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October 2008 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
CityFocus
Status

Contact Point:
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Status:
New Zealand 2007

The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 
If you would like to see the complete breakdown of data, please visit www.hothousemedia.com/statuszone/ltmstatus/latest.htm where this information is available. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.

Key points
• Number of participating organisations in the New Zealand survey: 12
• Total number of students at the organisations in 2007:
7,114
• Total number of student weeks in 2007, estimated:
73,274
• Overall average length of stay in weeks:
10.3
• Average cost of a one-month course, excluding accommodation:
NZ$1,451 (US$1,060)
• Average cost of residential accommodation per week:
NZ$161 (US$118)
• Average cost of host family accommodation per week:
NZ$207 (US$151)
• Average commission paid on a language course:
20.1 per cent
No institutions paid commission on accommodation

*For currency conversion rate, see page 7.

Means of recruiting students in New Zealand, 2007
Intensity of study (hours studied per week)
Agents 78%
Local Bookings 11%
Internet 6%
Other means 5%
From 5to 25
Overall average = 20.7

Total marketing spend by sector in %
Marketing budget by region (overall %)
Agency costs 62%
Travel costs 25%
Publicity costs 13%
Asia 61%
Middle East 14%
Western Europe 9%
Latin America 8%
C&E Europe 7%
Australasia 1%

Top student nationalities in New Zealand by student weeks, 2007
Korean 28%
Japanese 23.8%
Swiss 8.1%
Chinese 5.3%
Saudi Arabian 5.2%
Russian 4.8%
Taiwanese 3.9%
Thai 3.4%
Brazilian 2.6%
German 2.2%

Student numbers by age range
8-11, 1%
12-15, 7%
16-18, 10%
19-24, 36%
25-30, 30%
31-50, 12%
51+, 4%

Observations
• Twelve schools took part in this year’s Status Survey on New Zealand, one less than in 2006. Meanwhile, the number of students represented by participating schools decreased from 8,220 in 2006 to 7,114 in 2007.

• Agencies appear to be growing in importance among New Zealand language providers with 78 per cent of all student bookings stemming from this source, up four percentage points on last year. Internet bookings were also on the up with six per cent of students directly applying for a language course via a school’s website.

• The Japanese have fought their way back from eighth position last year (with 2.8 per cent) to secure second place in the top nationalities this year (with 23.8 per cent). However, the Koreans remain in pole position with 28 per cent, four percentage points up on last year’s result. The surprise entrant – absent in last year’s nationality breakdown – was Russia with a 4.8 per cent share of the overall market.


Thank you to the following institutions for taking part in our Status survey: Christchurch College of English, Christchurch; Christchurch Polytechnic Institute of Technology, Christchurch; Cathedral City Academy, Christchurch; Coromandel Outdoor Language Centre, Whitianga; Dynaspeak English, Auckland; ETC Learning Centre, Palmerston North; Languages International, Auckland and Christchurch; Garden City English School, Christchurch; Maverick School of Languages, Dunedin; Rotorua English Language Academy, Rotorua; Seafield School of English, Christchurch; Worldwide School of English, Auckland.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS/GROUPS
English Australia  
Feltom Malta  
IALC International  
MEI-Relsa Ireland  
Perth Education City  
Quality English  

SERVICES
Internet Advantage  
InTouch
Your World on Monday  

TOURIST BOARDS
Malta Tourism Authority  

WORKSHOPS/EXPOS
Alphe Conferences  
English Australia  
IALC International  
MEI-Relsa Ireland  
Quality English  

ARGENTINA
Austral Idiomas Srl  
Ecela - Latin Immersion  

AUSTRALIA
English Australia  
Perth Education City  

CANADA
Bodwell College  
Canadian & International Student Services  
Centre Linguista Canada (OISE)  
College of New Caledonia  
Richmond School District #38  

ENGLAND
Bell International (Malta, UK)
Bournville College of Further Education  
Hampstead School of English  
IP International Projects GmbH 
      (England, France, Germany, Spain)
Kaplan Aspect
      (Australia, Canada,Ireland, Malta, New Zealand,
      South Africa, UK, USA)
LAL Language and Leisure
      (England, Canada, Cyprus, Ireland, South Africa,
    Spain, Switzerland, USA)
Malvern House College London  
Northumbria School of English  
Oxford Intensive School of English
      (Australia, France, Germany, Spain, UK, USA)
Princes College School of English 
Queen Ethelburga's College  
Scanbrit School of English  
St Giles Colleges (Canada, UK, USA)
Study Group (Australia, Canada, England, France,
     Germany, Ireland, Italy, New Zealand, South
     Africa, Spain, USA)
Wimbledon School of English  

FRANCE
Alliance Française Paris Ile de France  
SILC - Séjours Linguistiques  

GERMANY
Carl Duisberg Medien GmbH  (England, Germany) 
International House Berlin - Prolog  

MALTA
Educational English Culture  
Feltom Malta
Linguatime

NEW ZEALAND
Languages International  

SCOTLAND
EAC Language Centres and Activity Camps.
      (England, Ireland, Scotland, Wales)

SOUTH AFRICA
Cape Studies  

SWITZERLAND
EF Language Colleges Ltd 
      (Australia, Canada, China, Ecuador, England, France,
    Germany, Ireland, Italy, Malta, New Zealand,
     Russia, Scotland, Spain, USA)

USA
ALCC - American Language Communication Center  
Boston University  
Eastern Washington University  
LAL Fort Lauderdale  
Rennert Bilingual  
University of California San Diego  
Zoni Language Centers (Canada, USA)

WORK WISE

AUSTRALIA
Perth Education City

ENGLAND
Princes College
      School of English 
Twin Group
      (Ireland, UK)