November 2013 issue

News Round Up
Inside the industry
Agency Survey
Secondary Focus 1
Secondary Focus 2
Tertiary Focus 1
Tertiary Focus 2
Vocational Focus

Special Report
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Market Analysis

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Ialca and English Australia sign agreement

The Italian Association of Language Consultants and Agents (Ialca) and language school association English Australia have announced a collaboration agreement.

The agreement provides for the two organisations to exchange information on best practices from both countries and both sectors, collaborate in the advocacy of advantageous policies, foster promotional activities and uphold rigorous standards in their respective industries.

Lorenzo Agati, President of Ialca, commented, “This agreement is only a beginning. It has provisions that state our two associations must now put together a working group to reach specific objectives, ensuring that our agreement leads to a strong and vibrant partnership.”

The announcement follows significant growth in the number of Italian students heading to Australia to study English: 60 per cent over the last two years. Italy is now the eighth largest source of students for EA members and the biggest from Europe.

It also builds upon a successful fam trip to Australia by Ialca members at the end of 2012. The agreement was signed at a ceremony hosted by the Australian Ambassador to Italy, David Ritchie AO, who emphasised the valuable contribution that educational and language exchange makes to the relationship between the two countries.

English Australia Executive Director Sue Blundell said, “English Australia and Ialca are great examples of the important work that associations undertake in their own countries to support and promote quality and it was a natural step to recognise the mutual benefit that can be achieved from such associations working collaboratively to ensure students have the best possible experience when they are studying overseas.”

Loyalist Group purchases King George International

The Loyalist Group, an investor in international education in Canada, has acquired King George International College (KGIC) from CIBT Education Group for a fee of CAN$13.5 million (US$13 million).

KGIC, an ESL school and a career college with eight campuses, becomes the Loyalist Group’s largest investment to date, adding to a portfolio of seven college brands.

The deal has completed with a CAN$9.5 million (US$9.1 million) cash payment, to be followed by an additional CAN$4 million (US$3.8 million), due by March 2014. “

This is more than our biggest acquisition to date, it’s a transformative event for our company,” said Loyalist Group CEO Andrew Ryu. “It increases our revenue by approximately 40 per cent and takes us to a size that cements our position as a preferred destination for international students that also attracts a bigger investor base.” KGIC recorded revenue of CAN$25 million (US$24 million) last year, with over 8,000 international students, said a statement from CIBT, who purchased KGIC in 2010 for CAN$4.5 million (US$4.3 million). “We are pleased with our return on investment from this transaction in 3.5 years,” said Toby Chu. President and CEO of CIBT.

English UK welcomes visitor visa study and starts CEO search

Language school association English UK has applauded an announcement by Immigration Minister Mark Harper that non-EU visitors to the UK on tourist or business visas will be able to undertake a period of English language study of up to six weeks from October. The association has also begun the search for a new Chief Executive after Tony Millns confirmed retirement plans.

Where study is incidental to the main purpose of a visit, tourist and business visa holders on a six-month visa will be allowed to use the privilege flexibly, either taking a six-week course in one block or dividing into weekly sessions.

Study will only be permitted at language schools or colleges that are accredited by one of the four approved accrediting bodies or are a Tier 4 Highly Trusted Sponsor.

English UK welcomed the news, and Millns said Business English providers in particular could benefit from the new rules. “Our members get many requests from people here on business to brush up their business English and negotiation skills, but they must currently turn them away because study is not permitted on a business visitor visa. So we strongly support this change and will work with the Home Office to ensure that non-accredited centres do not see this as a loophole for abuse.”

In separate news, Millns has announced plans to retire after the association’s next AGM in May 2014. An English UK statement said he was standing down “after a tumultuous 15 years in which he was instrumental in creating English UK from its predecessor organisations, oversaw a huge expansion of the sector, warned about the dangers of bogus colleges and fought against the excesses of recent visa changes”.

“It’s a good anniversary on which to step back as next year I’ll have done five years as CEO of Arels, followed by 10 at English UK,” said Millns. “I’ll have worked for over 40 years, and there are some things I’d like to do.”

It was added that Millns would be continuing in some capacity during an extended hand-over period. “I am not stepping down completely in the short-term. I am expecting to continue with some part-time work for English UK, most probably on some of the governmentrelated aspects of the job for another year or so.” English UK is thought to be looking for a successor with strong lobbying experience.

Nacac approves commission-based recruitment

The National Association of College Admission Counselling (Nacac) has approved amendments to the Statement of Principles of Good Practice that officially endorse the usage of commission payments to overseas agents by US higher education institutions for the recruitment of international students.

A vote of 152 to 47 by the governing body at Nacac’s national conference in Toronto in mid-September signified a change in the association’s longheld opposition to commissionbased agents for recruitment. As previously reported, (see STM, August 2013, page 6) Nacac’s Commission on International Student Recruitment made the recommendations for a softening of stance towards commission payments to agents earlier this year following a two-year investigation and the threat of an outright ban in 2011.

The Statement of Good Principles now reads, “Members who choose to use incentive-based agents when recruiting students outside the US will ensure accountability, transparency and integrity.”

“The Assembly’s vote is an important step forward that will enable us to continue to protect the rights of students while resolving questions about the propriety of using commissioned agents in international recruitment,” said Jim Rawlins, Nacac President. “I commend the Assembly for addressing this difficult issue in a comprehensive and collegial manner and for taking into account the many points of view on this issue.”

The changes will take effect after a one-year moratorium during which Nacac’s Admission Practices and International Advisory Committees will continue to interpret and refine the implications of the vote for US institutions.

The Statement of Principles of Good Practice upholds the rule that member institutions cannot make payments to an agency or any other organisation for recruitment of students inside the United States.

However, a motion proposed by the group of non-US institutions within Nacac, the Overseas Association for College Admission Counselling (Oacac), to make the wording a more nonspecific “domestic market”, was referred for further study.

The Oacac group argued that the wording of the new rules has created an anomaly: a US university is free to use an agent to recruit students in China, for example, but a China-based Nacac member institution is prohibited from using an agent in the US to recruit American students.

Cyprus launches language school association

The English Language Schools Association of Cyprus (Elsac) has been established as a self-governing body to provide quality assurance in the country’s burgeoning ELT industry.

The association has been founded by three wellestablished providers in the sector: Malvern House Cyprus, Xenion Language School and Pascal Summer Camp. Elsac commits to ensuring all member schools are licensed by the Ministry of Education and follow firm procedures in both academic (defined as the qualification of teachers, educational materials and quality of the schools and teaching facilities) and non-academic (accommodation provision, leisure activities, entertainment and excursions) issues.

“Due to organic growth of the industry and an increase in the number of language schools, the newly set up self-regulating body of Elsac recognises the need for quality in the provision of English language and aspires to ensure that students get the best possible learning experience,” said a release from Elsac.

In its mission statement, Elsac outlined the expansion of education exports. “The growth in the educational sector is evidence that Cyprus is on its way to becoming an educational hub. This can be seen with the increase in the numbers of language providers, boarding schools for international students, private English schools, colleges and universities, and a British university offering a degree from the UK.”

It added that all English teachers are English language/linguistic degree holders, as this is a prerequisite from the Ministry of Education, which is working together with the Ministries of Industry, Tourism and Commerce and Immigration along with the Cyprus Tourism Organisation to develop the industry.

As previously reported (see STM, April 2013, page 6), language schools have been lobbying the government for changes that would allow the English language sector to significantly expand, with predictions that with appropriate investment the industry could be worth €45 million (US$60 million) by 2020.

Moocs could threaten agents, says UK Minister

Free online course provision could pose a threat to agency business while providing a “powerful recruitment tool” for universities looking to grow international student numbers on campus, said David Willetts, UK Minister of State for Universities and Science, but Mooc providers suggested they could be a selling aid for agents.

At the official launch of the UK’s first massive open online course (Mooc) platform provided by FutureLearn, he said while agents might have a continuing role in supplying students, universities now have other recruitment avenues to explore. He added Moocs could increase access to higher education and meet demand that is unmet by “bricks and mortar” education.

However, Claire Davenport, Commercial Director at FutureLearn, which includes 21 UK-based universities, said Moocs could also assist agents. “One of the advantages of FutureLearn is that it helps universities with their international recruitment and brand building, as well as broadening learners’ access to higher education. We’d hope that FutureLearn could act as a useful tool for international agents, whereby they could point to content on FutureLearn to help illustrate a university’s offering as part of the recruitment process.”

“Agents can even take a Mooc course themselves to give them an enhanced knowledge of the degree programmes they are selling,” said Sam Ling, a representative from the University of Southampton at the launch event.

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The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.






Britannia Student Services  

English Australia  
English New Zealand  
Feltom (Via Malta Tourism Authority)  
IALC International  
Languages Canada  
Spanish Tourist Office  

Ability English  
Academia International Collegs  
Access Macquarie   
Australian Institute of Professional Education  
Cairns Language Centre  
English Australia  
ILSC Australia  
Impact English College  
UNSW — University of New South Wales  
UNSW — University of New South Wales  

CERAN Lingua International  

Dialogo Language School  
FAAP - Fundação Armando Álvares Penteado  
IH Sao Paulo  
The Language Club (TLC)  
UNISUL- Universidade do Sul de Santa Catarina-  

Algoma University  
Bow Valley College  
Braemar College  
Cambrian College  
Camosun College  
Centennial College of Appplied Arts and Technology  
College of New Caledonia  
College Platon  
Georgian College  
Global Village  
Humber Institute of Technology and Advanced  
Languages Canada  
London Language Institute  
Niagara College  
North Island College  
Pickering College  

World Education  

English 100  
GSM (Greenwich School of Management)  
GSM (Greenwich School of Management)  
Heart of England Language School  
International House Bristol  
INTO University Partnerships  
Kaplan International Colleges  
Kings Colleges  
King's School Ely  
LAL Language Centres Holding Ltd  
Language in Group  
The Language Gallery  
Norwich Institute for Language Education (NILE)  
Queen Ethelburga's College  
St Giles International  
Target English International  
Worthing College  

Goethe Institut Berlin  

English For Asia  

Dr. Walter GmbH  

Celtic School of English  
Clare Language Centre  
Dublin Cultural Institute  
University College Cork Language Centre  

Italian in Tuscany  

Kai Japanese Language School  

Feltom (Via Malta Tourism Authority)  

Auckland English Academy  
Campbell Institute, The  
English New Zealand  
Southern Lakes English College  
University of Otago Language Centre  

CIAL - Centro de Linguas  

EF International Language Centers  
Eurocentres International  

Malta Tourism Authority  
Spanish Tourist Office  

ELS Language Centers  
Forest Ridge School of the Sacred Heart  
Global Language Institute  
Zoni Language Centers  

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