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October 2012 issue

Contents
News
News Round Up
Inside the industry
Agency Survey
Secondary Focus 1
Secondary Focus 2
Tertiary Focus 1
Tertiary Focus 2
Vocational Focus
Direction
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Market Analysis
Grapevine

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UK executive courses

As one of the world’s financial centres, the UK is a popular destination for students wanting executive courses, as Matthew Knott discovers.


I like to differentiate between an ‘English for business’ course aimed at younger people who are entering the world of work and an ‘executive English course’ aimed at experienced professional people,” says John Miles at Canterbury Language Training.

“Executive [professional] courses have to be 100 per cent focussed on what the student needs,” advises Kevin McNally at ELC Group. “By definition, we are dealing with accomplished, successful people and they have extremely finely tuned needs that we have to address quickly and thoroughly.” Hauke Tallon at London School of English attests, “Keeping the content, methodology and pace of a course appropriate to our clients’ needs is critical.” Mark Lane at LSI, London, highlights the role of needs analysis.

Many executive courses will consist of components of intensive English along with professional electives. Garth Younghusband explains Frances King, London, offers intensive English group classes with choices such as oil and gas. At Anglo-Continental, Bournemouth, “All courses include a general English component, provided either in [a] mini-group or on a one-to-one basis,” says Helena Weir, with a range of industry options available. At Interlanguage, London, courses include pre-MBAs, explains Ricardo Mucciolo, and a unique aspect is the workshops geared towards chosen study paths.

Typical executive skills covered include meetings, negotiations, presentations, socialising and networking. “However, soft skills and intercultural awareness are also key components of our courses,” advises Tallon. Judith Hands at Torquay International School says, “Courses are designed specifically to provide greater grammatical awareness, while at the same time building confidence in using the language in those situations most common to business people.”

Miles notes a trend towards communication skills training. “Elements such as what makes an effective leader, presenter, negotiator and cross-cultural awareness are now regularly included.” Phil Hopkins at The English Language Centre, Brighton, meanwhile, notices clients are requesting help with social media.

Tutors are often industry experienced. “We match one-to-one students with a teacher with the specialist background they require,” says Sarah Annoh at IH London. Younghusband adds Frances King uses tutors with “extensive and relevant experience for the courses they teach”. Tallon highlights tutors also need to be highly EFL qualified. “A trainer’s ELT skills, approach, mind-set and flexibility are the key skills we look for in our trainers – those are the factors that give our trainers credibility in a classroom of demanding executives,” he says.

“Matching trainers to clients on one-to-one programmes is a highly skilled job,” relates Miles, with experience, training style and personality considered. Lane explains LSI tries to get as much pre-arrival information about the student as possible, but also adapt to needs on arrival. “We do not make any assumptions about what is best for the students before having met them.”

Students on executive courses are typically aged from 30 to 45 years and range from middle management to senior executives. Jonathan Grubb at St Giles, Brighton and London, advises, “They are job-experienced learners who are skilled at doing their work in their own language but need help expressing themselves appropriately when working in English.” London School of Business and Finance’s 32 executive courses are divided into public and bespoke, informs Flavio Cabral, and public course students are typically graduates with two-to-six years’ experience. Weir does note an increase in younger executive students. Meanwhile, Hands observes a clear trend: “Twenty years ago, it was 70/30 men to women, then 50/50, and these days we sometimes have a course where there are more women than men.”

The UK has, enthuses Grubb, accumulated experience and expertise in executive courses. Cabral notes “the mixture of corporate and academic experience from the lecturers”, while London exposes students to different cultures, international business and valuable network opportunities. Mucciolo adds, “Executive courses in the UK offer a unique opportunity to study in one of the world’s leading financial centres.”


A selection of executive English courses in the UK

(Due to the complexity of the data, this article is only displayed in the digital issue of Study Travel Magazine)

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ACCOMMODATION
Britannia Student Services  
ESL Townhouse  
Find Digs  
Homestay Technologies Ltd  
Sara's New York Homestay LLC  
Stay Club (The)  

ARGENTINA
Vos School Buenos Aires  

ASSOCIATIONS/GROUPS
English Australia  
MEI - Marketing English in Ireland  
Perth Education City  
Quality English  
Study Gold Coast  
English in Chester  

AUSTRALIA
Bond University  
English Australia  
ILSC Australia  
Impact English College  
International House Sydney  
Language Studies International  
Access Macquarie Limited  
Perth Education City  
Study Gold Coast  
University of Newcastle Language Centre  
University of New South Wales  

BELGIUM
CERAN Lingua International  

BRAZIL
FAAP - Fundação Armando Álvares Penteado  

CANADA
IH Pacific (Vancouver, Whistler, San Diego)  

CHILE
Latin Immersion  
Tandem Santiago  

CHINA
iMandarin Language Training Institute  

ENGLAND
Anglia Ruskin University  
Camp Beaumont  
ELC London - Hampstead  
Highbury College  
International House Bristol  
International House World Organisation  
INTO University Partnerships  
Kaplan International Colleges  
Lila*  
London School of Business & Finance  
London School of Business & Finance  
London School of English  
Malvern House College London  
Oscars International  
Queen Ethelburga's College  
St Giles International  
English in Chester  
University of East Anglia  
University of Essex - International Academy  


EXAM BOARDS
Cambridge Esol  
IELTS  

FRANCE
Accent Français  
Alliance Française Paris Ile de France  
Campus de Bissy - Bordeaux International Campus  
Ecole Suisse Internationale  
French in Normandy  
ILCF Institut Catholique de Paris  
Langue Onze Toulouse  
LSF Montpellier  
Lyon Bleu International  
Notre Dame International High School  
Paris Langues  

INSURANCE
CareMed GmbH  

IRELAND
Griffith Institute of Language  
MEI - Marketing English in Ireland  

MALTA
EC English Language Centre  

SERVICES
Homestay Technologies Ltd  
Pay to Study/FELCA  

SPAIN
Xul Comunicación Social  

SOUTH AFRICA
City Education Language School  
EC Cape Town  
EF International Language Centers  
English Language School Cape Town  
Eurocentres Cape Town  
Good Hope Studies  
International House Cape Town  
inlingua Language Training Centre Cape Town  
Interlink School of Languages  
Jeffrey's Bay Language School  
Kurus English CC  
LAL Cape Town  

SWITZERLAND
EF International Language Centers  

TOURIST BOARDS
Malta Tourism Authority  
Perth Education City  
Study Gold Coast  

USA
ELS Language Centers  
Florida Air Academy  
Forest Ridge School of the Sacred Heart  
Glenholme School  
Global Language Institute  
Liberty University  
Rennert  
Saint John's University  
UTP (University Track Preparation)  
Zoni Language Centers  
Sara's New York Homestay LLC  




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