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October 2012 issue

Contents
News
News Round Up
Inside the industry
Agency Survey
Secondary Focus 1
Secondary Focus 2
Tertiary Focus 1
Tertiary Focus 2
Vocational Focus
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Market Analysis
Grapevine

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Fantastic Florida

With a tropical climate, cosmopolitan cities, unique eco-systems and world-famous attractions, Florida is a perennial favourite with international students, as Matthew Knott discovers.

Miami Beach is the ideal location for students looking to be part of a very international, cosmopolitan destination with thriving art, fashion and music scenes,” enthuses Amanda Ross-Gomez of EC Miami. Sam Stephen at Sol Schools International, which has a Miami Beach centre, concurs, “Students come to Miami Beach for the lifestyle of a world-class entertainment city and the weather.”

Rennert’s Miami Beach school is located within a five-minute walk of the beach, advises Rachel Kip. “The beach offers free volleyball nets, ocean swimming all year round and sunbathing is done until 7pm in the evening!” she attests. South Beach has been voted the USA’s best, informs Ross-Gomez, and the EC school is within walking distance of the famous white sands. “The weather encourages students to stay active and explore the city as the average winter temperature is around 24 degrees Celsius and in summer around 32 degrees Celsius.” Miami is also, she adds, “one of the top destinations in the world for wreck diving with 50 diveable wreck sites including oil platforms, army tanks and the Spirit of Miami Boeing 727”.

Natural attractions are also in abundance. “Fabulous Key West is a very popular and unique place that you must visit if you come to Miami,” says Kip. “While visiting Key West you can go snorkelling, take the exciting Eco Tour on a jet ski and see all the exotic and colourful marine life.” Ross-Gomez enthuses, “The only Everglades eco-system in the world is in Miami,” while Martin Slater at LAL Fort Lauderdale confirms one of their most popular excursions is “an afternoon visit to the Everglades, where students not only can enjoy an exhilarating ride on an airboat, but also have the opportunity to see alligators up close in their natural environment”.

Of the man-made attractions, Ross-Gomez informs, “Miami Beach’s Art Deco district is home to the world’s largest collection of Art Deco Architecture, with more than 800 buildings.” The school’s Lincoln Road pedestrian-only promenade “offers students a variety of trendy cafés, bars, shops and galleries”, she adds. Kip highlights Ocean Drive “with its famous restaurants and clubs”, and among numerous wider excursions, Rennert also offers opportunities to explore other parts of Miami. “For example,” she says, “our students can enjoy the street festival in Little Havana or discover the local art scene at the Wynwood Art walk in the design district.”

It is also, Stephen explains, a premium celebrity spotting district. “Many famous television shows and movies are filmed here and it is not uncommon to see actors and actresses walking around the beach.”

North of Miami, Fort Lauderdale is a “world-class international tourist area with lots of activities and unique features such as the Everglades”, attests Phillip Sherman at inlingua. The idyllic location and proximity to some of the best tourist attractions in South and Central Florida is a reason for the city’s popularity, says Slater. “Another reason why Fort Lauderdale is attractive is its subtropical climate and pristine beaches, where students can enjoy a plethora of outdoor aquatic activities and sports almost every day of the year, including diving, snorkelling, windsurfing, paddle boarding, jet skiing, parasailing or just relaxing and soaking up the sun with friends on the beach.”

Slater continues, “Fort Lauderdale is known as the yachting capital of the world with over 300 miles of navigable waterways and home to over 40,000 yachts,” adding that Port Everglades is the world’s largest cruise terminal and home to the two largest cruise ships in the world: the Oasis of the Seas and the Allure of the Seas.

As for the city itself, “Not to be missed is the picturesque Las Olas Boulevard and beautiful Riverwalk Park, which make up the heart of the dining, fashion and entertainment district of downtown Fort Lauderdale, famous for its riverside parks and pedestrian walkways, quaint coffee shops, fashion boutiques and numerous restaurants,” Slater enthuses. Shopaholics will also leave satisfied, he adds, “For many students, the highlight of their stay in South Florida is the opportunity to go shopping at one of the largest outlet malls in the USA, the Sawgrass Mills Mall, and with over 350 stores spread over more than 2.1 million square feet, it may take several journeys to visit the entire mall.”

Romina Raffo at Talk Fort Lauderdale attests, “It is the perfect place to study English while enjoying the relaxing South Florida lifestyle.” The area is particularly student friendly, and Raffo says the school is located within the South Florida Education Center, a consortium of educational institutions including Florida Atlantic University and the University of Florida. “We offer a unique opportunity to enrich their academic life in a fun and casual environment,” she adds.

St Giles has a junior centre in St Petersburg on the Gulf Coast, and Jacqueline Pilkington says, “International students enjoy going there because it is a safe, clean area.” As well as great shopping and beaches nearby, she advises that the school has a private bay, where sailing lessons are hugely popular. The proximity to some of Florida’s famed theme parks is also a draw. “St Petersburg is just over an hour away from Orlando; this allows us to take advantage of all the great theme parks in the area. We offer two full-day excursions a week and go to Universal Studios, Disneyworld, Busch Gardens, and the Wizarding World of Harry Potter,” Pilkington adds.

All contributors mentioned the popularity of school excursions around Florida and beyond. “The Bahamas is another must-do trip. It can be done in one day or overnight,” enthuses Kip. Meanwhile, Stephen explains that Sols Schools attempt to facilitate demands. “If students have special requests – exotic cars, sky diving, swimming with sharks – we can work with the student to help accommodate them.”

Florida also hosts a number of international events. Ross-Gomez praises Miami’s autumn festival season, including the Miami International Wine Festival, Miami Short Film Festival, and Art Basel Miami Beach. Kip also lists a plethora of events, covering art, design, antiques, seafood, ballet, air shows, books and the Nascar Championships. Meanwhile, Slater advises Fort Lauderdale has a similar calendar featuring arts festivals, air shows, food and wine and international film.



Advisor viewpoint

“Who wouldn’t love to study in Florida? With its vibrant cities, picture-postcard beaches, tropical sunshine and a lifestyle that is both dynamic and relaxed, it is the perfect place to be. The unique blend of American and Latin/Caribbean culture allows you not only to perfect your English, but also pick up some words of Spanish if you want! A tip for those who want a little break from studying: Miami is the perfect starting point for weekend getaways. Hop into a car for a ride along the Florida Keys to Key West, or cross over to the beautiful Gulf Coast. For those who want a shorter trip, great shopping deals await at Sawgrass Mills Outlet Mall, less than an hour’s drive from Miami.”
Silja Isberner, Kolumbus Sprachreisen, Germany

“Florida is by far one of the top destinations for Brazilians when they go to the USA. Students are now finding that they can enjoy the food and the people there while studying English. And Fort Lauderdale is our top destination as it has it all to cater for our students’ needs. They can study during the week and then spend the weekend at Disneyworld in Orlando or they can just relax on the beach. Families with young children or teens have also elected the city as their destination for family vacations to improve their English while having fun. LAL Fort Lauderdale is our first choice there for its excellent service to our students from the time they book until they come back home.”
Marcela Amaral , IE Intercambio, Brazil

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ACCOMMODATION
Britannia Student Services  
ESL Townhouse  
Find Digs  
Homestay Technologies Ltd  
Sara's New York Homestay LLC  
Stay Club (The)  

ARGENTINA
Vos School Buenos Aires  

ASSOCIATIONS/GROUPS
English Australia  
MEI - Marketing English in Ireland  
Perth Education City  
Quality English  
Study Gold Coast  
English in Chester  

AUSTRALIA
Bond University  
English Australia  
ILSC Australia  
Impact English College  
International House Sydney  
Language Studies International  
Access Macquarie Limited  
Perth Education City  
Study Gold Coast  
University of Newcastle Language Centre  
University of New South Wales  

BELGIUM
CERAN Lingua International  

BRAZIL
FAAP - Fundação Armando Álvares Penteado  

CANADA
IH Pacific (Vancouver, Whistler, San Diego)  

CHILE
Latin Immersion  
Tandem Santiago  

CHINA
iMandarin Language Training Institute  

ENGLAND
Anglia Ruskin University  
Camp Beaumont  
ELC London - Hampstead  
Highbury College  
International House Bristol  
International House World Organisation  
INTO University Partnerships  
Kaplan International Colleges  
Lila*  
London School of Business & Finance  
London School of Business & Finance  
London School of English  
Malvern House College London  
Oscars International  
Queen Ethelburga's College  
St Giles International  
English in Chester  
University of East Anglia  
University of Essex - International Academy  


EXAM BOARDS
Cambridge Esol  
IELTS  

FRANCE
Accent Français  
Alliance Française Paris Ile de France  
Campus de Bissy - Bordeaux International Campus  
Ecole Suisse Internationale  
French in Normandy  
ILCF Institut Catholique de Paris  
Langue Onze Toulouse  
LSF Montpellier  
Lyon Bleu International  
Notre Dame International High School  
Paris Langues  

INSURANCE
CareMed GmbH  

IRELAND
Griffith Institute of Language  
MEI - Marketing English in Ireland  

MALTA
EC English Language Centre  

SERVICES
Homestay Technologies Ltd  
Pay to Study/FELCA  

SPAIN
Xul Comunicación Social  

SOUTH AFRICA
City Education Language School  
EC Cape Town  
EF International Language Centers  
English Language School Cape Town  
Eurocentres Cape Town  
Good Hope Studies  
International House Cape Town  
inlingua Language Training Centre Cape Town  
Interlink School of Languages  
Jeffrey's Bay Language School  
Kurus English CC  
LAL Cape Town  

SWITZERLAND
EF International Language Centers  

TOURIST BOARDS
Malta Tourism Authority  
Perth Education City  
Study Gold Coast  

USA
ELS Language Centers  
Florida Air Academy  
Forest Ridge School of the Sacred Heart  
Glenholme School  
Global Language Institute  
Liberty University  
Rennert  
Saint John's University  
UTP (University Track Preparation)  
Zoni Language Centers  
Sara's New York Homestay LLC  




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