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September 2007 issue

Contents
News
Travel News
Agency News
Agency Survey
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Direction 1
Direction 2
Special Report
Market Report
Course Guide
Spotlight
Destination
City Focus
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Executive courses in France

Business language courses provide professionals with useful language training to help them operate within the multi-lingual corporate environment and language schools in France are expanding their course range in this area to meet demand.

Languages are instrumental in today’s business world and, according to François Pfeiffer from Accord Langues in Paris, demand for language tuition with a specific business focus is on the increase. “The interest in business executive courses is growing as more and more the need for language training for business people is focused on special requests,” he says.

Many language schools in France offer tailor-made programmes to fit in with a business executive’s professional needs, including flexible start dates, as well as a choice of either intensive, one-to-one and, in some cases, mini-group tuition. Professionals can now effectively choose exactly the course they want.

One-to-one tuition or intensive language courses have often been the preferred – and only – choice for executive clients but many schools are noticing a real change in executive trends. Learning as part of a mini-group is proving to be extremely popular and Anne Serrat from Ecole de Langue Française pour Etrangers (ELFE) in Paris, believes this is because there is “a real need for people to share their experience of practising French at work with other students”. She reports that the introduction of business French in mini-groups two years ago was well received and that as part of a group, executives can benefit from things such as role-play. She explains, “This type of course was [only] available in the form of private tuition, then it became a mini-group programme. There are a lot of subjects that can be dealt with in a group, for instance, a company presentation – even how to make a phone call.”

Eleri Maitland from French in Normandy in Rouen reports that increased interest in executive language courses from students has led to the implementation of an intensive week-long course at the school. “We have recently launched a business mini-group [maximum of four candidates] on an intensive [course] of 30 hours [language tuition] a week to cater for recurring demands for professional group courses,” she says.

Schools are keen to remain flexible in terms of course content and Pfeiffer explains that many of their clients are now, “register[ing] for courses when they have a special event, [for instance] a presentation of their company to [foreign] business partners”. In such cases, courses need to be very tightly targeted and companies often forward material to the school that can be incorporated into the language lesson. Similarly, Maitland adds that many expatriates from the UK, now working in France, wish to improve their business linguistics and regularly make enquiries about courses on offer. She notes that often it is not just the executive seeking language training but the executive’s family as well, “We usually train the executive and their family/spouse to help them adapt to living in France so we have developed a whole family programme.”

Many schools see real promise in this niche sector, but Damien Renaux from Bordeaux Language Studies believes growth may be a little stilted. “We try to develop within the market but we have a few competitors in France and the market is rather small,” he says. However, he adds that the school still receives quite a good number of requests for executive programmes from both clients and agents.

Anna Clara from IS Aix-en-Provence is inclined to agree with Renaux, and has seen a decline in bookings for executive courses recently. “[Executive language courses] are getting less and less popular, since French people now speak more and more English,” she says, noting that professionals are more inclined to choose a combination course comprising of general French plus private tuition, breaking up the executive programming a little.

The executive course market is nonetheless still an important one for French language schools, and with the introduction of new courses for business professionals, schools are rising to the challenge of catering to this sector of the industry. ELFE for one will soon introduce a course combining both private and mini-group tuition, creating a more rounded way for executives to tweak their language skills. But perhaps, more importantly, it is the whole time factor that schools must be sure to get right. After all, as Pfieffer notes, “Time away from a company costs money and energy.”


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS / GROUPS
Capls Canada
CLC Canada
Eaquals
English Australia
Fedele
Feltom
Ialc
International House
       World Organisation
MEI-Relsa
Perth Education City
Quality English

EXPOS /
WORKSHOPS
Fedele
Ialc
IEFT- International
       Education Fairs
       of Turkey
International House
       World Organisation
WEBA

INSURANCE
InterGlobal Ltd

TOURIST BOARDS
Cyprus Tourist
       Board
Malta Tourism
       Authority

AUSTRALIA
English Australia
Perth Education City
Southbank Institute
       of TAFE

BRAZIL
Diálogo Language
       Schools

CANADA
Bodwell College
Capls Canada
CLC Canada
College of New
       Caledonia
English School
       of Canada
ELS Language
       Centers
       (Canada, USA)
Eurocentres Canada
Global Village
       (Australia, Canada,
       USA)
Hansa Language
       Centre of Toronto
ILSC
Language Studies
       Canada
National School of
       Languages
Pan Pacific
       International English
       College
Richmond School
       District # 38
Saint Mary's
       University
Stewart College
       of Languages
University Canada
       West
University of Alberta
University of Victoria
Vancouver
       Community College
Vancouver English
       Centre
Vanwest College
Worldwide
       Language Institute
YMCA Montreal
       International
       Language School
Zoni Language
       Centers
       (Canada, USA)

CHINA
Mandarin House

CYPRUS
Cyprus Tourist Board

CZECH REPUBLIC
Global Study
       (Karlov College)

ENGLAND
American
       Intercontinental
       University,
       London
       (Dubai, UK, USA)
Bell International
       (England, Malta)
Bloomsbury
       International
International House
       World
       Organisation
WEBA
Cambridge
       Education Group
Camp Beaumont
Eaquals
English Language
       Centre Brighton
       & Hove
English School
       (Northumbria) Ltd,
       (The)
Globe School
       of English
ILS English Ltd
International
       House World
       Organisation
InterNexus Centre
       for Language
       Studies
Islington Centre
       for English
Kaplan Aspect
       (Australia, Canada,
       Ireland, Malta,
       New Zealand,
       South Africa, UK,
       USA)
LAF
LAL Language
       and Leisure
       (England, Malta,
       South Africa, USA)
Language in London
Language Upon
       Thames
Liverpool
       Community College
Liverpool
       International
       Language
       Academy
London Metropolitan
       University
Malvern House
       College London
Mountlands
       Language School
Quality English
Queen Ethelburga's
       College
Rose of York
       Language School
Saint Peter's School
       of English
Shane Global
       Language Centres
St Giles Colleges
       (Canada, UK, USA)
Study Group
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa,
       Spain, USA)
Tellus Group
Twin Group
       (Ireland, UK)
University
       of Manchester
University of Sussex
West London
       Business College

FRANCE
Alliance Française
       Paris
CIPEL
Lyon Bleu
       International
Institut de Touraine
Institut International
       de Rambouillet
SILC - Séjours
       Linguistiques
       (England, France,
       Spain)

GERMANY
BWS Germanlingua
Carl Duisberg
       Medien GmbH
       (England, Germany)
inlingua Berlin
International House
       Berlin - Prolog
Sprachcaffe
       International /
       Languages Plus
       (Australia, Canada,
       Cuba, England,
       France, Germany,
       Italy, Malta, Spain,
       USA)

IRELAND
Alpha College
       of English
American College
       Dublin
       (Ireland, USA)
Dublin City University
       Language
       Services
High Schools
       International
       (Australia, Canada,
       England)
Galway Cultural
       Institute
ISI- International
       Study 65 Institute
       Ireland
MEI-Relsa
Swan Training
       Institute

ITALY
ALCE
IH - Palermo
IH Team Lingue -
       Lecco- Merate

LATVIA
Durbe Ture

MALTA
EC English
       Language Centre
       (England, Malta,
       South Africa)
English Language
       Academy
Feltom
Linguatime
Malta Tourism
       Authority
NSTS

RUSSIA
AMBergh
       Management AB
       (Russia, Ukraine)
Derzhavin Institute
Language Link,
       Russia

SCOTLAND
EAC Language
       Centres and Activity
       Camps (England,
       Ireland, Scotland,
       Wales)
Live Language

SOUTH AFRICA
Cape Studies
EC Cape Town
Eurocentres Cape
       Town
Good Hope Studies
inlingua Language
       Training Centre
       Cape Town
Interlink School
       of Languages
LAL Cape Town
LAL Durban
Shane Global
       Language Centres

SPAIN
Fedele
International House -
       Spain
Malaca Instituto -
       Club Hispánico
Pamplona Learning
       Spanish Institute

SWITZERLAND
EF Language
       Colleges Ltd
       (Australia, Canada,
       China, Ecuador,
       England, France,
       Germany, Ireland,
       Italy, Malta, New
       Zealand, Russia,
       Scotland, Spain,
       USA)
Eurocentres
       International
       (Australia, Canada,
       England, France,
       Germany, Italy,
       Japan, New
       Zealand, Russia,
       Spain, Switzerland,
       USA)
WEBA

USA
ALCC - American
       Language
       Communication
       Center
California State
       University
       San Marcos
ELS Language
       Centers
       (Canada, USA)
Global Education
       Services Inc
Global Village
       (Australia, Canada,
       USA)
Kaplan Aspect
       (Australia, Canada,
       Ireland, Malta,
       New Zealand,
       South Africa, UK,
       USA)
Saint Timothy's
       School
University of
       California Riverside
University of
       California San Diego
University of
       California Santa
       Barbara
University of Illinois
       at Urbana-
       Champaign
Zoni Language
       Centers
       (Canada, USA)



EDUCATION TRAVEL MAGAZINE

AGENTS
Felca

CANADA
Bodwell College
School District # 8
       Kootenay Lake

SCOTLAND
University of Stirling

USA
Lincoln Educational
       Services