October 2011 issue

Business Focus
Advisor Survey
Market Report
Special Report
Course Guide
Regional Focus

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Hard working Brazil

Business was good in 2011, according to the advisors who took part in our Advisor Survey on Brazil. The work and travel sector was a particular area of business growth for many, although language programmes remained the mainstay of business.

Key points
• The total number of students placed by the 27 agencies in our survey was 20,795

• Individual agencies placed between 20 and 8,000 students on courses per year

• Average business growth was 29 per cent in the last 12 months

• The average length of stay for Brazilian students was 9.1 weeks

• Overall, 71 per cent of Brazilian students stayed in host family accommodation when studying overseas

17 of the agencies surveyed charged their clients a handling fee of between US$80 and US$200

In the last 12 months, agencies worked with an average of 25 different providers

Top destinations Most popular courses
1. Canada 32%
2. USA 29%
3. UK 15%
4. Australia 6%
5. New Zealand 5%
6. France 2%
7. Malta 1%
7. Italy 1%
7. Germany 1%
Other 8%
1. General 39%
2. Lang & work experience 23%
3. Junior 11%
3. Business 11%
5. Exams 6%
5. Intensive 6%
7. Summer 3%
8. Academic/exam prep. 0.5%
Other 0.5%

Reasons for study travel Average percentage agency business
1. Current work 31%
2. Future work 30%
3. Studies overseas 18%
4. Studies at home 13.5%
5. Pleasure 7%
Other 0.5
1. Language programmes 51%
2. Work & travel 27%
3. Higher ed. 5%
4. Internships 3.5%
5. Volunteer 2%
6. High school 0.5%
Other 11%

How do advisors recruit students?
How do advisors find new business partners?
1. Word-of-mouth 40%
2. Website 20%
3. E/Online marketing 12%
4. Seminars to students 8%
5. Mail shots 6%
6. Advertising in press 5%
7. TV/radio 2%
Other 7%
1. Workshops 35%
1. Fairs & expos 22%
3. Internet 17.5%
4. STM 8%
5. Other press 4.5%
Other 13%

Percentage of advisors who recognised each of the following organisations
Acpet 91%
English Australia 65%

Languages Canada 78%

Souffle 22%
Groupement FLE 4%
L'Office 13%
Unosel 4%

MEI 57%

Asils 9%
Italian in Italy 4%

Feltom 22%

New Zealand
English NZ 65%
Aeple 13%

South Africa
EduSa 17%

Fedele 48%

English UK 83%
British Council 96%

Accet 48%
CEA 22%

Eaquals 26%
Ialc 48%
IHWO 30%
Quality English 39%
Tandem 17%

Market growth
Brazilian study abroad advisors were mostly upbeat about the market over the last 12 months, with all but one of the 27 advisors taking part in our survey posting an increase in business of between five and 100 per cent. Most advisors pointed to Brazil’s growing economy as driving the market growth as well as the importance of learning languages and gaining work experience overseas for Brazilian students. Last year’s survey showed an average business growth of 17.4 per cent for the 12 agencies that took part in the survey (see LTM, November 2010, page 30-31) so this year’s average growth of 29 per cent shows a continuation of the upward trend in Brazil’s outgoing student market.

Language and destination trends
The USA has gained ground in terms of top destination chosen by Brazilian students taking part in a study abroad trip – chosen by 29 per cent of students this year, compared with 19 per cent last year. Canada was the most favoured destination for Brazilian students this year, while the top five destinations for Brazilian students remained mostly the same as our previous survey. One change however is the decline in the number of Brazilians choosing to study in Ireland, as this percentage decreased from five per cent last year to 0.5 per cent this year.

Student and course trends
Despite advisors reporting that 18 per cent of clients wanted to go overseas for future studies abroad, academic and exam preparation courses attracted only 0.5 per cent of average business. Instead, general language courses were the most favoured (39 per cent), followed by language plus work experience programmes (23 per cent). Compared with other student markets, the percentage of Brazilians choosing work and study programmes is quite high and maybe reflects the need for Brazilian students to earn money in their host country while they study, as well as the importance put on gaining work experience for future work success. Furthermore, 30 per cent of agency clientele indicated that they were studying abroad for future work prospects.

Advisor business
The majority of advisor business was for language travel programmes this year (51 per cent), slightly down on last year’s figure of 56 per cent. The percentage business for higher education programmes this year (five per cent) was slightly down on our previous figure of seven per cent, while work and travel programmes grew significantly to 27 per cent, compared with 17 per cent previously. Word-of-mouth continued to be the most popular method for students to find an advisor, followed by the website and online marketing strategies.

Looking ahead
Most advisors expected the business to continue to grow over the next 12 months, as long as the Brazilian economy remained stable. Some advisors reported expansion plans with new branches opening throughout the country, although some were slightly cautious about the state of the world’s economy.

Economic overview

• The Brazilian central bank President said that Brazil’s annual inflation rate would peak in August and drop two percentage rates by April 2012. Expectations that the bank will raise interest rates have been reduced.

• Economists have raised their forecast for year-end 2012 inflation to 5.3 per cent. In 2011, inflation is expected to end the year at 6.31 per cent.

• In July, fuel prices were the primary driver behind inflation. Earlier in 2011, a surge in ethanol prices also caused price pressures. Food prices have retreated, thanks to a decline in global commodity prices and bountiful harvests.

Source: Bloomberg, Wall Street Journal

Brazilian advisors named a range of language programmes they work with, including, in Argentina: Coined, various; Expanish, Buenos Aires. In Australia: Browns English Language School, Gold Coast, QLD; Greenwich College, Sydney, NSW; Langports, Brisbane, QLD; Navitas, various; Shafston International College, Brisbane, QLD; Tafe NSW Institute, Sydney, NSW; University of Adelaide, Adelaide, SA. In Canada: Academie Linguistique Internationale, Montreal, QC; Canadian College of English Language, Vancouver, BC; Cornerstone Academic College, Toronto, ON; Global Village, various; Hansa Language Centre, Toronto, ON; IH Calgary, Calgary, AB; IH Toronto, Toronto, ON; IH Vancouver, Vancouver; BC; Ilac, Toronto, ON; ITTTI, Vancouver, BC; LSC Language Studies Canada, various; Pacific Language Institute, Vancouver, BC; Quest Language Studies, Toronto, ON; Vancouver English Centre, Vancouver, BC; YMCA, Montreal, QC. In France: Accord Ecole de Langues, Paris. In Ireland: Atlas, Dublin; Cork English College, Cork; Eden School, Dublin; Emerald School of English, Dublin; English in Dublin, Dublin; Grafton College, Dublin; ISI, Dublin. In New Zealand: Language Studies International, Auckland. In South Africa: LAL South Africa, various. In Spain: Don Quijote, Salamanca; Enforex, Madrid; IH Madrid, Madrid. In the UK: Anglo-Continental, Bournemouth; British Study Centres, various; ETC, Bournemouth; Frances King, London; ILS, Nottingham; Malvern House, London; Skola, London. In the USA: Converse International School of Languages, San Diego, CA; ELS Language Centers, Princeton, NJ; Harvest English Institute, Newark, NJ; inlingua, Fort Lauderdale, FL; Intrax, San Francisco, CA; Massachusetts Institute of Technology, Cambridge, MA; Rennert International, New York, NY. International: EC, Embassy CES, Global Village, International House, Kaplan, Language Studies International.

Thank you to the following agencies for taking part in this survey: 2001 Travel, 2B Intercambios, ABIC - Cursos e Intercambio no Exterior, BEI Bridge Educacao Internacional, BEX, Cape Brasil Education & Travel, Didacta, Educational net Operadora de Cursos no Exterior, Estudantevip, Experimento Intercambio Cultural, FIT Intercambio, Greensystems Intercambio, Greenwich Tours, IE Intercambio no Exterior, InEx Brazil, Intercambio Cultural, Kangaroo Education, Lex Turismo e Intercambio, MA Intercambio & Turismo, N&M Intercambios, Shelton Intercambios, True Experience, UKBrasil Intercambio e Turismo, UP Intercambio, Via Mundo, World Study, Younger Intercambio.

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The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.






Britannia Student Services  
Milhouse Hostel  
Nido Student Living  
Smart City Hostels  

English Australia  
English UK North  
Feltom Malta  
Groupement FLE  
NEAS Australia  
Perth Education City  
Quality English  

Alphe Conferences  

Cambridge Esol  
TOEFL Educational Testing Service  
Trinity College London  

Dr. Walter GmbH  

LTM Digital  

Malta Tourism Authority  

Professionals UK  
St Giles International  

Dental Nursing Australia Kingston  
English Australia  
Language Links  
Lexis English  


CERAN Lingua International  

Bow Valley College  
Braemar International College  
Niagara College  

Absolutely English Young Learners  
Camp Beaumont  
International House London  
InTuition Languages  
Kaplan International Colleges  
Language Studies International  
London School of Business & Finance  
London School of English  
Malvern House College London  
Queen Ethelburga's College  
Spinnaker College  
Study Group  
University of Essex - International Academy  

Accent Francais  
AGISEFE - Université de Savoie  
Alliance Française Paris Ile de France  
Ecole Suisse Internationale  
Langue Onze Toulouse  
LSF Montpellier  
Lyon Bleu International  
Paris Langues / Club CEI des 4 Vents  

Goethe Institut  
International House Berlin - Prolog  

Dialogo Language Services  

Clubclass Residential Language School  
EC English Language Centre  

Garden Route Language Centre  


EF Language Colleges Ltd  

ELS Language Centers  
UC Berkeley Extension  
Zoni Language Centers  

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