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Status:
France 2005
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The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics.
If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.
| Key points |
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Number of participating organisations: eight
Total number of students at the organisations in 2005: 9,268
Total number of student weeks in 2005, estimated: 51,900
Overall average length of stay in weeks: 5.6
Average cost of a one-month course, excluding accommodation: e772 (US$987)
Average cost of residential accommodation per week: e173 (US$198)
Average cost of host family accommodation per week: e209 (US$240)
Average commission paid on a language course: 19 per cent (from 5 to 25)
One institution paid commission on accommodation (of 25 per cent)
*For currency conversion rate, see page 7
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Means of recruiting students in France, 2005
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Intensity of study (hours studied per week) |
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Agents 56%
Internet 22%
Other means 14%
Local bookings 8%
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From 15 to 30.
Overall average = 22.5 |
Total marketing spend by sector in %
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Marketing budget by region (overall %)
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Travel costs 48%
Publicity costs 33%
Agency costs 19%
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W Europe 35%
C&E Europe 28%
Asia 19%
N America 10%
Latin America 5%
Australasia 3%
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| Top student nationalities in France by student weeks, 2005 |
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Korean 21%
Swiss 16%
British 15.5%
Spanish 12%
Italian 6.2%
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Irish 5.4%
German 5.1%
Japanese 4%
Dutch 2.4%
Russian 1.6% |
| Student numbers by age range |
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8-11, 0%
12-15, 7%
16-18, 19%
19-24, 58%
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25-30, 9%
31-50, 6%
51+, 1% |
| Observations |
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The US, which contributed the largest number of students to our Status survey of France last year (see LTM, Sep 2005, page 39) did not quite make it into the top 10 this year. Instead, Korean students rose up the ranks to number-one position and Swiss climbed to second place from tenth place, while British students dropped one place to third.
Prices remained very similar year on year, with the average price for a |
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one-month course actually declining slightly from e808 (US$1,032) to e772 (US$986).
The average length of stay was down from nine weeks to just 5.6 weeks and average hours studied per week was up from 20 to 22.5.
The importance of agencies was unchanged, with 56% of business via agencies, up from 51% in our last survey.
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Thank you to the following institutions for taking part in our Status survey:
Accord, Paris; Ecol Perl, Paris; Ecole Suisse Internationale, Paris; Elit-Group St Denis, Loches; French in Normandy, Rouen; Institut Linguistique Adenet, Montpellier; Institut Savoisin d’Etudes Francaises pour Etrangers, Université de Savoie, Chambery; Langues Sans Frontieres, Montpellier.
Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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