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September 2008 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction - insurance
Direction - workshops
Special Report
Course Guide
Spotlight
Destination
CityFocus
Status

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A united Canada

Canada looks set to steal the limelight this year with the launch of a national government-backed education brand and a new unified schools’ association. Gillian Evans reports.

Canada’s international profile as an education destination will receive a welcome boost this year thanks to the efforts of the newly formed schools’ association, Languages Canada, and the government’s imminent launch of a national education brand for the country. As it is, Canada is gradually becoming better known as an education destination, says Calum MacKechnie, President of Languages Canada. “Despite the recent strengthening of the Canadian dollar, Canada seems to be finally on everyone’s radar, and the general trend continues to be upwards.”

Although registering an upward trend, growth in both 2007 and the first half of 2008 has been rather stunted. David Oancia at Hansa Language Centre in Toronto, ONT, says that their student numbers increased by just over four per cent in 2007, while Jim Clark at the Canadian College of English Language in Vancouver, BC, reports “stable” numbers at his school. The pattern for 2008 appears to be mirroring 2007, although some sources report a slightly bigger rise in student numbers. Clark puts their better performance in 2008 down to “new programmes and new marketing initiatives”.

Indeed, evidence suggests that schools with innovative marketing strategies, language programmes and partnerships with other institutions are the ones gaining ground in the Canadian market. For example, Hansa Language Centre is benefiting from its scholarship arrangements with several local colleges and universities. “If a student studies with us for a minimum period of 240 hours and gets accepted into the university or college, we give the student a scholarship or the university gives the student a scholarship in our name,” explains Oancia.

East Coast School of Languages (ECSL) in Halifax, NS, has also struck up partnership deals with universities, whereby international students receive a conditional acceptance from the university and are referred to ECSL for English for academic purposes training. Successful completion of the course means they can enrol at the university without taking any additional entrance exams. “This combined university and language school acceptance greatly helps students to navigate the system,” asserts ECSL’s Sheila Nunn.

The school has also developed a girls-only summer ESL camp specifically aimed at the Middle East market. The programme includes a different type of curriculum and activity schedule to “offer an interesting fun ESL experience while respecting the religious and cultural restrictions on the students”, says Nunn.

These initiatives, coupled with the availability of scholarships for ESL and university education for Saudi Arabian students, has had a particularly marked effect on enrolments from this country for ECSL. Saudi Arabian student numbers soared by 50 per cent at the school, and they now make up the school’s single largest nationality.

Overall, however, the trend is Asian-centric, as the most recent Status survey for 2007 intake reveals: Koreans and Japanese in first and second position, with Chinese trailing Brazilians in fourth place in the league table.

A clear trend in the Canadian market has been towards academic English training in preparation for further studies in Canada. The knock-on effect of this trend has been an increase in the average length of stay at some schools. Oancia reports, “While [students] would previously come for one- or two-month courses, they are now studying for three to nine months in order to meet the English requirements they need for the academic institutions that form part of our Educational Pathway programme.”

Meanwhile, Gayle Forler at Language Studies Canada in Toronto, ONT, mentions the benefits to their enrolment figures of the newly introduced visa waiver policy for some of the new EU countries. “[This] has meant that we have seen an interesting and delightful growth from seven countries [Lithuania, Hungary, Poland, Slovakia, the Czech Republic, Estonia and Latvia] which were previously unseen in our student body,” she says.




United voice

In terms of generic marketing, Canada finally has a united voice, with the merger of the Canadian Association for Private Language Schools (Capls) and the Canada Language Council (CLC) to create Languages Canada, which currently has a membership of 137 English and French language teaching institutions.

Gayle Forler of Language Studies Canada, which used to be a member of both Capls and CLC, comments, “The duplication of effort by the two associations caused uncertainty and confusion in the marketplace. A united stronger association will have many benefits to our industry in Canada – not only for awareness abroad but also as a better lobbying voice to the Canadian government.”

So far, Languages Canada has had a busy year, hosting its inaugural conference in Ottawa, tweaking its accreditation process and setting out its marketing plan for the next five years “to help promote both the association and Canada as a language travel destination”, says Languages Canada President, Calum Mackechnie.

Another boost to the industry is likely to come this autumn with the launch of the education brand, developed by the Council of Ministers of Education, Canada (CMEC) and the Department of Foreign Affairs and International Trade.

Industry sources believe these initiatives will finally put them on an equal footing with many other English-speaking countries that have similar associations and strong government support.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ACCOMMODATION
Britannia Student
      Services  
Sara's New York
      Homestay  

ASSOCIATIONS / GROUPS
Eaquals
      International  
English Australia  
Ialc  
International House
      World Organisation  
Languages Canada /
      Langues Canada  
MEI~Relsa Ireland  
Perth Education
      City  
Quality English  

EXAM BOARDS
Ielts  
Trinity College
      London  

INSURANCE
Student Guard
      Insurance  

SERVICES
Internet Advantage
InTouch  

TELECOM SERVICES
Business Telecom
      Systems  

TOURISM BOARDS
Malta Tourism
      Authority  

WORKSHOPS / EXPOS
English Australia  
Ialc  
International
      House World
      Organisation  
MEI~Relsa Ireland  
Quality English  

AUSTRALIA
Bond University  
Geos Oceania 
      (Australia,
      New Zealand) 
Griffith University  
Hawthorn English
      Language Centres  
La Trobe University
Language Studies
      International  
Navitas 
      (Australia, Canada,
      UK)  
Pacific Gateway
      International
      College  
Perth Education
      City  
Sun Pacific College
TAFE NSW English
      Language Centres  
University of
      Sydney  
University of
      Tasmania  
Wollongong
      College Australia  

AUSTRIA
Cultura Wien  

BELGIUM
Ceran Lingua
      International  
      (Belgium, France,
      Spain, UK)

CANADA
Bodwell College  
College of New
      Caledonia  
East Coast School
      of Languages
      (ECSL)  
Edutour Homestay
      Assocs Ltd  
English Bay
      College  
English Language
      Training College
      ELTC  
Eurocentres
      Vancouver  
Global Village
      (Australia, Canada,
      USA)  
Hansa Language
      Centre  
ILSC  
ITTTI Vancouver  
Language Studies
      Canada  
Lethbridge
      College  
National School
      of Languages  
Red Leaf Student
      Program and Tours  
Richmond School
      District #38  
Saint Mary's
      University  
Stewart College
      of Languages  

CHINA
Mandarin House  

COSTA RICA
Centro
      Panamericano de
      Idiomas (CPI)  

CYPRUS
Language Explorer
      Cyprus  

CZECH REPUBLIC
Karlov College  

EGYPT
International
      House - IH Cairo  

ENGLAND
Ardmore
      Language
      Schools 
      (UK, USA) 
Bell International
      (Malta, UK)  
Bournville College
      of Further
      Education  
Cambridge
      Education
      Group  
Camp Beaumont  
Concorde
      International
      Language Home
      Tuition 
      (Argentina, Australia,
      Canada, England,
      France, Germany,
      Greece, Hawaii,
      Ireland, Italy, Malta,
      New Zealand,Russia,
      Scotland, Spain,
      Sweden, USA)  
Hampstead School
      of English  
International House
      Newcastle  
International House
      World Organisation  
InterNexus Centre
      for Language
      Studies
IP International
      Projects GmbH
      (England, France,
      Germany, Spain)    
LAF  
LAL Language and
      Leisure
      (England, Canada,
      Cyprus, Ireland,
      South Africa, Spain,
      Switzerland, USA)
Kaplan Aspect 
      (Australia, Canada,
      Ireland, Malta,
      New Zealand,
      South Africa, UK,
      USA) 
Malvern House
      College London  
Oxford Intensive
      School of English 
      (Australia, France,
      Germany, Spain,
      UK, USA)
Prime Education  
Scanbrit School of
      English  
St Giles Colleges  
      (Canada, UK, USA)   
Study Group 
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA) 
Twin Group
      (Ireland, UK)  
University of Essex -
      International
      Academy
Wimbledon School
      of English  

FRANCE
Alliance Française
      Paris Ile de France
      (France, Spain, UK)  
Home Language
      International  
Silc - Séjours
      Linguistiques  
Université de
      Paris Sorbonne  

GERMANY
Carl Duisberg
      Centren 
      (England, Germany)
Inlingua Berlin  
International House
      Berlin - Prolog  
Sprachcaffe
      International /
      Languages Plus 
      (Australia, Canada,
      Cuba,England,
      France, Germany,
      Italy, Malta, Spain,
      USA)

INDIA
Prime Speech Power
      Language School  

IRELAND
Alpha College of
      English  
Centre of English
      Studies
      (Ireland, UK)     
Dublin City
      University
      Language Services  
Grafton College  
ISI - International
      Study Institute
      Ireland  
MEI~Relsa Ireland
Portobello School  
Swan Training
      Institute  

MALTA
Clubclass
      Residential
      Language School  
EC English
      Language Centre 
      (England, Malta,
      South Africa, USA)
IELS - Institute of
      English Language
      Studies  
Linguatime  
Malta Tourism
      Authority  
NSTS  

NEW ZEALAND
Languages
      International  
Unique New
      Zealand Education  

SCOTLAND
EAC Language
      Centres and Activity
      Camps (England,
      Ireland,Scotland,
      Wales)

SOUTH AFRICA
Cape Studies  
EC Cape Town  
Eurocentres Cape
     Town  
Good Hope
      Studies  
Interlink School
      of Languages  
LAL Cape Town  
Shane Global
      Language Centres -
      Cape Town  

SPAIN
Camino Barcelona
      Spanish school  
Esade Executive
      Language  
Escuela de Espanol
      
la Brisa S.L.  
Idiomas Sí!  
inlingua Las Palmas
      de Gran Canaria  
International House
      Sevilla - Clic  
Malaca Instituto -
      Club Hispanico SL  
Wired Spain  

SWITZERLAND
EF Language
      Colleges Ltd 
      (Australia, Canada,
      China, Ecuador,
      England, France,
      Germany, Ireland,
      Italy, Malta,
      New Zealand,
      Russia, Scotland,
      Spain, USA)
Eurocentres
      International 
      (Australia, Canada,
      England,France,
      Germany, Italy,
      Japan, New Zealand,
      Russia, Sain,
      Switzerland, USA) 

USA
ALCC - American
      Language &
      Communication
      Center  
ELS Language
      Centers  
Global Immersions
      Inc  
University of
      California Riverside  
University of
      California San
      Diego  
University of
      South Florida  
Virginia Polytechnic
      Institute & State
      University  
Zoni Language
      Centers
      (Canada, USA)