|
|
|
Status:
UK 2006
|
|
|
The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics.
If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.
| Key points |
|
Number of participating organisations in the UK survey: 31
Total number of students at the organisations in 2006: 59,272
Total number of student weeks in 2006, estimated: 693,482
Overall average length of stay in weeks: 11.7
Average cost of a one-month course, excluding accommodation: UK£762 (US$1,539)
Average cost of residential accommodation per week: UK£130 (US$263)
Average cost of host family accommodation per week: UK£112 (US$226)
Average commission paid on a language course: 18 per cent (from 15 to 25)
No institutions paid commission on accommodation
|
Means of recruiting students in the UK, 2006
|
|
Intensity of study (hours studied per week) |
|
|
|
Agents 58%
Other means 16%
Local bookings 13%
Internet 13%
|
|
From 14 to 40.
Overall average = 19 |
Total marketing spend by sector in %
|
|
Marketing budget by region (overall %)
|
|
|
|
Publicity costs 37%
Travel costs 36%
Agency costs 27%
|
|
Asia 36%
W Europe 31%
C&E Europe 14%
Latin America 9%
Middle East 4.4%
Africa 3%
Australasia 1.5%
|
| Top student nationalities in the UK by student weeks, 2006 |
|
|
|
Italian 12%
Korean 12%
Japanese 11.4%
Spanish 6.4%
Swiss 5.2%
|
|
French 4.8%
German 4.8%
Russina 3.7%
Brazilian 3.3%
Taiwanese 2.9%
|
| Student numbers by age range |
|
|
|
8-11, 1%
12-15, 9%
16-18, 21%
19-24, 33%
|
|
25-30, 15%
31-50, 17%
51+, 41% |
| Observations |
|
|
|
Compared with last year’s survey on the UK, there has been little movement among the top student nationalities (see LTM, June 2006, page 44). The top three nationalities remained Italian, Korean and Japanese. Chinese students however did not appear on the list this year.
Although fewer language schools took part in our survey this year, the total number of students represented was actually
|
|
higher. The average length of stay increased this year, from eight weeks last year to 11.7 weeks.
One very noticeable change in trend this year was the decrease in the number of 12-to-15 year olds hosted by UK language schools in 2006. Last year, this age group made up 23 per cent of the total student body but this was down to nine per cent in this year's survey.
|
Thank you to the following institutions for taking part in our Status survey:
Alexanders International School, Woodbridge; Anglia Ruskin University, Cambridge; Avalon School of English, London; Bell International, various; Brighton International Summer School, Brighton; The Canning School, London; Cardiff College International, Cardiff; Celtic School, Cardiff; City College, Manchester; EC, various; Education ABC, Oxford; Embassy CES, various; The English Language Centre, various; The Heart of England Language School, Leamington Spa; International House, Torquay; King’s School of English, Bournemouth; Language Studies International, various; Live Language, Glasgow; The Liverpool School of English, Liverpool; Manchester Academy of English, Manchester; St Giles International, various; Shane Global Language Centres, various; St Brelade’s College, Jersey; St Clare’s, Oxford; Twin Group, various; Tresham Institute, Kettering; University of Edinburgh IALS, Edinburgh; Wimbledon School of English, London.
|
|
|
Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
|
|
|
|
|
