programme in Edmonton, AB, says that China and India are consistently their top two markets, with Colombia, Mexico and Iran following behind. “Forty per cent of our full-time MBA programme is made up of international students,” he adds, while pointing out that “stricter visa requirements in other western countries have had a positive impact on student recruitment”.

Oancia points out that growing interest in Canadian tertiary education is likely to continue. “Russia and Commonwealth of Indepedent States (CIS) countries have become our fastest growing markets and now represent the third largest linguistic group,” he says. “This is clearly because this group realises the benefits of the Canadian college system: its flexibility, price and benefits are an attractive alternative for those looking to the UK and EU as the sole educational providers. Due to the mistakes of the UK and US governments, Canada has become almost a fashionable destination. The combination of quality education that provides easy access to a rewarding career, relatively easy access to study and work permits, coupled with liberal post-education access to permanent residence, means that [people] are being given the opportunity to establish themselves in one of the most robust economies in the world,” he relates.

Student recruitment

When it comes to recruiting international students, Elaine Geddes from the University of Alberta in Edmonton, AB, says that staff visits to target markets have proved successful. “In-person recruiting is our most important tool and the one that is most successful in getting us a high calibre of student,” she says. “The Registrar’s Office and the International Office routinely travel abroad and hold recruitment events.”

It also develops partnership programmes with institutions overseas. “We have an Assistant Dean International who travels abroad and signs memoranda of agreement to create two-plus-two programmes with international universities so that we can chose the quality of the student,” says Geddes. This gives students the opportunity to study for two years at home and the last two years in another country.

Gabriela Facchini at Georgian College in Barrie, ON, says that they rely on agents when recruiting. “Students that come through agents are better prepared and counselled. Our representatives are in a better position to help students locally with programme details, their visa application, explanation of cultural differences and they are able to answer all questions personally.”

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Britannia Student Services  
Generation Estates  
ESL Academy  

CAPS-I (The Canadian Association of Public Schools  
English Australia  
English UK  
Feltom Malta  
IALC International  
Languages Canada  
MEI Ireland  
Quality English  
Study Gold Coast  
English in Chester  

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Study Gold Coast  

CERAN Lingua International 

Braemar College  
Calgary Board of Education  
Centennial College of Appplied Arts and Technology  
College of New Caledonia  
Edmonton Public Schools  
Georgian College  
Greater Victoria School District #61  
Humber Institute of Technology and Advanced  
IH Pacific (Vancouver, Whistler, San Diego)  
ILSC - International Language Schools of Canada  
Kootenay Lake School District #8  
Languages Canada / Langues Canada  
Mission School District # 75  
Niagara College  
Nova Scotia International Student Program  
Sol Schools International (also IH Toronto)  
St James - Assiniboia School Division  
Thompson Rivers University  
University of Manitoba  
University of Victoria  
West Vancouver School District #45  

iMandarin Language Training Institute  

Camp Beaumont  
Highbury College  
International House World Organisation  
International House Bristol  
INTO University Partnerships  
Kaplan International Colleges  
Prime Education  
LAL Language Centres Holding Ltd  
Living Learning English  
London School of Business & Finance  
Malvern House College London  
Mayfair School of English  
Oscars International  
St Giles International  
Study Group  
English in Chester  
Twin Group  
University of Essex - International Academy 

SR Events  
English UK  
Feltom Malta  
IALC International  

Cambridge Esol  

Campus de Bissy - Bordeaux International Campus  

Met Film Ltd  

English For Asia  

Active Language Learning  
Clare Language Centre  
Galway Cultural Institute  
Galway Language Centre  
Language College Ireland  
MEI Ireland  
Delfin English School  

Dr. Walter GmbH  

EC English Language Centre  
inlingua Malta  
Malta Tourism Authority  

pay to study  

City Education Language  
EC Cape Town  
EF International Language Centers  
English Language School Cape Town  
Eurocentres Cape Town  
Good Hope Studies  
International House Cape Town  
inlingua Language Training Centre Cape Town  
Interlink School of Languages  
Jeffrey's Bay Language School  
Kurus English CC  
LAL Cape Town  

International House Sevilla CLIC  
Malaca Instituto - Club Hispanico SL  
Xul Comunicación Social  

Eurocentres International  
EF International Language Centers  

Malta Tourism Authority  
Study Gold Coast  

Forest Ridge School of the Sacred Heart 
Glenholme School  
University of Arizona  
Zoni Language Center

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