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September 2007 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction 1
Direction 2
Special Report
Market Report
Course Guide
Spotlight
Destination
City Focus
Status

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China soars

Increasing demand for education overseas whipped up momentum in the Chinese language travel market in 2006, and with China's economy on the up it looks likely that this sector will continue to grow in the future.

Key points
The total number of students placed by the 10 agencies in our survey was 1,323

Individual agencies placed between 15 and 250 students on language courses each year

Average business growth was 58.1 per cent

The average length of stay for Chinese students was 23.8 weeks

Overall, 51 per cent of Chinese students stayed with host families when studying overseas

84 per cent of Chinese students took a language course for their further studies overseas

An average of 55 per cent of agency clients were seeking higher education opportunities overseas


Top destinations Most popular courses
1. USA 25%
2. Australia 23%
3. UK 14%
4. Canada 12%
5. France 6%
6. New Zealand 4%
7. Singapore 3%
8. Japan 2%
9. Spain 1%
1. Academic prep. 35%
2. Summer vacation 13%
3. Uni. foundation 10%
4. General 9%
4. Intensive (+25 hus) 9%
5. Lang. + work 4%
6. Business lang 1%
6. Junior 1%
Other 18%

Top languages
Type of courses
1. English 75%
2. French 8%
3. Japanes 3%
4. Korean 1%
5. Spanish 1%
6. Italian 1%
Other 11%
1. High ed. overseas 55%
2. Work & Travel 11%
3. High sch. overseas 10%
4. Lang. learning 53%
5. Internships 4%
6. Volunteer 3%
Other 8%

How do agencies recruit students?
How do agencies find new schools to represent?
1. Word of mouth 41%
2. Seminars to students 22%
3. Adverts in press 19%
4. Website 43%
5. TV/Radio 2%
6. Mailshots 1%
Other 5%
1. Workshops 30%
2. Internet 22%
3. LTM/ETM 10%
4. Other press 7%
5. Fairs or expos 3%
Other 28%

Percentage of agents who recognised each of the following organisations
Australia
Acpet 20%
English Australia 40%
Neas 10%

Canada
Capls 40%
CLC 50%

France
Souffle 0%
L'Office 0%
Unosel 0%
FLE 10%

Ireland
MEI~Relsa 10%
IEAI 0%

Italy
Asils 0%
Italian in Italy 0%

Malta
Feltom 0%

New Zealand
Ed. NZ 10%
English NZ 10%
Appel 0%

Portugal
Aeple 10%

Spain
Fedele 10%

UK
ABLS 10%
English UK 70%
British Council 100%

Europe
Eaquals 0%

USA
AAIEP 40%
Accet 10%
CEA 10%
UCIEP 30%

International
Ialc 10%
Quality English 10%
Tandem 0%



Market growth
An exponential increase in student weeks was experienced in 2006 by some Chinese language travel agencies, with overall growth across all the 10 businesses that took part in this issue’s survey skyrocketing to just over 58 per cent. Looking at individual performances, only one agency reported a decline in student weeks, of 10 per cent – this respondent gave no reason for the drop – while all the other agencies recorded a growth in student weeks of between five and 300 per cent. The main driving force behind market growth, according to our respondents, was China’s healthy economy enabling more students to study overseas.

Language and destination trends
While English remained the most popular language to learn among the Chinese, accounting for 75 per cent of bookings, it is interesting that French was the second-most popular language, making up eight per cent of enrolments. Japanese was in fourth place, followed by Korean. There was a slight change in position among the top destinations this year, with the USA taking the lead in the destinations line-up with 25 per cent, followed by Australia with 23 per cent and the UK with 14 per cent. Last year, the USA trailed in third place, with the UK taking the number-one spot with 39 per cent (see Language Travel Magazine, July 2006, pages 14-15).

Student and course trends
The main bulk of agency business is in the academic placement sector, with higher education placements accounting for 55 per cent of client requests overall and a further 10 per cent for high school placements. Pure language courses accounted for only nine per cent of business across all the agencies that took part in this survey. This strong trend towards academic education overseas is also reflected in the fact that, according to the agencies, an estimated 82 per cent of clients were learning a language for their further studies overseas. In addition, academic preparation is the most popular type of language training among Chinese students, accounting for 35 per cent of requests, and the average length of stay, at 23.8 weeks, was long.

Agency business
Personal endorsement from previous students was the most important form of recruitment among Chinese agencies, accounting for an overall 41 per cent of clients. The second-most important recruitment tool was seminars to students, followed by press advertising. For agencies finding new schools to represent, workshops have taken on a greater role, accounting for an overall average of 30 per cent of new partners, compared with 19 per cent last year. Language fairs and expos have become less important when finding new school-partners, resulting in just under three per cent of contacts compared with 20 per cent in 2006.

Looking ahead
Forecasts for the future of the Chinese market remain upbeat for 2007. One agency said the market would increase “greatly” because of the growing demand for overseas education or for language training for their future career prospects.


Economic outlook

China’s economy has seen double-digit growth for four years and exceeded its eight per cent forecasts in 2006 to reach a record 10.7 per cent.

The danger of exceeding a growth rate of 11 per cent would be a sudden rise in inflation and overheating of the economy. But economists are optimistic for China’s economy in the near future.

The consumer price index increased by 1.5 per cent in 2006.

The World Bank revised its forecast for China’s GDP growth in 2007 to 10.4 per cent and its projection for the current account surplus to almost 11 per cent of GDP. 

Source: Xinhua News Agency; China Development Gateway


Chinese agents named a range of language programmes they work with, including, in Australia: Balwyn High School, Melbourne, VIC; Brighton Secondary School, Melbourne, VIC; Camberwell High School, Melbourne, VIC; Kew High School, Melbourne, VIC; University of Sydney, Sydney, NSW. In Canada: ESLI International, Langley, BC; Great Lakes College, Toronto, ONT. In New Zealand: ACG, Auckland; King Education, Christchurch. In the UK: EF, various; Inlingua, Cheltenham; Leeds English School, Leeds; St Andrews, Cambridge; St Giles, various; Twin, London. In the USA: California State University Fullerton ALP, Fullerton, CA; ELS, Princeton, NJ. International: Aspect, various

Thank you to the following agencies for taking part in our survey: Beijing Shiji Huihua Education & Culture Exchange, Fujian Centre for Overseas Studies, Haiyi Co, Henan International Cultural Exchange Cente, Hubei Provincial Foreign Affairs Service Center, Intrinsic Ltd, Sichuan Provincial Huaxing Going-Abroad Service Company Ltd, Tianjin Jinfu Exit & Entry Consultation Service Center, Zhuk (China) Ltd.


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS / GROUPS
Capls Canada
CLC Canada
Eaquals
English Australia
Fedele
Feltom
Ialc
International House
       World Organisation
MEI-Relsa
Perth Education City
Quality English

EXPOS /
WORKSHOPS
Fedele
Ialc
IEFT- International
       Education Fairs
       of Turkey
International House
       World Organisation
WEBA

INSURANCE
InterGlobal Ltd

TOURIST BOARDS
Cyprus Tourist
       Board
Malta Tourism
       Authority

AUSTRALIA
English Australia
Perth Education City
Southbank Institute
       of TAFE

BRAZIL
Diálogo Language
       Schools

CANADA
Bodwell College
Capls Canada
CLC Canada
College of New
       Caledonia
English School
       of Canada
ELS Language
       Centers
       (Canada, USA)
Eurocentres Canada
Global Village
       (Australia, Canada,
       USA)
Hansa Language
       Centre of Toronto
ILSC
Language Studies
       Canada
National School of
       Languages
Pan Pacific
       International English
       College
Richmond School
       District # 38
Saint Mary's
       University
Stewart College
       of Languages
University Canada
       West
University of Alberta
University of Victoria
Vancouver
       Community College
Vancouver English
       Centre
Vanwest College
Worldwide
       Language Institute
YMCA Montreal
       International
       Language School
Zoni Language
       Centers
       (Canada, USA)

CHINA
Mandarin House

CYPRUS
Cyprus Tourist Board

CZECH REPUBLIC
Global Study
       (Karlov College)

ENGLAND
American
       Intercontinental
       University,
       London
       (Dubai, UK, USA)
Bell International
       (England, Malta)
Bloomsbury
       International
International House
       World
       Organisation
WEBA
Cambridge
       Education Group
Camp Beaumont
Eaquals
English Language
       Centre Brighton
       & Hove
English School
       (Northumbria) Ltd,
       (The)
Globe School
       of English
ILS English Ltd
International
       House World
       Organisation
InterNexus Centre
       for Language
       Studies
Islington Centre
       for English
Kaplan Aspect
       (Australia, Canada,
       Ireland, Malta,
       New Zealand,
       South Africa, UK,
       USA)
LAF
LAL Language
       and Leisure
       (England, Malta,
       South Africa, USA)
Language in London
Language Upon
       Thames
Liverpool
       Community College
Liverpool
       International
       Language
       Academy
London Metropolitan
       University
Malvern House
       College London
Mountlands
       Language School
Quality English
Queen Ethelburga's
       College
Rose of York
       Language School
Saint Peter's School
       of English
Shane Global
       Language Centres
St Giles Colleges
       (Canada, UK, USA)
Study Group
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa,
       Spain, USA)
Tellus Group
Twin Group
       (Ireland, UK)
University
       of Manchester
University of Sussex
West London
       Business College

FRANCE
Alliance Française
       Paris
CIPEL
Lyon Bleu
       International
Institut de Touraine
Institut International
       de Rambouillet
SILC - Séjours
       Linguistiques
       (England, France,
       Spain)

GERMANY
BWS Germanlingua
Carl Duisberg
       Medien GmbH
       (England, Germany)
inlingua Berlin
International House
       Berlin - Prolog
Sprachcaffe
       International /
       Languages Plus
       (Australia, Canada,
       Cuba, England,
       France, Germany,
       Italy, Malta, Spain,
       USA)

IRELAND
Alpha College
       of English
American College
       Dublin
       (Ireland, USA)
Dublin City University
       Language
       Services
High Schools
       International
       (Australia, Canada,
       England)
Galway Cultural
       Institute
ISI- International
       Study 65 Institute
       Ireland
MEI-Relsa
Swan Training
       Institute

ITALY
ALCE
IH - Palermo
IH Team Lingue -
       Lecco- Merate

LATVIA
Durbe Ture

MALTA
EC English
       Language Centre
       (England, Malta,
       South Africa)
English Language
       Academy
Feltom
Linguatime
Malta Tourism
       Authority
NSTS

RUSSIA
AMBergh
       Management AB
       (Russia, Ukraine)
Derzhavin Institute
Language Link,
       Russia

SCOTLAND
EAC Language
       Centres and Activity
       Camps (England,
       Ireland, Scotland,
       Wales)
Live Language

SOUTH AFRICA
Cape Studies
EC Cape Town
Eurocentres Cape
       Town
Good Hope Studies
inlingua Language
       Training Centre
       Cape Town
Interlink School
       of Languages
LAL Cape Town
LAL Durban
Shane Global
       Language Centres

SPAIN
Fedele
International House -
       Spain
Malaca Instituto -
       Club Hispánico
Pamplona Learning
       Spanish Institute

SWITZERLAND
EF Language
       Colleges Ltd
       (Australia, Canada,
       China, Ecuador,
       England, France,
       Germany, Ireland,
       Italy, Malta, New
       Zealand, Russia,
       Scotland, Spain,
       USA)
Eurocentres
       International
       (Australia, Canada,
       England, France,
       Germany, Italy,
       Japan, New
       Zealand, Russia,
       Spain, Switzerland,
       USA)
WEBA

USA
ALCC - American
       Language
       Communication
       Center
California State
       University
       San Marcos
ELS Language
       Centers
       (Canada, USA)
Global Education
       Services Inc
Global Village
       (Australia, Canada,
       USA)
Kaplan Aspect
       (Australia, Canada,
       Ireland, Malta,
       New Zealand,
       South Africa, UK,
       USA)
Saint Timothy's
       School
University of
       California Riverside
University of
       California San Diego
University of
       California Santa
       Barbara
University of Illinois
       at Urbana-
       Champaign
Zoni Language
       Centers
       (Canada, USA)



EDUCATION TRAVEL MAGAZINE

AGENTS
Felca

CANADA
Bodwell College
School District # 8
       Kootenay Lake

SCOTLAND
University of Stirling

USA
Lincoln Educational
       Services