Loading

September 2007 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction 1
Direction 2
Special Report
Market Report
Course Guide
Spotlight
Destination
City Focus
Status

Contact Point:
Request information from our advertisers

pdf version
To view this page as a pdf file click on this button.

If you do not have Acrobat, you can download it from Adobe for free

Back issues

Status Survey

Link to our site

Get a Free Copy

What are agents?

Calendar of events
Useful links
Language Travel Magazine
11-15 Emerald Street
WC1N 3QL
London, England
T: +44 (0)20 7440 4020
F: +44 (0)20 7440 4033
Pacific Office
T/F: +61 (0)8 9341 1820

Other products


Status:
UK 2006

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
Number of participating organisations in the UK survey: 31

Total number of students at the organisations in 2006: 59,272

Total number of student weeks in 2006, estimated: 693,482

Overall average length of stay in weeks: 11.7

Average cost of a one-month course, excluding accommodation: UK£762 (US$1,539)

Average cost of residential accommodation per week: UK£130 (US$263)

Average cost of host family accommodation per week: UK£112 (US$226)

Average commission paid on a language course: 18 per cent (from 15 to 25)

No institutions paid commission on accommodation


Means of recruiting students in the UK, 2006
Intensity of study (hours studied per week)
Agents 58%
Other means 16%
Local bookings 13%
Internet 13%
From 14 to 40.
Overall average = 19

Total marketing spend by sector in %
Marketing budget by region (overall %)
Publicity costs 37%
Travel costs 36%
Agency costs 27%
Asia 36%
W Europe 31%
C&E Europe 14%
Latin America 9%
Middle East 4.4%
Africa 3%
Australasia 1.5%

Top student nationalities in the UK by student weeks, 2006
Italian 12%
Korean 12%
Japanese 11.4%
Spanish 6.4%
Swiss 5.2%
French 4.8%
German 4.8%
Russina 3.7%
Brazilian 3.3%
Taiwanese 2.9%

Student numbers by age range
8-11, 1%
12-15, 9%
16-18, 21%
19-24, 33%
25-30, 15%
31-50, 17%
51+, 41%

Observations
Compared with last year’s survey on the UK, there has been little movement among the top student nationalities (see LTM, June 2006, page 44). The top three nationalities remained Italian, Korean and Japanese. Chinese students however did not appear on the list this year.

Although fewer language schools took part in our survey this year, the total number of students represented was actually

higher. The average length of stay increased this year, from eight weeks last year to 11.7 weeks.

One very noticeable change in trend this year was the decrease in the number of 12-to-15 year olds hosted by UK language schools in 2006. Last year, this age group made up 23 per cent of the total student body but this was down to nine per cent in this year's survey.


Thank you to the following institutions for taking part in our Status survey:

Alexanders International School, Woodbridge; Anglia Ruskin University, Cambridge; Avalon School of English, London; Bell International, various; Brighton International Summer School, Brighton; The Canning School, London; Cardiff College International, Cardiff; Celtic School, Cardiff; City College, Manchester; EC, various; Education ABC, Oxford; Embassy CES, various; The English Language Centre, various; The Heart of England Language School, Leamington Spa; International House, Torquay; King’s School of English, Bournemouth; Language Studies International, various; Live Language, Glasgow; The Liverpool School of English, Liverpool; Manchester Academy of English, Manchester; St Giles International, various; Shane Global Language Centres, various; St Brelade’s College, Jersey; St Clare’s, Oxford; Twin Group, various; Tresham Institute, Kettering; University of Edinburgh IALS, Edinburgh; Wimbledon School of English, London.


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS / GROUPS
Capls Canada
CLC Canada
Eaquals
English Australia
Fedele
Feltom
Ialc
International House
       World Organisation
MEI-Relsa
Perth Education City
Quality English

EXPOS /
WORKSHOPS
Fedele
Ialc
IEFT- International
       Education Fairs
       of Turkey
International House
       World Organisation
WEBA

INSURANCE
InterGlobal Ltd

TOURIST BOARDS
Cyprus Tourist
       Board
Malta Tourism
       Authority

AUSTRALIA
English Australia
Perth Education City
Southbank Institute
       of TAFE

BRAZIL
Diálogo Language
       Schools

CANADA
Bodwell College
Capls Canada
CLC Canada
College of New
       Caledonia
English School
       of Canada
ELS Language
       Centers
       (Canada, USA)
Eurocentres Canada
Global Village
       (Australia, Canada,
       USA)
Hansa Language
       Centre of Toronto
ILSC
Language Studies
       Canada
National School of
       Languages
Pan Pacific
       International English
       College
Richmond School
       District # 38
Saint Mary's
       University
Stewart College
       of Languages
University Canada
       West
University of Alberta
University of Victoria
Vancouver
       Community College
Vancouver English
       Centre
Vanwest College
Worldwide
       Language Institute
YMCA Montreal
       International
       Language School
Zoni Language
       Centers
       (Canada, USA)

CHINA
Mandarin House

CYPRUS
Cyprus Tourist Board

CZECH REPUBLIC
Global Study
       (Karlov College)

ENGLAND
American
       Intercontinental
       University,
       London
       (Dubai, UK, USA)
Bell International
       (England, Malta)
Bloomsbury
       International
International House
       World
       Organisation
WEBA
Cambridge
       Education Group
Camp Beaumont
Eaquals
English Language
       Centre Brighton
       & Hove
English School
       (Northumbria) Ltd,
       (The)
Globe School
       of English
ILS English Ltd
International
       House World
       Organisation
InterNexus Centre
       for Language
       Studies
Islington Centre
       for English
Kaplan Aspect
       (Australia, Canada,
       Ireland, Malta,
       New Zealand,
       South Africa, UK,
       USA)
LAF
LAL Language
       and Leisure
       (England, Malta,
       South Africa, USA)
Language in London
Language Upon
       Thames
Liverpool
       Community College
Liverpool
       International
       Language
       Academy
London Metropolitan
       University
Malvern House
       College London
Mountlands
       Language School
Quality English
Queen Ethelburga's
       College
Rose of York
       Language School
Saint Peter's School
       of English
Shane Global
       Language Centres
St Giles Colleges
       (Canada, UK, USA)
Study Group
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa,
       Spain, USA)
Tellus Group
Twin Group
       (Ireland, UK)
University
       of Manchester
University of Sussex
West London
       Business College

FRANCE
Alliance Française
       Paris
CIPEL
Lyon Bleu
       International
Institut de Touraine
Institut International
       de Rambouillet
SILC - Séjours
       Linguistiques
       (England, France,
       Spain)

GERMANY
BWS Germanlingua
Carl Duisberg
       Medien GmbH
       (England, Germany)
inlingua Berlin
International House
       Berlin - Prolog
Sprachcaffe
       International /
       Languages Plus
       (Australia, Canada,
       Cuba, England,
       France, Germany,
       Italy, Malta, Spain,
       USA)

IRELAND
Alpha College
       of English
American College
       Dublin
       (Ireland, USA)
Dublin City University
       Language
       Services
High Schools
       International
       (Australia, Canada,
       England)
Galway Cultural
       Institute
ISI- International
       Study 65 Institute
       Ireland
MEI-Relsa
Swan Training
       Institute

ITALY
ALCE
IH - Palermo
IH Team Lingue -
       Lecco- Merate

LATVIA
Durbe Ture

MALTA
EC English
       Language Centre
       (England, Malta,
       South Africa)
English Language
       Academy
Feltom
Linguatime
Malta Tourism
       Authority
NSTS

RUSSIA
AMBergh
       Management AB
       (Russia, Ukraine)
Derzhavin Institute
Language Link,
       Russia

SCOTLAND
EAC Language
       Centres and Activity
       Camps (England,
       Ireland, Scotland,
       Wales)
Live Language

SOUTH AFRICA
Cape Studies
EC Cape Town
Eurocentres Cape
       Town
Good Hope Studies
inlingua Language
       Training Centre
       Cape Town
Interlink School
       of Languages
LAL Cape Town
LAL Durban
Shane Global
       Language Centres

SPAIN
Fedele
International House -
       Spain
Malaca Instituto -
       Club Hispánico
Pamplona Learning
       Spanish Institute

SWITZERLAND
EF Language
       Colleges Ltd
       (Australia, Canada,
       China, Ecuador,
       England, France,
       Germany, Ireland,
       Italy, Malta, New
       Zealand, Russia,
       Scotland, Spain,
       USA)
Eurocentres
       International
       (Australia, Canada,
       England, France,
       Germany, Italy,
       Japan, New
       Zealand, Russia,
       Spain, Switzerland,
       USA)
WEBA

USA
ALCC - American
       Language
       Communication
       Center
California State
       University
       San Marcos
ELS Language
       Centers
       (Canada, USA)
Global Education
       Services Inc
Global Village
       (Australia, Canada,
       USA)
Kaplan Aspect
       (Australia, Canada,
       Ireland, Malta,
       New Zealand,
       South Africa, UK,
       USA)
Saint Timothy's
       School
University of
       California Riverside
University of
       California San Diego
University of
       California Santa
       Barbara
University of Illinois
       at Urbana-
       Champaign
Zoni Language
       Centers
       (Canada, USA)



EDUCATION TRAVEL MAGAZINE

AGENTS
Felca

CANADA
Bodwell College
School District # 8
       Kootenay Lake

SCOTLAND
University of Stirling

USA
Lincoln Educational
       Services