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October 2007 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Spotlight
Destination
Regional Focus
Status

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Status:
USA 2006

The Status survey gathers specific market data about all of the main language teaching markets in the world. Through this initiative, it is now possible to compare world market statistics, a summary of which will be published in the March 2008 issue. 

If you would like to see the complete breakdown of data, please visit www.hothousemedia.com/statuszone/ltmstatus/latest.htm where this information is available. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.

Key points
Number of participating organisations in the USA survey: 17

Total number of students at the organisations in 2006: 12,473

Total number of student weeks in 2006, estimated: 249,460

Overall average length of stay in weeks: 20

Average cost of a one-month course, excluding accommodation: US$1,214

Average cost of residential accommodation per week: US$254

Average cost of host family accommodation per week: US$283

Average commission paid on a language course: 17.5 per cent (from 15 to 30)

No institutions paid commission on accommodation


Means of recruiting students in the USA, 2006
Intensity of study (hours studied per week)
Other means 41% Internet 25% Agents 24%
Local bookings 10%
From 15 to 25.
Overall average = 22

Total marketing spend by sector in %
Marketing budget by region (overall %)
Publicity costs 34%
Travel costs 34%
Agency costs 32%
Asia 52%
Latin America 23%
W Europe 12%
C&E Europe 7%
Middle East 3%
Africa 1%
Australasia 1%

Top student nationalities in the UK by student weeks, 2006
Korean 26.9%
Japanese 14.4%
Saudi Arabian 10.9%
Taiwanese 10.6%
Brazilian 7.2%
Chinese 4.8%
Turkish 3%
Thai 1.9%
Colombian 1.8%
Italian 1.4%

Student numbers by age range
8-11, 0%
12-15, 5%
16-18, 7%
19-24, 50%
25-30, 24%
31-50, 13%
51+, 1%

Observations
• Agent usage as a means of recruiting new students represents almost a quarter of the total recruitment sector. It stands at 24 per cent this year as opposed to 21 per cent in 2005. Meanwhile, agency costs make up 32 per cent of the sector’s total marketing spend, two per cent less than last year.

• The number of 16-to-18 year olds studying in the USA has dropped to just seven per cent.

• The average cost of a one-month course excluding accommodation, has risen by nearly US$300. Students get more for their money though, as the overall average number of hours studied per week now stands at 22 – two hours more than in 2005.

• Asian students still dominate the market and Korean and Japanese students remain the top nationalities.


Thank you to the following institutions for taking part in our Status survey:

Aspect, various; Bridge-Linguatec, Denver, CO; Cultural Center for Language Studies (CCLS), Miami, FL; Diplomatic Language Services, Arlington, VA; English Language Academy, Santa Ana College, Santa Ana, CA; English Language Institute, University of Bridgeport, Bridgeport, CT; English Language Institute, Illinois State University, Normal, IL; English Language Institute, Oregon State University, Corvallis, OR; Fulton-Montgomery Community College, Johnstown, NY; Maryville College, Center for English Language Learning, Maryville, TN; Salem State College, Salem, MA; University of California, San Diego Extension, International Programs, La Jolla, CA; University of Pennsylvania English Language Programs, Philadelphia, PA.


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS / GROUPS
English Australia
Feltom
Ialc

INSURANCE
InterGlobal Ltd

TOURIST BOARDS
Malta Tourism
       Authority

WORKSHOPS / EXPOS
Alphe Conferences
CEC Network
Ialc

AUSTRALIA
English Australia
Milner International  
       College of English

AUSTRIA
Cultura Wien

CANADA
Canadian
       International
       Student
       Services (CISS)
College of New
       Caledonia
Global Village
       (Australia, Canada,
       USA)
Hansa Language
       Centre of Toronto
National School of
       Languages
Ottawa International
       Student
       Programmes (OISP)
Pacific Language
       Institute
Richmond School
       District #38
School District #8
       Kootenay Lake
Village English

CHINA
Mandarin House

ENGLAND
Bell International
       (England, Malta)
Bloomsbury
       International
Chelsea School of
       English
Kaplan Aspect
       (Australia, Canada,
       Ireland, Malta,
       New Zealand,
       South Africa, UK,
       USA)
LAL Language and
       Leisure (England,
       Malta, South Africa,
       USA)
Language in London
Malvern House
       College London
Queen Ethelburga’s
       College
St Giles Colleges
       (Canada, UK, USA)
Study Group
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa, Spain,
       USA)
Wimbledon School
       of English

FRANCE
Alliance Française
       Paris
SILC - Séjours
       Linguistiques
       (England, France,
       Spain)

GERMANY
Carl Duisberg
       Medien GmbH
       (England, Germany)
International House
       Berlin - Prolog
Lichtenberg Kolleg
       E.V

IRELAND
Dublin School of
       English
ISI - International
       Study Institute
       Ireland
MEI-Relsa

LATVIA
Durbe Ture

MALTA
EC English
      Language Centres
      (England, Malta,
      South Africa, USA)
Feltom
Linguatime
Malta Tourism
      Authority

SCOTLAND
EAC Language
       Centres
       (England, Ireland,
       Scotland, Wales)
University of
       Glasgow

SWITZERLAND
EF Language
       Colleges Ltd
       (Australia, Canada,
       China, Ecuador,
       England, France,
       Germany, Ireland,
       Italy, Malta, New
       Zealand, Russia,
       Scotland, Spain,
       USA)

USA
ALCC - American
       Language
       Communication
       Center
Kaplan Aspect
       (Australia, Canada,
       Ireland, Malta,
       New Zealand,
       South Africa, UK,
       USA)
University of
       California San Diego
University of
       California Santa
       Barbara
Zoni Language
       Centers
       (Canada, USA)

WORK WISE

AUSTRALIA
Australian
       Internships

CANADA
IH Vancouver

ENGLAND
LAF
Tellus Group
Training Partnership
        Ltd. (The)
Twin Group (Ireland,
       UK)