Read the digital October 2012 issue of
Study Travel Magazine here

Contents - October 2012

Special Report
Students on agents
To meet or to exceed client expectations is the key to winning business, gaining loyalty and securing repeat bookings. So, in order to find out exactly what students want from their study abroad advisor, a cross-section of language schools from Europe, North America and South Africa asked their clients to take part in our survey, and, here, Jane Vernon Smith presents the results.

Agent Survey
Brazilian giant
Business increased for most Brazilian agency participants this year. Students indicated strong academic reasons for their study abroad experience, yet general language programmes remained the most popular.

Tertiary Focus
University rankings
Utilised by students, academics and those in the wider education community, Nicola Hancox investigates the inner workings of university ranking systems.

Vocational Focus
Growing beauty
From massaging to make-up, there is a huge variety of programmes on offer to international students in the growing health and beauty industry, as Claire Twyman discovers.

Secondary Focus
Boarding in Australia
In a boarding school environment international students can master a second language and immerse themselves in a different culture. Nicola Hancox explores boarding school provision in Australia.

Secondary Focus
Family support
Homestay accommodation in New Zealand gives overseas high school students that extra level of support, as Claire Twyman reports.

Latino Adventure
If it’s variety your students are looking for, then look no further than Argentina and Chile. Breathtaking scenery, heart-stopping adventure activities and fun Latino cultural experiences all await visitors, as Gillian Evans reports.

Regional Focus
Fantastic Florida
With a tropical climate, cosmopolitan cities, unique eco-systems and world-famous attractions, Florida is a perennial favourite with international students, as Matthew Knott discovers.

Living to study
The accommodation sector has been busy modifying and updating provision to cater for the enhanced expectations of today’s student client. Luxury living environments, complete with all the mod-cons, are not desired but expected, as Nicola Hancox finds out.

Market Analysis
France forges ahead
The development of new student markets and a wider marketing outreach saw more diversity in the classrooms of language schools in France during 2011 and the first half of 2012. Bethan Norris reports

UK executive courses
As one of the world’s financial centres, the UK is a popular destination for students wanting executive courses, as Matthew Knott discovers

Getting together

Acpet China officially launches
Work rights extended in Christchurch
London Metropolitan University loses right to sponsor international students
Quality English launches complementary brand
Record numbers of overseas students in Germany
UK announces full Tier 4 inspection cycle details
Record attendance at Alphe UK 2012

News Round Up
Sprachcaffe acquires school in Florence
Into Newcastle Centre nears completion
Alto Pulse Q2 results released
International students worth CAN$8 billion to Canada
Twin launches new graduate vocational programme
Regent’s College gains degree awarding powers
LAL teams up with ELM Education
Kaplan expands school and launches new apps
News in brief
Travel update

Inside The Industry
On the move
Q&A Educator association: Education South Africa
Industry issues- advisors speak out
On the move
Q&A Advisor Association:
Agency of the month

Course Guide
Junior programmes in Malta
The microcosm of the Mediterranean and an established ELT destination, it is no surprise that Malta’s junior programmes are popular. A number of providers offer agent commission on accommodation, meals and activities as well as on tuition.


Student visas in the news

by Bethan Norris, Senior Editor

The busy autumn agent workshop season is in full swing as I write this and a report on Hothouse Media’s flagship London conference can be found in our news section, as well as pictures in Grapevine. Over the last and next few months, thousands of industry colleagues gather together to reaffirm old ties and forge new ones at many industry conferences and workshops throughout the world.

And while important business relationships are established during this time, the getting together of important association heads also means that decisions are made and new ideas are discussed that may have a direct bearing on the way the industry develops in the future. One issue that was discussed during the annual Felca/Gaela meetings at Alphe UK this year was commission payments on extensions – an area that is clearly important to many agency businesses around the world and something that was discussed in our special report on agency challenges in August.

Making decisions to benefit the industry as a whole is a tricky business due to the size and global outreach of the study travel industry as a whole. And issues can only be addressed if they are known about in the first place. Which makes our Special Report this month – surveying international students on their experiences with agents – essential reading for agents wanting an independent evaluation of how students view their services. One outcome of this survey is that students in the same classrooms often report vastly differing experiences with their agencies, from the amount of time spent counselling a student to the different services on offer. It is clear that no two agencies are the same and when it comes to regulating this industry, outside government bodies may have little idea of the complexities involved.

Communication between association heads, as well as with outside government regulatory bodies, is vital therefore if the industry is to move in the right direction. A clear example of this is the recent news regarding the removal of London Metropolitan University’s highly trusted sponsor status, leaving thousands of international students in the UK having to find a new institution in order to complete their studies. All UK universities were automatically awarded highly trusted sponsor status when the new visa regulations were introduced, to the concern of many who feared this would result in unfair competition. The first removal of this status from a UK university will surely bring up questions regarding the right of public institutions to be automatically included on this list in the first place.

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