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October 2007 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Spotlight
Destination
Regional Focus
Status

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EduNova hosts fam trip for agents in Canada

EduNova, an association for education providers in Nova Scotia in Canada, has held its first agents’familiarisation trip in the province. Twenty-three agents participated in the week-long tour in June this year, which was part of an overall strategy by EduNova to encourage Nova Scotia education institutions to develop business partnerships with agents.

Representing a total of 18 different countries worldwide, the agents were selected after a rigorous screening process to tour Nova Scotia, and visits were made to the province’s many universities, language schools, public and independent secondary schools.

The overall package, which included seminars, campus tours and networking events, was described as “professionally delivered” by agent, Rene Bourgeois of New World Education Company in Korea. Other agent attendees said that they expected the trip to be useful to their business in the future. Stefania Bresquar of MB Scambi Culturali in Italy highlighted the benefit of participating in a well-organised fam trip. “We got to talk to the top school administrators, whom you do not easily meet if you come alone”, she explained.

The agents were also hopeful that the tour would help them to effectively promote the province to their clients and thereby encourage business growth. Rak Valmiki, Director of Valmiki Group in India, stated, “I one hundred per cent believe the fam tour will help us in increasing our business, by having more universities with various programmes.”

For Mohammed Bencherif at Solutions Consulting Group in Morocco, the newly forged relationships with educational centres in Nova Scotia have already proved fruitful. Several Moroccan students were sent to study in the Canadian province this summer, and Bencherif said, “We are confident that this is only the start of a lifelong cultural exchange experience between Morocco and Nova Scotia.”


Japan agent association grouping

A group of international education and language travel agents, who are already members of the Japan Association of Travel Agents (Jata), have founded the Council of International Education and Language Travel (Ciel). Members of the new organisation make up 70-to-80 per cent of the market for international education, language and youth travel in Japan.

Kenichi Ikeno, Head of the Department of International Affairs at Ciel, explained, “The idea is that all the big players of language travel and education travel in Japan get together under the support of Jata. Ciel is very keen on international contact with all the relevant international bodies.”

The organisation aims to improve the quality of international educational, language and youth travel programmes and ensure that consumers only participate in good quality and safe travel programmes. As members of Jata, all members of Ciel are inspected by the Japanese Ministry of Transport, Infrastructure and Construction and are required to have sufficient funds and safety measures to protect consumers.

The council plans to prepare guidelines concerning the management of study abroad programmes, collect information regarding such programmes, collaborate with domestic public administrative bodies and international associations and jointly publicise study abroad and language travel programmes overseas.

While most Ciel members work within the study abroad industry, associate membership is also open to those who are not travel agents but who have an interest in and intention to support the council.


Industry issues - agents speak out

Q. Are you a member of an agent association in your country? Why/why not?

Marion Andersen, Exis, Denmark

“There’s no relevant association for our industry in Denmark but even if there were, Exis wouldn’t consider joining. Exis has been a member of international associations before, without any positive impact on clients, only extra fees to pay.”

Suad Alhalwachi, Director, Education Zone, United Arab Emirates

“We do not have agent associations in my country. If I could spare the time I would be very happy to join an agent association as I feel that it would bring tremendous strength to the business and would make the universities and the schools think that we are collaborating rather then competing. Associations of any type are good. The main advantage I can see is the knowledge that each member can provide to the other agents, for example, better ways of marketing and cheaper ways of advertising.”

 

Marcela Amaral, IE Intercambio, Brazil

“Yes, we are [members of an association] and we value this very much. We are a member of Belta. We think [being a member of an organised association] helps so that standards are set and met by all companies that are part of this organisation. It also makes it safer for people to use other agencies. We have been members since 2002 and we decided to join in order to have a label that proves our quality and services. I think schools are happier working with agencies from an association as it gives them more confidence.”

Matilde Aparicio, T&S Director, Travel & Study, Mexico

“Currently, there aren’t any agent associations in Mexico. I would belong tosuch a national organisation if one existed because I believe it would help regulate the industry and (attempt to) control unethical behaviour, such as misinforming students. Belonging to a reputable association would help an agency’s image. In my opinion, a Mexican agent association would offer more credibility topotential clients and help foster more camaraderie among its members. Also, the association could offer a better dialogue between its members andeducational institutions and keep everyone well informed of any new information. However, if it is unknown [or] poorly run it would provide no real benefit. Some [associations] do not enforce their own rules, such as minimum requirements one must meet to become a member, or turn a blind eye when a member breaks the rules.”

Bircem Ors, Easy Education Abroad Counselling and Career Planning, Turkey

“We are not an association member in Turkey yet, since we haven’t met the requirement set that is two years’ experience in the sector. Our company is new in terms of business and has been active only for nine months. We believe there should be two kinds of membership status, one being the ‘mature’ and the other being the ‘newcomer’, as many international organisations have. It is worth being a member of an organised association because you can share opinions, be informed about developments in the sector, have an insight into what your competitors are doing [and] take precautions accordingly. We believe in the positive effect of mutual interaction between people and organisations. This is the way to improve oneself and the business. Schools and education providers also accept partnerships more easily if the offer is coming from an agent who is a member of an association. The cost should not be seen as a drawback when the benefits are taken into consideration.”


Agency of the month

In a series appearing each month in Language Travel Magazine, we ask a different language teaching institution to nominate one of their preferred agencies or agent partners, and to explain why this person/company is worthy of their nomination.

This month, AIS St Helens in New Zealand nominates Edwise International in India. Anatole Bogatski, Director of Student Services and Market Development, explains:

“Edwise International, based in Mumbai but with a network of offices spread throughout India, is our top agent in India. Ajay Sukhwani and his team perform outstandingly well for our college and they deserve every accolade that they receive. Edwise and AIS St Helens both have a long history in international education. Edwise recently celebrated the opening of a new office in Mumbai and have been in operation for some 20 years. Similarly, AIS St Helens has been educating international students for over 17 years and now is one of New Zealand’s oldest and largest private degree granting institutions with the largest MBA programme in New Zealand. 

Edwise understands the excellent student lifestyle we offer, with our student hall of residence, neighbouring golf course, tennis courts and other sports facilities, and especially our diverse programme range, from one year diplomas and graduate diplomas in business tourism and ICT through to the four MBA programmes.”


On the move

Brett Ordonez has been appointed Head of Adult Courses and Corporate Clients at Bell Switzerland. His previous position was Head of Professional Development and Quality Assurance at Hull’s School, International House, in Zurich, Switzerland. Mr Ordonez will be responsible for increasing Bell’s existing client portfolio and developing customised language courses.

Sherri Motohashi has been appointed School Principal of KTC Language Institute in Vancouver, BC, Canada. She has been in the ESL industry since 1988 and has extensive training and experience in all aspects of language education. “I am very honoured to become a member of the KTC family. I know that I will be part of a team that is leading the way in helping students reach their goals,” she said.

Simon Green is the newly appointed School Social Welfare Officer and Marketing Accounts Executive at Waterloo School of English and Waterloo House College in London, UK. In his new post, Mr Green will be dealing with all aspects of student welfare and agent negotiations.

Ann Hawkings has joined Malvern House London in the UK as the Business Development Manager and will be responsible for agent relations in Western Europe, Turkey, Korea and Japan and for the development and promotion of small group ‘Fast Track’ programmes.

Robert Kirby has joined St Giles International as the new Principal of its London Highgate College in the UK. Mr Kirby has over 30 years’ ELT experience, having worked in the UK and overseas for a variety of organisations, including the British Council, international schools, FE colleges and Basil Paterson College in the UK.

Joe Dimech (left) has been appointed as the new Head of HR & Training at EC, which has branches around the world. He will replace Michelle Falzon (right), who will be taking up the position of Assistant General Manager for EC Malta. Prior to joining EC, Mr Dimech was Director of Human Resources at Corinthia Hotels International for the past eight years.


Q&A

The Maltese language school association, Feltom, is feeling positive about the future for the market and the association. John Dimech, President of Feltom, answers our questions.


Full name: Federation of English Language Teaching Organisations Malta
Year established: 1989
Number of members: 17
Type of members: Full, associate and affiliate member schools
Association’s main role: Feltom is a self-regulating national body which functions to establish and maintain codes of conduct and national standards of service for its members, to maintain a professional identity for its members, and to promote Malta as an English language teaching (ELT) destination  
Government recognition: yes
Code of practice: yes
Complaints procedure: yes
Agent workshops/fam trips: yes
Contact details: Louis Grech, Secretary, c/o The Victoria Hotel, Gorg Borg Olivier Street, Sliema, SLM 1807, Malta
Tel: +356 25588501
Email: secretary@feltom.com
Website: www.feltom.com

What has your association been up to in the last 12 months?
The accreditation scheme is in its final phase of the voluntary period, after which it will be mandatory for all Feltom members to go through the accreditation process every three years. Two member schools have already been accredited and six others have applied for voluntary accreditation. Meanwhile another school has applied for membership.

Have you made any headway in improving the visa process for Maltese language schools recently?
The rate of visa refusals in Malta is currently considered to be more favourable than most other ELT destinations. Indeed, there were significant increases in students coming to Malta for English study in 2006 over the previous year from Russia (25 per cent), Ukraine (113 per cent), Kazakhstan (21 per cent) and Turkey (23 per cent). The Maltese government signed agreements last August and June with Austria and Italy respectively whereby in several countries where Malta does not have an Embassy or a career Consular Office, visa applications for Malta can be handled by the Austrian or Italian Consular Offices.

What main challenges are your members currently facing when it comes to recruiting new students?
Partly thanks to the Spanish government, who have offered grants to Spanish students wanting to improve their English in Malta this summer, the market is likely to see a significant increase again this year. Schools would like to make a mark on the Asian (China and Korea) and South American (Brazil, Argentina and Colombia) markets, as students coming from these continents are more likely to do so in the winter and surrounding months.  

What marketing activities are you planning for the near future?
Feltom will be celebrating its 20th Anniversary in 2009 and is currently contemplating organising an agents’ workshop or an international conference to mark the occasion.


Grapevine


The UK’s new Minister for Tourism, Margaret Hodge, joined over 100 travel industry representatives at the British Educational Travel Association’s Summer Reception earlier this year. At the event, Beta Chairman, Dick Porter, presented the minister with the first draft copy of the association’s manifesto.


This summer saw the launch of Bell’s newest language and education initiative – Bell Bedgebury International School and Language Centre. Over 100 guests from all over the world joined Bell staff, at the estate in Kent, UK. The Bedgebury estate is home to both an International School for 12-to-17 year olds and a language centre for adults. Here at the opening, David Pottinger, Bell’s Chief Executive, and Bruce McGowen, Principle of Bell Bedgebury, enjoy the school’s impressive grounds.


While probably not the first couple to meet through their work, Scott Wade, Director of Hothouse Media in the UK, and Vanessa Milner of Milner School of English in Australia and the UK, owe their recent wedding in London to a chance encounter at a barbeque held at the house of the Editor of Language Travel Magazine herself!


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS / GROUPS
English Australia
Feltom
Ialc

INSURANCE
InterGlobal Ltd

TOURIST BOARDS
Malta Tourism
       Authority

WORKSHOPS / EXPOS
Alphe Conferences
CEC Network
Ialc

AUSTRALIA
English Australia
Milner International  
       College of English

AUSTRIA
Cultura Wien

CANADA
Canadian
       International
       Student
       Services (CISS)
College of New
       Caledonia
Global Village
       (Australia, Canada,
       USA)
Hansa Language
       Centre of Toronto
National School of
       Languages
Ottawa International
       Student
       Programmes (OISP)
Pacific Language
       Institute
Richmond School
       District #38
School District #8
       Kootenay Lake
Village English

CHINA
Mandarin House

ENGLAND
Bell International
       (England, Malta)
Bloomsbury
       International
Chelsea School of
       English
Kaplan Aspect
       (Australia, Canada,
       Ireland, Malta,
       New Zealand,
       South Africa, UK,
       USA)
LAL Language and
       Leisure (England,
       Malta, South Africa,
       USA)
Language in London
Malvern House
       College London
Queen Ethelburga’s
       College
St Giles Colleges
       (Canada, UK, USA)
Study Group
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa, Spain,
       USA)
Wimbledon School
       of English

FRANCE
Alliance Française
       Paris
SILC - Séjours
       Linguistiques
       (England, France,
       Spain)

GERMANY
Carl Duisberg
       Medien GmbH
       (England, Germany)
International House
       Berlin - Prolog
Lichtenberg Kolleg
       E.V

IRELAND
Dublin School of
       English
ISI - International
       Study Institute
       Ireland
MEI-Relsa

LATVIA
Durbe Ture

MALTA
EC English
      Language Centres
      (England, Malta,
      South Africa, USA)
Feltom
Linguatime
Malta Tourism
      Authority

SCOTLAND
EAC Language
       Centres
       (England, Ireland,
       Scotland, Wales)
University of
       Glasgow

SWITZERLAND
EF Language
       Colleges Ltd
       (Australia, Canada,
       China, Ecuador,
       England, France,
       Germany, Ireland,
       Italy, Malta, New
       Zealand, Russia,
       Scotland, Spain,
       USA)

USA
ALCC - American
       Language
       Communication
       Center
Kaplan Aspect
       (Australia, Canada,
       Ireland, Malta,
       New Zealand,
       South Africa, UK,
       USA)
University of
       California San Diego
University of
       California Santa
       Barbara
Zoni Language
       Centers
       (Canada, USA)

WORK WISE

AUSTRALIA
Australian
       Internships

CANADA
IH Vancouver

ENGLAND
LAF
Tellus Group
Training Partnership
        Ltd. (The)
Twin Group (Ireland,
       UK)