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October 2006 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Spotlight
Destination
Regional Focus
Status

Contact Point:
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Status Survey

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Status:

France 2005

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
Number of participating organisations: eight

Total number of students at the organisations in 2005: 9,268

Total number of student weeks in 2005, estimated: 51,900

Overall average length of stay in weeks: 5.6

Average cost of a one-month course, excluding accommodation: e772 (US$987)

Average cost of residential accommodation per week: e173 (US$198)

Average cost of host family accommodation per week: e209 (US$240)

Average commission paid on a language course: 19 per cent (from 5 to 25)

One institution paid commission on accommodation (of 25 per cent)

*For currency conversion rate, see page 7


Means of recruiting students in France, 2005
Intensity of study (hours studied per week)
Agents 56%
Internet 22%
Other means 14%
Local bookings 8%
From 15 to 30.
Overall average = 22.5

Total marketing spend by sector in %
Marketing budget by region (overall %)
Travel costs 48%
Publicity costs 33%
Agency costs 19%
W Europe 35%
C&E Europe 28%
Asia 19%
N America 10%
Latin America 5%
Australasia 3%

Top student nationalities in France by student weeks, 2005
Korean 21%
Swiss 16%
British 15.5%
Spanish 12%
Italian 6.2%
Irish 5.4%
German 5.1%
Japanese 4%
Dutch 2.4%
Russian 1.6%

Student numbers by age range
8-11, 0%
12-15, 7%
16-18, 19%
19-24, 58%
25-30, 9%
31-50, 6%
51+, 1%

Observations
The US, which contributed the largest number of students to our Status survey of France last year (see LTM, Sep 2005, page 39) did not quite make it into the top 10 this year. Instead, Korean students rose up the ranks to number-one position and Swiss climbed to second place from tenth place, while British students dropped one place to third.

Prices remained very similar year on year, with the average price for a

one-month course actually declining slightly from e808 (US$1,032) to e772 (US$986).

The average length of stay was down from nine weeks to just 5.6 weeks and average hours studied per week was up from 20 to 22.5.

The importance of agencies was unchanged, with 56% of business via agencies, up from 51% in our last survey.


Thank you to the following institutions for taking part in our Status survey:
Accord, Paris; Ecol Perl, Paris; Ecole Suisse Internationale, Paris; Elit-Group St Denis, Loches; French in Normandy, Rouen; Institut Linguistique Adenet, Montpellier; Institut Savoisin d’Etudes Francaises pour Etrangers, Université de Savoie, Chambery; Langues Sans Frontieres, Montpellier.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.
Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS/ GROUPS
Education New
       Zealand Trust
English Australia
Fedele
Feltom
Ialc
MEI~Relsa

WORKSHOPS/ EXPOS
English Australia
ICEF

TOURIST BOARDS
Malta Tourism
       Authority

INSURANCE
InterGlobal Ltd.

STUDENT WEBSITES
language-
       programs.net

AUSTRALIA
Academies
       Australasia
Byron Bay English
       Language School
CHEC English
       Language Centre
ELSIS English
       Language School
 
      in Sydney
English Australia
GEOS Sydney
Global Village
       Sydney (Universal
       English College)
Monash University
Sydney Institute of
       TAFE
University of
       Newcastle
       Language
       Centre
University of
       Western Australia

CANADA
Archer Education
       Group
Vancouver English
       Centre

CHINA
Mandarin House

ENGLAND
Aspect (Australia,
       Canada, England,
       France,Germany,
       Ireland, Malta,
       New Zealand,
       Scotland, South
       Africa, Spain, USA)
Bell International
       (Malta, UK)
Ialc
LAL Language and
       Leisure (England,
       Malta, South Africa,
       USA)
Liverpool
       International
       Language
       Academy
Malvern House
Mountlands
       Language School
Oxford Intensive
       School of English
       (OISE) (Australia,
       England, France,
       Germany, Spain,
       USA)
Queen Ethelburga's
       College
St Giles Colleges
       (Canada, UK, USA)
Study Group
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa,
       Spain, USA)

FRANCE
EICAR- Paris
       International Film
       School
SILC - Séjours
       Internationaux
       Linguistiques &
       Culturels (England,
       France, Spain)

GERMANY
Prolog- International
       House Berlin

IRELAND
Emerald Cultural
       Institute
High Schools
       International (HSI)
       (England, Australia,
       Canada, Ireland,
       USA)
MEI~Relsa

JAPAN
ISI Language School

MALTA
EC - English
       Language Centres
       (England, Malta,
       South Africa)
Feltom
Malta Tourism
       Authority
NSTS (Head Office)

NEW ZEALAND
Education New
       Zealand Trust

RUSSIA
Language Link,
       Russia
Liden & Denz
       Language Centre
Moscow Linguistic
       Centre

SINGAPORE
inlingua Singapore

SPAIN
Fedele

SWITZERLAND
EF Language
       Colleges Ltd
       (Australia, Canada,
       China, Ecuador,
       England, France,
       Germany, Ireland,
       Italy,  Malta, New
       Zealand, Russia,
       Scotland, South
       Africa, Spain, USA)
Eurocentres
       International
       (Australia, Canada,
       England, France,
       Germany, Italy,
       Japan, New
       Zealand, Russia,
       Spain, Switzerland,
       USA)

USA
American Language
       Communication
       Center (ALCC)
Hun School of
       Princeton, The
Kaplan Educational
       Centers (Canada,
       England, USA)
Program for
       American Language
       Studies (PALS)
University of
       California Riverside
University of West
       Florida
Zoni Language
       Centers