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Novemebr 2015 issue

Contents
News
News Round Up
Inside the industry
Agency Survey
Secondary Focus 1
Secondary Focus 2
Direction
Industry Faces
Tertiary Focus
Special Report
Destination
City Focus
Course Guide
Spotlight1
Spotlight2
Market Analysis
Grapevine

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US pathway programmes

Demand for pathway programmes in the USA is on the increase as students seek the most efficient route to their long-term education goals. Bethan Norris talks to providers in this sector about the latest trends.


Pathway programmes, offering articulation agreements for entry into local university partners, are a growth industry in the USA. Providers in this sector report that student numbers are increasing and demand for university places via this route can be seen in the recent increase in partnerships between pathway providers and US universities.

Jean-Marc Alberola, President of Bridge Education Group says, “Bridge recently partnered with three universities here in the USA: Western New England University in Springfield, MA, Husson University in Bangor, ME, and Manhattanville College in Purchase, NY. Our goal is to reach 15-to-20 new campus-based centres in the next three to five years. We have also partnered with two Chilean universities, the Universidad Autonoma de Chile and the Pontifica Universidad Catolica de Valparaiso, to co-host and sponsor student fairs promoting higher education in the USA.”

Hayley Sullivan from ILSC San Francisco says that the company has been working hard to expand the geographical and academic range of their partners recently, particularly since the launch of their new school in New York this year. “Our list of partner institutions has more than doubled in the past year,” she says. “In the East Coast, where we’re making new pushes to add partners, we’re looking at schools that offer a variety of programme expertise and hoping to find more technical and creative programmes.”

ILSC is also offering partnerships with a range of education providers in order to appeal to a larger sector of the market. “We are currently targeting community colleges, as well as universities, who will offer conditional letters of acceptance into their graduate programmes,” says Hayley. “We’ve seen that undergraduate-level students are much more likely to choose a community college partner than one of our four-year university partners, who typically have higher articulation levels and tuition fees. Those who already have a bachelor’s degree are obviously looking for postgraduate programmes. Agreements with these programmes are obviously harder to obtain, which is why we have been focusing on developing the services in our programme like admission counselling for non-partner universities and test preparation courses.”

As well as providing pathways to a wider range of institutions, providers in this sector are also widening the scope of their courses in order to respond to student needs. Andrea Grassby at ONCAMPUS, part of Cambridge Education Group, says that they have developed two new partnerships with US universities in the last year – Morrisville State College, part of the State University of New York (SUNY) and the University of North Texas. She adds, “We have expanded our offer to include guaranteed progression routes, options for students with lower levels of English and subject-specific pathways. These all sit alongside our original programmes that offer fantastic transfer advising and our ‘University Success’ course that is focused on supporting students to get places at top US colleges and universities.”

With the definition of a ‘pathway programme’ broadening to cater for all student demands, Jean-Marc relates that the model now encompasses a wide range of courses that vary significantly in length and content. “Several years ago, pathway programmes described almost exclusively a ‘one-plus-three model’ whereby the programme was a combination of intensive English preparation plus academic courses comprising the first full year of instruction with university credit earned towards the degree,” he explains. “Today, pathways is being used to describe a broader range of models, including academic English and academic skills preparation plus cultural orientation, often accompanied by a letter of conditional admission and a Toefl waiver.”

New courses introduced at Bridge include certificate courses at undergraduate level that combine intensive English preparation with academic subjects such as Accounting, Sales and Business Administration. Jean-Marc says, “These are particularly attractive to markets in Latin America and Europe that are looking for a short-term US university experience at an undergraduate level. This is also a great way for US universities to build their brand overseas in markets such as Latin America that are only beginning to look at the USA as a destination for higher education.”

It is likely that demand for pathway programmes in the USA will continue to grow, particularly as universities start to recruit more proactively from overseas. Andrea says, “Colleges and universities in the USA are recognising the benefits international students bring, both in terms of the diversity on campus and the overall global outlook of their student cohorts.” bethan@studytravel.network



How do you develop and maintain a good relationship with your agent partners?

“Developing and maintaining good relationships with agents is an ongoing process. When we first connect with a new agent, we need to start the relationship by establishing our reputation with them, showcasing our track record, our awards, our years of experience, explaining how we can support their sales efforts, etc. After that, it’s about building trust by proving that we live up to our reputation – offering great service, quick response times, a variety of useful marketing tools and materials, ongoing training, as well as periodic in-person visits to keep the connection strong. In fact, we sometimes do agent visits in collaboration with our university partner school representatives to co-brand and help strengthen both brands and answer questions about the programme more thoroughly. In addition, we are constantly updating our materials, including our searchable, interactive university pathway website, to ensure our agents have the tools they need to sell these programmes and can quickly find up-to-date information about our partner schools and their programmes. There are really a lot of things involved in establishing and maintaining our agent relationships, but what it boils down to is really delivering on our promises to our agent partners.”
Hayley Sullivan, University Pathway Program Coordinator at ILSC San Francisco
Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of StudyTravel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email



LANGUAGE

INTERNATIONAL
EF International Language Centers  
ELS Language Centers  
Eurocentres  
ILSC International Language Schools  
Kings Education  
PGL  
TLG - The Language Gallery  
Xplore  

AUSTRALIA
Ability English  
Cairns Language Centre  
English Australia  
ILSC Australia  
Impact English College  
Monash College  

BELGIUM
CERAN Lingua International  

CYPRUS
ELSAC - English Language Schools Association of Cyprus  

ENGLAND
ABLS - Accreditation Body for Language Services  
English Language Centre Brighton  
Heart of England Language School  
LAL Language Centres  
Lila*  
Manchester Language School  
New College Group  
Tellus Group  

FRANCE
Ecole de Tersac  
France Langue  
Riviera French Institute  

IRELAND
MEI Ireland  

JAPAN
Intercultural Institute of
Japan  
Sakura House  

MALTA
IELS - Institute of English Language Studies  
Magister Academy  

PORTUGAL
CIAL - Centro de Linguas  

SCOTLAND
Kilgraston Language and Activities Centre  

SPAIN
Estudio Sampere  

USA
Bridge Education Group  
Summer Study Programs  
Trine University  
University of California San Diego  

SECONDARY

INTERNATIONAL
HSI - High Schools International  

CANADA
Braemar College  
Calgary Board of Education  
Caps-i  
Eastern Townships School Board  
Edmonton Catholic School District  
Edmonton Public Schools  
English Montreal School Board  
Greater Victoria School District #61  
Kootenay Lake School District  
Langley School District #35  
Louis Riel School Division  
Niagara Catholic District School Board  
Ottawa Carlton District School Board  
Pembina Trails School Division  
Simcoe County District School Board  
St James - Assiniboia School Division  
Vancouver School Board  
Waterloo Catholic District SB  

CZECH REPUBLIC
Carlsbad International School  

ENGLAND
Queen Ethelburga's College  

IRELAND
The King's Hospital  

USA
Menaul School  

TERITARY

INTERNATIONAL
Hult International Business School  

CANADA
Seneca College of Applied Arts and Technology  

TURKEY
Istanbul Aydin University  

USA
Bridge Education Group  
Summer Study Programs  
Trine University  
University of California San Diego  
University of Virginia  

ASSOCIATED PRODUCTS/ ORGANISATIONS

INTERNATIONAL
Campus Living Villages  
Dr. Walter GmbH  
Easymate  
PayEd  

CANADA
ILAC - International Language Academy of Canada  

ENGLAND
Cambridge English  
IALC International  
IELTS  
Quality English  

IRELAND
Irish Host family  

JAPAN
Sakura House  

MALTA
Feltom Malta  

TURKEY
Idealist Education Consultancy  

USA
ESL Townhouse  

VOCATIONAL

INTERNATIONAL
Hult International Business School  

CANADA
Seneca College of Applied Arts and Technology  






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