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October 2010 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Status

Contact Point:
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Status:
new Zealand 2009


The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.

Key points

• Number of participating organisations in New Zealand survey: 10
• Total number of students at nine of the 10 organisations in 2009:
6,291
• Total number of student weeks in 2009, estimated:
62,281
• Overall average length of stay in weeks:
9.9
• Average cost of a one-month course, excluding accommodation:
NZ$1,463 (US$1,036)
• Average cost of residential accommodation per week:
NZ$220 (US$156)
• Average cost of host family accommodation per week:
NZ$213 (US$151)
• Average commission paid on a language course:
21
None of the institutions profiled paid commission on accommodation


Means of recruiting students in New Zealand 2009 Intensity of study (hours studied per week)

Agents 89%
Internet 2%
Local bookings 5%
Other means 4%

From 17.9 to 30 hours per week

Average = 22.3 hours


Total marketing spend by sector in %
Marketing budget by region (overall %)

Agency costs 49%
Publicity costs 36%
Travel costs 17%

Asia 58%
W Europe 11%
Latin America 11%
Middle East 8.5%
Australasia 6.5%
C&E Europe 5%


Top student nationalities in New Zealand by student weeks, 2009

1. Korean 25%
2. Saudi Arabian 12%
3. Japanese 12%
4. Brazilian 10%
5. Swiss 7%

6. Taiwanese 4.5%
7. Chinese 4%
8. French 3%
9. Thai 3%
10. German 2.5%


Student numbers by age range

8-11        0%
12-15      6%
16-18      11%
19-24      44%

25-30      25%
30-50      12%
50+          2%

Observations
• Asian students continue to dominate the nationality mix at New Zealand institutions with five of the top 10 nationalities stemming from this world region. Saudi Arabian student numbers rocketed in 2009 with eight of our survey respondents recording good growth figures. Western European students broke up the demographic a little with three nationalities present in the top ten.

• Providers in New Zealand continue to favour agents when it comes to recruiting new students. In 2009, 89 per cent of students stemmed from an agency source compared with 80 per cent in 2008. However, if we look at this figure based on the total number of students in the sample, as opposed to a school average – this figure drops to 61 per cent.

• Educators allot a majority of their marketing spend to agency costs with agency commission (48 per cent) topping the bill. This trend is also corroborated by trips to see agent partners (20.5 per cent) and attending agent workshops (eight per cent).


Thank you to the following institutions for taking part in our Status survey:
Eastern Institute of Technology, Napier; Kaplan International Colleges, Auckland and Christchurch; Languages International, Auckland and Christchurch; Papanui High school, Christchurch; Seafield School of English, Christchurch; Worldwide School of English, Auckland; Rotorua English Language Academy, Rotorua; Language Schools New Zealand, Queenstown; Dynaspeak English, Auckland; Embassy CES Auckland, Auckland.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ACCOMMODATION
Britannia Student
      Services  
Hostel World  
International Students
      House  
Smart City Hostels  
Unite  

ASSOCIATIONS/ GROUPS
English Australia  
IALC International  
International House
      World Organisation  
MEI Ireland 
NEAS Australia
Perth Education
      City  
Quality English

EVENTS
Alphe Conferences

EXAM BOARDS
Cambridge Esol  
IELTS  

INSURANCE
PROVIDERS
Dr. Walter GmbH  
Student Guard
      Insurance  

SERVICES
ICEF Agent
      Training  
LTM Digital  
InTouch  

TOURIST BOARDS
Cyprus Tourist
      Board  
Malta Tourism
      Authority  

WORK EXPERIENCE
Almond Vocational
      Link  
Professionals UK  

AUSTRALIA
Ability Education  
Bond University  
Carrick Institute
      of Education  
La Trobe University  
Language Studies
      International  
NEAS Australia  
Pacific Gateway
      International College  
Perth Education
      City  
Shafston
      International College
Universal English
      College (Global
      Village Sydney)  
University of
      Tasmania  
University of
      Western Australia  
University of
      Western Sydney
      College  

BELGIUM
Ceran Lingua
      International  

CANADA
Queen Margaret's
      School  
Student Guard
      Insurance  
Vancouver English
      Centre  

CYPRUS
Cyprus Tourist
      Board  
Language
      Conquests  
Language Explorer
      (The)  
Xenion High
     School  

CHINA
Mandarin House  

ENGLAND
Almond Vocational
      Link  
Britannia
      Student Services
Cambridge
      Education Group 
Cambridge Esol
IALC International
International House
      World Organisation
International
      Students House  
Kaplan Aspect  
King Colleges  
LAL Central
      Marketing Office  
Language in Group
Malvern House
      College London  
Professionals UK  
Sedbergh School  
Spinnaker College  
St Giles Colleges  
Study Group  
Thames Valley
      Summer Schools  
Twin Group  
Unite  
University of
      Essex -
      International
      Academy  

FRANCE
Universite de
      Paris Sorbonne  

GERMANY
International House
      Berlin - Prolog  

IRELAND
Alpha College of
      English  
Hostel World  
MEI Ireland  

MALTA
Clubclass
      Residential
      Language School  
EC English
      Language Centre  
Malta Tourism
      Authority  

SCOTLAND
EAC Language
      Centres and
      Activity Camps.
Smart City Hostels
University of
      Stirling  
Cape English
      Language School 

SPAIN
Malaga Si
Interjoven
      Spanish Courses

SWITZERLAND
EF Language
      Colleges Ltd 

USA
ELS Language
      Centers
Hargrave Military
      Academy
Zoni Language
      Centers



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